5-WSC July 2010 Bernard

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Freescale Semiconductor Confidential and Proprietary Information. Freescale and the Freescale logo are trademarksof Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. Freescale Semiconductor, Inc. 2006.

Education needsJuly 5th 2010

Bernard DugerdilFreescale Semiconductor

Standards & Strategy Senior ManagerBroadband Forum Distinguished Fellow ManagerETSI Board of Director Member HGI Board of Director Member

WSC Academic Week 2010


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Agenda

Standards Hierarchy

Relation between all these Standards

Standards phases

Why work in Standards

Skills required in standardization

Conclusion

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Global (International Treaty) Standardization Committees

ITU-T - International Telecommunication Union - TelecommunicationStandardization Sector (Geneva)

ITU-R - International Telecommunication Union Radiocommunication Sector (Geneva)

ITU-D - Telecommunication Development Sector (Geneva)

ISO - International Organization For Standardization (Geneva)

IEC - International Electrotechnical Committee (Geneva)


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Regional Standardization Committees

ETSI - European Telecommunications Standards InstituteCEN: European Committee for Standardization

CENELEC: European Committee for Electrotechnical Standardization

ANSI - American National Standards Institute

ATIS: Alliance for Telecommunications Industry Solutions (US)

TIA: Telecommunications Industry Association (US)

TSACC: Telecommunications Standards Advisory Council of Canada

TTA: Telecommunication Technology Association (Korea)TTC: Telecommunication Technology Committee (Japan)

ARIB: Association of Radio Industries and Businesses (Japan)

ACIF: Australian Communications Industry ForumCCSA: China Communication Standards Association


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Associations & Fora Committees

IEEE: Institute of Electrical and Electronics EngineersIETF: Internet Engineering Task Force

BBF: Broadband Forum

DVB: Digital Video Broadcasting

FTTH: Fibre To The Home Council

OIF: Optical Internetworking Forum

MEF: Metro Ethernet Forum

HGI: Home Gateway InitiativeUPnP Forum

DLNA: Digital Living Network Alliance

ZigBee Alliance


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3GPP

UTE

IEEE802

Mobile

Services, Applications andContent

SDO

IO

GSMAICANN

GO

IETF

LibertyAlliance

OMTPCO

Standardisation Development Organisation

Industry Organisation

Governance Organisation

Certification Organisation

ITU-T

GP

TCG

Network

TSO Technical Specification Organisation

OMA

NFC

JCP

GCF

W3C

UMTSForum

WIMAX

Forum

Fixed &Internet

HGI

DLNAUPnP

LiMO

ETSI

SCPETSITISPAN

CENELEC

FSAN

W3CMWI

Q2C

DVB

Open

IP TV

BMCO

IP/MPLS

HomePlug

ISO

ZigBee

MEF

WiFIAlliance

NGMN

WBA

Tier 1 & Tier 2 organisations

TMF

ETSIDECT

MEF

WiFIAlliance

BroadbandForum


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Standards Development Orgs

6

AFNORDIN

BSIATIS

National

Global(Int'l treaty)

Regional

Consortia/Fora


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Standards Specification Phases

On-Going WorkPhase II Working Text- Technical Contributions- Push IPR- Influence Speed Process

27

Approval ByCorrespondence Vote (ETSI)

Letter BallotAAP (ITU-T)

Ballot Circulation (IEEE)

Phase IIIStable DraftSpecification

Vote DecisionIPR Declaration

30

End of the GroupPhase IV

PublishedSpecification(Publicly available)

Interoperability &Decision to Createa marketing Forum

to Speed the Market 36

NewForum

Group within SDOWork Item within existing group

PAR (IEEE)Question (ITU)

Phase I Requirements- Influence Requirements- Develop IPR- Alliance

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Proactive Approach Cuts Compliance Costs

Distribution of Costs for Proactive vs. Reactive Approaches

Source: Silicon Valley Group

Standard Development TIME Transition/Implementation

Com

plianceCosts

Requirements

Defined

ProactiveImpl

ementation

Expe

cted

Rea

ctive

Deadline


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Why Work in Standards

Save money andavoid wasted R&D

Build credibilitywith customers

Be seen asa leader

Control evolution ofmarket

Understand risks associatedwith standards

Open the box


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Professional skills required in standardization

Continuity

Contributing

Consensus

Coordination

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Engineer skills required in standardization

Deep technical knowledge in your domain

Knowledge management to respect: Rules of your company

Rules of the Standards committee

e.g.: generating, keeping, and/or releasing information

Understand the environment in which your standard will take place Regional Worldwide ?

Regulated Unregulated ?

Competition between Standards committees ?

Decision making capability

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ICT industry and the way it creates its standards

The ICT industry serves global markets

ICT standardization is largely done in non-traditional, less formal,Standards Developing Organizations (SDOs) with less overhead (e.g.

direct participation rather than National delegations) This was a reason in 1988 to create ETSI as an equal partnership

between Administrations, Operators, Manufacturers, etc.

ITU-T works with the same rules Proliferation of Fora

Use SDO/Fora business models that encourage the wide availability ofstandards to propagate the industrys work globally and encourage its

adoption and use (e.g. freely or inexpensively available standards) Cross relation between all these committees are mandatory

Need an Open Mind attitude

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How ICT standardization is changing today

The key characteristic of almost all economic activity today is that ICTis becoming increasingly pervasive:

As a part of the delivery of both physical goods and services

As a mechanism to deliver virtual goods and services

Interoperability standards are needed (as opposed to qualitystandards) to deliver value to citizens and so drive economies

End-to-end interoperability is what the worlds citizens needInteroperability is required across complete service delivery systems

rather than just between individual products

End to End system knowledgeCoordinated and cooperative attitude

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Standards and Research

On-Going WorkPhase II Working Text- Technical Contributions- Push IPR- Influence Speed Process

27

Approval ByCorrespondence Vote (ETSI)

Letter BallotAAP (ITU-T)

Ballot Circulation (IEEE)

Phase IIIStable DraftSpecification

Vote DecisionIPR Declaration

30

End of the GroupPhase IV

PublishedSpecification(Publicly available)

InteroperabilityDecision to Createa marketing Forum

to Speed the Market 36

NewForum

Group within SDOWork Item within existing group

PAR (IEEE)Question (ITU)

Phase I Requirements- Influence Requirements- Develop IPR- Alliance

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0


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Conclusion

Standardization is part of our life

Plethora of Standards/Fora/consortium Need a clear analysis skills to choose the most appropriate to your need

End to end interoperability is the ultimate goal of standards Need a broad range of technical & regulatory knowledge

Understand the ecosystem Good evaluation skills to determine timescale of your standard

The four C concept is mandatory to succeed in Standards

Continuity Contributing Consensus - Coordination

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Questions ?

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Documents

5-WSC July 2010 Bernard