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8/7/2019 4th Wheel Brochure
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8/7/2019 4th Wheel Brochure
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A corporate social responsibility (CSR) consultancy, advocacy and research firm.
The name signifies the business sector in addition to the other three integral
wheels–The state, NGOs, and International development organizations requiredand capable of driving human development.
Out to look at issues that deserve attention and make a difference in the
prevailing scenario in the development of the underprivileged and poor, westrive to be agents of change and be a part of that ‘team’ (development
entities) that will lead to a brighter and better future.
Businesses have an intrinsic relationship with a large segment of the population
through employment provision and labour markets, service provision, commoditymarkets, environment and resource use.
The complex problems of today’s poor cannot be solved by the state, civilsociety and international development organizations alone. The business sector
has emerged a key player and needs to accept responsibility and work incollaboration with these entities to address social issues.
It is no longer a question of “why”corporates and businesses shouldengage in alleviating social ills,but is a question of “how” and to“what extent” they should.
In a country such as India, it is notuncommon to see huge
skyscrapers inhabited by theaffluent sections of society, at thefoot of which exists slums thathouse the poor (their exactnumbers are an eternaleconomic and political debate).However, India is also anemerging economic power withrapidly growing industrial and
service sectors. In such ascenario, it is important for Business India to accept socialresponsibility.
The 4th Wheel
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Vision
Mission
Our Core values
Socially responsible and responsive business houses leading to sustainable and inclusivegrowth and development in Gujarat
sFacilitate a shift from random charity and philanthropy to focused Corporate Responsibility
sCreate effective partnerships between development entitiessIncrease awareness, research and advocate Corporate Social Responsibility
sAmbition and passion for social and human developmentsTransparencysCommitmentsDedication
sService excellencesEnthusiasm and energysInnovation and ideas
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sStrategising and planning CSR projectssProject implementations for corporates firmssIdentify projects that reflect the corporation’s sense of social responsibility and tailor projects to reflect that sense,keeping in mind a company’s core competencysChannel corporate decision-making in socially desirable activitiess
Provide information and training in CSR implementationsMotivate and enable employee participationsA scientific approach in monitoring and evaluation of existing CSR/social and human development projects withnecessary participatory and qualitative aspects that will grasp true achievements and progress, leading to a successfuland purposeful evaluation and monitoring system that proves impacts and influences improvements
sStakeholder identification/mapping/engagementwhere we help a business identify their current position in relation to the variousinterest groups, community organizations,economic and financial interests,government agencies, and others who
take an interest in or can affect their activitiessCreate opportunities for collaborativeprojects that address mutual interests ofnot-for-profits and corporate entitiessProject development, event planningand content writing for NGOssHeighten public awareness and createplatforms for discussion and suggestionregarding CSR and its potential through
seminars and workshopssA quarterly newsletter on corporateresponsibility
Functions
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Value Addition
sA strong and effective CSR activitysStakeholder needs based CSRsTax incentivessStrengthened brand reputationsIncreased brand loyaltysResource, skill and capacity building for NGOssSuccessful and purposeful evaluations and monitoring
sEffective collaborationssStrategized CSR planningsEducation, propagation and increased corporate social responsivenesssAwareness of companies with regard to different kinds of CSRsInformation and training in CSR implementationsMotivated and socially sensitive employees through CSR participation
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16 Pahelgaon Bungalows, Near Judges Bungalow Road, Ahmedabad 380015
http://[email protected]
+ 919825885044, 079-40092492
www.the4thwheel.com