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3.01 - UNDERSTAND CATEGORIES AND MOTIVATION OF TRAVELERS AND TOURISTS
Notebook VocabularyDefine from textbook
baby boomers business
traveler culture Demographics discretionary
income
extrinsic Intrinsic leisure travel target market
Hospitality Services (3rd ed.) (pp. 49-52, 71, 184-186, 274-275, 384-
386).
Baby Boomers
http://www.tristatehomepage.com/story/d/story/aarp-says-baby-boomers-have-travel-fever/25939/h6LLP1ecOkSCJTllaPtiIw
Demographics in Travel
Children Teenagers Young Adults Adults Specialized Groups
Disabled, Woman, Seniors
Name ____________________ Class _____ Date __________Demographic Groups
Directions: Determine which age target market group each activity would possibly appeal. More than one target marketing group could be listed for an activity.
Age Target Market Groups:Children Teenagers Young Adults Adults Older Adults (Seniors)
Cruiseline Day Spa for a manicure & pedicure
Traveling the U.S. in an RV (Recreational Vehicle)
Season tickets to NASCAR races in Charlotte, NC
Visiting Harrah’s Cherokee Casino in the mountains
Having a birthday party at Chuck E Cheese
Season pass to Carowinds in Charlotte, NC
Hanging out at a local night lounge
Playing all night basketball at the YMCA
Visiting a local wine-making vineyard
Playing putt-putt golf at Adventure Landing
Hanging out with friends at the new arcade
Traveling to the NC State Fair
Attending a UNC vs. Duke basketball game
Playdate in the sandbox at a local park
Workout room at a local hotel
Promoting to Specialized Groups
Leisure Travel
Spending on leisure travel generated $91.9 billion in tax revenue.
More than 3 out of 4 domestic trips taken are for leisure purposes (78%).
Most important consideration is travel budget.
someone that stays for a relatively
short period is considered transient
Top Leisure Travel Activities
(1) visiting relatives (2) shopping (3) visiting friends (4) fine dining (5) beaches
Where do you travel for leisure?
Favorite place?Least Favorite Place?
Neighbor Talk
Business Travelers
Business Travel
For every dollar invested in business travel, businesses benefit from an average of $9.50 in increased revenue and $2.90 in new profits
Hotels are offering extra security and spa services to attract woman business travelers.
Top Concerns of Business Travelers
1. Delayed Flights 2. Limited Seat
Availability 3. Ease of Passing
through Security 4. Earning Loyalty
Points 5. Missed Connection
FlightsBusiness Travelers prefer convenience.
Read p. 49 – 53 (Trends) Answer Questions p. 55 (11,
12, 17)
Read 274 – 275 (Market Segments) Answer Questions p.284 (4)
Determine whether if each below listed travel situation is leisure or business. __________Jane is the Manager of Oak Ridge Bank. The company is having a
district meeting in Charlotte, NC. She will be staying at the Embassy Suites, where they will hold meetings in the conference room.
__________The Jenkins family is hosting their 32nd annual family reunion in Cameron, NC. They will have family members traveling from all over the United States, to take part in the family tradition.
__________Mike is the DECA adviser of a local chapter. He will be traveling with his students to Greensboro for the Annual Conference. Mike has arranged for the group to stay at the Four Seasons Hotel, where conference activities will take place.
__________Kayla is the Assistant Director at Frays, Inc. She has not taken a break from work in several months, so she has decided to take off for a week to stay at a luxury hotel in downtown Raleigh, NC.
__________The Jones family had a very eventful year. All of the children are involved in year-round sports, and both parents have been overwhelmed with work. They have decided to take a family trip to Nashville, TN during the summer, since it is the one time of the year that everyone has free-time.
Determine whether if each below listed travel situation is leisure or business.
__________Sally and Christy, mother and daughter, travel to the mountains for a free two night get-a-way to view possible venue’s for Christy’s upcoming wedding.
__________Mrs. Allen’s Spanish 3 class has arranged a trip to Costa Rica to learn more about the Spanish culture. Students and chaperones will take part in this trip.
__________Reginald and Barbara have just retired and are interested in taking a trip to Alaska to celebrate.
__________Darlene is the Activities Director at the Holman Retirement Home. She is planning a trip to New York for the seniors to see a Broadway play. While there, Darlene will be responsible for ensuring that the travel, lodging and events go as planned.
Maslow’s Hierarchy of Needs
Intrinsic Motivation
Extrinsic Motivation
How can economic conditions could impact travel behavior?
Holiday Leisure Travel
