Presentation On Pepsi

Presented For:

Oral Communication

Presented By:

Ajeet Kumar Aijaz AliGoush BuxMohd :Ayaz

Presented To:Miss Shanza

Introduction

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees.

Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.

Pepsi can be found in nearly 200 countries around the globe.

LOGO

OBJECTIVES

The objective that the Pepsi Company wishes to achieve is that it wants to remain and continue to be the best or number one beverage company in Pakistan.

As Pepsi is already the number one beverage company in Pakistan but it has to maintain its position, power and status and in order to achieve their target constant dedication and and hard work is required.

As far as the company is concerned and they are satisfies with their progress and they wish to expand their market share from 72% to 100% driving all their competitors out of the business.

PEPSI IN PAKISTAN

In Pakistan Pepsi was introduced in 1979, in thebeginning Pepsi did face a lot of problem becauseat that time Coca Cola had 72% market share.

However in 1980 Pepsi was offered as a franchise agreement with the Coca Cola company, which they did accept and there after it came to be knows Pepsi.

STRENGTH

Pepsi has a broader product line and outstanding reputation.

Record revenues and increasing market share.

Lack of capital constraints (availability of large free cash flow).

Great brands, strong distribution, innovative capabilities.

Number one maker of snacks, such as corn chips and potato chips

PACKAGING

PRODUCTSNear 40 product in Pakistan of Pepsi some popular product I show here,

Pepsi

Diet Pepsi Mountain Dew

7up Mirinda

Slice Aquafina

Tropicana Juice

Pepsi Max Lays Chips

UPCOMING PRODUCTSAlready Pepsi introduced many types of drinks, and this time Pepsi creating a new kind of drinks,

For Children:

They add Vitamins or some nutritious element that are necessary to children.

For Adults:Drink with very light alcoholic which is more suitable for the adults.

For All PeopleCreate a new flavor like mint-cola.

Recent Pepsi Launch New Product

Amp Energy DrinkTEST OF CHERRY

WEAKNESS Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name PepsiCo is far away from leader Coca-cola in the international market - demand is highly elastic.

OPPORTUNITY Food division should expand internationally. Noncarbonated drinks are the fastest-growing part of the industry. There are increasing trend toward healthy foods.

Focus on most important customer trend - "Convenience".

COMPETITORS

Pepsi is the largest beverage company in Pakistan with 72% market share. It has not been an easier pathway for Pepsi to gain nearly 3/4th of our country’s market share in less time compare to its biggest competitors Coca Cola Limited.

In 1994, Coke reduced the prices to Rs. 5 and Pepsi has to reduce their prices in order to compete.

In doing this, both the companies had to bear huge losses.

Cock had a loss of 9 million whereas Pepsi the main sufferer bearing a loss of 14 million.

This price war was reduced when Coca-Cola agreed not to go on price competition ever again.

COMPETITORS

THREATS

Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e.g. in India,

Over 50 percent of the company's sales come from Frito-Lay; this is a threat if the market takes a downturn,

PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader product line) which are well-run and financially sound competitors

Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains.

PROMOTION

Pepsi cola company has promoted its product by every means of promotion. Like for example through electronic media (television, radio, internet), through print media, through bill boards etc….

The Pepsi have also signed some agreements with some very strong and expanded retailers.

The exclusive agreements are signed with Pizza Hut and KFC, so in Pizza Hut or KFC you will only find Pepsi products (and not its competitors).

Pepsi has continued using product endorsement by using TV actors/models and cricketers, and other famous celebrities in order to promote their products.

CONCLUSION

Pepsi has a long-standing commitment to protectingThe consumers whose trust and confidence in its

Products is the bedrock of its success.

Pepsi commitment is to deliver sustained growth,through empowered people, acting with

responsibility and building trust.