8/6/2019 3A Slides - Switch

1/4

!"#$%&'()$&*$&%'

!$#+,-"./' 0&1".2."134,&' 05"34,&' 672".$8"&134,&' 6-,9:4,&'

;&5".#13&5'"#"3.+)'

8/6/2019 3A Slides - Switch

2/4

Change and Persuasion

Direct the RiderMotivate the Elephant

Shape the Path

Direct the Rider - Follow the bright spots

- Script the critical moves

- Point to the destination

8/6/2019 3A Slides - Switch

3/4

Motivate the Elephant

- Find the feeling

- Shrink the change

- Grow your people

Shape the Path

- Tweak the environment

- Build habits

- Rally the herd

What is the situation?

What decision must be made? Whats at stake?Who is the audience?

How are they feeling? What do they care about?

Who are you?

What do you care about?

What do you want to accomplish? Anything else?

Is this an elephant or a rider problem?

What options are now under consideration? Are there others?

How did you get in this mess? (Apply 5 practices and EI)

Creativity Committee

8/6/2019 3A Slides - Switch

4/4

Continue on project (Making

Meaning/Framing Opportunities)

Read: Made to Stick

Problem-Solving Proposal: Next Steps