3000 Words Essay

8/6/2019 3000 Words Essay

http://slidepdf.com/reader/full/3000-words-essay 1/10

By Khalid sama

Activision









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In this er a of electronics, it has been made loud and clear that videogames have

become an extensive scourge that ever yone¶s getting in line for. With inter active

leisure becoming more reasonably priced . It is only natur al and now it¶s becoming

quite or dinar y for ever y f amily to possess at least a one gaming console in their

household including their Television. Ranging from Pc¶s, Laptops, handheld consoles

or any of the next gener ation platfor ms. The reality is that they have evolved and

they continue feeding our yearning to simulate our ideas to an innovative for m of

entertainment.

There is heavy pressure on the gaming industr y as there is a constant demand for

new developments that will keep the consumer s satisfied and left with an appetite for

more. Thanks to the ma jor growth in technology this is now made possible.

Acitivision needs to take this opportunity to adapt to new and creative ways to keep

their consumer s satisfied with their products, and the presence of D is not

something that big developer s such as Activision should be ignoring.

D is images having three dimensional figure or appear ance, creating an illusion of

depth by presenting sever al slightly different images to each eye . The use of D

effects in the gaming industr y is set to move way beyond its present niche which

restricts some of the elements of putting its full potential into use. The D effects has

been successfully and established in the movie industr y and helped many movies

such as Avatar prosper.

Now is per haps the time for Activision to integr ate this into their products as well.

The call of duty series has been a ver y successful and still is today a ver y much

anticipated game series which interests a wide audience. A possible movement Inthe near future is to incorpor ating D effects with the Call of Duty fr anchise. A lot of

the D game designs are still in the testing stage and not ready for commercial

distribution. There has yet to be a game developer to successfully combine D

special effects with their games. By adapting to D Activision could further increase

the gap between them and fellow game developer s such as EA, Bioware, Capcom

and Bethesda etc.

D effects could be the next ma jor revelation, one previous one obliviously being

Online gaming which took the gaming industr y by stor m and is one of the main

aspects which game developer s focus and pay attention to. Almost ever y game

developer s has successfully adapted around online gaming to cater for the needs of

its consumer s. Both Call of Duty and World of Warcr aft have a vast online

community that dedicated to the fr anchises. The next step would be to give them the

option of D there are many laptops, computer monitor s and plasma screen TV¶s

which now support this feature.

By doing this Acitivision is not only keeping existing customer s it is exerting a pull on

a whole new audience who have taken an interest in D gaming. There is a risk in





y Evaluation

y Corpor ate culture

Corpor ate culture is a ver y important aspect of a business str ategy corpor ate culture

is a mix of the belief s and values shared by people and is developed by the people

who work in an organisation. It¶s the way people and how people behave with each

other. It involves the way in which people in this case Activision inter acts with

consumer s. Usually a corpor ate culture is driven by a mutual feeling in gener al and

most companies a vision which a where the business see¶s its self in the future and

these are usually stated in the vision statement.

There can be many ways in which a company reflects its corpor ate culture it varies

depending on the organisation. Activision can be said to be a combination of the

image it presents to the outside world and can be interpreted as their logo. As most

people around the globe will recogni e the Activitions logo as the company who

made Call of Duty. Activision is an assembly of ver y talented people each with their

own set of skill in different fields they make up a team and they function as a unit.They work which is done by them is relies heavily upon team work and

communication without this in essence a game cannot be created.

Product development: Product development maybe or is the most important aspect

in the gaming industr y. Activision has the motive of making money and they do this

by catering for the needs of their customer s. Products are created for the sole

purpose of making money and setting of a domino effect of profit by satisf ying the

customer¶s needs which will lead to customer loyalty. Not only does this bring them

back to but they will indefinitely tr y out a variety of t he company¶s products. There is

long and difficult process which goes on creating game let alone a game which will

gener ate millions. There is a difficult process that involves a team of ver y talented

people which are:

1. Designer which who is the main visionar y of the game and is the per son who

designs the game. But for Activision there will be multiple designer s due the

large scale production and quality that Activision tr y¶s to create.

2. Artist who is visual artist that creates all the video game art such as

environmental backdrops or terr ain images. In Activision there are multiple

artists working under a director who makes sure his vision of the game is

followed.

. Progr ammer which is a software engineer who has a ver y important ta sk of creating the software related to the game. Not only this but the codebase is

also create by the software engineer. In Activision there are a number of

progr ammer s which each have a responsibility such as physics, game play,

game tools and interf ace production etc.

4. Level designer is the individual who create the mission or levels in a game.

is/her job consists of making the challenger s which the player s will f ace.



5. Sound engineer is the one who is responsible for the sound effects, over see

voice acting and gather the background music.

6. Lastly there is the tester or tester s who professional game tester s that analyze

the game upon its completion and checks for software defects, sound defects,

quality and the over all game experience.

Total quality management: There can be a lot of confusion about the quality of a

game and indeed people judge games differently whilst amespot might r ate Elder

scrolls Oblivion a 9.5 I N might give it an 8. This all depends on the way people

view it and whether it satisfies their particular needs. But in the end of the day the

only people who are can truly give the definition of the quality of a product are its

consumer s. That¶s why in or der for a company to find out what the quality its

consumer s are after it has to go directly to none other than its customer s.

There are multiple ways to collects infor mation of customer s. Previously and still this

day surveys are sent to customer s houses and emails to their inbox asking them

various quer y that question them about the company cu stomer service and of cour sethe quality of their product. But usually the people don¶t bother filling out the

questionnaires and thus har dly and sufficient feedback is collected in or der to

evaluate the quality of their products and services. owever Acti vision and now other

game developer s are starting to turn to other measures of collecting data. This is

done by creating an online forum where all its customer s gather and discuss games

and an assortment of other topics from levels in the game to what they found

annoying in the game. By doing this there is har dly any effort needed to obtain

customer feedback as its customer s are already answering all the questions and

evaluating the quality of its products. Using forums has now become a ver y popular

way of obtaining customer responses to their products. There are also masses of

game forums situated on the internet. ame developer s such as Activision usually

have scouts which will extr acts customer feedback and discussion about its games

from these forums and then apply changes the different section of the game which

was disliked by its consumer s.

Oper ations management: Is management which is the principle of the conver sion

process which converts the foundation the basic inputs which is the r aw material and

work force into productivity in the for m of goods and products which are then

commercially distributed. Again as previously stated input is ver y important

especially from the customer as it deter mines the quality of the final product. But

fir stly there are some f actor s which need to be taken into consider ation. One of thesef actor s is the demand for the product. Prior to the release of Call of Duty Black Ops

there was a lot of media and internet hype around Black Ops as it forbearer Modern

Warf are 2 was such a big hit and a success among its consumer s. Thus Activision

already knew that there had to be a lot of copies created. And in the end this came

true and can be seen and proven by its astonishing fir st day sale of 5.6 million

copies.



Making sure the qual ity of the game is one of which the customer will be satisfied

with, making sure that actions are taken to respond to customer needs, achieving

shorter deliver y times. These are all important aspects that a business needs to be

aware of. Activision has increased the number of people working on the release of

Call of Duty to give a shorter deliver y time has this has defiantly proven to be a game

that filter s big money.



Bibliogr aphy

http://www.callcentrehelper.com/the-six-best-ways-to-collect-customer-feedback-

2844.htm

http://www.activision.com/index.html

http://www.activisionblizzar d.com/corp/index.html

http://en.wikipedia.org/wiki/ Activision

http://www.mobygames.com/company/activision-publishing-inc/histor y

http://www.fundinguniver se.com/company-histories/ Activision-Inc-Company-

istor y.html

http://investor.activision.com/background.cf m

http://www.eurogamer.net/articles/2010-12-21-black-ops-sales-top-USD1-billion http://en.wikipedia.org/wiki/3 -D_film

http://www.techr adar.com/news/gaming/3d-gaming-ever ything-you-need-to-know-

668629

http://wedonetwork.co.uk/wedogames/2010/04/next-xbox-wish-list/

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