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Discover all the new opportunities an effective social media strategy can do for your organization by contacting the experts at Clear Sky SEO. Featuring a full range of social media services for small businesses, our social team knows just what it takes to give your brand a unique, compelling buzz that drives business to your brand and builds a community of loyal customers. http://www.clearskyseo.com/5-proven-ways-boost-social-media-presence-slideshow/
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“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every
time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”
- Amy Jo Martin
5 Ways to Boost Social Media Presence
As a busy small business, social
media is probably just one more thing
to add to your already exhaustive
to-do list. Social media has become
a part of everyday life and it'll only
become more and more important to
the success of your business. Follow
these 5 tips to boost your business
with social media.
FOLLOW THE EXPERTS
Social media operates on a 24-hour news cycle.
Read
their Blogs
Follow their
Social Media
Feeds
Subscribe
to their
Newsletters
Quotes, Tips, and Photos
Quotes, tips, and photos are easy to create, and are frequently shared by followers on social media.
How-tos, Checklists, or Tutorials
How-tos, checklists, or tutorials that guide your followers and help them solve problems.
Infographics, Slide Decks, or Short Videos
Infographics, slide decks, or short videos that take a little more time to create, but get a lot of engagement from followers.
SOCIAL NETWORKS
Social networks are becoming increasingly visual. Platforms
like Instagram and Pinterest only contain visual content.
Some examples include:
KEYWORD OPTIMIZATION
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Keyword optimization is
important when using
Pinterest. Users are going to
Pinterest to search for
content they’re interested in.
Of active
Pinterest users
choose Pinterest
over search
engines like
Google.
INSTAGRAM ENGAGEMENT
Increase your Instagram
engagement by being interactive
with your customers. Just make
sure you're giving credit to the fan
who posted the photo by tagging
them in the caption or using apps
that repost users' images and tag
them in the caption.
COMPLAINTS VIA SOCIAL MEDIA
Address all complaints on social
media profiles promptly. Jay Baer,
president of Convince & Convert,
encourages marketers to “hug your
haters” so any issues that are posted
publicly don’t escalate and get out of
control.
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