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5 Nonnegotiable Steps for Starting + Growing Your Online Coaching Biz in 2019

JillColeman,JillFit,creatorofFitnessBusinessAccelerator(FBA)

Hi, I’m Jill!

� 2000-2012: Full-timepersonaltrainerandgroupfitnessinstructor

� Exhausted,resentful,working70-80hoursaweek

� Startedmakingsmalltweakstomyscheduletocreatemoretimeforinternetbiz

� 2010: StartedJillFit.com asablog,hiredcoaches,didall1:1mealplans+workouts

� 2011:Hitaceiling+hiredmyfirstbusinesscoachfor$10kthatIdidn’thave!

� Launchedayear-longmentorshiptomakethemoneytoaffordit

� 2012: Quitallin-persontraining,JillFit wasa6-figurebrand

� 2014: Transitionedawayfrom1:1coachinganddidallDIYandhigh-ticketgroupcoaching

� 1/3ofrevenueisstillfromnutrition+fitnessprograms

� 2018: SURPRISE!Theinternetisdifferentthanitwasin2010!

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Internet Business: Moving Parts

� You=thecoach,teacher,educator,friend,theonewiththesolutions

� Youhaveastory=RELATE

� Youhaveanexpertise=EDUCATE

� Youridealclient=thepersonwhoneedsyourhelp

� Theyareontheinternetsomewhere

� Chancesareyouarealreadyconnectedwith20-30peoplewhoneedyourightnow!

� Yourjobistoattractthem(story+solutionsviacontent)andthensellthem

� WeareintheTRUSTBUSINESS,whichmeansthatourjob—throughcontent—istogainlikeability+trustFIRST,thenaskforthesale

� TRUSTFORMULA:ThePratfallEffect=Relatedness+competency(+consistency)

Internet Business: CONTENT

� Content=anythingyoupostonlinethatRELATESorEDUCATES� Images,text,video,audio

� Canbefree(socialmedia,blogs,podcasts,videos,etc)

� Orforanemailaddress,aka“anopt-in”(challenge,webinar,e-course,download,consultationcall,etc)

� Orforpay(course,coaching,customizedtraining/nutrition,calls,DIY,membershipsite,etc.)

� Inorderforpeopletocometoknow,likeandtrustyou,youhavetopostcontent!

� MOSTDAYS!

� Socialmediaiswhereyourpotentialclientsarehangingout!

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#1: Optimize Your Platforms

WhatIsuggestyouhave:� FBpersonalpage(startfriendingpeople!)

� FBclosedgroupORarepartofatleast5activegroupswhereyoucanpositionyourselfasanexpert(thesearewhereyouridealclientishangingout!)

� Instagrambusinessaccountthatiscompletedandattractive!Parts:�Yourhandle,yourname

�Whoyouhelpandwhatyouhelpthemwithexactly�Your“preframe”– socialproofofsomekind(i.e.creatorof,hostof,founderof,etc)

� E.g.“15-yearfitnessindustryvet+certifiedtrainerwhoseconductedover10kworkouts”OR“HormonalFatLossexpert+creatoroftheF.A.S.T.NutritionSystem”

�ACTA– canbeanapplication,URLtoapieceofcontent,latestblogortomessageyou

� Peopleshouldneverwonderwhoyouare,whatyou’regoodatandwhoyouhelp

#1: Optimize Your Platforms

Anexample:

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#2: RELATE: Tell Your Story

� Thisishowpeoplewillrelatetoyou

� 3parts:

� BEFORE:whowereyou5yearsago?10yearsago?Beforeyourtransformation?

�Whatwereyouremotions,frustrationsandfearsTHEN?

� TRANSITION:Thenwhathappened?Howdidyoumakeyourshift?Wasthereanahamoment?Arecord-scratchmoment?Didsomethinghappen?Whendidyoubecomefedup?Etc.

� AFTER:nowhowdoyoudothings?Howdoyougoaboutyourdaynow?

�Describeyouremotions,outcomesandwinsNOW

� YOUNEEDTOTELLTHISAGAINANDAGAINANDAGAININAMILLIONDIFFERENTWAYS– Peopleneedtoseethemselvesinyour”before”picture– usefeelingsandemotions

� Whereandhowoftendoyoutellit?

#3: Identify Who You Are Talking To

Thisisyour“idealclient”– chancesare,theyarethepreviousversionofyou

�What’stheirage?Gender(ifany)?Educationlevelrelativetothisstuff?

� Vocation?Careerstuff?Mom/nonMom,married,single,busyornah?Etc.

� Listtheircurrentfrustrations– whataretheystrugglingwith?

� Listfeelingsandemotions

�YoucaneasilydothisviaMarketResearchifyoudon’tknow

� Listtheirfuturefears– ifnothingchanges,whataretheyscaredwillhappen?

� Listtheirdesiredoutcomes/feelings– whatwouldtheyconsider”success?”

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#4: EDUCATE: Share Your Solutions

� Thisishowpeoplewillseeyouasanexpertauthority+willwanttohireyou

� Twocolumns:� Column#1:Listatleast20FAQsthatyouknowyouridealclienthas

� Column#2:Answerthosequestionsfromyourperspective– whatwouldyousayifthispersonwasliterallyrightinfrontofyou?Don’toverthinkthis!

� NEXT:Identifywhatyouarebestat?What’syour“ZoneofGenius?”� Thisiswhatyouwilldouble-downonforatimeuntilyougainenoughtrusttobreakthrough

� Thisiswhatwillmakeyoustandout– whatdoyouwanttobeknownfor?

� Thismightbeahashtaggable phraseorasignaturesystemyou’vecreated

#5: Create Your Offer + Ask for the Sale

� Justgettingstarted:do1:1high-ticketcoaching� Lotsofaccesstoyou,lotsofcustomization,bigresults=testimonials,etc.

� Yourfirstclientswillmostlikelybepeopleyoualreadyknow!

� UseAttractionMarketing+ConversationMarketing

� Moreseasoned:1:1high-ticket+groupcoachingand/orDIY�Multiplelevelsofaccess/customization/pricepoints

� Buildyouremaillist+socialmediaplatforms,etc.

� AddaCTAtoeachpieceofcontent:� Howcantheychatmorewithyou?Howcantheygetmoreinfo?Howcantheyconnect?

� Goal=engagement=startasmanyconvos withasmanypeopleaspossible

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Pricing, logistics, charging what you’re worth, confidence, mindset, software, etc.

� ThisisaHUGEandongoingconversationthat’stoonuancedtogointohere!

� BUT,aninvitationtocontinueonwithmein2019…

Introducing Fitness Business Accelerator!

� A6-MonthBusinessEducationforHealth/FitnessProsin2019� http://bestofyoucoachingclub.com/fba

� Streamlinededucationfocusedontrust-building,contentandsales,nothingextraneous

� ClosedFBgroupcommunity� WeeklyHWassignments

� Twonewtutorialseachmonthcoveringtopicsyouneedtolearnandexecuteon,including:� Branding+messaging

� Contentstrategy(AttractionMarketing+ConversationMarketing)

� Marketresearchandongoingcallstoaction

� Sales:1:1high-ticket,knowingandchargingyourworth,buildingyourconfidence

� Emaillistgeneration+leadmagnetdevelopment

� Productdevelopment+launchingDIYandgroupcoaching

� Automatedsalesfunnelsandongoingevergreenproducts(makingmoneywhileyousleep)

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Introducing Fitness Business Accelerator!

� A6-MonthBusinessEducationforHealth/FitnessProsin2019� http://bestofyoucoachingclub.com/fba

� Streamlinededucationfocusedontrust-building,contentandsales,nothingextraneous

� Startsrightaway!

� Education-onlyoption(nocoaching)

� $297onetimeOR$3paymentsof$119� Forthosewhopurchasebymidnighttonight(Sunday!),I’llbegivingyouaccesstothefirstgroupcoachingcall($250value)

soyoucangetdirectfeedbackfromme

� OpenuntilWednesdayJan9th ONLY!

Introducing Fitness Business Accelerator!

� A6-MonthBusinessEducationforHealth/FitnessProsin2019� http://bestofyoucoachingclub.com/fba

� QUESTIONS?