3.7 PUBLIC RELATIONS AND CORPORATE COMMUNICATION

OBJECTIVE To create awareness among the students on the soft skills required to plan and pursue a career and

empower them with employability skills.

Unit 1: ATTITUDE AND EMOTIONAL INTELLIGENCE 10 Hrs Importance of Attitude – Meaning of Positive Thinking and Positive Attitude – Ways to build positive

attitude – Effects of negative attitude and measures to overcome them. Significance of interpersonal

relationships in personal and professional life - Tips to enhance interpersonal relationships -

Emotional Intelligence.

Unit 2: VISION, GOAL SETTING & TIME MANAGEMENT 06 Hrs Meaning of Vision – Doing things for the right purpose – Setting and achieving goals – Importance of

goal setting – periodicity in goal setting – short, medium, long-term – methods to achieve set goals.

General principles of Stress Management and Time Management.

Unit 3: CREATIVITY 10 Hrs The creative mind – Importance of Creativity – Elements of Creativity – Influence and Flexibility – Factors influencing creativity – Methods of enhancing creativity – techniques of creativity – Brainstorming, attributes listing.

Unit 4: COMMUNICATION SKILLS 10 Hrs Significance – Process of Communication – Forms of Communication - Communication Gap –

Listening Skills – Basics of Managerial Speaking Skills – Body Language – How to develop matter

for a speech, Presentation aids and effective use of presentation aids. Preparation of Resume &

preparation for GD & Interview.

Unit 5: CAREER PLANNING 06Hrs Career Planning, Awareness of different Careers, Sources of Information, Choosing a Career and

Career counseling.

SKILL DEVELOPMENT: Extempore speeches, Just a Minute. Conducting Stress Interviews. Creative Exercise Role play.

3.5BUSINESS ETHICS

OBJECTIVE The objective is to provide basic knowledge of business ethics and values and its relevance in modern

context.

Unit 1: BUSINESS ETHICS 12 Hrs Introduction – Meaning - Scope – Types of Ethics – Characteristics – Factors influencing Business Ethics –

Importance of Business Ethics - Arguments for and against business ethics- Basics of business ethics -

Corporate Social Responsibility – Issues of Management – Crisis Management

Unit 2: PERSONAL ETHICS 12 Hrs Introduction – Meaning – Emotional Honesty – Virtue of humility – Promote happiness – karma yoga – proactive – flexibility and purity of mind.

Unit 3: ETHICS IN MANAGEMENT 12 Hrs Introduction – Ethics in HRM – Marketing Ethics – Ethical aspects of Financial Management –

Technology Ethics and Professional ethics.

Unit 4: ROLE OF CORPORATE CULTURE IN BUSINESS Meaning – Functions – Impact of corporate culture – cross cultural issues in ethics

12 Hrs

Unit 5: CORPORATE GOVERNANCE 12 Hrs

Meaning, scope, composition of BODs, Cadbury Committee, various committees, reports on

corporate governance, scope of Corporate Governance, Benefits and Limitations of Corporate

Governance with living examples.

SKILL DEVELOPMENT

State the arguments for and against business ethics Make a list of unethical aspects of finance in any organization List out ethical problems faced by managers List out issues involved in Corporate Governance. List out unethical aspects of Advertising