3 Keys to an effective website

3 Keys to a successful website

Technolog

y

DesignContent

Content

1. Written for the right audience

Content

2. Written for Google

Content

3. The right amount of content

Content

4. Meta data correctly written

Content

5. Headings used well

Content

6. Clearly explains what the business

does and, if needed, where they

areContent

1. Written for the right audience

2. Written for Google

3. The right amount of content

4. Metadata correctly written

5. Headings used well

6. Clearly explains what the business

does and, if needed, where they

are

Content

Design

Design1. Great first impressions

Design2. Builds trust

Design3. Offering different journeys

Design4. Nicely formatted

Design5. Clear call to action

Design6. Visually appealing

Design

1. Great first impressions

2. Builds trust

3. Offering different journeys

4. Nicely formatted

5. Clear call to action

6. Visually appealing

Technology

1. Mobile ResponsiveTechnology

2. Easy to updateTechnology

3. Google FriendlyTechnology

4. System easily updated & adaptedTechnology

5. Load timesTechnology

6. HTTPSTechnology

1. Mobile Responsive

2. Easy to update

3. Google Friendly

4. System easily updated & adapted

5. Load time

6. HTTPS

Technology

SEO BasicsSearch engine optimisation

Getting Found in Google

Something important to remember

Is working for the searcher, not the business.

Think of SEO like a delicious, rich soup.

And in this soup is over 200 hundred ingredients.

People search for:[Heat Pumps Hamilton]

Google checks your website has exact content relevant to [Heat Pumps Hamilton]

Yes!Ranks higher in

Google

No!Ranks lower or

not at all

Being found for your business name is super important & is a non negotiable for having a

website

Your Business Name

Your Business Name

Google My Business

What is a keyword?

What is a keyword?

Keywords are words and phrases that searchers enter into search engines,

also called "search queries."

- moz.com

What is a keyword?

● Local keywords

Examples

● Auckland Accountant

● Nelson Accountant

● Cambridge Accountant

What is a keyword?

● Local keywords

● Longer Keyword phrases

Examples

● Auckland international tax accountant

● Nelson small business accountant

● Cambridge farming accountant

What is a keyword?

● Local keywords

● Keyword phrases

● Are people searching for that?

Are people searching for that?

● Health

● Fitness

● Well being

● Injury

● Stretch

● Cambridge Physio

● Cambridge

Physiotherapy

● Injury Rehab Cambridge

● Sports massage

Cambridge

What is a keyword?

● Local keywords

● Keyword phrases

● Are people searching for that?

● Keyword Tool

Content: The most powerful ingredient

Like chillies in a soup

Content: The most powerful ingredient

● Google’s Search Algorithm is very smart

● Google rewards high quality text content on ALL your pages

● Google likes lots of text BUT

○ Needs to be written well

○ Needs to be rich in relevant keywords and phrases

Content: The most powerful ingredient

Put the right keywords multiple times per page in your content.

Title tags 1

Headings (H1 especially powerful) 1 per heading

Paragraph text 3-5 per page

Buttons and internal text links

Page names (URL’s)

Content: The most powerful ingredient

● Google Algorithm is very smart

● Google rewards high quality text content on ALL your pages

● Google likes lots of text BUT

○ Needs to be written well

○ Needs to be rich in relevant keywords and phrases

○ Each page needs good content; not just home page

How long do I need to wait to see results

● Sometimes you might see results in days

● Sometimes you might see an initial boost & then a gradual increase

● Sometimes it might take weeks or even months

● If you see no results, you might have more work to do on SEO

Five SEO Takeaways

1. Know the exact phrases people are searching to find businesses

like yours.

2. Google My Business and the right local keywords are a must for

targeting local.

3. Have plenty of good quality content on your website.

4. Make sure your business name is present in your content and that

you’re ranking for it.

5. Make sure the phrases people search for are present multiple times in your website’s content.

Questions?