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A2 Business Studies Resources
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Developing Marketing Plans
By the end of the lesson you should be able to:
1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.
2. Discuss the issues of implementing marketing plans.
Learning Objectives
Marketing Plans
What is a marketing plans?
The marketing plan puts the company’s marketing strategy into action!
It will include some of the following: The marketing
objectives The marketing strategy The marketing budget The marketing
activities
Corporate Goals
Marketing Objectives
Analysis of the market
Marketing strategy
Marketing Plan
What is included in the marketing plan?
SWOT Analysis
Budgets
Situational Analysis
Sales Forecast
Marketing Objectives
Strategies and Tactics
Your challenge!
You will be become a marketing plan specialist.
Produce a poster to explain your given section.
Create a CHALLENGING question to test your peers.
Share your marketing plan knowledge
What are the benefits of a marketing plan?
Allows coordination of activities
Can review progress
Forces managers to think ahead
Gives staff a sense of direction
Can give managers and employees an area to focus on
What are the drawbacks of a marketing plan?
Market conditions change
Time consuming
May be inaccurate
Apple launches ultra-thin laptop
Read the case study based on Apple.
Homework
Complete the questions based on marketing plans.
Due: Next Lesson
Identify and explain three key words from todays lesson.
Finally
Re-cap Learning Objectives
You should now be able to:
1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.
2. Discuss the issues of implementing marketing plans.