BRAND PRESENTATION

417 was established and founded in 2003 by the entrepreneur and sculptor Moty Fridman.

Moty Fridman is the owner and the CEO of the company.

Moty Fridman sees every product as a unique work of art and therefore, Moty Fridman is behind each and every 417 product from the conception to the realization.

The brand is also managed and expanded by an international team of professionals with high ended experience in cosmetics and beauty care products.

417 - BEAUTY YOU CAN SENSE

THE COMPANY

417 – BEAUTY YOU CAN SENSE

THE STORY

In 417 we race for improvement and put all our heart in everything we do.

We bring you immediate results that you can feel, see, touch and smell.

We will awake your senses through a full natural experience like you never had before.

417, Beauty you can sense

When using 417, you will:

SEE Immediate Results

TOUCH Unique Textures

SMELL Extraordinary Fragrances

LISTEN to Yourself and to the planet’s sources

We invite you to sense the difference!

Moty Fridman, Founder & CEO

Passion for Beauty & Art

“As a sculptor, I’ve studied faces all my life. This discipline has shown me

the strong relationship between feeling beautiful and happiness.

When a person feels beautiful, the world is a joyful place.

I am also the developer of products that make women & men look beautiful,

collaborating with an international team of skin care experts. These scientists

know that the minerals of the Dead Sea are the keys to lasting beauty.

Our -417 Immediate Results collection contain the ancient mineral ingredients

that will give you a long life of beauty and happiness.

It is my Mission, my Passion, to give you the very best.

Thank you for being our customer!”

417 - BEAUTY YOU CAN SENSE

THE PHILOSOPHY

417 - BEAUTY YOU CAN SENSE

VISION & MISSION

417 VISION is to become the worldwide leading natural beauty company offeringcollections of exclusive skin care products based on natural active ingredients togetherwith moisture-balancing minerals from the lowest place in the world, the Dead Sea, -417meters below Sea Level.

417 MISSION is to develop, manufacture and distribute innovative beauty productsbased on unique formulations and high quality active ingredients. 417 products aredesigned to improve the skin’s appearance, delivering significant efficacy and high safetyto consumers. 417 mission is also to make people feel better about themselves and feelbeautiful, bringing them happiness.

We believe that everyone’s time is priceless.

This is why we always strive for immediate results and

instant outcomes.

EFFICIENCY

- BEAUTY YOU CAN SENSE

THE VALUES

EXCELLENCE HONESTY

We love challenges,and this is why we are

always on the runsearching for

improvements and solutions to meetour client’s needs.

CREATIVITY FAMILIARITY

We will always be honest about what we do.

If we claim to bring results, it’s because we really worked hard to make

this happen.

A painting, a sculpture, a human being… We are passionate about beauty

and everything it stands for. We keep investigating the boundaries of it.

We believe that personal relations within workers,

suppliers, distributors andclients are as important

as business success. We put our hearts and attention into people.

417 - BEAUTY YOU CAN SENSE

THE BENEFITS

High ended Dead Sea Collections – Precious Dead Sea Minerals

Feeling beautiful & smart, natural & sophisticated

Immediate visible results on the skin

Multi-Sensorial Experience: See, Touch and Smell

Unique formulations with High Concentration of natural active ingredients

Anti-Aging & Rejuvenation products for long term results

Suitable for sensitive skin conditions

Paraben & Mineral Oil Free

Immediate Visible Results on the Skin

The Highest Concentration of natural active

ingredients based on Precious Dead Sea Mineral

Complex

A Unique Multi-Sensorial Experience: See, Touch &

Smell

Paraben & Mineral Oil Free

417 - ORIGINAL HIGH ENDED DEAD

SEA PRODUCTS

417 - BEAUTY YOU CAN SENSE

THE USP (Unique Selling Propositions)

417 - BEAUTY YOU CAN SENSE

THE USP

The Dead Sea & its unique benefits The Dead Sea is the largest natural Spa in the world & the lowest point on earth, situated 417 meters (1,373 ft.) below Sea Level. The Dead Sea is one of the most unique healing SPA resources: it contains 10 times more Salts & Minerals than any other Sea or Ocean in the world. These rich, unique minerals and mud bring natural health and beauty benefits for people, worldwide.

The Precious Dead Sea Minerals are known for: Inducing a relaxed feeling & Nourishing the skin Activating the circulatory system & Easing rheumatic discomfort & metabolic disorders

The core of 417 is PRECIOUS MINERAL COMPLEX, a groundbreaking combination of Essential Dead Sea Minerals from the lowest place on earth, the Dead Sea, -417 meters below Sea Level &High concentration of natural active ingredients (Vitamins & Plants).

PRECIOUS MINERAL COMPLEX: Combination of Essential Dead Sea Minerals & High concentration of natural active ingredients (Energizing Vitamins & Unique Plant Extracts): Maintains normal skin hydration level

Enhances skin’s natural ability to retain water Provides and promotes natural moisture

Strengthens the natural protection of the skin Provides the optimum nourishment - for all skin types

Ensures skin regeneration by assisting the renewal of skin cells Prevents signs of aging

Improves skin texture as well as hair & scalp conditions

417 - BEAUTY YOU CAN SENSE

THE USP

PRECIOUS MINERALS

• Calcium (Ca):

• Potassium (K):

• Sodium (Na):

• Magnesium (Mg):

• Zinc (Zn):

• Lithium (L):

• Bromine (Br):

• Manganese (Mn):

417 - BEAUTY YOU CAN SENSE

THE USP

Activities in cell protection

Properties to balance skin functions. Known to help acne conditions.

Improves skin metabolism

Promotes energy production among oxygenation cells

Contributes to cell renewal. Improves sebo-regulation and helps in acne conditions.

Improves inflammation skin conditions (such as psoriasis).

Soothing, calming properties

Improves skin layer. Also known for antioxidant properties.

PRECIOUS MINERAL COMPLEX:

PRECIOUS VITAMINS

• Vitamin A: Helps to improve the appearance of the fine lines

• Vitamin B: Enhances skin’s natural ability to retain water. Provides a healthy glow to the skin.

• Vitamin C: Repairs skin sun damage and skin spots

• Vitamin E: Strong Antioxidant that fights free radicals.

• Vitamin F: Also known as Omega Fatty Acids. Moisturizes agent that makes the skin smoother and softer

417 - BEAUTY YOU CAN SENSE

REGULATION & STANDARDS

417 Products are registered by the EU New Regulations, the Israeli Ministry of Health and follow the FDA Rules & Regulations.

417 Products are manufactured in its State-of-the-Art Facilities & Laboratories and comply with GMP and ISO 9002 standards.

417 - BEAUTY YOU CAN SENSE

BRAND POSITIONING

Mass Brands Premium Brands

Natural

Non Natural

417 - BEAUTY YOU CAN SENSE

SALES & DISTRIBUTION

417: A GROWING COMPANYSince its launch in 2003, as 417 products represent a breakthrough in the beauty and anti-aging fields in the international market, 417 is showing Constant Worldwide Growth in Sales & Distribution.

DISTRIBUTION CHANNELS

Luxury Department Stores & Beauty Stores Duty Free Shops - James Richardson High Ended SPAS & Concept Stores TV - QVC On Line Store

International presence – over 30 countries

417 - BEAUTY YOU CAN SENSE

WORLDWIDE DISTRIBUTION

417 - BEAUTY YOU CAN SENSE

WORLDWIDE DISTRIBUTION

Flagship & Department Stores

Flagship & Department Stores

- BEAUTY YOU CAN SENSE

WORLDWIDE DISTRIBUTION

Sephora – Poland

417 - BEAUTY YOU CAN SENSE

WORLDWIDE DISTRIBUTION

Duty Free Shops

Immediate Miracles CollectionMinerals & Mud

Catharsis – Body & HairDead Sea Salts & Mud

Age Prevention CollectionMinerals & Hydration

Time Control CollectionMinerals & Anti-Aging

417 - BEAUTY YOU CAN SENSE

THE RANGE - A complete range of advanced skincare solutions for all customers needs

Mud Phyto CollectionBody Sliming & Firming

Dead Sea Therapy CollectionAromatic Body

Whitening Collection Minerals & Whitening

Men’s CareMinerals for Men

FACIAL BEAUTY

BODY BEAUTY

417 - BEAUTY YOU CAN SENSE

THE COMMUNICATION

417 - BEAUTY YOU CAN SENSE

THE VISUALS

417 LOOK & FEEL

We believe in constant, stable and active contribution to the community.

The ability to support our community, environment & people is our way of life.

417 - BEAUTY YOU CAN SENSE

THE CONTRIBUTION

417 - BEAUTY YOU CAN SENSE

AWARDS & PRESS RELEASES

417 - BEAUTY YOU CAN SENSE

IDEAL PARTNERSHIP

• Professional deep support• Successful Business Model• Long Term Partnership• Mutual Investment

417 - BEAUTY YOU CAN SENSE

SUMMARY – KEY SUCCESS FACTORS

417 – The Leading Brand in the Category – with unique Story & Concept Innovative ready portfolio – Dead Sea based formulations Outstanding Design & Packaging High Quality Products – Registered under stringent international regulations Great margins for distributors & stores Wide range of marketing tools & POS materials Local training & On line Products Tutorials

For further information:Please contact Mr. Ran Ken-Tor, VP Sales – ran@minus417.comOr visit us at: www.minus417.com

T H A N K Y O U.