How high do you want your creativity to go?

Once upon a time, a job in advertising was really quite simple. You were either a copywriter or an art director. If you were particularly good you might even be called a creative director. (Hell, you didn’t even need to be that good.) Then the information age arrived. And our world got confusing.

Suddenly we were inundated with all sorts of jargon. Should we be digitally-led or media agnostic? Is integration the holy grail? Or is it all about 360 degrees? Should we be seeking out upstream opportunities? Or stick to our downstream playpen?

More and more clients are cottoning on to the fact that we often don’t have a clue. And that’s where a time out may come in handy.

In this intensive workshop we’ll take a look at today’s landscape to see how we can sharpen the tools at our disposal. A bit of real world training, along with a few hints on how to ensure that your work has more impact.

To help your clients grab a larger share of the future.

3600 Creativity Workshop by John Merrifield

John Merrifield Creative at large

Having failed to enable his surfing to finance an enviable lifestyle, John emerged in Singapore, where an initial foray into adland was highlighted by six years at Batey Ads. His debut as CD followed, a stint at Saatchi’s Jakarta that was aborted prematurely when tanks rumbled past the office. Dave Droga made him ECD of Saatchi’s Hong Kong and within two years the office had won their first Kam Fan (Grand Prix).

Persuaded to open a new Saatchi’s in Tokyo, he created an environment that was a radical departure for agencies in Japan. Its art gallery established a number of new artists, while the agency itself received the ultimate accolade: it was taken to the public prosecutor’s office in July 2002. (Its not often entire shops get arrested.)

John joined TBWA\Japan as Chief Creative Officer on April 1, 2003. Within five months, his ‘Vertical Football’ billboard for adidas had earned worldwide acclaim. A year later, the adidas ‘Impossible Sprint’ took the spectacle of the Olympic games to death-defying heights in Hong Kong and Osaka.

He took on the position of “Creative at large” of TBWA Asia-Pacific in September 2006. His remit included everything from attracting top talent and spearheading regional and global pitches, to hot-housing with the network’s young bloods and inculcating a culture of creative innovation. He worked intimately with TBWA’s showcase clients, adidas, Standard Chartered Bank, McDonald’s and Singapore Airlines chief among them.

Judges have awarded John multiple gold lions at Cannes (including China’s first ever gold in 2008), multiple gold pencils at the One Show, the grand prix and multiple golds at the Clios, best of show (twice) and multiple golds at AdFest, multiple golds at the Asian Spikes, multiple golds at AWARD, the ADC prize (gold) in Tokyo, multiple acceptances in D&AD, Communication Arts and The Work book, as well as gold, silver and bronze awards in lesser shows around the world.

He was named Asia’s Creative of the Year in 2004 and 2008. He topped the Creative Rankings in Asia/Pacific in 2004. He was named Chairman of the Print, Innovative and Integrated jury for the 2006 Clios. He was a member of the 2009 Cannes jury, the 2007 D&AD jury, the 2010 Spikes jury and has been

asked to pass judgment on the work of others in Asia, America and Europe.

He once said he’d give it all back for more time in the water. In November, 2011 he was given that opportunity.

8.30am

Registration

9.00am:

Introduction of Course Lecturer:360 Creativity - the challenges, experiences of working in advertising• Role of Copywriters and Art directors in the digital domain • The power of ground-breaking, award-winning ideas • Working with advertisers, agency and media teams • Has Creativity changed with digital drivers?

10.30am:

Coffee/Tea Break

10.50am:

The Creative Journey Ahead - collision course or collaboration?• Should we be digitally-led or media agnostic? • Is integration the holy grail? Or is it all about 360 degrees? • Tools to sharpen your creative skills

1.00pm:

LUNCH

2.00pm:

360 Creativity - are you ready?• The power of differentiation in an integrated world • The skills you need in the Age of Conversations 2.30pm:

360 Creativity Action Plan - break-out group sessionsWorking on a ceative brief to generate pervasive ideas

3.45pm:

Coffee/Tea Break

4.00pm:

Group Presentations & Constructive Critiques

5.00pm:

Close

Programme

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dateMarch 26, 2012time9.00am - 6.00pmvenueLeatris Room, M-Floor, Hotel Mulia Senayanadmission feeIDR 2.500.000per head3 or more IDR 2.000.000group discount of 3 pax above(lunch and coffee breaks included)

Please complete this form and fax it to:Ms.Avi, email: anastasia.avi@gmail.com. +62818197432

Ms. Adis, email: adis_85gadis@yahoo.com +6285714238393 or +622178836381

3600 Creativity Workshop by John Merrifield