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ITC¶s VISION 

� Sustain ITC's position as one of India's

most valuable corporations throughworld class performance, creatinggrowing value for the Indian economyand the Company¶s stakeholders

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ITC¶s MISSION 

� To enhance thewealth generating capability of theenterprise in aglobalising environment,

delivering superior and sustainablestakeholder value

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FMCG IN INDIA

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MEANING

� The Indian FMCG sector with a market size of US$13.1 billion is thefourth largest sector in the economy. A well-established distributionnetwork, intense competition between the organized andunorganized segments characterize the sector. FMCG Sector isexpected to grow by over 60% by 2010. That will translate into an

annual growth of 10% over a 5-year period. It has been estimatedthat FMCG sector will rise from around Rs 56,500 crores in 2005 toRs 92,100 crores in 2010. Hair care, household care, malegrooming, female hygiene, and the chocolates and confectionerycategories are estimated to be the fastest growing segments, saysan HSBC report. Though the sector witnessed a slower growth in2002-2004, it has been able to make a fine recovery since then. For 

example, Hindustan Levers Limited (HLL) has shown a healthygrowth in the last quarter. An estimated double-digit growth over thenext few years shows that the good times are likely to continue.

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DOMINANT ECONOMICFEATURES OFF MCG industry 

� FMCG industry provides a wide range of consumablesand accordingly the amount of money circulated againstFMCG products is also very high. The competitionamong FMCG manufacturers is also growing and as a

result of this, investment in FMCG industry is alsoincreasing, specifically in India, where FMCG industry isregarded as the fourth largest sector with total marketsize of US$13.1 billion. FMCG Sector in India isestimated to grow 60% by 2010. FMCG industry is

regarded as the largest sector in New Zealand whichaccounts for 5% of Gross Domestic Product (GDP).

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Common F MCG products

� Some common FMCG product categoriesinclude food and dairy products, glassware,paper products, pharmaceuticals, consumer 

electronics, packaged food products, plasticgoods, printing and stationery, householdproducts, photography, drinks etc. and some of the examples of FMCG products are coffee, tea,

dry cells, greeting cards, gifts, detergents,tobacco and cigarettes, watches, soaps etc.

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Market potentiality of FMCG

industry� Some of the merits of FMCG industry,which made this industry as a potentialone are low operational cost, strongdistribution networks, presence of renowned FMCG companies. Populationgrowth is another factor which is

responsible behind the success of thisindustry.

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Leading FMCG companies

� Some of the well known FMCG companiesare Sara Lee, Nestlé, Reckitt Benckiser,Unilever, Procter & Gamble, Coca-Cola,Carlsberg, Kleenex, General Mills, Pepsiand Mars etc.

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J ob opportunities in FMCG industry 

� FMCG industry creates a wide range of job opportunities. This industry is a stable,diverse, challenging and high profileindustry providing a wide range of jobcategories like sales, supply chain,finance, marketing, operations,

purchasing, human resources, productdevelopment , general management.

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� AbHiShEk tRiPaThI

� AnKiTa

� AkShAtH