Тойтемик_платформа

www.toytemic.comTOYTEMIC Inventions, LLC Slide 1 (of 14)

NextGen Toys for NextGen Kids

IntroductionIntroduction

STRATEGY-ON-CARPET…

extending video-games into reality

Yevgeny SmetaninCEO and Co-founderTOYTEMIC Inventions

[email protected]+7 985 920 16 63

First place at “Innovative Toy” competition during Toy Russia 2011 Expo

The winner of «Skolkovo Innovation Award»powered by CISCO I-PRIZE (May, 2011)



Brief description of the projectBrief description of the project(1) Toytemic — is(2) an electronic HW platform, (3) for creating new classes of toys, able to act in

concert, make group actions in the same way as units in computer games,

(4) the platform suitable for small and medium toy companies, robotic hobbyists and even school students,

(5) which neither have time, nor skills, nor resources to make complex technological developments and designs.

(6) As opposite to expensive advanced robotic solutions Toytemic platform

(7) supports coordinated maneuvers and complex interactions of moving devices as simple and cheap as mass market toys.



• excessive virtualization of games and occupations of modern kids and teens • colorful violence• loss of reality• inadequate behaviors

Games should be brought back from behind the screen into the real world of tangible things

HAS THE TIME COME?

ProblemProblem



SolutionSolution

• modern interactive toys actually are small robots• their electronics and electromechanics are good enough• but they do not interact with each other, no game • nothing like Toy Stories is seen on the toy market

MISSING LINK IS SIMPLE AND COST-EFFECTIVE POSITIONING SYSTEM

Toytemic solution

• heterogeneous toys (and other mobile devices are networked• coordinated maneuvers• no external detectors (cameras, beacons, tags) are required• single remote control (RC) working like computer cursor• TOY TEAM GAME!!!



• casing/skin – toy/character appearance

• additional sensors and actuators

• external memory

• behavioral algorithms

• team of toys (robots)

• Mobile apps for remote controlling

• 2-motor chassis 5х4х3см

• positioning sensor (2м radius)

• microcomputer

• motion control algorithms

• sensor network

• Optical RC-pointer and MV-modules

Variable part (toy product)Invariable part (platform)

• Proprietary positioning sensor invented especially for self-propelled toys• Proprietary optical RC for controlling dozens of moving devices

• Proprietary IC (integrated circuit) will drop costs of the platform electronics from $5 to $1

TechnologyTechnology



MonetizationMonetization

Full-scale platform pricedan order lower than those available on the market

Platform for multi-robotic teams

Developers of collaborative multi-robotic solutions and algorithms

Easy-to-use platform, unique sensor for mutual positioning of robots

Platform for hobbyists’robotics

Robotic hobbyists(students)

High gaming and educational potential – 2in1

Educational robotic kits and toys based on the platform

Pre-school educational organizations, schools, out-of-school educationalists

Toy Stories come alive,cuts development time, convenient, inexpensive

Single platform for producing various series of toys

Toy companies (including medium and small ones)

Why?For what?Who?

WHO WILL PAY? FOR WHAT? WHY?

Global Toys&Games Sales >$150B ( 3%).Toys, 2011 > $84BGames (incl. consoles), 2012 ~$67B



MarketMarket

MOST FASGROWING SEGMENTS

Infants, pre-schoolers 10 - 15% a year to $9BHiTech toys 10 – 20% a year to $24B

Toy Robotic Kits 60-times growth in 7 years2007 2014541K sets ($27,5M) 35,8M sets ($1,69B)

Typical prices:ASEBA Thymio II ~$100Parallax BoeBot ~$160Lego MindStorms NXT2.0 ~$300

Lego MindStorms Sales (2011) >300 тыс. ($135M)

Interactive toys in total >300M pcs.Including RC toys ~100М pcs.

Planned runs for Toytemic toy sets and kitsIn 1 year 3 years 5 years

10K 100K 1M

First sales – in Moscow trough a small friendly children retail net

SUPPLIES TO SCHOOLS

In Russia – 50.000 schoolsLego case – 30% Russian schools

Approximate calculation:$50 (Rev.) x 10(sets) x 15.000(cust.)=$7,5M

Goal for the 5th year – a hit!(precedent Furby, Zhu-Zhu etc.)



CompetitorsCompetitors

- univercities- laboratories

Bluetooth9 IR and 5 USsensors

5,5×5,5×3см>$3.000Years on the market

K-team Khepera

-SchoolsExternal moduleWiFi or Bluetooth

7 IR sensors(proximity)

11×11×5см~$100Just enter the market

EPFL Thymio

- toys-schools

- univercities

The same Toytemic sensor

Toytemic near-field sensor

5×4×3см~$20PrototypeToytemic

Target market segment

Communication means

Positioning means

Min unitsizes

Min unitcostStageAnalogue

ANALOGUES FOR TOYTEMIC PLATFORM

No direct competitors seen yetSubstitute competitors are:• all robotic toys• all RC toys• all App toys (using smartphones)

Companies examples: WowWee, Wow!Struff,LeapFrog, Innovation First etc.

IN INTERACTIVE TOYSIN EDUCATIONAL ROBOTIC KITS

No competing products for assembling toys game units till now.(while professional robotic solutions are two orders more expensive)

Lots of competing robotic kits including Lego MindStorms, Parallax BoeBots, Sony Robocup и др.

www.toytemic.comTOYTEMIC Inventions, LLC


Product rangeProduct range

Educational Robotic Kits

Sales growthV2 – start sales

Start salesProduct samplePlatform V1Mover + Sensor + RC

Toy Product lineSales growthStart salesProduct sampleToy Pets’ FlockMutial Positioning V1

Toy Product linePlanned sales.Sales growthStart salesBrain TrainOptical RC V1

Further3rd year2nd year1st yearProduct/technology

PROJECTED TIMELINE FOR PRODUCT RELEASE

PRICING EXAMPLES

$50$25$14“Small” gaming set

$15$7$3Track Pack

$100$50$30“Big” gaming set

$20$10$4Semaphore

$30$15$4RC Torch

$25$12$6Train

RRPWhole Sale

Prod Cost

BRAIN TRAIN

$200$100$60EDU Robotic Kit

$40$20$10Add-Modules Pack

$150$75$40Toy Robotic Kit

$48$24$12Mover (+ sensor) V1

$20$10$2Toytem Sensor V2

$25$12$6RC Pointer

RRPWhole Sale

Prod Cost

TOY ROBOTIC KIT

Slide 9 (of 14)



Financial forecastFinancial forecast

Financing history$300K in 2,5 years

Financing requestthis round$350K (9 months)

Anticipated next funding$1,2M

Break-even pointend of 2nd year

EXIT5 yrs, ~120M (1,5×LTM Rev.), Strateg. (MAT, HAS etc.)

Deal offered$350K investment for 20% shares

Slide 10 (of 14)



TeamTeam

Slide 11 (of 14)

CoCo--founders/managersfounders/managers

Yevgeny Smetanin, CEOProducer/developer in digital edutainment, video games, interactive toys and gadgets. Licensor to global publisher.

Alexey Chechendaev, CTOengineer, inventor, director ofprojects in microelectronicsand RF engineering; sensornetworks, interactive products

Andrey Gabelko, CFO/COOPh.D. in Physics, 20-year as business driver in software,UWB, Mesh networks, telecom and laser; launched 3start-ups (incl. abroad)

EmployeesEmployees

7 half-time employees

Interdisciplinary engineering team (robotics, adaptive behavior, chip-design, radio-electronics)

Board of Advisors / MentorsBoard of Advisors / MentorsAs Skolkovo participants we’ve got letters of intent from several persons having strongest track-record in UWB, robotics, toys, including:

- Alan Petroff, Dr., former Senior VP atTime Domain Corp. (USA)

- Henrik Christensen, Dr., KUKA Chairof Robotics at GaTech (USA)

- Tom Dusenberry, former VP at Hasbro Corp., (USA)

We keep in touch with these gentlemen.



Current statusCurrent status

Slide 12 (of 14)

Brain Train,«Raduga Detstva»November 2012

Full-function prototype3-4 months till manufacturing sample

Toy Flock Skolkovo RoboticsFebruary 2013

Sensor prototype for the platform6 months to a sample

Interface Puppet,«Toy Russia»March 2011

Early prototype

INTELLECTUAL PROPERTY2 Russian patents, 2 РСТ applications, 1 USA national application in process

In 3 years we’ll form a solid IP pack:>20 utility patent applications plus design applications and copyrights

MICROCIRCUIT (IC) DEVELOPMENTWe’ve designed and got first test MPW-crystals from a EU factoryTesting is being conducted.

PILOT TOY PRODUCT RELEASEBrain Train. Pre-production.Commercial offers from South-East factories received. Production costs adjusted.

Preliminary understanding agreement with a children goods net retailer in Moscow



Project SummaryProject Summary

Slide 14 (of 14)

ProductProduct

MarketMarket

ClientClient

PrePre--money Valuationmoney Valuation

TimingTiming

Deal OfferedDeal Offered

EXITEXIT

Platform for Robotic kits & RC toys able to act in concert

100M units RC toys, 35M Robotic Kits. Total >$10B

Global toy retailers, toy and robotic companies

$2M based on Replacement Value or Berkus method

Start sales – 9 mnth, Break-even - 2 yrs, Exit – 5 yrs

$350K investment for 20% shares

5 years, ~200M (1,5×LTM Rev.), Strateg. (MAT, HAS etc.)

Consumer ValueConsumer Value “Toy Stories” come alive. Videogames extended into reality

Tech ValueTech Value Toys networked, make coordinated maneuvers

Business ModelBusiness Model Toys & Robotic kits supplies. Average profit ~$50 per set



Reminiscence of the FutureReminiscence of the Future

Slide 14’ (of 14)

The most famous science fiction novelist Herbert Wells playing toy soldiers according to the rules he described in his book.

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