3 Parts To Your Real Estate Business

1. Your sales process

2. Your support team and staff

3. Your fiscal responsibility

3 Parts To Your Business

1. Your sales processa) Trafficb) Relationshipc) Call To Action / Offerd) Follow Up

2. Your support team and staff

3. Your fiscal responsibility

What’s Your Bottleneck?

4 Parts To A Successful Home “Sale”

• Getting Traffic and Leads – Where does your business come from; who are you talking to?

• Relationship– (i.e. building relationships) How do you get people wanting to work with you?

• Call To Action– (How do you “ask” for the sale?)

• Follow up – How well do you consistently keep in touch with your, current clients, referral partners (A players) and past database?

Traffic – Main Source Of leads?• Open House strategy

– Market your home– Social Media – Neighborhood / Pick your neighbor program– Build more relationships– Expose yourself to more people on a daily basis

• Teach Classes/ Webinars, with local professionals• What’s the best Real Estate Marketing Strategy? • Leads Group - “give me a lead OR introduce me to your friends and

family / On Social media”• Sniper Script – (Stick Note Strategy)

– I appreciate you – Current and past clients– Who of your family and friends? – Just sold!

• Social Media – Facebook, Linked and Instragram, Pinterest

10 Ways To Generate Traffic For A Listing

1. Share Your Listings on Social Media

2. Promote on Real Estate Aggregator sites

3. Create a video tour of the property

4. Enhance the listing with additional information

5. Blog about your listings

6. Feature your listing on your home page

7. Be Smart, get a Mobile Site

8. Create a single property website

9. Use paid search advertising

10. Use email marketing and drip campaigns

Building the Relationship

• “FROG them…” • Video Marketing – Weekly tips• Teach Classes• Facebook Message– “Like & Comment” on their Facebook posts– Example

• Text Message • LinkedIn – give good tips and tricks • Customer appreciation days!• Happy hours, etc.

Building Deeper Relationships1. Deliver some news they can use

2. Offer an unusual gift

3. Make your cards memorable and personal

4. Give them a call

5. Follow up with a survey

6. Make a social networking connection

7. Get creative!

-Host a party:

-Help them get organized

-Come to the rescue

Call To Action- Ask For Business

• All actions should have an end result in mind, make sure you ask for what you want

• Call To Action Formula:1. Here’s what I got2. Here’s how it benefits you3. Here’s what you need to do next

Follow Up

• Weekly Phone Calls To Your – Current Active Database– Current past database

• A CRM System of some kind (Which One)• Handwritten Notes• Video marketing• Text message them• Snail mail 12 x per year• (See Marketing to your Database class)

https://hellobond.com/

What’s your bottleneck?

4 Parts To A Successful Loan “Sale”

• Getting Traffic and Leads – Where does your business come from; who are you talking to?

• Relationship– (i.e. building relationships) How do you get people wanting to work with you?

• Call To Action– (How do you “ask” for the sale?)

• Follow up – How well do you consistently keep in touch with your referral partners and database?