37690371 Ellora Time Pvt Ltd

7/27/2019 37690371 Ellora Time Pvt Ltd

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AN INDUSTRIAL VISIT REPORT

ON

“ELLORA TIME PVT. LTD.”

Name : - Miss Dolly Tanna

Year : - F.Y.B.B.A

Roll No. : - 55

Seat No. :-

Academic : - 2004-2005

Year

olle!e : - ".#.B$alodia %omen&s colle!e

S'BM(TT)D T*

Sa+ras$tra 'ni,ersity

'(D)D BY

ro/. Smita . yas



DECLARATION

( +ndersi!ned Dolly Tanna1 a st+dent o/ F.Y.B.B.A.1

$erey declare t$at t$is ro3ect Reort is my o%n %or and

$a,e een carried o+t +nder t$e s+er,ision o/ my ro/essor

Smita yas.

T$e %or $as not een re,io+sly s+mitted to any

ot$er +ni,ersity /or any e6amination.

lace : Ra3ot

Dolly Tanna



ACKNOWLEDGEMENT

(1 Dolly Tanna1 a st+dent o/ F.Y.B.B.A. /eel !reat leas+re

to resent t$is reort. ( am t$an/+l to all t$e ersons %$o

directly or indirectly $eled me in t$e rearation o/ t$is

reort.

( am ,ery m+c$ t$an/+l to Mr. Ra3i, Ran3an

7ororate Mana!er8 /or ein! a $elin! $and in

+nderstandin! all t$e details /or rearation o/ t$is reort.

( also t$an my rincial S$ri R.M.F+letra /or ro3ect

accomlis$ment. ( am !reatly oli!ed to my ro/essor

Smita yas /or $elin! me.

( $erey resent t$is reort %it$ t$e est /oot /ront.

Any mistae on my art may e indly /or!i,en.

lace : Ra3ot

Dolly Tanna



PREFACE

(ndia is a de,eloin! co+ntry in t$e %orld. (nd+strial

acti,ity lays an imortant role in economic de,eloment o/

o+r co+ntry1 so it is ,ery cr+cial to st+dy t$e same.

9)d+cation e!ins %$ere classroom teac$in! ends.

T$is t$o+!$t is alicale e6actly on o+r ed+cation in

B.B.A co+rse as it is $a,in! a ractical s+3ect %$erein %e

,isit t$e ind+stry and reare a ro3ect reort ased on t$e

,isit.

Mana!ement is not only limited to t$e t$eory1 it also

imlies ractical alication o/ t$e t$eoretical no%led!e.

So1 t$is s+3ect is ,ery ,ital /rom t$e ,ie%oint t$at it ees

+s in to+c$ %it$ t$e %ay t$e t$in!s are mana!ed in t$e

+siness %orld. So1 it %idens o+r no%led!e $elin! +s to

+nderstand mana!ement in a etter %ay.



INDEX

No. CONTENTS PAGE NO

eneral in/ormation

2 rod+ction Deartment

; ersonnel Deartment

4 Financial Deartment

5 Maretin! Deartment

< F+t+re lans

= S%ot Analysis

> 'nit&s contri+tion

? oncl+sion @ S+!!estion





INDEX

No. CONTENTS PAGE NO

#istory o/ t$e +nit

2 ocation

; Bio-data o/ +nit

4 Mana!in! Body

5 *r!aniation Str+ct+re



HISTORY

MCS1 )*RA T(M) ,t. td more no%n y t$e rand

A"ANTA as %ell as *RAT $as een started in ?? y S$ri

*d$a,3i$ai Ra,3i$ai atel more o+larly no%n as S$ri

*.R.atel1 %$o %as later accomanied y $is sons. (nitially1 t$e

comany started %it$ timeiece and t$en di,ersi/ied to calc+lators

and tele$one. ),en t$e comany $as entered into t$e #ome

Aliance Se!ment %it$ a /+ll ran!e o/ rod+cts lie (rons1 EaterFilter1 Eater Disenser1 Eater +ri/ier1 Eater Sterilier1 Room

#eater1 Tale Fan1 Eall Mo+ntin! Fan1 Mi6er rinder1 ettle1

)mer!ency i!$t1 (ce S$a,er1 Air ooler1 etc.



LOCATION

LOCATION: - 9)llora Time ,t. td.G

*raat (nd+strial )state1Mori Ra3ot #i!$%ay1

Mori ;<;<4

Reasons for selection of location !

*rat $as selected s+c$ a location eca+se $ere

lao+r is easily a,ailale1 transort /acilities are also /a,orale. As

/ar as maretin! /actors are concerned1 Mori is a i! local maret

and in Sa+ras$tra1 Ra3ot is a i! maret. For international maret1

andla ort is nearer to Mori. As it is sit+ated in an ind+strial

estate1 (t !ets some !o,ernment s+sidies also. So1 Ee can say t$at

t$e location o/ t$e comany is t$e est one /or distri+tin! its

rod+cts cost %ise and con,enience %ise.



BIO-DATA

Form o/ *r!aniation : - ,t. td.

Sie o/ 'nit : -ar!e Scale 'nitBrand Name : -*RAT

A"ANTA

R)EA

$airerson : -S$ri *d$a,3i$ai Ra,3i$ai atel

Tele$one : -?-2>22-2;444C45C4<

Fa6 : -?-2>22-2;025C2;05??

)-mail Address : -in/oHorat!ro+.com

Eesite : - %%%.orat!ro+.com

Re!istered o//ice : -)llora Time ,t. td

*rat (nd+strial )state1

Mori-Ra3ot #i!$%ay1

Mori-;<;<4

Acco+ntin! year : -Aril to Marc$

Baners : -SBS Mori-(nd+strial Branc$

A+ditor : -Fina,a @ o. Ra3ot.

Eeely o// : -Eednesday

(n/rastr+ct+re : -B+ilt-+ area o/ 51001000 SI./t. and ano,erall

aret area o/ 01001000 SI./t.

)mloyment : -omany ro,ides emloyment

to aro+nd <000

)mloyees7?0J o/ %$ic$ are /emale

emloyees8

Mac$ineries : -omany $as already installed essential

mac$ineries1 s+c$ as %ater sa%in! Mac$ine1

A+tomatic oil1 Eindin! Mac$ine1'ltrasonic Eare Bonders1 and N lastic

(n3ection Mo+ldin!s Mac$ine

E$olesalers-Retailers : -Aro+nd ;00 %$olesalers and 501000 retail

dealers

Facilities ro,ided y o.: -Medical1 antin1 B+ses1 #o+sin!1 ea,e1

Marria!e i/t1 Bon+s1 'ni/orm1 Brea/astAc$ie,ements : -o. $as een %innin! t$e )S a%ard /or t$e

e6cellence in e6orts in t$e /ield o/ electronics

mailto:[email protected]

http://www.orpatgroup.com/

mailto:[email protected]




y t$e ministry o/ comm+nication and

in/ormation tec$nolo!y /or consec+ti,e > yrs.

Eorld Record : -o. $as ac$ie,ed a %orld record o/

man+/act+rin! 1;<1?21>=2 clocs d+rin! 2002-

200;Ann+al T+rn *,er : -)6ceeds Rs.0 crore



MANAGING BODY

"OARD O# DIRECTORS

Mr. *d$a,3i$ai Ra,3i$ai atel 7$airman8

2 Mr. ra,in$ai *d$a,3i$ai atel 7Mana!in! Director8

; Mr. "ays+$$ai *d$a,3i$ai atel 7Director8

4 Mr. As$o$ai *d$a,3i$ai atel 7Director8



ORGANIZATION CHART

$airman⇓

Board o/ Directors⇓





INDEX

No. Contents PAGE NO

(ntrod+ction

2 *r!aniation c$art

; rod+ct mi6 %idt$

4 rod+ction Mana!ement

5 Ra% materials1 Mac$ines1 @)I+iments

< rod+ction rocess

= rod+ct K+ality control

> acin! and aellin!



INTRODUCTION

Lrod+ction& means creation o/ +tilities and co,ers all t$e

acti,ities +tiliation o/ reso+rces s+c$ as lao+r1 ener!y1 materials1

eI+iment1 mac$inery1 etc1 reI+ires satis/yin! Lc+stomer is t$e in!&

and t$eir satis/action leads to s+ccess o/ t$e or!aniation.

rod+ction /+nction is an imortant /+nction as most o/

ot$er acti,ities re,ol,e aro+nd t$is /+nction.

9)llora Time ,t. td.G (s a comany1 %$ic$ is en!a!ed

in man+/act+re o/ clocs1 tele$ones1 calc+lators1 timeieces1

ed+cational toys1 and $ome aliances %it$ a /+ll ran!e o/ rod+cts

lie irons1 %ater /ilter1 %ater disenser1 and many ot$er as mentioned

earlier.

omany $as ac$ie,ed a %orld record o/ man+/act+rin!

1;<1?21;=2 clocs d+rin! 2002-200;.

At resent comany is man+/act+rin! aro+nd 00 models

o/ %all clocs1 40 models o/ timeiece1 25 models o/ tele$ones1 ;0

models o/ calc+lators @ ; di//erent ,arieties o/ ed+cational toys %it$

< di//erent col+res1 ),en a/ter %ide ran!e o/ models in eac$ o/ t$e

rod+cts1 ne% models are introd+ced e,ery mont$ to e al%ays a$ead

and +neatale in t$e loal Maret.



ORGANIZATION CHART

FAT*RY D)ARTM)NT

⇓R*D'T(*N MANA)R

⇓S')R(S*R

⇓F*R)MAN

⇓E*R)RS



PRODUCT MIX WIDTH

$ALL CLOC%

Simle cloc

2 *//ice cloc

; Eooden cloc

4 M+sical cloc

5 M+sical end+l+m cloc

TIMEPIECE

Eooden

2 lastic

TELEP&ONE

Basic

2 Feat+red

; iI+id rystal Dislay

4 Ad,anced Feat+red

CALCULATOR

Basic

2 $ec @ orrect

; Scienti/ic



EDUCATIONAL TO'S

(n nearer /+t+re *RAT is la+nc$in! Erist

%atc$es1 Di!ital Directory.



PRODUCTION MANAGEMENT

(t is t$e rocess o/ e//ecti,ely ro!rammin!1 co-ordinatin! and

controllin! rod+ction. i.e. *erations o/ t$at art o/ an enterrise

%$ic$ is resonsile /or t$e act+al trans/ormation o/ materials into

/inis$ed rod+cts. (t deals %it$ man-mac$ine or!aniation to

accomlis$ ot$ rod+cti,ity and satis/action t$e desirale end

res+lts.

#ere in )llora Time ,t. td1 most o/ t$ese decisions are

+ndertaen y t$e to mana!ement. T$ere is a minim+m ercenta!e

o/ ottom le,el&s ,oice.



PRODUCTION MANAGER

alc+lator amles$$ai

Tele$one Rames$$ai

Timeiece As$o$ai

#ome Aliances Nayan$ai

T$ere are aro6imately ?5-00 %orers %orin! in eac$

deartment o/ rod+ction.

#ere1 /irst t$ey /orecast t$e demand1 t$en t$ey set

man+/act+rin! lan1 t$en its imlementation1 t$en comare act+al

o+t+ts %it$ lanned o+t+ts1 t$en t$ey analyse de,iations i/ any1 i/

necessary t$ey relant1 ot$er%ise lan /or ne6t cycle. (t can e %ell-

s$o%n y t$is c$art.

Forecastin! o/ demand

⇓Man+/act+rin! lan

⇓(mlementation o/ lan

⇓

omare act+al o+t+tEit$ lanned o+t+ts

⇓Analyse de,iations

7(/ de,iations relant i/ not lan /or ne6t cycle



RAW MATERIALS, MACHINES

& EQUIPMENTS

RA$ MATERIALS !

Ra% materials /orms t$e asic comonent o/ t$e rod+ct.

For t$e rod+ction o/ %all clocs1 time ieces1 tele$ones1 %rist

%atc$1 calc+lator @ $ome alications it reI+ires t$e /ollo%in!

materials

- lastic

- Metal

- lasses

- All )lectronic item

T$e comany !ets its ra% material imorted /rom

'.S.A.1 ermany and "aan.

MAC&INES !

(t is t$e only comany %$ic$ $as installed more t$an ;0

imorted in3ection mo+ldin! mac$ines %it$ micro-rocess ased

control system.

TEC&NOLOG' !

omany is +sin! most ad,anced and so$isticated

mac$ineries to !i,e est international standard rod+cts.



PRODUCTQUALITY CONTROL

T$e comany is (S* ?00-200 and ) certi/ied and $as a

m+lti sta!e I+ality control /rom t$e ra% material to t$e /inis$ed

rod+cts to ro,ide ero de/ect rod+cts to t$e +ltimate cons+mer.

(t does not !i,e imortance only to t$e I+ality o/ its rod+ct1

+t also to t$e I+ality o/ its ad,ertisin!1 ser,ices1 deli,ery1 a/ter sale-

ser,ice1 etc.

Main e6tra-ordinary /eat+re o/ its rod+cts are t$e colo+rs1

s%ee and $ysical loo. (t maes c$an!es in /eat+res a/ter

s+r,eyin! maret. Moreo,er1 it $as to consider t$e cost element in

c$an!in! t$e /eat+re as it $as to maintain alance et%een cost and

/eat+res.

),en looin! to t$e yo+n! !eneration c$oice1 it man+/act+res

its clocs in t$e same manner.



PACKING & LABELLING

PAC%ING !

rod+cts o/ 9)llora Time ,t. td1G are aced rimarily in t$e

!lass aca!in!. (t co,ers and rotects t$e mo,ement and case /rom

dama!e and d+st.

T$en t$e secondary aca!e is t$e lastic a!s. T$en t$e

rod+cts are aced in corr+!ated o6es and t$ey are aced incartoons1 %$ic$ are sent to di//erent deots and andla ort /or

disosal.

T$e comany sends 4J o/ !ross ro/it /or acin! to red+ce

t$e %asta!e.

LA"ELLING !

A/ter aca!in!1 t$e ne6t imortant art is to ael t$e

aca!e. aellin! consists o/ rinted in/ormation t$at decide t$e

rod+ct aearin! %it$in t$e aca!e.

rod+cts are aced in corr+!ated o6es on %$ic$ /ollo%in!

imortant in/ormation is !i,en:-

BRAND NAM):

S()

N*.

T*TA E)(#T:

M*D) N*.:

MAN'FAT'R(N DAT):





INDEX

NO. CONTENTS

(ntrod+ction

2 *r!aniation c$art

; ersonnel Mana!ement

4 No. */ emloyees @%orin! $o+rs

5 Recr+itment and selection

< Trainin! and De,eloment

= Ea!es and salary

> romotion olicy

? )mloyee ene/its @ ser,ices

0 ersonnel records



INTRODUCTION

(n all +siness concerns1 t$ere is one common element i.e.

$+man reso+rce %or /orce o/ an or!aniation is one o/ t$e most

imortant in+ts o/ comonents. (t is ri!$tly said t$at eole are o+r

sin!le most imortant asset. Beca+se o/ t$e +niI+e imortance o/

$+man reso+rces and its comle6ity d+e to e,er c$an!in! syc$olo!y

e$a,ior and attit+des o/ men and %omen at %or1 ersonnel

/+nction i.e. mano%er mana!ement /+nction is ecomin! increasin!

secialied.

ersonnel /+nction is artic+larly interested in ersonnel

relations$is and interaction o/ emloyees $+man relations.



ORGANIZATION CHART

ersonnel Mana!er ⇓

Director

⇓Det. Mana!er

⇓S+er,isors

⇓

Eorers



PERSONNEL MANAGEMENT

9ersonnel mana!ement is t$e lannin!1 or!aniin!1 directin!

and controllin! o/ roc+rement1 de,eloment1 comensation1

inte!ration and maintenance o/ eole /or t$e +rose o/ contri+tin!

to or!aniation1 indi,id+al and social !oals.G

Flio : rincile o/

ersonnel

Mana!ement.

ao+r is an imortant element o/ cost and %e can ,ery easily

red+ce t$e cost o/ lao+r y t$e est +tiliation o/ $+man reso+rces

and t$ere/ore it is necessary to see t$e co-oeration o/ t$e $+man

/orces to !et t$e ma6im+m ene/its o+t o/ t$e e//orts it +ts in.

ao+r ein! an imortant /actor o/ rod+ction needs moti,ation and

roer !+idance /rom t$e side o/ mana!ement to !et t$e desired

res+lt. (t is t$e tas o/ t$e mana!ement to deal %it$ t$e $+man /orces

e//ecti,ely and to lead t$en to %or roerly and in t$e ri!$t %ay o/

roc+rement ri!$t erson can e aointed on t$e 3o.

So /ar as )llora Time ,t. td1 is concerned t$e comany $asemloyed ,ario+s cate!ories o/ mana!erial and tec$nical ersonnel

and $a,e assi!ned t$eir areas in



order to mae-%or easy. T$ere is $ealt$y relations$i et%een

emloyees and emloyers1 %$ic$ can e said %it$ t$e stron! roo/

t$at t$e comany $as not /aced any lao+r rolems. T$ere are no

lao+r +nions eca+se e,ery rolem is sol,ed indi,id+ally and as

/ast as ossile.



NO. OF EMPLOYEES &WORKING

HOURS

NO. O# EMPLO'EES !

T$e comany c+rrently ro,ides emloyment to

aro+nd <000 emloyees 7?0Jo/ %$ic$ are /emale

emloyees8. T$ere are aro6imately ?5-00 emloyees

%orin! in eac$ deartment o/ rod+ction.

$OR%ING &OURS -

T$eir %or ro/ile is /rom =:;0 a.m. to <:5 .m.

T$ey rea 7l+nc$ time8 /rom 2:00 .m. to :00 .m.





RECRUITEMENT & SELECTION

Eell I+ali/ied ad silled %or/orce can enale t$e

comany to clim ladders a/ter ladders o/ s+ccess.

T$ere/ore1 it is t$e rimary d+ty o/ ersonnel deartment to

roc+re ri!$t erson /or t$e ri!$t 3o /rom ri!$t so+rce at

t$e ri!$t cost.

#ere1 in )llora Time ,t. td1 t$ey select t$e ersons

mainly y 3+d!in! t$em /rom t$e oral inter,ie% and /rom

t$eir ed+cational I+ali/ication. (n t$e inter,ie% t$e

candidates are ased ao+t t$eir interest1 $oies1 ailities1

3o staility1 e6erience reI+irement ao+t 3o1 etc.



TRAINING & DEVELOPMENT

Trainin! is an or!anied roced+re /or increasin! t$e

no%led!e and sill o/ t$e emloyees /or t$e etter

er/ormance o/ 3o. (t attemts to imro,e t$eir

er/ormance on c+rrent 3o and reare t$em /or an

interested 3o.

De,eloment is a relati,e rocess. (t co,ers not only

t$ose acti,ities %$ic$1 imro,e 3o er/ormance +t also

%$ic$ rin!s !ro%t$ o/ t$e ersonality1 $els1 an indi,id+al

!ro% to%ards mat+rity and act+aliation o/ t$eir otential

caacity.

9)llora Time ,t. td1G ro,ides eit$er in $o+se

trainin! to its %orers or deartment %ise. For t$e

de,eloment o/ t$eir ersonnel&s1 t$ey ro,ide a

c$allen!in! atmos$ere /or %or1 ro,ides 3o

satis/action. T$ey oost + t$eir ent$+siasm y ro,idin!

increments.



TRAINING TECHNIQUES



WAGES & TECHNIQUES

Ea!es are t$e ayments made to t$e emloyees as

comensation /or t$e or!aniation. Alt$o+!$ %a!es

incl+des salaries yet sli!$t di//erence is t$ere in %a!es and

salaries. Ea!es $a,e direct relations$i %it$ t$e rod+ction

%$ile salaries on ot$er $and are rem+neration /or t$e

I+ant+m to e meas+red s+c$ as rem+neration aid to

clerical mana!erial s+er,isory sta//. T$e main o3ecti,e o/

s+c$ %a!es and salary administration is to control t$e cost

to estalis$ a//airs and eI+itale rem+neration to all.

#ere1 in 9)llora Time ,t. td1G it %a!e str+ct+re is

di,ided acc to ; cate!ories +nsilled1 semisilled and

e6ec+ti,es. Salary scale is /i6ed +t at times it increases or

decreases accordin! to t$e er/ormance o/ emloyees.

Semi silled %orers are aid minim+m Rs. 2000

• )6ec+ti,es are aid minim+m Rs. 01000



PROMOTION POLICY

(n e,ery or!aniation t$ere is so+nd ase romotion

so t$at ind+strial relation may e romoted. (t is t$e

resonsiility o/ ersonnel deartment o/ or!aniation to

de,elo a so+nd romotion olicy to red+ce t$e ersonnel

rolems re!ardin! romotions and ens+re t$at t$e

emloyee !ets a /ain c$ance o/ ad,ancement.

So /ar as )llora Time ,t. td1 is concerned1

emloyees are !i,en romotion on seniority asis.

Trans/er is not considered $ere eca+se t$ey do not

$a,e any ot$er ranc$.

• For %el/are o/ emloyees and $is /amily. (t is one

o/ t$e sa,in! sc$eme.



EMPLOYEE BENEFITS &

SERVICES

As mentioned earlier1 lao+r is most imortant

art o/ any or!aniation. T$ere/ore1 to retain t$em

or!aniation ro,ides certain ene/its and ser,ices to t$em.

T$e comany $as its o%n to%ns$i sit+ated in

Mori /or t$e emloyees %$o are non-local residents and

also ro,ides daily +s ser,ice. At t$e time o/ any /esti,al1

comany ro,ides on+s alon! %it$ !i/ts.

ro,ident /+nd act %as assed in ?52 in /actories

emloyin! 50 or more. For %el/are o/ emloyees and $is /amily.

(t is one o/ t$e sa,in! sc$eme. Accordin! comany $as t$is

ro,ision.

EMPLO'EE SA#ET' PROVISION !

(n case o/ any in3+ry comany ro,ides /irst aid

to its emloyees. (t also ro,ides !lo,es @ ot$er necessary

accessories reI+ired /or emloyees& sa/ety.



PERSONNEL RECORDS

ersonnel records mean $istory o/ t$e emloyees.

)ac$ @ e,ery or!aniation $as to maintain a systematic

record o/ its emloyees %$ic$ incl+des t$e in/ormation

ao+t ersonnel re!ardin! t$eir 3o analysis1 e,al+ation1

descrition1 recr+itment1 selection1 trainin!1 trans/er1

romotion1 test score1 eriodical araisal1 %a!es1 salary1 ensions1 ro,ident /+nd contri+tion1 emloyee ser,ice

and ene/its1 sa/ety ro,isions1 lao+r dis+tes1 etc.

)llora Time ,t. td. o. maintains a searate

re!ister o/ emloyees %$ere e,ery in/ormation re!ardin!

%orers is ro,ided.





INDEX

NO. CONTENTS PAGE NO

(ntrod+ction

2 So+rces o/ /inance

; *r!aniation str+ct+re

4 Financial lannin!

5 aitaliation

< aital str+ct+re

= oy o/ @ AC

> oy o/ Balance s$eet



INTRODUCTION

9Finance is t$at administration area or set o/

administrati,e /+nctions in an or!aniation %$ic$ relate

%it$ t$e arran!ement o/ cas$ and credit1 so t$at t$e

or!aniation may $a,e t$e means to carry o+t its o3ecti,es

as satis/actorily as ossile.G

Finance is t$e li/e-lood o/ +siness. Ee need

/inance /or estalis$in!1 r+nnin! and also /or1 t$e e6ansion

o/ or!aniation. (t is also needed /or t$e rod+ction o/

!oods and ser,ices as %ell as t$eir distri+tion. (t is

a,ailale in t$e /orm o/ %orin! caital or /i6ed caital. (t

can e /or s$ort term1 medi+m term or lon! term.

Financial mana!ement is t$at secialied

/+nction o/ !eneral mana!ement o/ /inance and its e//ecti,e

+tiliation /or t$e ac$ie,ement common !oal o/

or!aniation. (t co,ers /+nctions o/ acI+isition /+nds as

%ell as its allocation t$e main concern o/ a /inance mana!er

is t$e e//icient and %ise allocation o/ /+nds /or ,ario+s +ses.

T$+s1 it is ,ie%ed as an inte!ral art o/ o,er-all

mana!ement.



SOURCES OF FINANCE

9)llora Time ,t. td1G $as not /aced any /inancial

rolems since its incetion.

Bein! an (S* ?00-2000 and ) certi/ied comany1 it

$as introd+ced inno,ati,e rocesses in t$e areas o/ in,entory

mana!ement1 Finance1 Maretin! and Researc$ and

De,eloment. As a res+lt o/ %$ic$ t$e !ro+s deendency on

%orin! caital assistance /rom commercial ans is ,irt+ally

nil.



ORGANIZATION

STRUCTURE

*r!aniation str+ct+re /inance deartment1 str+ct+re o/

/inance deartment %$ere t$e %or is classi/ied and di,ided is

er/ormed y /inance deartment. As %e no% /inance is one o/

t$e most essential element1 all t$e areas are a//ected y /inancial

decisions lie %a!es olicy1 in,entory olicy1 lao+r olicy1 etc.

"OARD O# DIRECTOR

#ere1 /inance mana!er is Mr. AN( MAN(AR B.*.D. taes all

t$e /inancial decisions %it$ t$e $el o/ /inance man!er. All t$e

/inancial a//airs o/ e,ery deartment are looed a/ter y /inance

mana!er.

B*ARD *F D(R)T*RS

MANA(N D(R)T*R

Finance Mana!er Acco+nt Mana!er o. Secretary

*//icers *//icers

Assistants Assistants



FINANCIAL PLANNING

Financial lannin! is done to er/orm /inancial acti,ities

in order to ac$ie,e t$e asic o3ecti,es. A +siness is started

%it$ an aim to earn ma6im+m ro/it and t$at to %it$ less in+t.

Financial lannin! is done so t$at t$e s+//icient I+antities o/

/+nds are +sed %isely.

So /ar as )llora Time ,t. td1 is concerned1 its /inancial

lannin! is so so+nd t$at it can ac$ie,e its lon! term and s$ortterm o3ecti,es and it is also con/ident o/ stayin! a$ead.



CAPITALISATION

9T$e term caitaliation or t$e ,al+ation o/ caital incl+des

t$e caital stoc and det.G

- A.S.D)E(N

aital is t$e most reI+ired t$in! /or any +siness.

S+//icient I+antity s$o+ld e made a,ailale1 not more or less. (n

ot$ t$e cases1 no one else1 +t t$e comany %ill e a loser. (/ %e

%ant a s+ccess/+l +siness roer caitaliation is necessary and a

re-reI+isition. aitaliation incl+des ot$ t$e o%ners$i and

orro%ed caital.

)llora Time ,t. td1 is comletely a sel/-reliant comany.

As mentioned earlier1 deendency /or %orin! caital on

commercial ans is ,irt+ally nil.



CAPITAL STRUCTURE

A to erstener!1 9aital str+ct+re or /inancial

str+ct+re o/ a comany is t$e mae-+ or /orm or comosition o/

caitaliation i.e. tye o/ sec+rities to e iss+ed and t$e relati,e

roortion o/ eac$ tye o/ sec+rities in t$e total caitaliation. (t

also incl+des loans1 onds1 s$are iss+e reser,e1 etc.

aital str+ct+re o/ )llora Time ,t. td is er/ectly

maintained. T$ere is no s$orta!e o/ caital as t$ere are eno+!$

caital reso+rces %$ene,er reI+ired. So1 comany $as no rolem

ao+t caital str+ct+re.





INDEX

NO CONTENTS PAGE NO

(ntrod+ction

2 *r!aniation c$art

; Maretin! /rom *RAT oint ,ie%

4 rod+ct lannin!

5 ricin! olicy

< $annel o/ distri+tion

= Sales romotion

> loal maretin! net%or

? Ad,ertisin!

0 Maret s$are analysis

Ser,ice



INTRODUCTION

9Maretin! is t$e rocess o/ lannin! and

e6ec+tin! t$e concetion1 ricin!1 romotion and distri+tion o/

ideas1 !oods and ser,ices to create e6c$an!es t$at satis/y

indi,id+al and or!aniational !oals.

$ili otler de/ines a maret as an area /or

otential e6c$an!es.

T$e rocess o/ maretin! starts %it$ identi/yin! t$e

c+stomer&s needs and t$en de,eloin! a maretin! ro!ram

s+itin! t$e needs o/ t$e c+stomer. #ence1 c+stomer is at t$e

centre o/ any maretin! lan. (t in,ol,es t$e rocess o/

desi!nin! t$e rod+cts in s+c$ a %ay t$at it is accetale to t$e

cons+mers. Maretin! incl+des /o+r &S o/ mana!ement i.e.

rod+ct1 rice1 romotion and lace or $ysical distri+tion.

enerally in a small or medi+m scale +nit t$e

/+nction o/ maretin! is carried o+t y t$e o%ners o/ +siness or

t$e maretin! mana!er.

)llora Time ,t. td is a lar!e scale +nit. (t $as already

e6lored t$e internet. T$e comany $as stared

comm+nicatin! t$ro+!$ internet /or +ildin! maretin!

c$annels and /or comm+nicatin! %it$ its clients1 ind+stry&s

%esite is %%%.orat!ro+.com

(ts distri+tion net%or c+rrently co,ers o,er 40

%$olesale deot and 251000 retail c+tlets.





ORGANIZATION CHART

MAR)T(N D)ARTM)NT

MAR)T(N )O)'T()

*NA MANA)R

AR)A MANA)R

SA)S )RS*NN)



MKTG, FROM ORPAT POINT

OF VIEW

rod+ct

demanded

rod+ct

rod+ced yor!aniation

rod+ct sold

to c+stomer

Mt!.

researc$ to

no%

S+ccess/+l

mt!.By cons+mer



PRODUCT PLANNING

rod+ct lannin! means to lan t$e rod+ct in s+c$ a %ay

t$at it %ill yield more sales and ro/itaility. lannin! is

necessarily /or re-desi!nin! and imro,in! t$e rod+ct and also

main! some c$an!es accordin! to maret cons+mer demand.

T$ere are ; asects o/ rod+ct de,eloin!1 modi/yin! and

discontin+in!.

(n )llora Time ,t. td %$ile rod+ct lannin! some ointsare taen into consideration.

ast decision o/ rod+ct lannin! is taen y t$e mana!in!

directors a/ter noti/yin! all t$e oints o/ maretin! mana!ers.

2 A/ter analysis o/ maret demand1 rod+ct lan is de,eloed.

; E$ile lannin! t$e rod+ct1 a,ailaility o/ ra%

material is considered.

PRICING POLICY



ricin! is ,ery critical decision in maretin!

mana!ement. T$e main o3ecti,e o/ t$e /irm t$at is to earn

ma6im+m ro/it is ,ery m+c$ deended +on t$e correct rice

decision. (n cometiti,e maret economy1 rice is determined

y /ree lay o/ demand and s+ly.

)llora Time ,t. td $as /ollo%in! ricin! decisions:-

Maret enetration

2 rod+ct I+ality leaders$i

; To co,er t$e cost

T$+s it determines t$e rice on t$e asis o/ economic r+le i.e.

rice s$o+ld e eI+al to t$e +tility t$e cons+mer deri,es /rom

t$at rod+ct.

(t $as adoted cost l+s ricin! met$od. T$is

met$od incl+des ,ario+s costs lie material cost1 lao+r cost1

o,er$ead e6enses1 sales ta61 etc1 and > to 0J mar!in o/ ro/it.

T$is ercenta!e c$an!es year to year.

T$e comany +sin! a distri+tion c$annel $as to reare

rice list %$ic$ it $as to circ+late to dealers1 retailers and

cons+mers.

9)llora Time ,t. td1G reares t$e rice list %it$ t$e

$el o/ to mana!ement



PA'MENT PERIOD!

*RAT $as a %ell !ood%ill as %ell as $as a o+lar

name1 so t$ey can !et $al/ ayment in ad,ance and remainin!

amo+nt is collected %it$in 25 to ;0 days. T$is is considerin!

only distri+tors.

DISCOUNT!

*RAT !i,es 20J disco+nt to dealers and also at Di%ali

time1 !i,es s+rl+s !i/t to its distri+tors. T$is olicy moti,ates

t$e distri+tors and +ltimately increases sales ,ol+me.

ALLO$ANCE!

Allo%ances are anot$er red+ction /rom rices t$at are

!i,en to dealers to romote t$e sales.

*RAT !i,es /i6 mar!in o/ allo%ance to its dealers. (tdeends +on t$e relation o/ dealers %it$ t$e comany.

Sometimes1 dealers are !i,en e6tra allo%ances /or !reat e//ort o/

increasin! sales.



CHANNEL OF

DISTRIBUTION

$annel o/ distri+tion indicate t$e ro+te t$ro+!$ %$ic$

!oods or ser,ices /lo% /rom rod+cer to cons+mer. T$e term

c$annel o/ distri+tion is +sed to denote t$e middleman en!a!ed

to mo,e t$e !oods /rom one lace o/ rod+ction to t$e lace o/

cons+mtion. (t means emloyed y t$eir man+/act+rers to !et

t$eir rod+ct to t$e maret and into t$e $ands o/ +sers.

*RAT&S distri+tion net%or c+rrently co,ers o,er 40

%$olesale deot and 251000 retail o+tlets and 4 o%n s$o%room

in Mori1 Ra3ot1 Baroda1 Bomay t$ro+!$ %$ic$ comany

sells its rod+ct easily.

ORPAT(S C&ANNEL O# DISTRI"UTION!

Man+/act+rer P E$olesaler P ons+mer

Man+/act+rer P E$olesaler P Retailer Pons+mer

Man+/act+rer P ons+mer



CHART OF DISTRIBUTION

$art o/ distri+tion o/ *RAT is di,ided into 2 arts :

- $art /or national maret

- $art /or international maret



SALES PROMOTION

(t is t$at ind o/ maretin! acti,ity t$at increases

sales ,ol+me. Today sales romotion is a necessity and notmerely a l+6+ry or a /as$ion.

(t consists o/ t$ose acti,ities t$at are desi!ned to rin! a

comany&s !oods ser,ices to t$e /a,orale attention o/

cons+mers. (ts main +rose is to stim+late cons+mers and

dealers e//ecti,ely. (t incl+des acti,ities s+c$ as dislays1 s$o%s1

e6$iition1 demonstration and many ot$er ro+tine sellin! e//orts.

Sales )ro*otion incl+,es !

-. Dealers Ai,s !

Dealers aids means any ene/its allo%ed to dealers on

main! t$e sales o/ rod+cts as determined y t$e comany.

As re!ardin! *RAT it !i,es

- B+yin! allo%ance and I+antity disco+nt

- Ad,ertisement allo%ance and dislay allo%ance

- Trade disco+nt and ot$er secial disco+nt

- Sales sc$eme

T$is in t+rn attracts t$e dealers to do more +siness.



CONSUMER AIDS !

ons+mer aids means any ene/its allo%ed to cons+mers

on +rc$asin! t$e comany&s rod+cts. (t enco+ra!es t$e

c+stomer to +rc$ase more !oods.

As re!ardin! *RAT1 it !i,es to its c+stomers.

- Seasonal disco+nt

- Festi,al disco+nt

- Marria!e disco+nt

*RAT also !i,es !i/ts to its c+stomer on o,er-+rc$ase o/

its rod+cts. i/ts are en sets1 +rses1 carry a!s and a!s1

etc.

(n t$is %ay1 *RAT $as systematic and e//icient sales

romotion olicy. T$+s1 it is ri!$tly said t$at 9A/ter !ainin!

an entry in t$e c+stomer $ome1 smart mareters aim /or a

sace in t$e c+stomer $earts tooG



GLOBAL MARKETING

NETWORK

INTERNATIONAL MAR%ET !

T$e comany $as est and stron! distri+tion net%or

e6istin! in t$e nation and is e6ortin! to more t$an 45

rominent co+ntries all o,er t$e %orld.

*+t o/ total I+antity man+/act+red e,ery year nearly

5J is e6orted to t$e maret o/ Middle )ast1 A/rica1

)+roe and Asia amon! its i!!est e6ort laces is t$e

Aaan Alarm cloc t$at is ro!rammed to rin! t$e Namaa

rayer an enormo+sly s+ccess/+l rod+ct in t$e M+slim

co+ntries.

TRANSPORT !

*RAT +ses 2 %ays o/ transort road transort and

%ater transort.

For national maret it +ses road /acility eca+se it is

c$ea and /ast.

No% a day 45 tr+cs daily distri+te its rod+cts.

For international maret it +ses %ater transort1

eca+se it is slo% +t sa/e means o/ transort. (t sends its

!oods at andla ort /or e6ortin!.



$ARE&OUSING!

Eare$o+sin! /+nction /or *RAT is ,ery o%er/+l

and e//icient comany $as total si6 %are$o+se one is

centralied and 5 are indi,id+al

INVENTOR' MANAGEMENT!

(n *RAT t$ere is com+teried in,entory

mana!ement eca+se comany $as mass rod+ction o/

clocs and ot$er electronic !oods. (t $as to ee records o/

e,ery dealer and $as to s+ly !oods re!+larly to e,ery

dealer.



ADVERTISEMENT

(n t$e resent day maretin! ad,ertisement $as

ecome an insearale art o/ +siness. T$e +rose o/

maretin! is to sell a rod+ct ser,ice as m+c$ as ossile

and ad,ertisin! is e//ecti,e comm+nication e rod+cers

and cons+mers. T$ere are ,ario+s tyes o/ media o/

ad,ertisin! s+c$ as ress +licity o+tdoor ad,ertisin!

direct mail ad,ertisin! and most o+lar and e//ecti,e %ay

o/ ad,ertisin! t$at is on tele,ision or radio.

9)llora Time ,t. tdG is !i,in! ad,ertisement in T.

c$annels lie Sony1 Set ma61 Star l+s and also in

ne%saer1 o+tdoor osters %all rintin!1 etc. (t !i,es ;

di//erent tyes o/ ad,ertisement in T. c$annels.

ADVANCE "UDGET!

(t is t$e ad,ance lannin! o/ $o% m+c$ /+nd %ill e

allocated in a!encies media and in ot$er %ays. E$ile

determinin! t$e +d!et1 many /actors lie tye o/

ad,ertisement tye o/ media1 cometitors1 season1 +siness

cycle1 etc1 are taen into consideration.

(n *RAT ad,ance +d!et is reared and to

mana!ement maes necessary c$an!es.



'B( R)AT(*N:-

(t is elie,ed to e t$e indirect maretin! tool t$at

means smoot$ +lic relation can create a !ood ima!e in

t$e maret

9)llora Time ,t. td.G $as secial +lic relation

deartment. (t is no%n as +licity @ +lic deartment.



MARKET SHARE ANALYSIS

Analysis o/ maret s$are is needed to comare t$e

comany&s sales %it$ t$e ind+stry&s sales.

*RAT $as a national @ international maret. (t also

/aces i! cometition. B+t d+e to its I+ality *RAT !ets

stron! osition in maret.

(t occ+ies 40J maret s$are in %all cloc1 20J in

tele$one1 =0J in time iece1 and =0J in calc+lators.



SERVICE

(n *RAT a/ter sale ser,ice is ro,ided d+rin! t$e

!+arantee eriod1 %$ic$ is o/ year. D+rin! year i/ any

rolem arise1 e.!. lass is roen1 /+nctions are not

%orin! roerly1 m+sic is not so+ndin! e//ecti,ely1

comany %ill relace t$e iece %it$o+t any cost. (/ any

dama!e is occ+rred a/ter t$e !+arantee eriod t$an comany

%ill tae nominal c$ar!e.





FUTURE PLANS

(t is ri!$tly said t$at de,eloment is an on!oin!

rocess. All t$e comanies %$et$er t$ey are de,eloin! or

de,eloed in nat+re1 $as some or t$e ot$er /+t+re lans /or

e6ansion and di,ers i/ication

*RAT $as already reac$ed $ei!$ts. As /ar1 it $as

already entered into FM sector lie in s$amoo1 soa1

toot$aste1 etc.

Nearer /+t+re *RAT %ill e la+nc$in! %rist-

%atc$es1 Di!ital directory.

$E

$ANT

TOP Be one o/ t$e lon!est layers in t$e electronics

ind+stry %it$ total ind+stry %it$ total in-$o+se

rod+ction rocesses.

P Become t$e $i!$est emloyment ro,ider in +3arat

y ro,idin! eI+al emloyment oort+nity /or t$e

+li/tment o/ t$e needy eole.

P Remain ioneers in K'ART Tec$nolo!y @man+/act+rin! o/ calc+lators.

P #arness t$e latest tec$nolo!y /or simli/ication o/

rocesses raid e6ansion.





SWOT ANALYSIS

STRENGT&S!

- omany is one o/ t$e lar!est calc+lators man+/act+rer.

- omany is only comany1 %$ic$ $as installed in3ection

mo+ldin! tec$niI+es %it$ micro rocess ased control

system

- omany is only man+/act+rer o/ ed+cational toys in

(ndia

- rod+cts are leaders in maret d+e to %ide ran!e and

economic rices.

- #i!$ de!ree o/ rand a%areness.

$EA%NESSES!

- At resent1 comany o//ers less no o/ models o/

tele$one and timeieces as comared to Samay.

- omany $as to /ace sti// cometition %it$ Samay and

ot$er cloc man+/act+rin! comanies

- #i!$ emloyee t+rno,er.

OPPORTUNITIES!

T$ere are so many oort+nities %$ic$ comany can

cat+re en,isa!es startin! rod+ction o/ /ollo%in!

electronic items in near /+t+re.



- Erist %atc$es

- D layers

- Di!ital diaries

- *t$er electronic items



T&REATS!

- (n today&s cometiti,e area t$ere is al%ays a ris

associated. More ris more !lory is t$e call o/ t$e day.

- Some t$reats are t$ere %it$ *RAT. T$ere is a c$ance

o/ d+lication o/ t$e rod+cts sti// cometition is also a

ma3or t$reat o/ t$ere is e,en a ossiility o/ entry o/ ne%

cometitor





UNIT’S CONTRIBUTION

9)TG ro,ides emloyment to ro+nd ao+t <000

emloyers amon! %$ic$ ?0J are /emale emloyees. So

/rom social ,ie% oint1 it increases %omen esteems y

!i,in! t$em earnin!s.

#ere1 rocess o/ rod+cin! electronic items is totally

dry so1 t$ere is no I+estion o/ %ater oll+tion.

(t $as created a c$aritale tr+st1 it $els needy

st+dents !i,es medical and clot$in! $el to needy eole

$els e//ected eole d+rin! nat+ral calamities.

MOTTO O# “ETL”IS!

- Sa,e %ater1 sa,e nation

- Sto %asta!e o/ %ater

- Di,ert %ater into t$e %ell

*RAT is a mar o/ I+ality and e6cellent maretin!.





CONCLUSION &

SUGGESTION

(t is ri!$tly said t$at 9No st+dy is /+lly comlete in itsel/1

),en t$en1 not tain! t$e s$elter in t$is ro,erial sayin!1 t$e

,isit t$at ( $a,e +ndertaen can e e6anded to a more

e//icient and $i!$ly +se/+l st+dy on t$e comany as a %$ole.

(n t$e end a/ter $a,in! a ,isit at A"ANTA (nd+stry1 (

concl+ded t$at it %as a !reat e6erience to ,isit A"ANTA

(nd+stry and no% ao+t t$e /+nctionin! o/ an ind+stry. As

re!ardin! *RAT t$ere is no ,oice o/ middle or ottom

le,el. (t %o+ld e etter i/ t$ey are also incl+ded lo% rice is

not a %innin! /orm+la eca+se also eole may elie,e t$at it

%ill not e !ood I+ality. *,erall1 it is a /ar etter mana!ed

comany.

T$e trainin!C,isit created an 9Academic /+nG /or me and

ser,ed as a !reat learnin! e6erience.



BIBLIOGRAPHY

. Mana!ement o/ +siness or!aniation

- S$erleer

2. %%%. orat!ro+.com

Documents

37690371 Ellora Time Pvt Ltd