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tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
Send me a Tweet @TomFerry
w/#2016BYE
tomferry.com/success
How’s The
Market?
tomferry.com/success
Goals For
2016?
tomferry.com/success
tomferry.com/success
OUR CLIENTS EARN 8X MORE
THAN THE INDUSTRY AVERAGE.
THEY AVERAGED
$372,578 IN G.C.I ON 33 SALES
tomferry.com/success
tomferry.com/success
5 Challenges
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
Send me a Tweet @TomFerry
w/#2016BYE
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
Struggling
Good
THE RICH
LEAD GENERATION
SYSTEMS
= 1 to 3
= 4 to 6
= 10+
tomferry.com/success
WANT LISTINGS?
C 1. Database Management for Referrals (be the hub)
O 2. Geographic Farm (be the expert)
R 3. Open Houses (sellers attraction)
E 4. Online Leads – that need to sell.
tomferry.com/success
tomferry.com/success
WANT LISTINGS?
1. Database
management for
referrals
tomferry.com/success
tomferry.com/success
4 ACTIONS
1. Map your Clients (google)
2. Append your data in one
CRM. (Speedeon)
3. Upload to Facebook
4. Call them
tomferry.com/success
3 QUESTIONS
1. Have you had any thoughts of
selling?
2. Are you curious about the NEW
value of your home?
3. At what price… would you
become a seller?
tomferry.com/success
WANT LISTINGS?
2.Geographic
Farming
tomferry.com/success
GEO-FARMING
DOMINATION PLAN
1. Map your track record/database.
• Google.maps.
2. Where is the annual turnover higher than 6%
3. How many homes can you effectively manage?
4. What’s your budget (sweat or check equity)?
tomferry.com/success
tomferry.com/success
CAMPAIGNS 2 DOMINATE
1. Direct Mail - (shhhh, don’t tell anyone)
2. Door Knocking/Door Drops – (courage = Rewards!)
3. Mega and Open Houses – (attract future sellers)
4. Facebook Advertising – (the secret weapon)
5. Zillow, Realtor and Trulia – (control the footprint)
6. Zillow - Make Me Move’s – (one day listings!)
7. Video’s on the community
8. Expireds (old and new) and FSBO’s
9. Community Functions – (see and be seen)
10. NOD’s – (help them)
tomferry.com/success
This needs a lot of help!
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
THE #’s… 500 homes w/ A.S.P. of $500k x 6% TO
= 30 listings sold (and 30 buyer sales)
= $15mil in LS Volume and $450k in LS $
= $15mil in BS as well.
Marketing:
2 mailers a month = $948 x 12 = $11,376
1 LS = $15,000 3 LS = $45,000
5 LS = $75,000 7 LS = $105,000
tomferry.com/success
WANT TURN KEY
FARMING?
GeographicFarm.com
tomferry.com/success
WANT LISTINGS?
3. Mega
Open Houses
tomferry.com/success
STRATEGY
1. Create a reason to come
2.Invite the neighbors – future sellers
3.Capture neighbors with landing
page/Open Home Pro
4.Schedule 3 to 5 follow ups “curious
about their value”
tomferry.com/success
WANT LISTINGS?
4. Direct Mail &
- Zillow Zestimates
tomferry.com/success
I know your home
is worth more than
this … Want to
know your REAL
value? Call, text or
email?
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
Send me a Tweet @TomFerry
w/#2016BYE
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success