July 21-23, 2017Baltimore | MD

www.ARTSCAPE.org

36th Annual

1

Menu

• About Artscape

• Sponsorship Overview

• Sponsorship Menu

• Benefits Menu

• About BOPA

• Connect with Us & Get Social

2

About Artscape Artscape is America's largest free arts festival, attracting 350,000+ attendees over three days. Artscape features 150+ fine artists, fashion designers and craftspeople; visual art exhibits on and off-site, including exhibitions, outdoor sculpture, art cars, photography and the Janet & Walter Sondheim Prize; incredible live concerts on outdoor stages; a full schedule of performing arts including dance, opera, theater, film, experimental music and the Baltimore Symphony Orchestra; family events such as hands-on projects, demonstrations, competitions, children's entertainers and street theater; and a delicious, international menu of food and beverages that is available throughout the festival site. Artscape's total economic impact on Baltimore City is $28.5 million.

Our theme for 2017 is…

Camp Artscape: Adventure Awaits! offers wondrous possibilities for festival-goers to experience the visual and performing arts in a variety of ways. For many, one of the most exciting parts of summer is taking time to engage in new experiences. Whether at an away camp or a local summer program, it’s something to look forward to all year—truly a staple of the summer season. The same goes for Artscape; it’s just not summer without it! The theme allows all involved to step out of their comfort zone, learn something new, and experience the adventure that awaits in Baltimore.

3

Sponsorship Overview

Artscape offers many sponsorship opportunities, including stages, festival program areas and high visibility zones. Sponsorships can be customized to help you accomplish your brand and marketing objectives. The Artscape Sponsorship team offers invaluable support from start to finish. And, we are open to your creative ideas and suggestions for tying into Artscape, helping you create your own unique experience for festival attendees. The following is our sponsorship menu.

4

Sponsorship Menu

Event Title & Presenting

Stages

Festival Program Areas

Festival Components

5

Event Title & Presenting

Artscape’s highest visibility Sponsorship. Your company name / logo will be incorporated into Artscape’s identity (i.e. “XYZ presents Artscape” or “Artscape presented by XYZ”) and within all festival-controlled references including media, website, advertisements, collateral, press releases, press conference, signage, on-site emcees and more. Customized marketing and brand experiences.

6

Stages

MAIN STAGE: Artscape’s largest and most popular stage offers a blockbuster weekend of national musical talent. Past performers include The Mighty Mighty Bosstones, Wyclef Jean, Michael Franti & Spearhead, George Clinton & Parliament Funkadelic, Trombone Shorty, Kem, North Mississippi All Stars, Miguel, CAKE, Robin Thicke, Keyshia Cole, Cold War Kids, Dionne Warwick, Matisyahu, SOJA, The Wailers, Fantasia, Grace Potter & The Nocturnals, G Love & Special Sauce, Government Mule, Robert Randolph & The Family Band and others.

STATION NORTH STAGE: Reflecting on the vibe and energy of the Station North Arts & Entertainment District, with a mix of DJs, indie and folk music – all homegrown in Charm City – the Station North Stage anchors the north point of the festival.

SOUND OFF LIVE! STAGE: Previously known as the Festival Stage, Artscape’s Sound Off Live! stage anchors the west point of the festival. Sound Off Live! hosts regional and local bands who won their spot to perform at Artscape by participating in the popular Sound Off Live! competition.

7

Festival Program Areas

ARTSCAPE AFTER HOURS: On Friday and Saturday, Artscape officially closes at 9pm, and on Charles Street – the excitement continues until 11pm – when the festival is transformed into an amazing outdoor dance party. Light installations, lasers, special effects, live DJs and food and cocktails keep the crowd pumping in the Station North Arts & Entertainment district.

GAMESCAPE: Art and technology come together, as video game designers share the secrets and processes behind their craft. The array of video game demos, retro arcade machines and vid-friendly merchandise are especially a hit!

ARTISTS’ MARKET: Along Mt. Royal Avenue, from Lafayette to Charles streets, more than 400 fine arts and craftspeople from across the country vie for 150 juried spaces, resulting in an eclectic marketplace of painting, ceramics, wood, photography, mixed media, fabric, fashion and jewelry. The Artists’ Market also features the festival’s Emerging Artist Program, which supports artists participating in their first outdoor art show. Selected Emerging Artists are paired with established artists working in the same medium to answer questions about exhibiting and offer advice on maximizing sales, designing the artists’ booths and pricing their art.

(continues to next page)

8

Festival Program Areas

ART CAR LOUNGE, SHOW & PARADE: Art cars return for the 23rd year with an impressive offering. Ordinary vehicles are transformed into outlandish, eye-popping works of art. The Art Car Lounge and Parade provide an opportunity for festival-goers to meet the artists and talk about their cars, and experience an out of this world parade!

KIDSCAPE: Children immerse themselves into dozens of hands-on educational activities, craft projects and informal arts workshops hosted by area cultural institutions. To incorporate our 2017 theme, camping and exploratory adventures will be integrated into Kidscape’s daily activities.

LOL@Artscape: Artscape’s funniest event returns! LOL@Artscape is a pop-up comedy club, featuring local and regional standup comedians during Artscape After Hours.

HIGH ZERO WORLD’S IN COLLUSION: From the creative minds who organize the High Zero Music Festival, comes a nonstop schedule of experimental, mind-bending musical performances.

(continues to next page)

99

Festival Program Areas

THE JANET & WALTER SONDHEIM ARTSCAPE PRIZE: 2017 will mark the 12th annual Janet & Walker Sondheim Artscape Prize, a $25,000 fellowship awarded to an artist working in the Baltimore region. The fellowship is designed to help support the artist to allow for the development of new work.

The seven finalists for this award will have their artwork installed in the Walters Art Museum with the fellowship winner being announced at a special event on Saturday, July 9th. The semi-finalist exhibition at the Walters Art Museum showcases the dynamic range of remaining artists whose work was reviewed in depth in the second round of the Sondheim review. The exhibitions includes artists working in all mediums imaginable and is a must-see, right on the Artscape site.

DANCE AT ARTSCAPE: Located at the Patricia and Arthur Modell Performing Arts Center at The Lyric, Artscape 2015 featured two world-classes pieces by Bill T. Jones/Arnie Zane Dance Company. Previous dance headliners include Brian Sanders’ JUNK, Karesh, Lil’ Buck, Graham II, Chinese Acrobats-Golden Dragons and Phildanco.

PERFORMING ARTS: Artscape offers a variety of components within the Performing Arts realm – theater, dance, jazz, classical music, opera, street theater, pop-up performances – and so much more!

(continues to next page)

10

Festival Components

ARTSCAPE OFFICIAL VIP PARTY: Known as Artscape’s hottest ticket, this annual VIP celebration of the arts takes place the evening of Friday, July 21, with those who help make Artscape possible. Hosted by the Mayor of Baltimore City, this private party offers a festive and memorable wine and dine experience.

AMENITIES & PACKAGES

MISTING TENTS: The coolest place at Artscape –

literally – are the festival’s refreshing, outdoor misting tents.

BIKE PARKING: A safe place to park your bike while enjoying the festival – ideal for sponsors who support green initiatives.

OFFICIAL ARTSCAPE MERCHANDISE: From t-shirts to water bottles to tote bags, festival merchandising is always a hit amongst attendees. Artscape festival t-shirts are worn by hundreds of staff, volunteers and crew travelling throughout the festival concourse.

GUEST SERVICES: Information tents with a one-stop shop mindset for all things Artscape: festival information, lost and found, first aid and official Artscape 2017 merchandise.

(continues to next page)

11

Festival Components

PROMOTIONAL EXHIBIT & SAMPLING SPACE: On-Site Presence – starting at 10’ x 10’ space (these spaces sell out and are reserved on a first-come, first-serve basis. Exhibit space allows sponsors to interact with an estimated 350,000+ people. Space may be used for product/service display, distribution of sample-sized promotional items and subscriptions/registrations. Final pricing based on space requirements, location and package components – including rights and logistical requests such as tenting, electric, tables/chairs and parking. Roaming rights are limited to major sponsors.

IN-KIND SPONSORSHIPS: Artscape welcomes organizations that may be able to pay sponsorship fees through provision of budget-relieving goods and services. In-kind sponsorship opportunities are reviewed on a case-by-case basis.

12

Benefits RIGHTS / LOGO & MARKS

• Event Title / Presenting Rights

• Event Association

• Official Designation

• Use of Festival Logo

MEDIA

• Artscape Press Conference

• Television PSAs on WBAL-TV 11

• LED Billboard – Commercial Slots

• Online Media Partnerships/Banner Ads

• Social Media – Facebook, Twitter & Instagram

• E-Blasts

• E-Flyers

• Print Ads

ON-SITE

• Naming/Title or Presenting Rights

• Exhibit Space

• Brand Building

• Sampling, Promotion, Marketing Surveying

• Employee Participation

• Mascot Participation

• On-Stage Promos / PA and Emcee Announcements

• Sales / Concessions / Retail Opportunities

(continues to next page)

13

Benefits WEB

• Festival Website – more than 802,000 hits per festival season

• Website Sections

• Dedicated Website Ads

• Editorial

• Sponsor Recognition / Links

• Advertising

PUBLICATIONS & COLLATERAL MATERIALS

• Festival Maps

• Postcards

• Invitations

• Schedules

• Press Releases

• E-Newsletter

• Staff & Volunteer T-Shirts

SIGNAGE

• Program Area Banners

• Banner Displays

• Bike Rack Banners

• Event Info Boards / Signs / Maps

• Event Schedule Boards

• Directional Signs

HOSPITALITY

• Corporate & Client Hospitality

• Receptions

• VIP Lounge

14

About BOPA The Baltimore Office of Promotion & The Arts (BOPA) is a 501 (c) 3non-profit organization which serves as Baltimore City’s official artscouncil, events agency and film office. By providing funding andsupport to artists, arts programs and organizations across the city, andby producing large-scale events such as Light City, Artscape and theBaltimore Book Festival, BOPA’s goal is to make Baltimore a morevibrant and creative city.

The Baltimore Office of Promotion & The Arts manages the Creative Baltimore Fund Grants, Baltimore Mural Program, Public Art, Free Fall Baltimore, PNC Transformative Art Prize, MECU Neighborhood Grant Program, Bright StArts Workshops For Children and other grant opportunities for artists.

BOPA coordinates Baltimore's major events including Light City, a festival of light, music and innovation; Artscape, America’s largest free arts festival, Baltimore Book Festival; New Year's Eve and July 4th celebrations at the Inner Harbor; Baltimore Farmers' Market & Bazaar; School 33 Art Center’s Open Studio Tour; and the Dr. Martin Luther King, Jr. Parade.

As the Baltimore Film Office, BOPA provides service to all productions scouting and filming in Baltimore. The team works with production crews, secures permits, provides logistical support and coordinates with city agencies to secure properties, equipment and personnel.

BOPA oversees historic attractions and sites including the Top of the World Observation Level, School 33 Art Center, The Cloisters, and the Bromo Seltzer Arts Tower.

In addition, BOPA has been called upon to orchestrate or assist with large-scale city events over the past 30+ years. The activities include the Army/Navy game pep rally in 2016, Star-Spangled Spectacular in 2014, NFL Kick-Off in 2013, and Star-Spangled Sailabration in 2012.

15

Connect with Us & Get Social

Call 410.752.8632 and ask to speak with a member of our Development Team

10 East Baltimore Street, 10th Floor Baltimore, MD 21202

www.PROMOTIONandARTS.org

@artscapebmore | #artscape2017#campartscape | #adventureawaits

16

Making Baltimore a more creative and vibrant city

17