February 2013 tfwm.com 15

WM: Sony took a holistic approach to reduce customers’ TCO, from the display device to installation considerations.

tion chips, which more of the pixel is devoted to transmit light than sup-porting circuitry that blocks light. With the BrightEra panels, we can deliver more brightness from each watt of energy. We apply unique technology to optimize lamp temperature and arc gap, resulting in increased expected lamp life which now reaches up to 7,000h depending on models. The suite of installation support features such as wide lens shift and geometric correction saves time and hassle to install the

WM:ence, and incorporates modern technology to the space. Sony has an array of products and technology to support the application. The VPL-FH31 (4300lm)

soften edges of images to create the feel of gradation. Our Ultra Short Throw

space is limited or where a larger picture is required.

WM: Image quality is critical for the larger churches, so the pastor, choir and other participants in a service are shown in the best quality possible. With four times the resolution of HD images, 4K resolution can completely capti-vate a congregation and deliver messages very effectively. Sony is the industry leader in 4K technology, and the only manufacturer with products that address every aspect of the 4K production workfl ow -- from new F5 and F55 cameras delivering superb dynamic range and wide color gamut, to the SRX-T420 pro-

contrast ratio, and proven in-market reliability

WM: Further reductions to TCO, brighter picture, and beyond HD is where pro-

to 20,000 hours maintenance-free intervals.Sony has a strong heritage in display products and continues to improve and develop technology to help the worship community deliver and communicate messages clearly, and make visual experiences compelling.

Wataru (Wally) MohriMARKETING MANAGER, SONY ELECTRONICS INC.

and

TFWM’s digital version can be read

using the sleek online interface, or it can be

saved as a PDF for later viewing.

You don’t have to be online to enjoy the many tutorial articles, product

reviews and industry forecasts that TFWM Digital has to offer.

If you decide to print it out, that’s up to you. But we think we hear a

tree crying.

www.tfwm.com/digmagsub

TFWM Digital AvailableOnline and Off