Editing, Branding and Authority:Nature Network and ISN Gateway

Nature’s Mission Statement

First, to serve scientists through prompt publication of significant advances in any branch of science, and to provide a forum for the reporting and discussion of news and issues concerning science.

Second, to ensure that the results of science are rapidly disseminated to the public throughout the world, in a fashion that conveys their significance for knowledge, culture and daily life.

Nature Network: Goals

• Explore, foster and facilitate new forms of scientific communication and interaction – online, informal, rapid, dynamic, 24/7

• Keep in touch with colleagues/collaborators and to find and connect with new ones

• Build a new kind of community

Nature Network: Connecting Scientists Online

Nature Network: Connecting Scientists Offline

Nature Network: Our Users

• Postdocs, grad students, assistant/associate professors

• Academic and industry scientists; allied fields

• ~45 active bloggers• US, UK, India,

Canada, Germany, Australia, Italy, China, France, Japan

Nature Network: Our Groups

• >500 groups• Discipline: Genetics, nanotechnology, bioinformatics,

fluorescence microscopy• Demographic: postdocs, PhD students• Geographic: India, Berlin, NYC, Italy• General interest: science and art, publishing, collaborations,

writing• Events/conferences: Source Event, Scibarcamp, NN Science

Blogging 2008

Nephrology Gateway

• Extending into niche community – scientific society• Discipline: research and clinical nephrology within context

of society brand• Demographic: residents, clinicians, society leaders• Geographic: Greece, NY, Lebanon• General interest: teaching, ethics, specific clinical areas• Events/conferences: Society conferences, society

leadership/management