OUR TEAM

JAMES KAISERProject Leader

William Paterson University

• Founder of Jakes Urban Living, LLC

• Graphic designer for Nuance Communications and TOWN Residential

• Officer candidate for the NJ Army National Guard• Leader of retail marketing initiative for iStore

• Lead developer at RescueMe Messages

KRISTENELLE CORONADOUI Designer

Ramapo College of NJ

CLARENCE STONEMarket Researcher

Fairleigh Dickinson University

CHRISTOPHER ZEGAiOS DeveloperStevens Institute of

Technology

THE PROBLEM

? How do those in a creative field make a lasting impression during his or her first meeting with a client?

“An elevator pitch is a short summary used to quickly define a person,

product, or service and its value. It should be delivered in the time span of

an elevator ride, or approximately thirty seconds.”

PROBLEM EXAMPLE

THE SOLUTION

30 SECOND SHOWCASE WILL• Efficiently display one’s best work to be viewed

by prospective clients in less than a minute

• Bring a visual approach to the visual market

OUR MISSION STATEMENT• Our mission at 30 Second Showcase is to

provide creatives with the most innovative way

to pitch their work

TECHNOLOGY

iOS• Android leads market share

• iOS controls 80% of dollars spent on apps

HTML 5• Still allows us to service other platforms

• We remain agile and keep control

over design

• 75% of all browsers now support

HTML 5 natively

Dollars spent in App Store

iOS

Android

Blackberry

Windows

DESIGN

Simple & Beautiful • Easy to navigate

• App instructions = bad news bears

• Clearly labeled buttons and icons

• Creatives expect and want good design

Color Palette • Friendly and fresh blue and gray

• Won't distract from work in showcase

MARKETING / SALES

• Based on the 2010 US Census, there are

approximately 2.7 million people employed in

creative fields

– 12.6% growth over the next 10 years

• A survey done by Freelancers Union states that

1/3 of the nation's workers are freelancers

#LetMeShowYou#ThisIsWhatIDo

Chase Jarvis

COMPETITION / REPLACEMENTS

COMPETITION• Behance: over 2.8 million projects listed

– A place to display work, not gain it

• LinkedIn: over 200 million users

REPLACEMENTS• Moo Cards / traditional business cards

– $1.2 billion industry in the US

BUSINESS MODEL

$FREEMIUM• We use a value in advance approach, offering

users the near-full experience at no cost

• Users can pay a subscription to get statistics on

who is viewing their profiles and for how long

WHY FREEMIUM?• According to App Annie, the freemium model

accounts for 69% of iOS revenue

• 2/3 of the top grossing apps are freemium

MILESTONES

Ideasparks!

Clarence leaves for the military

Chris says"no"

Alpha build is completed

UI Designbegins

Chris is convinced to develop

Pitch at Tech Launch

SEPT OCT NOV DEC JAN 2013 FEB MAR

4 MONTHS• Finalize iOS

• Begin web development

8 MONTHS• Finish HTML 5 website

• Secure 5,000 unique users – core usership

• Finish analytics

12 MONTHS• Finish HTML 5 website

• Secure 10,000 unique users

TIMELINE

QUESTIONS?