360insights Report on EEA Norway Grants 2013

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360Omnibus

Prepared for: Norway Embassy

Date: July, 2013

EEA and Norway Grants Awareness and

General Knowledge among Romanians


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Content

Research Outline

Key Findings

Main Results on EEA and Norway Grants

360 Omnibus next wave


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3 360insights, Proprietary and confidential

Research

Outline


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Study design

The current survey was designed according to the following methodology:

Type of survey 360Omnibus

Data collection method CATI (Computer Assisted Telephone Interview)

Coverage All urban (big, medium and small urban areas);

CoverageUrban representative in terms of age, gender, region,

urbanization level

Sample N=807 respondents, males& females, aged between 16-64 y.o.

Fieldwork June 2013

Questionnaire Designed by 360insightsaccording to client specific needs


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Sample structure

Base: all respondents(N=807)

The investigated sample has the following socio-demographics characteristics:

Region

Center West 36%

East & South-East 22%

South 25%

Bucharest 17%

City size

1500 RON) 24%

DK/ Refusal 15%

Average personal income 1 291 RON

Household Income (RON)

Low ( < 1500 RON) 21%

Medium (1500 2500 RON) 27%

High (> 2500 RON) 33%

DK/ Refusal 19%

Average income/ HH 2 637 RON


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Research Objectives

The current survey was designed as to answer the following objectives:

CORE RESEARCH OBJECTIVES: General assessment of knowledge and perception towards EEA

and Norway Grants, among urban Romanians.

SPECIFIC RESEARCH OBJECTIVES:

Level of awareness, if they are aware of EEA & Norway Grants;

Knowledge about EEA and Norway Grants (if they know since when they are available in

Romania, for what domains/ areas are offered, for whom B2C or B2B target);

General perception on EEA and Norway Grants;

Media usage;


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Key

findings


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Key Findings

Awareness: 18% of urban Romanians declare they are aware of existence of EEA & Norway Grants.

Profiling those aware: Highest levels of awareness is met within Bucharest and medium to high

status people. Adults 25-44 y.o. also seem to be better informed on grants existence.

Knowledge & perception on grants*: After being informed on presence on these grants, Romanians

suppositions are that EEA & Norway Grants:

are present in Romania for a couple of years now

address mainly to public institutions and NGOs

target as key domains environment and education sectors

The grants offering has a positive impact on Romania, enhancing Romanians opinion on

Norway and generally improving Norway & Romania relationship. Yet, they think obtaining

this funds is not simplistic (Romanians have little experience on this and process is difficult).

* All respondents were asked about knowledge and perception on Grants even if they knew or not about their

existence. Those unaware were informed on the presence of these grants and asked generally about their

expectations/ assumption on the programme


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Main results on EEA

and Norway Grants


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Awareness of EEA & Norway Grants amongUrban Romania

18%

82%

Aware

Non-aware

18% of urban Romanians

say they have heard of the

EEA & Norway Grants.

On socio-demographics,

the audience with thehighest levels of awareness

is met within Bucharest,

medium to high status

people (education &

income). On ages, adults

seem more informed (25-

44 y.o.) see next slides for

scores on socio-demo.

Q.: Have you heard about EEA & Norway Grants offered for Romania?



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19% 18%14%

23%

16% 17% 18%

23%

15%17%

22% 21%

15%13%

Centre &

West,

N=290

East &

SE,

N=177

South,

N=205

Bucharest,

N=135

< 50k,

N=240

50k 199k,

N=234

>200k,

N=198

Bucharest,

N=135

16-18

y.o.,

N=62

19-24

y.o.,

N=109

25-34

y.o.,

N=185

35-44

y.o.,

N=166

45-54

y.o.,

N=181

55-64

y.o.,

N=104

Awareness of EEA & Norway Grants amongUrban Romania details on socio-demographics

Q.: Have you heard about EEA & Norway Grants offered for Romania?

Base: all respondents, ineach socio-demo split

18% 18%14%

19% 20%16%

20% 20%

12%

21%23%

Aware

scores

Region City size Age intervals

Male,

N=391

Female,

N=416

Low,

N=148

Medium,

N=388

High,

N=271

Low,

N=196

Medium

, N=302

High,

N=190

Low,

N=169

Medium,

N=215

High,

N=267

Gender Education Personal income HH income

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Romanians Knowledge on EEA and Norway Grants

12%

13%

17%

27%

31%

Less than 6 months

Between 6-12 months

Between 1-2 years

More than 2 years

Don't know

on Time Since these Funds Are Offered to Romania

Q.: Since when do you think that EEA & Norway Grants offer funding to Romania?

Romanians think that the grants are

available in Romania since the last

couple of years.

Yet, almost 1/3 of the respondents

said they have no idea about thestarting time of this programme.

Dont know answer is even higher

among elderly and, as expected,

among those that didnt know before

the interview about these grants.


* All respondents were asked about knowledge and perception on Grants

even if they knew or not about their existence. Those unaware were

informed on the presence of these grants and asked generally about their


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50%

49%

35%

29%

21%

12%

Public institutions

NGOs

Private companies

Entrepreneurs

Common people

Dont know

on Target Addressed

Q.: To whom do you think that EEA & Norway Grants are addressed?

People think these grants are

addressed mainly to public institutions

and NGOs.

Business sector (companies or

entrepreneurs) are also considered inthe target.

The everyman, common Romanian, is

less perceived as a possible

beneficiary of the grants.

12% opt for dont know answer,

being uncertain of the addressability

of the grants. Higher value for dont

know among elderly and low status

people.






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64%

52%

37%

33%

25%

25%

13%

Protection of the environment

Research and scholarships

Preservation of cultural heritage

Social issues

Justice & internal affairs

Civil society

Do not know

on Sectors/ Issues Addressed

Q.: For what sectors/ domains do you think that EEA & Norway Grants are addressed?

Romanians think that the

funding is mainly addressed to

environment and education

areas.

Lower scorings for civil societyand justice/ internal affairs.

13% say they wouldnt know

the sectors more among

elderly target.






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detailed on those aware(those who knew about EEA & Norway Grants before the interview)

Base: all respondents, N=807All aware, N=145

Time Since these Funds Are

Offered to Romania

Target Addressed

Sectors/ Issues Addressed

Total

sample

Those

aware

Less than 6 months 12% 8%

Between 6-12 months 13% 19%

Between 1-2 years 17% 22%

More than 2 years 27% 32%

Dont know 31% 19%

Average - no. years 1,5 1,6

Note: In green/redvalues significantly higher/ lowercompared to total sample, tested at 95% confidence level

Total

sample

Those

awareEnvironment protection

64% 68%

Research and scholarships52% 56%

Cultural heritage preservation37% 48%

Social issues33% 37%

Justice & internal affairs

25% 25%Civil society

25% 33%

Do not know13% 6%

Total

sample

Those

aware

Public institutions 50% 54%

NGOs 49% 57%

Private companies 35% 46%

Entrepreneurs 29% 37%

Common people 21% 28%

Dont know 12% 7%

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Norway offering grants makes me have a better opinion about Norway

EEA and Norway Grants have a positive impact on Romania

Grants objective is to strengthen relationship between Romania & Norway

I would like to know more information regarding these grants

Grants objective is to contribute to social & economic development in Romania

The funds allocated to Romania by EEA and Norway Grants are high

Romanians have experience in applying for these grants and implement the projects

EEA and Norway Grant application process is easy

Romanians General Perception on EEA and Norway Grants

68%

67%

64%

63%

61%

33%

27%

24%

Totally agree +

Agree scores

Q.: To what extent do you agree with each of the following statements on EEA & Norway Grants?


Romanians seem grateful for the positive impact of the grants on Romania, saying this enhances

their opinion on Norway and generally Norway & Romania relationship.

2/3 also declare they would like to know more about Grants.

Yet, they think obtaining this funds is not simplistic (little experience, process is difficult).





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Total sample Those aware

Norway offering grants makes me have a better opinion about Norway 68% 72%

EEA and Norway Grants have a positive impact on Romania 67% 72%

Grants objective is to strengthen relationship between Romania & Norway 64% 66%

I would like to know more information regarding these grants 63% 73%

Grants objective is to contribute to social & economic development in Romania 61% 66%

The funds allocated to Romania by EEA and Norway Grants are high 33% 37%

Romanians have experience in applying for these grants and implement the projects 27% 28%

EEA and Norway Grant application process is easy 24% 27%

Romanians General Perception on EEA and Norway Grants


Base: all respondents, N=807All aware, N=145


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Media Means Used Weekly all urban

Q.: Which of the following media means do you use at least weekly?


93%

77%

64% 60%

News on TV 85%

Shows on TV 80%

Commercials on TV 67%

Documentaries on TV 65%

ANY TV ANY INTERNET ANY WRITTEN PRESS RADIO

Browsing the Internet 70%

Social networking sites 53%

News website 37%

Ads on the Internet 35%

Forums on the internet 23%

Blogs 17%

Newspapers 52%

Magazines 45%

TV and internet are key media means used. Classic press and radio are also reaching high incidence.

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Media Means Used Weekly

97%

79%

66%62%

Higher usage of TV shows, news websites and

blogs coming upon their higher status.



Base: All aware,N=145

Shows on TV 88%

News on TV 85%

Commercials on TV 73%

Documentaries on TV 71%

ANY TV ANY INTERNET ANY WRITTEN PRESS RADIO

Browsing the Internet 72%

Social networking sites 49%

News website 47%

Ads on the Internet 42%

Forums on the internet 27%

Blogs 25%

Newspapers 55%

Magazines 49%

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Media Means Used Weekly details on socio-demographics

Q.: Which of the following media means do you use at least weekly?

TV is more used by mature and elder target, while internet has youth as main advocates. Radio is the choice of a medium to high status target, same for magazines, more read by women.

TOTAL

SAMPLE

Sex Age interval Education Personal income

Male Female16-18

y.o.

19-24

y.o.

25-34

y.o.

35-44

y.o.

45-54

y.o.

55-64

y.o.Low

Mediu

mHigh Low

Mediu

mHigh

807 391 416 62 109 185 166 181 104 148 388 271 196 302 190

ANY TV 93% 94% 93% 89% 85% 89% 99% 96% 98% 95% 93% 93% 93% 94% 94%

News on TV 85% 86% 85% 74% 75% 79% 94% 89% 94% 90% 85% 84% 86% 88% 85%

Shows on TV 80% 79% 81% 79% 67% 72% 85% 87% 88% 85% 79% 79% 79% 84% 81%

Commercials on TV 67% 64% 69% 65% 72% 66% 66% 66% 68% 72% 66% 65% 69% 68% 71%

Documentaries on TV 65% 69% 61% 60% 55% 65% 63% 75% 63% 59% 61% 73% 64% 63% 71%

ANY INTERNET 77% 83% 72% 94% 94% 86% 79% 64% 55% 54% 76% 92% 67% 76% 91%

Browsing the Internet 70% 77% 64% 87% 90% 78% 72% 58% 46% 45% 69% 87% 60% 70% 87%

Social networking sites 53% 56% 51% 79% 83% 66% 49% 33% 24% 36% 53% 63% 49% 55% 55%

News website 37% 45% 30% 47% 49% 37% 39% 33% 24% 18% 36% 50% 26% 34% 56%

Ads on the Internet 35% 39% 32% 52% 45% 42% 33% 27% 21% 20% 34% 45% 29% 33% 48%

Forums on the internet 23% 26% 20% 31% 37% 26% 23% 16% 8% 9% 22% 31% 19% 20% 32%

Blogs 17% 17% 17% 29% 18% 19% 19% 13% 7% 7% 18% 21% 14% 17% 22%

ANY WRITTEN PRESS 64% 60% 67% 61% 61% 59% 71% 65% 63% 61% 65% 63% 58% 65% 69%

Newspapers 52% 51% 54% 35% 52% 51% 58% 54% 54% 50% 53% 52% 45% 55% 58%

Magazines 45% 36% 53% 50% 39% 39% 54% 44% 47% 34% 50% 44% 42% 47% 48%

RADIO 60% 65% 56% 61% 61% 60% 59% 61% 61% 47% 63% 65% 50% 60% 74%

Base: all respondents, ineach socio-demo split


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360OMNIBUS

Data collection method

o CATI (Computer Assisted Telephone Interview)

Coverage

o Urban representative (big, medium and small urban areas) in terms of age, gender,

region, urbanization level

o Boost may be done upon client request (e.g. on age, income, urbanization level, etc)

Sampleo 800 respondents, males & females, aged 16-64 years old

Timing

o Data collection beginning of September, results receive end of September

Deliverables

o Tables, SPSS database and/or executive report (TBD)

Bonus data included

o Varied topic from wave to wave (i.e. media usage, spare time spending etc)

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Contact

detailsContact Details:[email protected]

[email protected]

360insights

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Sector 1, Romania

Tel: +40 21 527 01 01

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Documents

360insights Report on EEA Norway Grants 2013