32558131 Mis Report of Airtel

8/8/2019 32558131 Mis Report of Airtel

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AIRTELAIRTEL

EEXPRESSXPRESSYYOUROURSELFSELF

Company analysis of

Airtel TelecomIndustry
http://www.airtel.in/


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Type Public, Listed on BSE

Founded 1985

Headquarters New Delhi,India

Key people Sunil Mittal

Industry Telecom

Revenue US$ 7.254 billion (2009)

Website BhartiGroupAirtel
http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Websitehttp://www.bharti.com/http://www.bharti.com/http://www.airtel.in/http://www.airtel.in/http://www.airtel.in/http://en.wikipedia.org/wiki/Image:Bharti_logo.pnghttp://www.airtel.in/http://www.bharti.com/http://www.bharti.com/http://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Category:Types_of_companies


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INTRODUCTIONNTRODUCTION BHARTI AIRTEL

AIRTEL

Bharti Airtel , formerly knownas bharti Tele-venturesltd.(BTVL).

BTVL is among india s largestmobile phone & fixednetwork operators.

The company is one of theworlds fastest growingtelecom companies.

It offers its mobile servicesunder the AIRTEL brand isheaded by Sunil Mittal.

The company is the onlyo erator to rovide mobile

Airtel is a brand oftelecomunicationservices in indiaoperated by Bharti

Airtel.

Airtel is the largest cellularservice provider in indiain terms of number ofsubscriber in india.

Bharti Airtel owns the AIRTELbrand & provides thefollowing services underthe brand name Airtel :mobile services,telephone & broadband

services, long distanceservices & Enterprise


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OMPANY PROFILEOMPANY PROFILE Bharti Airtel is one of indias leading

private sector provider oftelecommunication services based on

more than of 66,689,943 customers ason march 30,2010 consisting of64,370434 GSM & 2,319,509 bhartitelemedia subscribers.

The bharti airtel have been structuredinto 3 strategic business units (SBU) :Mobile Services And TelemediaServices (ATS), at last Enterprise


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OMPANY OVERVIEWOMPANY OVERVIEW Annual sales : 02.62 Billion $

Net Income : 1.662 billion $ (2009)

Valuation of Assets : 11.853 billion $ (2009)

Market value : 41 Billion $


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Y AIRTELY AIRTELMobile Services with GSM technology

Fixed Line Connection

VSAT-Internet Services

Digital TV

Broadband Services


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&ISION MISSION&ISION MISSION VISION To provide global telecom services and

delight customers

MISSON We will meet the mobile communication

needs of our customers through: Error free service delivery Innovative products & services Cost efficiency Unified messaging solutions


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BUSINESSUSINESS DIVISIONSIVISIONS

Bharti Airtel offers GSMmobile services in all the23 circles all over theIndia & is the largestmobile service in thecountry based on thenumber of customers.

The group focuses ondelivering Telecomunicationservices as an Integratedoffering mobile ,Broadband& telephone , national &international distance &Data connectivity services toCorporate small , mediumscale Services.
http://www.airtel.in/http://airtel.in/Level1_t1.aspx?path=2http://airtel.in/level2_t11.aspx?path=1/6


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.ONTD.ONTD

The group offershigh speed Broadband internet witha best in classnetwork with

landline services in94 cities.

The company

compliments itsmobile ,broadband &telephone serviceswith national &international

services . It hasover 35,016 km of

optic fibreon itsnational & long
http://www.airtel.in/http://airtel.in/Level2_t6.aspx?path=2/41http://airtel.in/level2_t12.aspx?path=1/9


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PARTNERSARTNERS The company has a strategic

alliance with singtel. the investmentmade by singtel is one of the largest

investment made in the worldoutside singapore , in the company.

The mobile network equipmentpartners include NOKIA & ERICSSON

. In the case of broadband ,telephone services & enterpriseservices equipment supplier includeSIEMENS, NORTEL , CORNING among

others.


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.ONTD.ONTD The company also has an

information technology alliance

with IBM for its group-wideinformation technologyrequirements and with NORTELfor call centre technologyrequirements.Thecentreoperation for the mobile serviceshave been outsourced

IBMdaksh,Hinduja TMT.


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IRTEL WORLD S FOURTHIRTEL WORLD S FOURTH ARGEST TELECOM FIRMARGEST TELECOM FIRM

India s private leading telecom companyBHARTI AIRTEL has said its subscriber basehas crossed the 124 million customers mark

to become indias large integrated telecomcompany,the figure includes from all units ofthe company- mobile services, telemediaservices and enterprise services.

In the mobile segment the company ,thecompany has subscriber base of 72.07millions as of july2008 with BHARTI AIRTELalso becomes the 4th largest in country

mobile operator in the world. following chinamobile Ltd., china unicom & AT &T inc.
http://www.airtel.in/http://www.airtel.in/http://www.airtel.in/


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&WARDS RECOGNITIONS&WARDS RECOGNITIONS -FOR THE YEAR 2008 09 BHARTI AIRTEL has won the CNBC-TV18

india business leading award for theoutstanding company of the year,2008.

BHARTI draws top honours at the NDTV

profit business leadership award in theyear 2008.

Bharti airtel ranked third on shareholder

returns in business week IT 100 list.


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UBSCRIBER'S OF AIRTELUBSCRIBER'S OF AIRTEL


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ARKETING STRATEGIES OF BHARTIARKETING STRATEGIES OF BHARTIAIRTELIRTELMarket Segmentation:

Geographical Segment(metropolitan & cities)

Demographic Segment-middle income groups

People age group 20 to 28

Target Marketing:

People who live in cities & townPoor or middle income group people

Youngster in big cities

Businessmen


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CONTDNTDPositioning:Creating brands(Sachin Tendulkar & SharukhKhan)

Ads & promotions

Promotions for study of poor children

Marketing Mix:

Price: Low price strategyPlace: Maximum outlets & service centers

Product: Varieties available for groups

Promotion: Various schemes for pre-paid &


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ARKET COMPETITORSARKET COMPETITORS


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us omer sa s y wus omer sa s y w&allrates conectivity&allrates conectivity( )irtel)irtel32%

68%

customer satisfy with callrates & conectivity

(Airtel)

NO

YES


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ARKET SHAREARKET SHARE
http://tmp/videoairtel.mp4


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Brand AmbasderBrand Ambasder
http://tmp/videoairtel.mp4http://tmp/videoairtel.mp4http://tmp/videoairtel.mp4


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32558131 Mis Report of Airtel