38639441 Detailed Project Report on How to Start a Hotel in Bhopal

8/4/2019 38639441 Detailed Project Report on How to Start a Hotel in Bhopal

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By Chaitany Joshi &

Richa Rajoria

DETAILED PROJECTREPORT


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GENERATION OF IDEAS

There are 4 ideas of

business:

Travelling agency

Hotel

Bike showroom

Super market


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HOTEL ARERA

In this step we find

the hotel as the

best idea for thebusiness because it

has a wide scope

and has less risk

and more returns.

INITIAL SCREENING


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IS THE IDEA PRIMA FACIA

PROMISING?

YES.


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INDUSTRY ANALYSIS

An establishment

that provides

lodging and usually

meals and other

services for

travelers and other

paying guests.


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CLASSIFICATION OF HOTELS AND

TARGET AUDIENCE 1. Based on location

City center- Example: Taj Mahal, Mumbai

TARGET AUDIENCE: Highway Travelers, Adventuresport groups.

Motels

TARGET AUDIENCE: families and recreational

groups, low and middle income groupsSuburban hotels

TARGET AUDIENCE: High Income Group, Businessclass, Foreigners.


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Airport hotels

TARGET AUDIENCE: FrequentFlyers.

Resort hotels

TARGE

T AUDIEN

CE

:Vacationers, tourists, health

conscious audience.

Floating hotels

TARGET AUDIENCE:

Domestic and International

Tourists.


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. Based on Size of Property

Small hotel: hotel with 100 rooms and less

may be termed as small hotels.

TARGET AUDIENCE: Individual and SmallGroups of wedding ceremony and other

parties

Medium sized hotel: hotel which has 100-300

rooms is known as medium sized hotel.

TARGET AUDIENCE: Depend upon the

locations and requirements.


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Large hotels: hotel which havemore than 300 rooms are

termed as large hotels.

Mega hotels: are those hotelswith more than 1000 rooms.

TARGET AUDIENCE: These aregenerally 5 star hotels andhence it is preferred by alliedclass and business houses

Chain hotels: these are the

group that have hotels in manynumber of location in India andinternational venues.

TARGET AUDIENCE: Regular Guests.


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. Based on the Level of Service

Economy/ Budgethotels

Mid market hotels

Luxury hotels:

TARGET AUDIENCE:According to the

need and payingcapacity of thecustomers


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. Based on the Length of Stay

Transient Hotel: 1 or

less than 1 day.

Residential hotels:2

ormore than 2 days.

Semi residential hotels

combination of bothtypes of hotels


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Based on Theme

Heritage hotel: Noor-

us-sabah

Ecotels

Spas

Boutique hotels


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1. Commercial hotel

2. Convention hotels

3. Resort hotels

4. Suite hotels

5. Casino hotels

Based on Target Market


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On the basis of stars:

1. One star

2. Two stars

3. Three stars

4. Four stars

5. Five stars

6. Seven star7. Ten star


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HOTEL BUSINESS PLAN

This system is the way

you plan on running

your business so that

your customers will

be totally satisfied

with your service and

want to visit yourestablishment again

and again.


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Hotel Business Plan System

A Hotel Business

Plan System is

what makes a

business run in an

expedient manner.


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The First System

The first part of

your Hotel Business

Plan System should

include how you will

run the day to day

operations of your

Hotel Business.


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The Second System

The second part

should include all

of the equipment

you will need to

operate your

Hotel Business.


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The Third System

Are you going to selffinance it or are yougoing to borrow the

money from yourfriends and family? Orare you going to useyour credit cards? Are

you going to obtainfinancing from abank?


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The Fourth System

The fourth part ofyour Business System isfiguring out where your

Hotel Business will belocated. Are you goingto rent or lease abusiness location? Are

you going to buy abuilding for yourbusiness?


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LOCATION OF THEHOTEL

The hotel will be

located near the

habibganj station

in Maharana

Pratap Nagar in

Bhopal.


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NAME OF THEHOTEL:

HOTEL ARERA-

EK BAR AAYENGE, TOHBAR-BAR PAYENGE

HOTEL


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CAPITAL REQUIRED

The capital required for starting the hotel in

the locality, it will be require about 1.5 to 2

crores.

Cash in Hand 1.5 Crores

Bank Loan State Bank Of India

LoanA

mount-

1 crore


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Product & services

Laundry service

24 hour service

Safe deposit lockers

Cyber caf

Business center

Travel desk Foreign exchange

service


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Doctor on call

Boutique

Spa Swimming pool

Direct dial telephone facility

Credit card accepted

Health club

Book shop

Parking at owners risk

Postal services

Car hire service


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Flowers can be

organized at

request

Baby sitting

Banquets

Vegetarian

Restaurant & bar

Online booking


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UNIQUE SELLING POINT OF THE

HOTEL

The unique selling preposition of the hotel is

the cheapest rate and delivering of maximum

product and services. The hotel will be having

less prices for all services comparing to the

competitors.


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FINANCIAL & TECHNICAL ANALYSIS

The cash in hand with us is 1.5 crores.

1 crores will financed by the bank as aloan.

The following product and services aredone on the contract basis:

1. Laundry sevice

2. Cyber caf3. Foreign exchange service

4. Flowers can be organized at request


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SOURCES OF INCOME

Sales of services

Commission by agentsService tax

Interest on bank deposits


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Expenses :

Purchasing of material

Working capital expenses

D

elivery service expenses Maintenance expenses

Labour cost expenses

Advertising cost expenses

Taxes expenses

Insurance expense


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Electricity expense

Energy and water expenses

Reservation expenses

Cleaning expenses

Laundry expenses

Guest transportation expenses Linen expenses: towel, face

cloth, blankets, pillow etc.

expenses

Food & Beverage expenses

Telephone expenses

Administrative & General

expenses


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Hotel departments:

Rooms Division Department Food & Beverage Department

Telephone Department

Administrative & General Department

. Marketing Department

Property, Operation andMaintenance

Data Processing Department

Human Resources Department

Guest Transportation Department


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Financial Reporting Centers:

Revenue Centers Generate Revenue

through sales of Products and/or Services to

Guests

Rooms

Food and Beverage

Telephone

Gift Shops

Garage and Parking

Other Operated Departments

Rentals and other Income


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Support Centers

those departments that have minimal Guest

Contact and do not produce Sales. Yet, they

do provide services to Revenue Centers,

which, in turn, provide Services to Guests.

Administrative & General

Marketing

Property Operation and Maintenance

Data Processing

Human Resources


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Other FinancialReporting Centers

include Energy Costs and

Fixed Charges (Rent

Expense, Property Taxes,

Insurance Expense,

Interest Expense,

Depreciation and

Amortization Expenses)


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Each Financial Reporting Center should be

assigned an Identification Number

Financial Reporting Center Identification Number

Rooms 11

Food and Beverage 15

Telephone 17

Administrative & General 31

Marketing 36

Property Operation andMaintenance

38

Energy Costs 41

Fixed Charges 51


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ROOMS CATEGORIES & RATES

TOWER WING ROOMS - 5000- SUPERIOR ROOMS - 4750

DELUX ROOMS - 4500

ARERA CLUB ROOMS - 3750

EXECUTIVE SUITES - 4000

LUXURY SUITES - 4250

WING ROOMS - 2000

LUXURY GRANDE ROOMS - 2500

ARERA ECONOMY ROOMS - 1000


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COMPETITORS:

Noor-us-sabah Palace

Jehen-numa Palace

Hotel Pukhraj

Hotel Tulsi Exotica

Hotel Nisarga Hotel Samrat

Hotel Savera-Inn

H

otel Lake View Ashoka Hotel udit plaza

Hotel Sonali

The mark


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CHAITANY JOSHI &

RICHA RAJORIA

Documents

38639441 Detailed Project Report on How to Start a Hotel in Bhopal