4 5 6 8 10 - woodlandsbank.com · 4 5. 6 8. 10 12. 14 16. 17. Message from Jon. ... 2017 COMMITY IMPACT REPORT 2017 COMMITY IMPACT REPORT 4 5 ... Number of non-profit orga -

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Message from Jon

The Woodlands Way

Being the Difference

Social Committee

Everyday Hero

Snap Match Program

Peanut Butter For Pins Swap

Online Financial Education Center

Financial Literacy Outreach

2017 COMMUNITY 2017 COMMUNITY IMPACT REPORT IMPACT REPORT

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Our President and CEO, Jon Conklin, is

a key driver in our commitment to the

community. Through his leadership,

Woodlands Bank is able to be a corner-

stone in local giving and economic

development, actions that define who

we are as a community bank. Check

out Jon’s interview to gain insights on

his view of community banking and the

success that evolves from it.

At Woodlands Bank, every member of

our team lives by the Woodlands Way

philosophy, being the difference in

the communities we serve and creat-

ing an impact for the greater good. At

Woodlands, we believe that our success

directly stems from the success of our

neighbors, its economic development,

and social support. By empowering our

employees to be active members in their

hometowns, we are able to make wide-

spread and direct impacts. It is our vision

to cultivate strong and sustainable com-

munities that thrive.

What does community banking look like to you?

How would you illustrate Woodlands Bank’s impact in the community in 2017?

How does community involvement make our bank more successful?

Community banking involves becom-

ing completely ingrained within the

communities in which we operate. It

is done through the establishment of

deep-rooted, individual relationships

over time which sometimes evolves

into partnerships with the businesses

and community organizations that

serve as the backbones of these

communities. It’s about helping to

provide the capital fuel necessary in

order to assist these communities in

reaching their full potential in terms

of becoming the most successful and

thriving places to live, work, and raise

families that they can possibly be.

That’s an easy one. Our bank’s suc-

cess is limited to the success of the

communities in which we operate.

Through our prudent yet flexible and

relationship-based lending approach,

we are providing the capital neces-

sary for ideas to come to life, for a

small business owner to see his or her

dream become a reality or for a first-

time home-buyer to finally begin to

create some equity for him or herself.

These individual successes begin

to add up and ultimately begin to

accrue more and more community

wealth and value over time, which is

That’s kind of a tough one for me to

answer because I view these things

as long-term investments rather than

one-time transactions. It will take

years sometimes to be able to see

the dividends being paid from these

efforts, and sometimes those divi-

dends are not so evident. However,

when I step back and look at the dol-

lars and hours spent by the company

and all the employees on an annual

basis across several communities

and countless community organi-

zations, it makes me extremely proud

to be a part of this company, to lead

the amazing community-minded

employees that exist throughout its

ranks, and to continue to champi-

on the foundational culture that has

been in place since the original orga-

nizers brought their idea to life for a

true community bank back in 1990.

The Woodlands Way of community

banking will always be at the core of

everything we do.

mutually beneficial to us as a compa-

ny and to the community as a whole.

We’re all in this together.


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Volunteering efforts by our employees have made

a huge difference in the communities we serve.

Number of non-profit orga-

nizations our employees and

directors donate their person-

al time in support of missions

they are passionate about.

Our employees and directors

collectively hold over 30

board of director or officer

positions within local

non-profit boards.

Number of sponsored

hours in 2017, that our

employees volunteered to

assist local non-profits.

Success of our communities start with our actions, at Woodlands Bank we live by this. Being the difference in the communities we serve through volunteerism and support is part of our bank phi-losophy we call the Woodlands Way. Here are our employees vol-unteering their day packing boxes and sorting donations with the Central Pennsylvania Food Bank.

Our internal United Way campaign was a huge success, thanks to our employees’ generosity! We increased our number of employees who give by 108%, contributing $10,482.50!

At Every Williamsport Crosscutters home game Woodlands Bank teams up with the Cutters to provide financial support to a deserving local non-profit! This year we supported 7 organizations! Go Cutters!


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This summer, our Social Committee teamed up with a local non-profit, Caitlin Smiles, holding our very first Play-doh™ drive. Caitlin Smiles is a non-profit that provides bags of smiles to area patients in children’s hospitals. Through the Social Committee’s efforts, our employees collectively gathered 1235 cans of Play-doh™!

Our employee governed Social Committee goes beyond the annual

giving of the bank’s corporate gifts, supporting many area non-profits

through monetary contributions and community outreach. Our Social

Committee also leads all employee events internally, self-funding the

giving that occurs throughout the community. There is no better way

to say it, our employees rock!


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The Woodlands Bank Everyday Hero Award is a community service

award honoring an unpaid volunteer for their community support,

neighborly service, and altruistic actions within a local non-profit.

The premises of this award is to provide recognition and gratitude

to the individuals who selflessly keep our local non-profits moving

forward, ultimately bettering the communities we live in. In 2017,

Woodlands received over 28 nominations from 17 non-profits, all very

deserving individuals. With the hard task of narrowing the nomina-

tions down to 4 Everyday Heroes, the individuals listed below were

recognized for their efforts and named 2017’s award winners.

In addition to the recognition of the volunteer, our local non-profits

favored from the award’s visibility, providing an increased aware-

ness to their efforts and needs in our community. Woodlands Bank

showed our appreciation for their efforts by providing each non-prof-

it a monetary contribution to support their mission. In total, the

Every Hero Award program donated $10,550 to local non-profits in

our community.

Ray Humphrey – STEP INC.

Sue Hawkins – ANDREW’S SPECIAL KIDS FOUNDATION

Mary Ann Vance – FAMILY PROMISE OF LYCOMING COUNTY

Lynne Girardi – WECCC

2017 COMMUNITY IMPACT REPORT

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This summer we collaborated with the Williamsport Growers’ Market,

to increase the buying power of shoppers who use the federal

food assistance known as SNAP, encouraging them to both eat

healthy and shop local. For every SNAP dollar spent at the market,

Woodlands Bank donated another dollar to spend, up to $5 each visit.

Therefore, $5 of SNAP credit becomes $10 to spend on fresh, healthy,

locally grown food. Every Saturday from May through August, our

employees donated their mornings to spread the word about the

program in the market’s information tent. Our employees embrace

the chance to give back to the communities we serve.


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Since the inception of baseball, peanuts and America’s favorite

pastime have had a long-standing relationship. Throughout the Little

League Baseball® World Series, we traded our custom Woodlands

Bank collectors pin to the Little League® fans in our community for a

jar of peanut butter. We sold out in less than week!

The swap was a huge success, in whole we collected over 1,300 lbs.

of peanut butter with a ballpark figure of over 1,400 jars. Our recip-

ients were overjoyed by the success of the program, CAPPA and

Firetree Place each received 325 lbs. of peanut butter for their after-

school programs and the Central PA Food Bank received 650 lbs. of

peanut butter for both their Military Share program and to stock the

Food Bank’s Community Pantry.


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At Woodlands Bank, we are committed to helping you pave a path

toward a secure financial future. In 2017 we launched our online finan-

cial education center, providing our community with access to over

20 self-guided adult learning modules at no cost. Our mission is to

provide our community with equal opportunities to gain a solid under-

standing of key financial concepts, such as savings, investing, mort-

gages, overdraft, credit cards, credit scores, financing higher educa-

tion, and much more.

As a Woodlands Bank customer, partner member, or community

member you now have access to this online money management

program that explains these critical life-concepts in a series of 2-7

minute, interactive segments. There are even helpful quizzes to

demonstrate your newly acquired knowledge!

After completing the program, you’ll have learned about mortgages,

overdraft fees, credit scores and reports, payment types and credit

cards, insurances and taxes, identity protection, and much more!

Access this free, online educational tool in the comfort of your own

home, through your mobile device or personal computer at

Throughout the 2016-2017 school year,

Woodlands Bank provided state-ap-

proved financial education curriculums

to 5 local schools impacting over 226

students with over 826 hours of learning.

In May we recognized a student from

each school that participates in our

financial literacy program with a mone-

tary scholarship.

2016-2017 SCHOOL YEAR HIGHLIGHTS

“My students seem to be enjoying the modules!

My class reports, the program is easy to navigate

and the modules are interesting.”

—Jamie Bower, Hughesville High School

23 Unique Learning Modules

1. Auto Loans

2. Building Emergency Savings

3. Checking Accounts

4. Considering Home Ownership

5. Credit Cards

6. Credit Scores & Reports

7. Estate Planning

8. Financing Higher Education

9. Getting Started with Options

10. Identity Protection

11. Insurance

12. Investments

13. Mobile Payments

14. Mortgages

15. Overdraft

16. Payday Loans

17. Prepaid Cards

18. Retirement 101

19. Savings

20. Social Security

21. Taxes

22. 529 Plans

23. Budgeting Tool


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Thank You for a great 2017!

Documents

4 5 6 8 10 - woodlandsbank.com · 4 5. 6 8. 10 12. 14 16. 17. Message from Jon. ... 2017 COMMITY IMPACT REPORT 2017 COMMITY IMPACT REPORT 4 5 ... Number of non-profit orga -