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Joseph Ndesandjo, CEO, 3Sixty Integrated
VISTAGE All City, AUSTIN, TX 2015
The 3Sixty Integrated
Core Values Story –
How our core
values helped drive
exceptional behavior
and results
Excited CEO Employees
LAUNCHWe created our first
Company Core values
10 years ago -
There was a big disconnect
between the CEO’s
excitement and employees’
feelings about core values
SOLID2nd Try. –
After the failure of the
1st Set of core values,
We re-wrote them in
2010 as an acronym
SERVE OTHERS
OUTSTANDING ATT ITUDE
LEARN AND GROW
INCREDIBLE IN IT IAT IVE
DREAM B IG
Our Re-craftedCore Values
RELAUNCH
Excited CEO Employees
2nd Core Values
Launch 4 years ago -
Yet again, began with
same disconnect as 1st
attempt but results
were very different
THOUGHTS RESULTSVALUES LANGUAGE BEHAVIORS
PROCESSWe worked our values
Into our language.
This drove
thoughts, behaviors
& results
THOUGHTSVALUES LANGUAGE BEHAVIORS RESULTS
“Will, thanks for your INCREDIBLE INITIATIVE launching our mentor program in such a short
timeframe!”“Wow, that client was so demanding yet you were
patient with her throughout. SOLID, Dora!”
“Guys, sorry for being a SLID last week.”
Examples of our values
in our language
SLID – being SOLID
without the Outstanding
attitude (“O”)
LANGUAGE RESULTSVALUES THOUGHTS BEHAVIORS
JUAN
Example Story
Juan embraced SOLID
And became a consistently spectacularperformer
LANGUAGE RESULTSVALUES THOUGHTS BEHAVIORS
“Serve Others ….. always there when we need him…”
“Outstanding Attitude ….. not the type to complain…”
“Learn and Grow ….mindset changed…always asking questions .. eager to learn…completed certifications”
“Incredible Initiative… shows in his work ethic…”
“Dream Big… sets goals and accomplishes them…”
Letter about Juan
His project manager
wrote a letter about Juan
recognizing
and describing his
behavior in our “SOLID
language.”
VALUES
Employee Retention +19%
Annual Revenue Growth Rate+ 41%
Net Profit Growth 8x
THOUGHTS BEHAVIORSLANGUAGE RESULTSResults
Over the 4 years
since adopting SOLID
our results exceeded
expectations!
1. Memorable2. Aspirational3. Integrated
SUCCESS FACTORS Our Keys to a successful
Core values adoption
Everyone continually
strives for them and
they’re embedded
everywhere:
language, hiring, firing,
feedback, recognition, etc
Your Impact?
Years from now,
when you’re looking
back, how could you
Have shared
your values and
Impacted others?