ASSIGNMENT 3 FRONT SHEET Qualifcation BTEC Level 5 HND Dilo!a in
Bu"ine""#nit nu!$e% an& titleUnit 4: Marketing
PrinciplesA""i'n!ent &ue A""i'n!ent "u$!itte&Lea%ne%(" na!e
A""e""o% na!eLea%ne% &ecla%ation)I certify that the work
submitted for this assignment is my own and research sources are
fully acknowledged.Lea%ne% "i'natu%e DateG%a&in'
'%i&P3.1P3.
P3.3P3.4P3.!P4.1P4.
P4.3M1 M M3 "1 " "3A""i'n!ent title Ma%*etin' +%o'%a! +%oo"alIn
this assignment# you will ha$e opportunities to pro$ide e$idence
against the following criteria. Indicate the page numbers where the
e$idence can be found.A""e""!ent c%ite%ia E,ecte& evi&ence
Ta"*no-A""e""o%(" Fee&$ac*LO 3- #n&e%"tan&
in&ivi&ual ele!ent" o. t/e e,ten&e& !a%*etin'
!i,3.1e%plain how products are de$eloped to sustain competiti$e
ad$antage&%plain what is product and e%plain howproduct is
de$eloped to sustaincompany's competiti$e ad$antages.1.13.e%plain
how distributionis arranged to pro$ide customer
con$enience&%plain distribution and e%plain how the
distribution strategy is arranged to pro$ide customer
con$enience.1.3.3e%plain how pricesare set to re(ect an
organisation's ob)ecti$es and marketconditions&%plain what
pricing strategy is and howpricingstrategyre(ect
thecompany'sob)ecti$es and market conditions.1.33.4illustrate how
promotional acti$ity is integrated to achie$e
marketingob)ecti$es&%plain what is promotionand illustratehow
promotional acti$ities help the product to achie$e the company's
marketing communication ob)ecti$es 1.43.!analysethe additional
elements of the e%tended marketingmi%e%plain the additional
elements of the e%tended marketing mi% including: People# process
and physical e$idence.
LO0 Be a$le to u"e t/e !a%*etin' !i, in &i1e%ent
conte,t"4.1plan marketingmi%es for two di*erent segments in
consumer marketsIdentifydi*erent consumer marketsegments for your
product and planyour marketingmi%es +4Ps, for theseconsumer market
segments3.14.illustrate di*erences in marketingproducts and
ser$ices to businesses rather than Illustrate di*erences in
marketingproducts and ser$ices to businesses rather than consumers
3.4.3show how and whyinternational marketingdi*ers from domestic
marketing.-how the di*erences between theproduct's international
marketingacti$ities and domestic marketingacti$ities3.3A""e""!ent
c%ite%iaE,ecte& Evi&ence Fee&$ac*2note on
Me%it3Di"tinction i.alica$le4Merit descriptor .o.1 +M1,/
&%plain how your product is de$eloped to sustain your company's
competiti$e ad$antages/ "escribe your product's distribution
strategy. &*ecti$ely e$aluate how your product distribution
strategy pro$ides customer con$enience/ &%plain your product's
current pricing strategies. &$aluate how your product's pricing
strategy re(ect the company's ob)ecti$es and market conditions/
"escribe current promotional acti$ities of your product.
&$aluate how these acti$ities help your company to achie$e its
marketing communication ob)ecti$es/ Illustrate the additional
elements of the e%tended marketing mi% with e%amples from your
company's customer ser$ice/ 0onsider company's comple% marketing
situation +consumer characteristics# competitors# company's
competiti$e ad$antages#1, when choosing segments and proposing the
marketing mi%es/ Illustrate di*erences with e%amples from marketing
your product to business and consumer markets/ Illustrate the
di*erences with appropriate e%amples from your companyMerit
descriptor .o. +M,/ 2ele$ant marketing theories and techni3ues ha$e
been e*ecti$ely applied analy4e the marketing mi%es + product#
price# place# promotion, / 2ele$ant marketing theories and
techni3ues ha$e been applied to plan marketing mi%es for your
product in di*erent consumer segments./ 2ele$ant marketing theories
and techni3ues ha$e been applied to analy4e marketing acti$ities in
business and international market./ 5 wide range of information
related to the company's marketing mi%es# the consumer market# the
business market and the international market is e*ecti$ely used in
the assignment.Merit descriptor .o.3 +M3,/ clear assignment
structure with appropriate academic writing/ marketing
terminologies arecorrectly used+for non marketing audience,/ the
assignment is written with consistency andcoherence"istinction
descriptor .o.1 +"1,/ Propose suitable solutions for your company
onto impro$e its product de$elopment / Propose suitable solutions
for your company to impro$e distribution strategy for your product/
Proposesuitable solutions for your company toimpro$e its pricing
strategy/ Propose appropriate solutions to impro$e your product's
promotional acti$ities/ Propose appropriate solutions for your
company to impro$e its customer ser$ice's people# process and
physical e$idence/ 0ritically e$aluate your own proposed marketing
mi%es/ Propose appropriate solutions for your company to impro$e
its marketing the product to business market/ Propose appropriate
solutions for your organi4ation to impro$e its marketing acti$ities
for your product in international market+s,."istinction descriptor
.o. +",/ 5 wide and 3uality research on the company# its marketing
situation its customers has been done to pro$ide information for
your arguments/ 5 range of e$idence for the company's product's
marketing acti$ities is collected to support the assignments/
-ources of information used are correctly cited."istinction
descriptor .o.3 +"3,/ 6enerate your own ideas on the marketing
mi%es# the consumer market# the business market and the
international market though the assignment / &*ecti$ely
self/e$aluate your own arguments and recommendations for the
organi4ation on marketing mi%es in di*erent consumer market
segment# business market andinternational market/ Inno$ati$e and
creati$e thoughts are applied inthe proposed marketing mi%es plan
for your product in di*erent consumer market segment.-ummati$e
feedback7A""e""o%(" Si'natu%e"ateI8 6rading 0heck:0omments if
any:5gree "isagree Modify grade toI5Si'natu%e "ate6ATTACHED
E5IDENCE7
