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Sunday, July 28th B. Smith's, Sag Harbor, New York
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Prepared for: Microsoft
4th ANNUAL DIVERSITY AFFLUENCE BRUNCH (7/28/12 )
4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
4th Annual Diversity Affluence Brunch
• Brand awareness, prospecting and community good will for marketing partners
• Previous brunch secured over 14 over million media impressions across luxury lifestyle, and ethnic media
• Brunch can be designed for multiple markets, customizable for diverse target audiences (LGBT, women, AAA, Hispanic, African, etc)
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Brunch Overview Sunday, July 28th (day after Art for Life) 125 affluent African/African American
guests Invitation only 11am-3pm
– Cocktail reception– Brunch– Awards presentation honoring 3 leaders, achievers,
pioneers of diversity Guests in attendance: 50/50 men & women Average age: 40 (guest list can be
customized) Average individual income: $150K
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
2013 Hamptons Brunch
Sponsors: Baume & Mercier, Barclays, Moet Hennessy, Marriott
Honorees: Supermodel Alek Wek, incoming Chairman of the National Endowment for the Arts, Chairman, Vista Equity Partners
Location: B. Smith’s Restaurant, Sag Harbor, NY
Host: TBD
PR Firm: Melissa Fields
Media Partner(s): UPTOWN Magazine, BlackGivesBack.com
Committee: Reggie Van Lee, Noel Hankin, Len Burnett, Tiffany R. Warren, Nicol Turner Lee, Teneshia Jackson, Chloe Drew
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Event OverviewLaunched in the summer of 2010 in the Hamptons to recognize and celebrate the accomplishments of people from diverse backgrounds who have achieved success within their respective industries or individuals who have progressed the diversity agenda in the American culture. The inaugural series was presented by Jaguar North America. This unique brunch was inspired by the book “Black Is The New Green: Marketing to Affluent African Americans,” and provides brands with an opportunity to reach some of the most influential tastemakers of the affluent African and African American communities.
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Previous Honorees• Marc Morial, CEO, National Urban League• Laurence Boschetto, CEO, Draftfcb• Donna Byrd, Publisher, theroot.com• Dwayne Ashley, Global CEO of Success for Kids• Desiree Dancy, VP of Diversity & Inclusion-NY Times• Bethann Hardison, Fashion Industry & Diversity Pioneer• Reginald Van Lee, Partner at Booz Allen Hamilton,
member of President Obama’s Committee on the Arts and the Humanities
• Fern Mallis, Fashion Week Founder• Jacques-Philippe Priverger, Advisory Board member of George
Clooney’s Hope for Haiti Now Fund, Philanthropist• Aaron Sanchez, Food Network Personality• Stuart Scott, ESPN Anchor• Edward Wilkerson, Design Director for Lafayette 148• Madeline Nelson Small, Chair of FFAWN.org (foundation started
by Mary J. Blige)• Emil Wilbekin, Managing Editor, Essence.com
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Past Brunches
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Past Media Coverage (Partial List)
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Title Sponsorship: $50K
• Category exclusivity “Diversity Affluence Brunch presented by Microsoft”• Table for 10• Logo on menu card• Brand mention by host• Opportunity for prospecting• Logo on media wall and invitation• Customized brand experience on site• Opportunity for an executive to speak• Inclusion in pre and post event press efforts • Promotional items used at the bar or on tables• Opportunity to present honorees (3) with a gift post event• Opportunity to provide a gift to all (approximately 120) brunch guests• Other branding can be customized
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Sponsorship: $10K• Category exclusivity• 6 seats at the brunch• Logo on menu card• Brand mention by host• Opportunity for data capturing• Logo on media wall and invitation• Customized brand experience on site• Inclusion in pre and post event press efforts • Promotional items used at the bar or on tables• Opportunity to provide a gift to all (approximately 125-150) brunch guests
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
About Diversity Affluence• Launched in 2006, Diversity Affluence
helps brands and businesses understand and market to affluent ethnic consumers, across ethnicity
• Only company of its kind in the country• Services: diversity target marketing
communications consulting, research & analysis, diversity business development, tactical execution
• CEO is the co-author of Black is the New Green-Marketing to Affluent African Americans
www.DiversityAffluence.com
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4th ANNUAL DIVERSITY AFFLUENCE BRUNCH
Contact
Andrea Hoffman, FounderDiversity Affluence
www.DiversityAffluence.com
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