Upload
lensslide
View
522
Download
0
Embed Size (px)
Citation preview
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
carlo vezzolipolitecnico di milano . INDACO dpt. . DIS . School of design . Italy
Learning Network on Sustainability
course System Design for Sustainabilitysubject 4. Design for social equity and cohesion
learning resource 4.2System design for social equity and cohesion
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
CONTENTS . Design for social equity: main approaches. System Design for social equity and cohesion: a definition. System Design for social equity and cohesion: approaches/skills. Criteria of system design for social equity and cohesion:
. Improve employment/working conditions
. Equity and justice in relation to stakeholders
. Enable a responsible/sustainable consumption
. Favor/integrate weak and marginalized
. Improve social cohesion
. Empower/enhance local resources. System Design for social equity and cohesion: methods/tools. System Design for Sustainability: a definition
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
… avoiding the risk to be merely moralistic, is there an effective (operative) role?
SOCIAL EQUITY
…. is there a role for the design?
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
if and how various forms of social inequality are directly addressed in the design process
DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
CONSOLIDATION(research achievements on knowledge-base and know-how)
(edu
catio
n an
d pr
actic
e)DI
SSEM
INAT
ION
100%
100%
0new research frontier …
low impactmat./energies
design for social equity and
cohesion
system design for eco-efficiency
Product Life Cycle Design
ecodesignwidening the “object” to
be
designed
… aim atSUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature contexts)
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
… at the end of ’60 Radical Design: Gaetano Pesce; Dalisi; 9999: contestation/denouncements critics of consumer society
… at the beginning of the ’70 Maldonado: new “design hope” for a social responsibility (1972) Papanek: “design can and must become a means for young people to take part in the transformation of society” (design for a real world, 1973)
DESIGN, CONSUMPTION AND ETHIC: PAST TIMES
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION
. product design for basics needs in low-income contexts (design for BOP, etc.)
. SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
WORKING HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY:
LeNS book: “PSS design for Sustainability”, Greenleaf, 2011 (to be published)]
“a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”,characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
“the design for social equity and cohesion of a (eco-efficient) system of products and services that are together able to fulfil a particular demand of “satisfaction”, as well as the design of the (locally-based and network-structured) interaction of the stakeholders directly and indirectly linked to that “satisfaction” system”(VEZZOLI, 2010)
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESIONDEFINITION:
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand
(satisfaction unit) and all its related products and services
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACHES/SKILLS
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
(SATISFACTION) OFFERING DIAGRAMM
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand
(satisfaction unit) and all its related products and services
B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a
particular satisfaction-system
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACHES/SKILLS
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
H. SYSTEM MAP (DETAILED)STAKEHOLDERS SYSTEM MAP
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand
(satisfaction unit) and all its related products and services
B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a
particular satisfaction-system
C. “SYSTEM SUSTAINABILITY” APPROACHdesign such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACHES/SKILLS
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
> CRITERIA AND GUIDELINES ARE NEEDED> METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions
NOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE!
C. “SYSTEM SUSTAINABILITY” APPROACHdesign such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions. increase equity and justice in relation to stakeholders. enable a responsible/sustainable consumption. favor/integrate the weak and marginalized. improve social cohesion. empower/enhance local resources
[ADOPTED BY POLIMI-DIS WITHIN LeNS]
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
IMPROVE EMPLOYMENT/WORKING CONDITIONSSYSTEM DESIGN FOR,PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS
SYSTEM DESIGN FOR,FAIR AND JUST RELATION (outside the enterprise):within the partnerships, up-stream, down-stream and in the community where the offer takes place
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION
SYSTEM DESIGN FOR,ENABLING (MORE OR LESS INVOLVING)A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
FAVOR/INTEGRATE THE WEAK AND MARGINALIZEDSYSTEM DESIGN FOR,FAVORING (MORE OR LESS INTEGRATING):. kids, elderly, differently able,… (weak) and. unemployed, illiterate, … (marginalized)
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
IMPROVE SOCIAL COHESION
SYSTEM DESIGN FOR,PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
EMPOWER/ENHANCE LOCAL RESOURCES
SYSTEM DESIGN FOR,REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
FOR DECISION MAKING (DESIGNING)identify the (socio-ethical) design PRIORITIES:> CRITERIA relevance (relative) per system type> most promising stakeholders’ INTERACTIONS
types (criteria and related GUIDELINES)
INTERRELATIONS BETWEEN SOCIAL EQUITY AND COHESION CRITERIA (AND RELATED GUIDELINES)
FOR A GIVEN SATISFACTION SYSTEM:- some have HIGHER RELEVANCE than others
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
Design4SustainabilityStep by step
approach[see Tischner & Vezzoli, 2009]
MEPSS, MEthodology for Product Service
System development[see van Halen et al.
2005]
few methods/tools developed to orientate system design towards sustainable solutions:
[for new skills] NEW METHODS/TOOLS
Storyboard
Offering diagramInteraction table
SDO toolkit Blu
portfolio diagram
MET
HOD
TOOL
SDESI
GN
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS)
STRATEGIC ANALYSIS
EXPLORING OPPORTUNITIES
SYSTEM CONCEPT DESIGN
SYSTEM DESIGN (AND ENGIN.)
COMMUNICATION
MSDS PHASES/PROCESSESANALYSIS OF THE PROJECT PROMOTERSANALYSIS OF THE REFERENCE CONTEXT
ANALYSIS OF BEST PRACTICESANALYSIS OF THE REFERENCE STRUCTURE
DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES
IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENTENV., SOC. & ECON. CHECK
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK
DOCUMENTS EDITING
METHODS/TOOLS BY LeNS:
SDO toolkit: socioethical system design orientationon-line use, free access:www.sdo-lens.polomi.itfree download open: www.lens.polimi.it > tools
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
“the design for social equity and cohesion of an eco-efficient system of products and services that are together able to fulfil a particular demand (unit) of “satisfaction”, as well as the design of the interactions of the stakeholders directly and indirectly linked to that “satisfaction” system”
[LeNS book: “PSS design for Sustainability”, Greenleaf, 2011 (to be published)]
SYSTEM DESIGN FOR SUSTAINABILITY: DEFINITION (A NEW DESIGN ROLE)
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
CASES OF SYSTEM DESIGN FOR SUSTAINABILITY USING THE MSDS METHOD
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
Politecnico di Milano
Cape Peninsula University of Technology
DESIGN FOR SUSTAINABLE SYSTEM CONCEPTS OF LOCALLY-BASED AND LONG LASTING MOBILITY SYSTEM FOR LOW INCOME CONTEXTS IN AFRICA- FARKA, a system concept for drinkable water transportation in Burkina Faso;
- RASMIZ, a system concept for vegetable’s transportation in Zambia
– KANGA, a system concept for disabled students transportation in South Africa.
sustainable sustainable system conceptsystem conceptproduct conceptproduct concept
transition and transition and diffusion pathdiffusion path
United Nations Industrial Development OrganizationUNIVERSITY CHAIR OF INNOVATION
Carlo VezzoliPolitecnico di Milano / INDACO dept. / DIS / School of Design / Italy
detailed systemdetailed systemdesigndesign
transition and transition and diffusion pathdiffusion path
SYSTEM DESIGN AND PILOT PROJECT IMPLEMENTATION OF A SUSTAINABLE MOBILITY SYSTEM FOR THE TRANSPORTATION OF PEOPLE WITH DISABILITIES IN CAPE TOWN SUBURBS, SOUTH AFRICA
Politecnico di Milano
Cape Peninsula University of
Technology
pilot project pilot project implementatioimplementatio
nn
various sponsors + missions supported by:
BASED ON MULO SUSTAINABLE MOBILITY PROJECT (Polimi-DIS open project)
detailed product designdetailed product design