· 3:40PM-4:20PM Japanese music industry is looking to work with brands, media companies Labels in China: Speakers: Jonathan Dworkin, SVP Digital Strategy & Business Development,

www.allthatmatters.asia

ATM 2017 TrAcks

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12:30PM-1:15PM Rugby Matters The globalisation of rugby, the first RWC in Asia - sponsorship, infrastruc-ture, sustainability, economic impact and legacy

Alan Gilpin, CEO, World RugbyInterviewed by: Jim Hamilton, Content Producer/Ambassador, Rugby Pass

12:40PM-1:20PM Streaming In IndiaThe Streaming industry has started to pick up steam in India and the upside could be massive. However, there are many many challenges unique to the market. Industry experts discuss the current state of the streaming landscape with thoughts to where this segment of the music industry in India is headed.

Speakers:Arjun Sankalia, Director of International Music & Publishing, Sony Music Entertainment India Siddhartha Roy, CEO, Hungama.comVinit Thakkar, SVP India, Universal Music GroupSaugato Bhowmik, EVP & Business Head, Consumer Products & Integrated Network Solutions, Viacom 18 MediaModerator: Mandar Thakur, COO, Times Music

1:20PM-2:00PM Gateway to Australia Experts from artist development, digital and social media, label and distribution services discuss the incredible opportunity Australia has for the international music community and give advice on how best to break into and do business Down Under.

Introduction: Kate Duff, Deputy High Commissioner, Australian High Commission Jennie Sager, Head of Entertainment Partnerships, Asia Pacific TwitterEsti Zilber, Associate Producer, Sounds AustraliaColin Daniels, CEO, Inertia/PIAS Australia Moderator: Dan Rosen, CEO, ARIA & PPCA

Australian High Commission Singapore

Afternoon Tea Break 2:00PM to 2:30PM

9:30AM-5:30PM

Lunch 12:30PM to 1:30PM

1:15PM-2:00PM Cool Japan! The Road to 2020 The Olympic Games is more than a sports festival. At a time of unprecedented exposure to Brand Japan, Tokyo is re-embracing its entertainment creativity and confidence as it continues on its journey to host a sophisticated, futuristic and above all, sustainable Games.

Speakers:Kunihiro Morimura, President & CEO, Dentsu Sports AsiaAlan Gilpin, CEO, Rugby World CupKen Ohtake, EVP, Sony Music Entrainment JAPAN Inc & Director, Foundation for Promotion of Music Industry and Culture(PROMIC)Joshua Burke, Head of Global Music Sourcing, The Coca-Cola CompanyEnokida Ryuji, Economic & Technology Committee Member of Tokyo 2020 Olympic Organising Committee Moderator: John Possman, Founder-Partner, DFR Asia

Afternoon Tea Break 2:00PM to 2:30PM

(by invitation only)

12:00PM-12:30PM The Gateway to Asia All That Matters 2017 opens with representative faces from music, sport, gaming, online and marketing, each of whom will share their opinion on the power and influence of its fans to experience and shape Asia’s digital and entertainment future.

Speakers:David Porter, Vice President, Media AAR, Unilever Asia Pte LtdAndy Ng, Vice President, Tencent Music Entertainment GroupHosi Simon, Global General Manager, VICE MediaKevin Lin, COO, Twitch

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3:20PM to 6:10PM 3:20PM-3:40PM Speak to any senior music executive right now and they will tell you that China is the most exciting market on the planet today. They will also tell you it’s the toughest market to crack and that many have failed on the way. Delivered by some of the most senior and influential music industry leaders, the second installment of the Tencent China Music Forum aims to provide insight and direction to executives wishing to explore the PRC whilst also delivering case histories and demonstrations on how to (and how not to) connect with over 1 billion music lovers.

Keynote: Cussion Pang, CEO, Tencent Music Entertainment Group

3:40PM-4:20PM Labels in China:Speakers:Jonathan Dworkin, SVP Digital Strategy & Business Development, Universal Music Group Gavin Parry, EVP Digital & Business Development, Asia & ANZ, Sony MusicSimon Robson, President, Warner Music AsiaAndy Ng, Vice President, Tencent Music Entertainment GroupModerator: Rob Schwartz, Asia Bureau Chief, Billboard Magazine

China Music Forum

Millenia 13:00PM-3:40PM Gateway to Japan - Market Overview and Future: A market truly unique in every way, this panel will discuss the current state of the world’s second largest music market and what the future holds. Will streaming and other forms of digital distribution continue to make inroads in a market still dominated by physical sales? What is the current landscape for live music and touring opportunities for international acts? Expert give advice on how best to enter the Japanese market based on current business conditions.

Speakers:Iichiro Noda, CEO, TunecoreTakayuki Suzuki, President, ParadeAllShinichiro Honda, Show Director, ZeppModerator: Rob Schwartz, Asia Bureau Chief, Billboard Magazine

3:40PM-4:00PM

A keynote conversation with: Sony Music Entertainment Japan’s EVP of Corporate Development and Director, The Japanese Foundation for Promotion of Music Industry and Culture Ken Ohtake

With the Rugby World Cup taking place in Japan in 2019 and the Summer Olympics in 2020, billions of people across the world will have the chance to hear popular Japanese music - many for the first time. In this conversation, Ken Ohtake of Sony Music and moderator Mark Frieser will discuss how the Japanese music industry is looking to work with brands, media companies and worldwide markets to take advantage of this opportunity.

2:30PM-6:00PM

Sports Locker Room

Session

Head to the Locker Room to catch up with some of the

big hitters in Sports!

2:30PM-2:35PM ARTIST: ToR+ Saksit (Saksit Vejsupaporn, Thailand)Winner of Thailand’s “Favorite Artist Award” at the MTV Asia Awards and recently invited to perform at the KKBox Music Awards & Asian Idol,ToR+ performs his new single “Rak Ching Ching (Closer To Your Heart)” to be released in China and South East Asia October 2017. ToR+ has also recently released a duet in China, with SME China artist Joshua Jin, as well as performing on stage with Joshua at his Beijing album launch.

2:35PM-2:55PMMusic Opening - Jasper Donat, CEO, BrandedAn overview of the year in the music industry across Asia Pacific with predictions for the future.

IFPI Asia Overview/Update “State of the Union”Norman Halim, Chairman, IFPI Asia Pacific

2:55-3:20PM Keynote: Streaming Data See Will discuss Asia’s impressive music industry growth and how the region and it’s music fans are powering Spotify’s expansion.

Will Page, Director of Economics, SpotifyQ&A with Ralph Simon, Chairman & Chief Executive, Mobilium Global Limited


9:30AM-5:30PM


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Sports Locker Room

SessionHead to the Locker Room to catch up with some of the big hitters in Sports!

The Pavilion

4:20PM-5:00PM Publishing in China:

Speakers:Guy Henderson, President of International, Sony/ATVAndy Ng, Group Vice President, Tencent Music Entertainment Group Monica Lee, President, Asia Pacific, Warner/Chappell MusicModerator: David Loiterton, Managing Director, MGT 5:00PM-5:40PMLive & Local Keynote plus Panel:

Speakers:Scarlett Li, Founder, Zebra Media & Co-President, CMC Holdings Shine Zhou, Tour Director, AEG PresentsModerator: Ed Peto, Managing Director, Outdustry

5:40PM-6:10PMGet Connected - Music Business Opportunities & the Internet of Things

Speakers:YuChuan Yang, Deputy General Manager, Internet of Things BU, MediaTek Inc. Zhu Jiang, VP of User Development, NIOLeo Poon, Business Development Director, Hawk internet, TCL GroupModerator: TC Pan, Founder & CEO, Ultimate Music

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4:00PM-5:00PM Panel: Think Global, Sync LocalMeeting the challenge of finding, placing and using music from and for Asian markets Brands, ad agencies and entertainment media all need to find the best music possible to enhance the image of their products, the audience engagement in their ad campaigns and the storyline of their films, apps, video games, TV shows and other projects. That’s why it’s so important to know where, how and from whom to source music from that resonates locally while fulfilling more global objectives. Speakers:Joel Panugayan, Head of Marketing, Personal Systems - South East Asia, Taiwan, Hong Kong and Korea, HP Stephan Leonard, Director, APAC Synch, Kobalt Music Mandar Thakur, COO, Times of India Music June Zhan, Managing Director, APAC, Atb-intil OÜDevraj Sanyal, MD & CEO, Universal Music Group India & South AsiaTyler McLoughlan, Director, The Sound Pound

5:00PM-5:35PM Music, Influencers and Engagement. A conversation with Joshua Burke, Global Head of Music Sourcing, The Coca-Cola Company and Mark Frieser of SyncSummit. In a hyper-competitive, mixed-media market, major brands look increasingly look to music and musicians with the power to influence and build audiences, spread awareness and create real engagement. This discussion will focus on how brands evaluate, select and work with musicians who can influence audiences to engage with the brand, create lasting brand loyalty and help build audiences and sales.

5:35PM-6:10PMA Keynote conversation with Phil Lawlor, COO, Big Sync MusicHave you ever wondered how a giant, diverse consumer company with hundreds of brands like Unilever integrates finds and integrates the right music and musicians into their messaging and campaigns to get maximum impact and engagement from their audience? Let’s find out through a conversation with Phil Lawlor, the COO of Big Sync, the company that builds out the soundscape and music integration of every single Unilever brand.

EVEN

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MUSIC MATTERS LIVE / COUNTRY SHOWCASES

6:00PM-8:00PM

7:00PM-10:30PM

China Music Forum


9:30AM-5:30PM


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The Ballroom The Pavilion9:00AM-9:15AM Sports Matters IntroductionJasper Donat, CEO, Branded Ltd

9:15AM-9:45AMState of the Asian Sports Industry What’s next? Where do you see growth? Where are we going? What did the last 12 months look like and what did we learn/what can we carry forward to the next 12 months?

Speakers: Patrick Murphy, President, Catalyst MediaJim Glover, Deputy Chairman, CSMRavi Krishnan, Co-founder and CEO, Stepathlon Edmund Chu, Managing Director, SECAModerator: Simon Greenberg, Global Head of Rights, News Corp/Head of Dow Jones Sport, News Corp/Dow Jones

9:45AM-10:15AM

Broadcast KeynoteIn conversation with Italo Zanzi, now leading FOX Sports in Asia, and talking about the brave new world facing traditional sports broadcasters

Italo Zanzi, EVP and Managing Director, Sports, FOX Networks Group AsiaModerator: Scott Dinsdale, Senior Fellow, Center for the Digital Future, Accenture

10:00AM - 10:15AM Asia Digital Overview for Merlin LabelsLed by Merlin, independent labels are enjoying unprecedented success in the digital sphere. Under Caldas’ leadership, Merlin has emerged as a global force. The digital rights agency represents the most valuable and extensive basket of rights outside of the three major labels. Charles presents Merlin label’s continued positive growth trend across APAC and also discusses the present challenges faced by right’s holders in the region. Keynote: Charles Caldas, CEO, Merlin

10:15AM-11:00AM Streaming Services in AsiaLeading DSPs active in APAC discuss the current state of the streaming industry across the region. Where are the bright spots, why are some markets slow to adapt while others quick to embrace, and where do we believe streaming is headed in Asia?

Speakers:Sunita Kaur, Managing Director, SpotifyAndrew Ho, Managing Director, KKBoxHenrik Karlberg, CEO Asia Pacific, DeezerSiddhartha Roy, CEO, Hungama.com

Moderator: John McLellan, Partner, Haldines

10:15AM-11:00AMReaching Multi-screen Sports Fans Across AsiaThe shift from sports on traditional and pay TV to multi-screen streaming services has been swift. TV, smartphone, tablet, desktop, display, mobile web, and over-the-top video are all available options for watching live sports in Asia. It is more critical than ever for sports rights holders to understand and tap into evolving Asian media consumption habits. The battle for online sports fans has ramped up in 2017, and we hear from the industry leaders on how they are adapting and succeeding in this ongoing evolution.

Speakers:Mike Rich, EVP, Advertising Sales and Content Partnerships, FOX Networks Group AsiaErvin Chan, VP, SEA, India, HK & Taiwan, OoyalaKelly Cooke, MD North Asia, ESPNSam Li, Head of Content Acquisition and Strategic Partnerships, Sina SportsModerator: James Miner, CEO, MinerLabs Group

11:00AM-11:30AM - QUICK COFFEE FIX

9:00AM-1:00PM

Online / Offline Session

A chance to get offline with some of the

Online community!

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9:00AM-9:45AM Connects/Coffee

10:45AM-12:00PM Connects/Networking

9:45AM-10:15AM

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CONNECTSCHINA MUSIC NETWORKING

SESSION

Networking/Coffee Morning 9:00AM to 10:00AM

Speakers:Meindert Kennis,Chief Marketing Officer, Spinnin’ RecordsAnne Jenniskens, Licensing Manager, FUGAModerator: Rob Schwartz, Asia Bureau Chief, Billboard Magazine

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The Ballroom11:00AM-11:45PMSecurity Matters: Venue & Live Event Safety in 2017Recent tragic attacks at live music venues have trans-formed how arena managers, promoters, artist managers, agents, and all involved in the live music industry, plan and manage fan safety at live events.

Speakers:Greg Gillin, Senior Vice President Venue Development, Live NationShine Zho, Tour Director, AEG PresentssJim Digby, Chairman, Event Safety Alliance

11:45AM-12:10PMSocial Media in MusicJeremy Wineberg discusses how Heard Well, the first music label powered by this generation’s biggest social tastemak-ers is breaking the traditional label mold and finding new fans around the world. The new label in partnership with YouTube superstar Connor Franta and fellow co-found-er Andrew Graham is finding immediate success with compilations placing in the top 10 iTunes Charts, moving millions of tracks and accumulating over 30M+ streams. Jeremy Wineberg, CCO-Founder, Heard Well

Moderator: Dom Lau, Television & Radio Host

12:10PM-12:55PMMusic to My Ears - High Resolution Audio in the Streaming AgeHow are rights owners and streaming services providing the best possible audio quality in the age of streaming? What is the current demand for high res audio streaming? What are some effective pricing strategies, and what role has catalogue and reissues played in the marketing and technical advances in high resolution audio?

Speakers:Ed Kershaw, Chief Commercial Officer, 7digitalAlexander Shulgin, Founder & CEO, Gruppa Kompaniy Familia Henrik Karlberg, CEO Asia Pacific, Deezer Jonathan Dworkin, SVP Digital Strategy & Business Development, Universal Music Group Moderator: Ralph Simon, Chairman & CEO, Mobilium Global Limited

10:30AM-11:10AMLet the Money Flow - Fixing Publishing Data…While there are considerable and well publicised issues around rights management in publishing, there are also people and companies trying to solve them. What are some of the innovative solutions underway and what benefit will they bring to the music industry, particularly for Asia Pacific.

Speakers:Brian Hamilton, General Manager, Music and Auto, Nielsen/Gracenote Alex Loscos, CEO, BMATSimon Moor, MD Kobalt Music Group ANZ & GM, Kobalt Music Group AsiaBernie Cho, President, DFSB Kollective Monica Lee, President, WCM Asia Pac, Warner/Chappell Moderator: David Loiterton, Managing Director, MGT

11:10PM-11:50PMEmerging Markets in AsiaExperts from some of Asia’ s most exciting and unique emerging markets discuss what is driving their industry growth and what we can learn about doing business in each country.

India: Devraj Sanyal, MD & CEO, Universal Music Group India & South AsiaVietnam: Kevin Yee, CMO, Pops WorldwidePhilippines: James “Mony” Romana, Program Head, Meridian International CollegeSimon Wheeler, Director of Digital and Strategy, Beggars GroupChee Meng Tan, Director of Artist and Label Services, SpotifyModerator: Graham Perkins, COO, Eastern Sound Temple

11:50AM-12:25PM Welcome to Austin, Y’AllHow did Austin become the live music capital of the world and what role has Dell and innovative technology played in this accession? How has music become a major driver for technology and business culture in Austin? What makes it a truly influential “Music City?”

Speakers:Tom Gimbel, General Manager, Austin City LimitsBryan E. Jones, Senior Vice President, North America Marketing, Dell Moderator: Rob Schwartz, Asia Bureau Chief, Billboard Magazine

12:30AM-1:05PMGateway to TaiwanTaiwan has long been a driving force for Mandarin language music across Asia. The panel will give an overview of the music market and possibilities for international bands, labels, publishers, etc. to enter the do business there. What are the possibilities? What makes Taiwan such a unique and exciting market?

Speakers:Jesse Liu, General Manager, ICON PromotionsDaphne Lee, President, myMusic, Taiwan MobileElvis Lin, DJ & Music Critic Kenney Shiu, Director, Asia Pacific Kobalt Music GroupModerator: June Zhan, Managing Director, Atb-intl OÜ

11:30AM-12:10PMGolf Panel The name of the game in golf is growth! More women, more kids, short forms of play - 6 and 9 hole format - and Top Golf, plus the surge in popularity in China and India.

Speakers:Josh Burack, CEO, Asian Tour Sean Pyun, VP & MD, LPGA AsiaGiles Morgan, Global Head of Sponsorship & Events, HSBCModerator: Spencer Robinson, Chief Communications Officer, Asian Golf Industry Federation

12:10PM-12:30PMSponsorship in Sports Keynote Sponsorship, content and experience.

Giles Morgan, Global Head of Sponsorship & Events,HSBCInterviewed by: Jasper Donat, Co-Founder & CEO, Branded

12:30PM-1:00PMEngaging the Fan How technology and social media opportunities are influencing the sports sponsorship landscape, and how rights holders and brands approach the development of a global sports strategy.

Speakers:Chris Robb, CEO, Mass Participation AsiaMalcolm Thorpe, VP Business Development, Asia, Lagardere Asia Sport Ben Flint, CEO, ASNModerator: Giles Morgan, Global Head of Sponsorship & Events, HSBC

The Pavilion Millenia 1

9:00AM-1:00PM

Online / Offline Session

A chance to get offline with some of the

Online community!

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1:00PM-2:00PMSINGAPORE MATTERS

PART OFMUSIC MATTERS

WITH THE SUPPORT OF


1:55PM-2:00PMTHEIA (Artist, New Zealand)From the country that gave us Lorde, electro-pop sensation Theia’s single ‘Roam’ has become one of New Zealand’s biggest songs of 2016. Soaring up global viral charts & clocking up over 10 million plays on streaming platforms, ‘Roam’ continues to to do as it’s name suggests. Her well-received self-titled debut EP was in June 2017, and captures the young artist at a career-defining moment in time and establishes her as a rare talent with a bright future ahead.

2:00PM-2:45PMMusic Industry KeynoteAs CEO of the new BMG since its launch in 2008, Hartwig Masuch is responsible for a €1.8bn investment in the future of music. A former artist and producer, he is passionate about the need for the music industry to deliver real value to creators. We can expect a thought-provoking and sometimes-outspoken perspective from a man whose company claims not just to pay a higher percentage of revenues to artists than its competitors, but also to generate a higher return for shareholders. Now that sounds like a hit proposition…

Hartwig Masuch, CEO, BMGModerator: Ralph Simon, Chairman & CEO, Mobilium Global Limited

2:45PM-3:10PMLive Music Keynote Credited for the success of acts such as Lorde, alt-J, Diplo, and Tove Lo, Windish discusses the current role of the promoter and his unique road to success growing the Windish agency from his Chicago apartment with two employees to more than 80 employees with offices in six cities.

Tom Windish, Senior Executive, Paradigm Talent AgencyModerator:Justin Sweeting, Music Director, Magnetic Asia

3:10PM-3:40PMSocial Music KeynoteHow is this wildly successful and influential social media platform transforming the way millions of people share and create content and connect with each other around the world? Alex Zhu, Co-Founder and Co-CEO, Musical.lyModerator: Bernie Cho, President, DFSB

2:00PM-2:30PMOver-The-Top. Monetizing Online Streaming PanelOnline video streaming, live content, catch-up, and direct subscription are becoming the norm. What are some best practices? Is there revenue, and what’s attracting viewers?

Speakers:Anil Nihalani, Head, Connected Media, MediacorpJustin Ang, Head & Vice President, Product, StarHubAnson Tan, General Manager, New Media, Singapore, PCCW OTTModerator: James Miner, CEO & Managing Director, MinerLabs

2:30PM-3:00PMBeyond TV: Brands Going Digital FirstReal life examples of brands migrating away from tradition-al broadcast advertising towards digital media strategies, content and communities to enhance customer retention and loyalty.

Speakers:David Nicholls, General Manager, Brave BisonDerek Tan, Co-Founder, Viddsee Simon Kearney, Co-Founder, Click2View Maya Hari, Managing Director, Asia Pacific, TwitterModerator: Tony Zameczkowski, VP, Business Development, Asia, Netflix

3:00PM-3:35PMFood Matters: The Third Passion Pillar We explore all things food and culinary - the latest passion point after Sports and music - through the lens of traditional sponsorship with a tasty twist. Speakers:Deborah Goldingham, Head of Marketing S.E. Asia, MasterCardDavid Thompson, Chef, Long Chim and nahm restaurantsLynn Ng, Director, Content Strategy & Acquisitions, Discovery Networks Asia Pacific Thomas Zacharias, Executive Chef, The Bombay CanteenJennie Sager, Head of Content Partnerships, APAC, TwitterModerator: Jason Fielding, CEO, The Sound Campaign


2:00PM-3:00PM The Rise of Datatainment in Football

Data is becoming more entrenched in sport. From coaching analytics to brand and media narratives, data is now a catalyst for both performance and entertainment. Join FOX, Opta, Ballr and Arsenal FC in discussing what the future holds for the industry.

Speakers:Declan Gallagher, Senior Vice President ANZ & SEA, Perform ContentSam Jones, Founder and CEO, BallrHadrien Perazzini, Partnership Development Director, Arsenal F.C.

Moderator: John Dykes, Presenter, FOX Sports Asia

3:00PM-5:00PMMusic & Sports Cities Roundtable(by invitation only)

An invitation only speakers roundtable on the economic impact of music and sport on a city/nation. The discussion will focus on the ecosystems that support the value chain of globally recognised events with a keen understanding of job creation, talent, community engagement and tourism infrastructure.

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Opta Sports Locker Room

SessionHead to the Locker Room to catch up with some of the big hitters in Sports!

3:45PM-4:15PMFuture of Music KeynoteT.Jay Fowler, Director, Product Management, YouTube Working to create amazing experiences for music fans, assisting artists to grow & engage their fanbase whilst helping them drive revenue on & off the YouTube platform, T Jay Fowler discusses his thoughts on the future of music and technology- what will the industry look like decades down the road and what factors and advances will drive this evolution?

4:15PM-4:50PMSync Matters Music & Branding Keynote A discussion on what it takes to build out the musical resources for a global company like Coca-Cola, which does business in almost every market in the world, where Coca-Cola finds music and musicians to work with, how it engages with them, and how artists, labels, publishers and managers can engage with Coke and its agencies to potentially connect their music to the brand’s projects.

Joshua Burke, Head of Global Music Sourcing, The Coca-Cola CompanyModerator: Mark Frieser, CEO, SyncSummit / SyncExchange

3:45PM-4:15PM Trend Matters: Content and Commerce in China KeynoteIn conversation with CMC’s Maggie Zhou, we look at trends defining the market: the growth of short-form content in China, monetization model for content players and how brands can leverage this trend shaping the market.

Maggie Zhou, Co-President, CMC HoldingsModerator: Ivy Wong, Founder & CEO, VS Media Limited

4:15PM-4:45PMThe Future of Entertainment KeynoteHow to engage the increasingly diverse and international consumers of today, and finding stories that connect with audiences across the globe.

Rob Roy, VP of Content Acquisition, NetflixModerator: Scott Dinsdale, Senior Fellow, Center for the Digital Future, Accenture

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ING The YouTube Pool Party (for VIPs & by invitation only)

MUSIC MATTERS FESTIVAL / COUNTRY SHOWCASE7:00PM-10:30PM

6:00PM-8:00PM


5:15PM-6:00PM Keynote: Lyor Cohen, Global Head of Music, YouTube American music industry executive and legendary hip-hop manager, Lyor Cohen helped usher hip-hop from the margins of culture to the mainstream. Cohen founded Island Def Jam Music Group, was CEO at Warner Music Group, and started a new label called 300. Now, as Global Head of Music at YouTube, Cohen is a genuine ambassador for music and musicians and will discuss how he has merged and led labels, built careers, championed a new generation of culturally impactful artists, and plans for leading the future of Music at YouTube. Interviewed by: Lars Brandle, Australia Correspondent, Billboard


4:45PM-5:15PMAsia at the Heart of it All KeynoteWhy Asia is the hotbed of innovation and growth and how VICE plans to create a culturally influential and rapidly growing local media business that will impact the region.

Hosi Simon, Global General Manager, VICE MediaModerator: Ralph Simon, Chairman & CEO, Mobilium Global Limited

WEDNESDAY, SEPTEMBER 13TH 2017

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9:00AM-9:10AM China Matters What’s changed? Winter is coming.

David Hornby, Head of Sport, Mailman Group

09:10AM-10:10AM China Keynotes The honeymoon is over. Now to build a successful marriage in China.

David Yang, CEO China, Wanda Sports Edmond Chu, Managing Director, SecaMary Gu, CEO, CAA ChinaModerator: Jasper Donat, Co-Founder & CEO, Branded

10:10AM-10:15AM Marketing Matters Introduction: Branded, WFA & Ogilvy

10:15AM-10:30AMConscious, Cognisant, Connected: How do brands engage with this new breed of consumers? Media fragmentation, waning attention spans and infinite entertainment choices - how do brands ensure they are having meaningful conversations with consumers?

David Porter, VP and Media AAR, UnileverModerator: Ranji David, Marketing Director, World Federation of Advertisers

10:30AM-11:00AMA Call for Media Transparency and Transformation Brands are recalibrating their relationship with media owners and agencies. What does this trend imply for the industry? Marketers discuss.

Speakers:Bryan E. Jones, Senior Vice President, North America Marketing, DELLJee Seon Park, APAC Media & Digital Director, L’Oréal Priyali Kamath, Brand Director - Asia Hair Care, P&G David Porter, VP of Media AAR, Unilever Silas Lewis-Meilus, Senior Director, Global Media Lead, McDonald’s Moderator: Ranji David, Marketing Director, World Federation of Advertisers

11:00AM-11:30AMGoing Live in 3, 2, 1 Live videos have gained much traction across various platforms. What value it adds to brands and what are some of the success stories emerging from it? Matt Derella of Twitter shares.

Keynote: Matt Derella, Global VP for Revenue & Operations, Twitter Plus fireside chat with Diane Ho, Head of Screens, Seven Network Limited

8:00AM-9:30PM TWITTER BREAKFAST (by invitation only)

8:00AM-9:00AM Pre-Match Coffee

Millenia 3

10:00AM-1:00PM

Backstage Meet Up

Head Backstage to catch up with some of the biggest muso’s in

the business!

9:15AM-10:00AMFuture Present: Audience Data and Machine Learning-Powered Content Marketing How Artificial Intelligence is impacting content marketing and online publishing.

Speakers: Jay Shah, CEO, OpenDNAGrace Ho, Chief Marketing & Communications Officer & Strategy Leader (ASEAN), IBMKevin Tan, CEO, EyeotaEileen Ooi, Head, PHD MalaysiaFionn Hyndman, Commercial Director, APAC, Outbrain Moderator: Jeffrey Seah, Partner, Mettle & Salt Partners

Millenia 3

10:00AM-12:00PM

Backstage Meet UpHead Backstage to catch up

with some of the biggest muso’s in the business!

MID

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The Ballroom The Pavilion11:35AM-12:15PMGen X, Millennials or Xennials: Is Generational Labelling an Oxymoron? Age is just a number. Why brands need to go beyond just demographics to look at psychographics of the audience?

Speakers: Chantal van Wijnbergen, Head of Marketing & PR, SEA, Jetstar AirwaysSusana Tsui, APAC CEO, PHDKarl Mak, Co-Founder, Hepmil Media Group Philip Kitcher, Vice President, Asia Pacific, StyleHaulWalker Jacobs, COO, FandomModerator: Ashleigh Nghiem, Producer, BBC Asia Bureau

1:00PM-2:30PM

CMO LUNCH - Presented by WFA & Ogilvy (by invitation only)

Millenia 22:00PM-2:30PMKeynote: Indian Sport—Business or just “Busy”

N.P Singh, CEO, Sony Pictures NetworksInterviewed by: Ravi Krishnan, Co-Founder & CEO, Stepathlon

2:30PM-3:00PMIndia Sportainment - Rising Tide or Tidal Wave Is sportainment the solution for other sports in a cricket crazy nation?

Speakers:Anirban Das Blah, Managing Director, KwanAshish Hemrajani, CEO & Founder, Bigtree EntertainmentAneesh Madani, Head of Sports Partnerships APAC, TwitterModerator: Ravi Krishnan, Co-Founder & CEO, Stepathlon

2:30PM- 3:00PMHow to create fan-first experiences for today’s digital generation.

Keynote:Paras Sharma, SVP and GM, Southeast Asia; Head of Digital Media, Asia Viacom International Media Networks Interviewed by: Marion McDonald, Chief Strategy Officer, Asia Pacific, Ogilvy Public Relations

3:00PM-3:15PMTaking off with Digital

A fireside chat with Spencer Lee, Head of Commercial, AirAsia Berhad

Moderator: Richard Bleasdale, APAC MD, Observatory International


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Backstage Meet Up


12:15PM-1:00PM Formula 1 Keynote: Building for the Future Building for the future - what Formula 1 will look like under new boss Chase Carey as he leads the sport to the next generation of fans.

Chase Carey, Chairman & CEO, Formula 1Interviewed by: Anthony Indaimo, Head of Business, Asia, Withersworldwide

11:45AM-12:15PM In conversation with Tom Keaveny, Managing Director - Asia Pacific, BeIN Asia Pacific Interviewed by: Vivek Couto, Executive Director & Co-Founder, Media Partners Asia

11:30AM-11:45AM Quick Coffee Fix

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ATM 2017 CLOSING PARTY @ HARD ROCK CAFÉ / MUSIC MATTERS LIVE7:00PM-2:00AM

Millenia 3

2:00AM-4:30PM

Backstage Meet UpHead Backstage to catch up

with some of the biggest muso’s in the business!

3:00PM-3:40PMeSports: e-Fact or e-Fiction? Getting under the skin of the commercialisation of esports Speakers:Philip So, Business Development, Riot GamesTom Broom, President/ EnterTech Ambassador, WME | IMGJohn Lee, Executive Chairman APAC, ESLAjay Mohan, Marketing Director Asia Pacific & Japan, Intel Moderator: Alex Norman, Sports & Media Team, Bird & Bird

3:40PM-4:00PMeSports the Next Frontier of Entertainment What are the trends shaping eSports globally, and what role is social playing in its growth?

A Presentation and fireside chat with Bo Han, Director of Live Partnerships, Global, Twitter Interviewed by: Bing Chen, Creator & Entrepreneur

4:00PM-4:40PMGrowth Strategy for Gaming Brands Panel With limited promotional space, how are game publishers gaining mind-share? Is building your own brand/franchise the answer or is licensing established IP the way to go? Our panelists discuss.

Speakers: Rainel Tan, General Manager, Bandai Namco Olivier de Rotalier, CEO, Singapore, Philippines and Chengdu, Ubisoft Long Dinh, GM, Vietnam, GamevilWon Cho, EVP of Globe Business, 4:33Moderator: Vincent Low, Chief Media Strategist & Head of Media Product Marketing APJ, Akamai Technologies

4:40PM-5:20PMIn conversation with Johnson Yeh, Head of China eSports, Riot Games Interviewed by: Dom Lau, TV & Radio Host

5:20-6:00PMGaming Keynote: The Rise and Challenges of the Next Multi-Billion Dollar Spectator Experience Interest and investments in eSports galore. In conversation with Kevin Lin of Twitch, we uncover the industry’s rise and look at the opportunities that lie ahead.

Kevin Lin, Chief Operating Officer, Twitch Interviewed by: Bing Chen, Creator & Entrepreneur

3:15PM-3:55PMBrand Transformation: Innovate.Rinse.Repeat The consumer is charging ahead, are you able to keep pace? Our panelists take you through their brand’s journey of innovation and transformation.

Speakers:Juliana Chu, APAC Director of Digital Marketing and Analytics, Kimberly ClarkLucy McCabe, President, OgilvyRED Asia PacificSpencer Lee, Head of Commercial, AirAsia BerhadLynette Pang, Assistant Chief Executive (Marketing), Singapore Tourism BoardModerator: Richard Bleasdale , APAC MD, The Observatory International

3:55PM-4:35PMPerformance Marketing: The Convergence of Media, Content and Commerce How are brands approaching digital content and e-commerce and what strategies are working for Asia.

Speakers:Ken Mandel, President Innovation & Commerce, Publicis Media Group, Asia PacificRosemary Lising, Managing Director, Asia, ColumbusCharles Debonneuil, Chief Marketing Officer, Lazada GroupArshan Saha, APAC President, Xaxis Moderator: James Miner, CEO, MinerLabs


Australian High Commission Singapore

Documents

· 3:40PM-4:20PM Japanese music industry is looking to work with brands, media companies Labels in China: Speakers: Jonathan Dworkin, SVP Digital Strategy & Business Development,