4xAs for Commercialisation in 4xAs for Commercialisation in Closed Nuclear CitiesClosed Nuclear Cities

AppropriatenessAppropriatenessof products and services of products and services

Strategic marketingStrategic marketing

Product developmentProduct development

AwarenessAwarenessof potential partners and customersof potential partners and customers

Marketing and salesMarketing and sales

Web sites etcWeb sites etc

AccessibilityAccessibilityfor partners and customersfor partners and customers

External offices and agentsExternal offices and agents

Outside wire operationsOutside wire operations

AbilityAbilityto meet customers needsto meet customers needs

Culture changeCulture change

International standardsInternational standards