3_Global Findings Press Release

7/29/2019 3_Global Findings Press Release

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FOR DISTRIBUTION ON 4 JUNE AT 7AM BST ON GLOBAL WIRE

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Connected, Yet Divided: Telefnica Survey of the Millennial Generation Reveals Digital Natives

Are Optimistic About Their Individual Futures Despite Splits Across Political, Economic and

Technology Outlooks

Survey Defines Top 11 Percent of Generation Y Who Will Drive Tomorrows Economy ThroughInnovation, Social Activism and Ambition

LONDON, 4 June 2013 The vast majority of todays 18-30 year-olds members of the Millennialgeneration are true believers in all that technology has to offer. More than 80 percent believetechnology has made it easier to overcome language barriers and get a job and 36 percent believe aneducation in technology is most important for ensuring future personal success. A new TelefnicaFinancial Times survey of more than 12,000 Millennials in 27 countries also shows that Millennialsinterests extend far beyond technology to concern about the economy, the environment, socialinequality, education and personal freedoms.

Launched today at Londons Royal Opera House, Telefnicas Global Millennial Survey is the largest andmost comprehensive survey of Millennial adults aged 18-30 conducted to date. The new researchindicates that Millennials also known as Generation Y are generally optimistic about their potential for

achieving personal success. More than two-thirds of the respondents 68 percent believe they havethe opportunity to become an entrepreneur in their own country or develop and bring an idea to themarket. And, 62 percent are confident in their ability to make a difference in their local communities. Yet,while more than two-thirds 69 percent believe that technology creates more opportunities for all, 62percent say it has also widened the gap between the rich and poor. Technology is also poised to be anew policy tool 90 percent of Millennials agree technology has made them better informed aboutpolitical issues in their country, despite 52 percent believing that their countrys current political systemdoes not represent their values and beliefs.

Our survey provides the first truly in-depth look at the Millennial generation that is both realistic abouthaving to overcome a number of challenges related to the economy and career development, yet largelyconfident of their own ability to succeed, said Csar Alierta, Chairman and Chief Executive Officer of

Telefnica. The research reveals new insights into what societal issues are impacting this generation,which will help us assess not only how we engage with our customers, but also to identify impactfulsolutions that will strengthen our global society, including promoting a spirit of entrepreneurialism,empowering digital literacy, and continuing our commitment to education and sustainable operations.

Survey Reveals Regional Differences Regarding Optimism and Opportunity: China Viewed As

Future Economic Leader

Despite their confidence in the promise of technology, Millennials are less optimistic about the economy:only half of those surveyed believe global (48 percent) and regional (50 percent) economies are headedin the right direction. They also are cautious about their job prospects. Most (63 percent) say it is difficultfor people of their generation to make the progression from school to the workplace this is felt most

strongly among Western European Millennials (74 percent). And although 55 percent of Millennialsworldwide believe that having a decent-paying job is a right, 45 percent consider it a privilege.

The survey results also show marked differences between regions. Asian Millennials expressed the mostoptimism about the economy: 65 percent believe that both their regional economy and the globaleconomy are on the right track. In particular, Chinese Millennials are the most optimistic about theircountry, with 93 percent saying that their countrys best days are ahead, compared to 67 percent ofMillennials reflecting similar confidence in their own markets worldwide.


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Following this optimism out of Asia, Latin American Millennials are also positive about their regionsfuture. Seventy-eight percent believe their countrys best days are ahead, compared to 67 percentworldwide. Latin American Millennials also believe in their ability to create global change, with 62 percentsaying they can make a global difference more than any other region and surpassing the worldwideaverage of 40 percent.

Most Millennials worldwide predict that China will be the biggest driver of growth for the global economyin the next 10 years (58 percent). However, this sentiment is not shared by Millennials in India whobelieve (60 percent) that their country not China will instead be the economic leader. Additionally, thesurvey found a unique difference in motivation factors for Millennials in China and India. ChineseMillennials are motivated by a great economy, believing that their countrys best days are ahead and thatthe economy is headed in the right direction. In contrast, Indian Millennials appear to be motivated by asense of opportunity and a drive to make a difference, more strongly believing that globalization createsmore opportunities for all, believing they can make a local difference, and having a strong entrepreneurialdrive.

Only 26 percent of respondents in Western Europe think the global economy is on the right track. And,only 33 percent of those in Central and Eastern Europe have a positive outlook for their regional

economies. Likewise, North American Millennials are not as optimistic only 47 percent believe the bestdays of their country are ahead.

This generation has the guts, intelligence and awareness to tell all of us some important truths. They getthat technology affects everything from equality to climate change. I really take the views of theseMillennials, the digital natives, seriously, and so should smart companies and governments, said NeelieKroes, Vice-President of the European Commission. These young men and women are the future. If youwant to succeed you need to know what they care about - such as reducing the gender gap, improvingthe quality of education and increasing access to technology and work with them to make concretepositive changes."

Millennial Leaders: Guiding Their Generation Into the Future

Even among such a large number of young people whose views and attitudes reflect generally positiveattitudes toward technology, entrepreneurship and the ability to make a difference locally, the Telefnicasurvey identified some who stand out from the rest the 11 percent of survey respondents who comprisea group defined as the Millennial Leaders.

The Millennial Leaders are those respondents that strongly agree they are on the cutting-edge oftechnology, believe they can make a difference in their local communities, and believe they haveopportunities to become entrepreneurs in their country or develop and bring an idea to market.

The Millennial Leaders are those who are most likely to drive change through their use of cutting-edgetechnology, participate in solving local and global challenges and strive for career leadership, said Jos

Mara lvarez-Pallete, Chief Operating Officer of Telefnica. They represent the greatest potential oftheir generation to improve our society and evolve into the global leaders of the future. The challenge weface as a society is how to shift the 11 percent to become the majority of Millennials.

While 30 percent of all global Millennials surveyed say technology has been one of the factors that hasmost influenced their lives, 44 percent of those identified as Millennial Leaders believe technology hasbeen a key influencer. Additionally, 72 percent of these generational leaders say they have an excellentpersonal knowledge of and comfort level with technology, compared to only 30 percent of all respondents.


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More than two-thirds 66 percent of the Millennial Leaders believe that making it to the top of theircareer is very important, compared to 43 percent of all global Millennials, and 61 percent say that it wasvery easy or somewhat easy to make the progression from school to the workplace.

Millennial Leaders are civically engaged and use technology to keep themselves politically informed.Almost half (46 percent) say they always participate in theircountrys political process (compared to 28

percent worldwide) and two-thirds (67 percent) strongly agree that technology has made them betterinformed about political issues in their country (compared to 38 percent worldwide).

Among respondents in all 27 countries, the 10 countries with the greatest percentage of MillennialLeaders were, in descending order: Colombia, Peru, Saudi Arabia, Chile, Venezuela, India, Mexico,South Africa, Brazil and the United States. The future leaders of the world are expected to come fromLatin America as the region has six countries in the top 10.

New Gender Gap Emerges in Views on Technology

The survey points to a new gender gap in how men and women view their use of technology and itsimpact on their lives. For example, 80 percent of men polled consider themselves on the cutting-edge of

technology, compared to 69 percent of women. Among the regions surveyed, North American Millennialsexperience one of the largest gender gaps: 87 percent of North American men consider themselves onthe cutting-edge of technology, compared to 70 percent of North American women.

Additionally, male respondents believe more strongly than women (39 percent to 22 percent) thattechnology has had an influence in shaping their outlook on life and that technology is the most importantarea of study to ensure future personal success (42 percent for men versus 29 percent for women).

The survey also provides a fresh look at Millennials views on a broad range of current issues:

Millennials in North America, Western Europe and Central and Eastern Europe consider theeconomy to be the most important issue facing their region. Among North Americanrespondents, education was considered the second-most important issue; in Western Europesocial inequality was ranked number two; and Central and Eastern Europeans ranked two issues social inequality and poverty as the second-most important issues. In Asia, the economy wastied with social inequality as the most important regional issue.

Millennials say the three most important ways to make a difference in the world are by providingmore access to education and improving the quality of education (42 percent), protecting theenvironment (41 percent) and eliminating poverty (39 percent).

Among Latin American Millennials, social inequality and education were tied at 19 percent as themost important issue facing their region, and in the Middle East and Africa, terrorism wasconsidered the most important issue (19 percent), followed by political unrest (13 percent).

Millennials have strong expectations for personal freedoms and privacy, believing that it is a rightto choose who you marry, to vote, to be able to express yourself, to privacy and health care.

Highly concerned about privacy, 91 percent are concerned about the security and privacy of theirdata and information online and 95 percent believe greater security measures should beimplemented to protect their online identity.

Globally, 53 percent of Millennials believe climate change is a very pressing issue. Thenumbers varied widely by region, however, with 70 percent of Latin American Millennials rankingclimate change as a very pressing issue, compared to only 36 percent of North Americanrespondents.


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Although they are confident about the opportunities they have to become entrepreneurs, 39percent of Millennials worldwide believe they will have to work indefinitely and will not be able toretire. This is felt most strongly among Millennials in Western Europe and in Central and EasternEurope (56 percent and 60 percent, respectively).

In alignment with the survey results that shed affirming light on the power of technology to affect societal

change and empower this next generation of leaders and innovators, Telefnica believes that thepossibilities of technology should be open to everyone and is engaged in several significant activities thatmake a real impact on the lives of people and society. These programs include:

Campus Party Europe: Bringing together the brightest young digital minds to innovate for Europefrom 2 7 September 2013 in London. Speakers will include Vice-President of the EuropeanCommission Neelie Kroes.

Think Big Youth Program: Investing in the ideas and digital literacy of thousands of youngpeople.

Talentum: Creating job and digital learning opportunities for young people and universitygraduates.

Wayra: Supporting young digital start-ups with a worldwide average of investing in a new start-upevery three days since it launched operations and creating nearly three new jobs every day.

ProNio: Eradicating child labour in Latin America.

Open Web Device Platform: New operating system developed with not-for-profit Mozilla to allowdevelopers to produce apps with fewer resources.

The survey results will be discussed in-depth at the FT-Telefnica Millennials Summits: The InteractiveGeneration in London on 4 June and in Sao Paulo on 6 June, 2013. The series will conclude on 19September, 2013 in Brussels with a call-to-action by policy makers chaired by Vice-President of theEuropean Commission Neelie Kroes.

For more information on the survey, please visit telefonica.com/millennials.

Survey Methodology

Telefnica in partnership with the Financial Times, commissioned 12,171 online quantitative interviewsamong Millennials, aged 18-30, across 27 countries in six regions including North America, Latin

America, Western Europe, Central and Eastern Europe, Asia, and Middle East / Africa. Penn SchoenBerland conducted the survey from 11 January 4 February 2013. Millennials from Argentina, Australia,Brazil, Canada, Chile, China, Colombia, Czech Republic, Egypt, France, Germany, India, Israel, Italy,Japan, Kingdom of Saudi Arabia, Korea, Mexico, Peru, Poland, Russia, South Africa, Spain, Turkey,United Kingdom, United States and Venezuela were surveyed. Country sample sizes represented in theglobal number are weighted by the percent of the population in each country with access to the Internet.The global margin of error is +/-.9 percent.

About Telefnica

Telefnica is one of the largest telecommunications companies in the world in terms of marketcapitalisation and number of customers. From this outstanding position in the industry, and with itsmobile, fixed and broadband businesses as the key drivers of its growth, Telefnica has focused itsstrategy on becoming a leading company in the digital world. The company has a significant presence in24 countries and a customer base that amounts close to 316 million accesses around the world.Telefnica has a strong presence in Spain, Europe and Latin America, where the company focuses animportant part of its growth strategy.


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For more information about Telefnica, visit http://www.telefonica.com. Start the conversation with#TEFMillennials or tweet your feedback to @tefdigital.

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3_Global Findings Press Release