PADMASHRI ANNASAHEB JADHAV BHARATIYA SAMAJ UNNATI MANDAL’S

B.N.N. COLLEGE, BHIWANDI

DIST.THANE 421 305

UNIVERSITY OF MUMBAI

PROJECT ON

RELIANCE RETAIL AFRESH APPROACH TO RETAINING IN INDIA

SUBMITTED BY

BHAIRI VASANTA ANANDAM

ROLL NUMBER

02

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR

THE AWARD OF THE DEGREE OF

M.COM. (BUSINESS MANAGEMENT) (PART-1) OF

UNIVERSITY OF MUMBAI

UNDER THE GUIDANCE OF

PROF. AMEERUL HASAN

PADMASHRI ANNASAHEB JADHAV BHARATIYA SAMAJ UNNATI MANDAL’S

B.N.N. COLLEGE, BHIWANDI

DIST. THANE 421 305

CERTIFICATE

This is to certify that, BHAIRI VASANTA ANANDAM (ROLL NO. 02)

of M.COM. (BUSSINES MANAGEMENT PART-1) SEMESTER-3 (Academic

Year 2015-2016) has successfully completed the project on RELIANCE RETAIL AFRESH APPROACH TO RETAINING IN INDIA and submitted the Project Report in partial fulfillment of the requirement for the reward of the Degree of M.COM. (BUSINESS MANAGEMENT PART-2) SEMESTER-I of University Of Mumbai.

Signature

I/C PRINCIPAL PROF.DR. A.D.WAGH

PROJECT GUIDE PROF.AMEERUL HASAN

EXTERNAL EXAMINER

DECLARATION

I, BHAIRI VASANTA ANANDAM, Student of Masters of

commerce (Business Management) Second Semester from B.N.N

College, hereby declare that I have completed my project on

“RELIANCE RETAIL AFRESH APPROACH TO RETAINING IN

INDIA” For the Academic Year 2015-2016.

The Information submitted is true and original to the best of my

knowledge.

BHAIRI VASANTA ANANDAM,

MASTER OF COMMERCE (BUSINESS

MANAGEMET) SEMESTER I

ACKNOWLEDGEMENT

I am indebted to my project guide PROF.AMEERUL HASAN

for helping me out in the successful completion of my Project Report on

RELIANCE RETAIL AFRESH APPROACH TO RETAINING IN

INDIA

I am thankful to my other teachers for providing me the

information as and when required.

I am extremely thankful to my family members for their constant

support.

Last, but not the least, come to my friends who discussed me the

various issues in my project. Finally, I want to thank one and all who

helped me directly or indirectly through the Project work.

(BHAIRI VASANTA ANANDAM)

EXECUTIVE SUMMARY

The India Retail Industry is the largest among all the industries,

accounting for over 10 per cent of the country’s GDP and around 8 per cent of the

employment. The Retail Industry in India has come forth as one of the most dynamic and

fast paced industries with several players entering the market. But all of them have not

yet tasted success because of the heavy initial investments that are required to break even

with other companies and compete with them. The India Retail Industry is gradually

inching its way towards becoming the next boom industry. The total concept and idea of

shopping has undergone an attention drawing change in terms of format and consumer

buying behaviour, ushering in a revolution in shopping in India.

Foreign direct investment (FDI) inflows between April 2000 and

December 2010, in single-brand retail trading, stood at US$ 66.69 million, according to

the Department of Industrial Policy and Promotion (DIPP With a vision to generate

inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and

consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead

Reliance Group’s foray into organized retail. Since its inception in 2006, Reliance Retail

Limited (RRL) has grown into an organisation that caters to millions of customers,

thousands of farmers and vendors. Based on its core growth strategy of backward

integration, RRL has made rapid progress towards building an entire value chain starting

from the farmers to the end consumers. So to revamp the existing model it is obvious that

paper talks about how the chain started, what all strategies are being followed by

them,and most importantly the difficulties it has faced in the past and currently it is

facing So by studying all these factors we suggest our own strategies related to different

management functions which company could adopt and will result them into being a

profitable company