AN IFE MATRIX FORPresented byDeepmala GiriNeha Sharma Md Shakil
JavedShad Ahmad Khan
ContentsCorporate History SWOT AnalysisIFE Matrix
AnalysisInterpretation
Corporate History1923-1928- The silent era 1928-34- Mickey Mouse
and Silly Symphonies1934-45- Snow white and the Seven Dwarfs and
World War 2.1946-54- Post war and television.1955-65-
Disneyland.1966-71- The deaths of Walt and Roy Disney and Walt
Disney World.1972-84-Theatrical malaise and new leadership.1985-
2004- The Eisner era.2005-Present
SWOT ANALYSIS StrengthsIt is the largest media and entertainment
company in the world.It has become one of the biggest Hollywood
studios.A highly diversified company.Disney Company owns 11 theme
parks and several channels.Global standardization.It is among the
popular brand names in the world.
WeaknessesLimited range of target audience mainly Children.High
operating cost.Continuous innovative ideas are required to retain
the attention of customers.Declining brand equity of its theme
parks.EPS and P/E ratios below the industry average.
OpportunitiesMarket development in untapped countries.Develop
more attractions for theme park.Move into different segments.Shift
from masses to more concentrated perspective.Building time share
vacations in places like Caribbean.
Threats High competition in media industry.Fierce competition
from Times Warner, CBS and News Corp.Emerging competition in local
markets.Emergence of digital media.Business cycle and Exchange rate
fluctuations.
IFE(Internal Factor Analysis) MatrixAnalysis
InterpretationThe total weighted score value is 2.76 which means
company internal position is sound.
