Upload
rcbramhall
View
217
Download
0
Embed Size (px)
Citation preview
8/6/2019 3B Presentation Skills
1/13
Whats your reaction to thispresentation?
8/6/2019 3B Presentation Skills
2/13
Whats your reaction to thispresentation?
Whats your story?
How do you tell it?
Understand the rhetorical situation
Understand your core messageHave a clear communication objective
Frame story in a meaningful structure
and make it stick
Get it right
Content
Communicator Audience
(Logos)
(Ethos) (Pathos)
Rhetorical
Stance
Entertainer Advertiser
Pedant
8/6/2019 3B Presentation Skills
3/13
ABC delivers network and systemsmanagement solutions that assist
companies in cost-effectively maximizingthe performance and availability of their
network infrastructures.
WHAT!?!?!
Youre at work, your system is slow; you cant send or receive
email, and you have to reboot your computer every 5 minutes?
We fix those problems for businesses.
In a 3 year period, 3000 bikes were stolenin Eugene, and the UO campus has morebikes than any other place in Eugene.
Everything in your story goes tosupport the core message, which in turn
propels your audience to yourcommunication objective.
Understand yoursimple, core message
8/6/2019 3B Presentation Skills
4/13
As a result of this presentation, ouraudience will
Agree that bike theft on campusseriously impacts students and thataddressing this problem meets thecriteria set forth for this proposal.
The communication objective sets the
direction of your presentation - without it,
you and the audience are lost.
Have a clear communication objective
S imp le Unexpected
Concrete
Cred ib leEmot iona l S to ry
You Make it Stickandhelp youraudience understand, care about and
believe your core message by:
-Keeping ideas clear and Simple
-Using Concrete language
-Appealing to Emotion
-Using Stories
-Effectively presenting data
Keep it Simple and Concrete
8/6/2019 3B Presentation Skills
5/13
8/6/2019 3B Presentation Skills
6/13
Diarrhea is one of the leading killers of young children indeveloping countries, causing over 1.5 million deathsannually. Diarrhea itself is not the cause of death, butrather dehydration, the loss of body fluid. Approximately of the body is composed of water, and if fluid lossexceeds 10% of total body fluid, organs begin to fail.
To prevent life-threatening dehydration, it is necessary toincrease liquid intake in quantities sufficient to replenishfluids and electrolytes lost with diarrhea. The best liquidfor this purpose is a blend of electrolytes, sugar and water,known as oral rehydration salts.
+
Costs less that a cup of tea and can save hundreds of
thousands of childrens lives
Use Emotion
8/6/2019 3B Presentation Skills
7/13
Food shortages in Malawai affect more than 3million children.
In Zambia, severe rainfall deficits have created a42% drop in crops. As a result, 3 million
Zambians face hunger.
4 million Angolans 1/3 of the population have been forced to flee their homes.
More than 11 million people in Ethiopia needimmediate food assistance
Any money you donate will go to Rokia, a seven-yearold girl from Africa. Rokia is desperately poor and faces
the threat of starvation. Her life will be changed for the
better as a result of your financial gift. With yoursupport, Save the Children will work to help feed,
educate and provide medical care to Rokia
Who gave more?
8/6/2019 3B Presentation Skills
8/13
Relate the Story
7 Under 6
Jared
Hook
Body
Conclusion
Roadmap
Rhetorical analysis
CommunicationObjective
STORY
8/6/2019 3B Presentation Skills
9/13
1. Hook and Roadmap - arouse interestand preview contents (state coremessage)
2. Body - explain and convince
3. Conclusion - leave audience withsomething memorable
Set the Story in a ClearStructure
1. Hook - Give life and clarityto your idea in the first minute
One
Every
30 minutes
Roadmap - Tell your audience where you are taking them
8/6/2019 3B Presentation Skills
10/13
Whatcultural development is
Whycultural development isimportant
Ways in which one becomes culturally
developed
Today well show
Where will you go from here for a successful project?
Brief Summary
1. Briefly recap core message and why it has merit:
As we have demonstrated, bike theft at UO is a serious problem thatimpacts the student experience here. We plan to provide a simple, buteffective, solution to this problem.
2. Ask for their support to continue investigating
We ask for your support to continue our investigation so that we canhelp solve this problem.
3. Solicit questions:
Thank you for your attention today. We would now like to hear yourquestions and comments.
Q & A
1. Be prepared
2. Have a plan
3. DONt get defensive
4. Know that it is ok to say, We dont know.
8/6/2019 3B Presentation Skills
11/13
onclude strongly and give the audience somethingo take away:
Reinforce core message
Describe a vision for the future, something tothink about, and a call to action
3 bikes were stolen as we spoke today.For every bike that is stolen, a UO studentis late to class, or work, or stuck oncampus after dark. This is preventable.
With your support, we can solve thisproblem. Thank You
3. Structure: Conclusion
Your audience is the ASUO.
Your communication objective is toconvince the granting committee that you
have identified a need or opportunity thatfits the criteria and that you have a planto develop a promising proposal.
What is your core message?
What one thing do you want youraudience to understand and remember?
Structure:
Introduction hook us and give roadmap
Body Demonstrate understanding of issue, plan formoving forward. Convince us that your directionmakes sense and is worthwhile.
Brief Summary recap your idea, ask for support,solicit questions/suggestions for improvement
Q&A
Closing Statement - Inspire and call to action
8/6/2019 3B Presentation Skills
12/13
Mechanics:
Assign 2-3 presenters
Time limit is 5-7 minutes (before Q&A)
Presentation Learning Objectives:
Implement basic structure of an effectivepresentation
Implement some of the basic concepts of
Made to Stick
Practice presenting in a natural style(without memorizing or reading)
!"#$%&'()$&*$&%'
!$#+,-"./' 0&1".2."134,&' 05"34,&' 672".$8"&134,&' 6-,9:4,&'
&5".#13&5'"#"3.+)'
8/6/2019 3B Presentation Skills
13/13
Prepare and practice Situation Analysispresentation
Each member: Print and bring 3 AudienceResponse forms and cut them in half beforebringing to class (for a total of 6)
Next Class