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3 great Options1 Bold HorizonWith Australia’s Franchise System of the Year - Twice!

PICKING A WINNERIf you are reading this then you have made the decision to create a bigger future for you and your family. You have also chosen to pursue your own business career within the proven systems and support of a franchise brand and not on your own. Let me say, congratulations on taking this brave step to be the master of your own future – many talk about it but not all commit.

Your next challenge is to pick a winner – a franchise brand which compliments and builds on your education and work experience, possibly allows you to work with your partner and family, provides work life flexibility and ultimately allows you to fulfill your family’s dreams and aspirations. It’s tough to pick a winner.

I founded Poolwerx over 25 years ago for the same reasons that make the opportunity even greater for you today.

The pool industry is large and ever growing, and with disorganised competitors who have high cost barriers to firstly enter and then provide little competition, our success is unparalleled. Poolwerx has built a system where you have great profit margins, repeat clients, retail and service offerings as well as a fun industry – plus we help families have safe fun under the sun in their own backyards and create those lifetime poolside memories. Now that’s pretty cool to me.

If you decide to join the Poolwerx family of small business families then we call you a Franchise Partner because we work together on your success. Our #1 responsibility to you is your profitability and making your plan come true.

Best of luck in picking a winning brand for you and your family. If it’s Poolwerx, then I look forward to welcoming you into our family.

Our ‘people’ include the Poolwerx community of Franchise Partners and their staff, our franchise support team, our suppliers and our clients. Importantly, it includes our extended community of Franchise Partners and all of our families. Our ‘people’ are our first priority, our first concern and our greatest strength.

We all know what this is - we just need to do it. It’s about acting with integrity in your dealings and showing respect to each other, property and the brand. It’s about being honest, direct and trustworthy.

As a family of entrepreneurial small business people, we need to find the courage to succeed, to overcome adversity and to constantly rekindle the passion. We make things happen.

As a franchise system - we strive to improve in everything we do, so that we are always improving and refining our professionalism, ourselves and our brand. It speaks to our innovativeness and initiative – we strive to be the best.

Add positive energy to the brand - share, support, be resilient and consistent. Take responsibility, be accountable, learn from mistakes and be part of the solution. Look forward and not back.

about our valuesThe Poolwerx culture is based around our shared values and we build these into every aspect of our business. They don’t sit on a frame on a wall but are a living guide to how we relate with each other, our clients and our supply partners. We all developed our values together and we take a shared responsibility for respecting and practicing them.

John O’Brien, CEO & Founder

Poolwerx at a glancePOOLWERX IS AUSTRALIA AND NEW ZEALAND’S LARGEST POOL AFTERMARKET BRAND AND ONE OF THE GLOBE’S TOP THREE!

Poolwerx support centre Our support team

GROWTH STREAMS

The Poolwerx model uniquely offers many ever-increasing income streams. These include retail sales, domestic and commercial pool servicing, spa and lifestyle product sales, and pool renovation. The mix of both retail and service, chemicals, equipment and labour sales provides great balance in the business.

Frandata, the US based global research specialist, ranks Poolwerx in the top 10% of franchise brands globally and has accredited the brand with prestigious Franchise Finance Ready accreditation. These together with Poolwerx pre-accreditation with various banks and lending institutions enables easier access to funding in a more timely manner.

A billon dollar vibrant and growing industry with over 1.4 million existing pools and countless spas and water features. Australia and New Zealand are surrounded by water and most of us live close to it and grow up with a swimming culture. We are in a fun industry that’s based around our love of backyard gatherings.

Our global size enables us to choose and partner with the best suppliers in the global pool industry. By best we mean – strong profit margins, education and technical support, promotional support, local in-field back-up, unique extended warranties and innovative products.

The team of in-house experts focuses on national and regional marketing strategies integrated across TV, radio and digital media to build brand awareness and generate business leads. On a local level, we work with Franchise Partners from day one to build a sustainable local client base.

The Poolwerx brand is 25+ years strong and is ranked by independent research* year-after-year as the #1 brand recalled among pool owners. We achieve this through a national, regional and local marketing program – that drives pool owners to our stores or to book our services.*Research conducted quarterly by Research Now.

brand

Marketing support

PURCHASING POWER

BANK ACCREDITATION

GROWTH INDUSTRY

Being multi-award winners gives families the confidence to know that they are joining a well-respected brand. Of our many awards in the pool and franchise industry, those that stand out are Australian Best Franchisee – 3 times*, Best Franchise System – 2 times*, Best Field Manager*, Best Pool Store and Best Pool Technician^. And Globally – ranked #35 Top Global Franchise!†

*FCA, Franchise Council of Australia. ^SPASA, Swimming Pool & Spa Association of Australia, †Entrepreneur Magazine.

awardED

three great options to get started There is no typical Poolwerx Franchise Partner. They range from the young and aspirational to the mature, experienced and

well established, and have different levels of expertise in different fields with varying needs and expectations. Regardless of

your starting point, we have a successful roadmap to help you grow your business.

1. Grow your business from a single-van operation

At the ground floor, you may begin with a single mobile

service van. This level of entry appeals to determined

goal-setters with a long-term plan, seeking an affordable

growth business that offers a more affluent and

flexible lifestyle.

They’re comfortable with starting hands-on poolside,

providing immediate income and practical experience.

These Franchise Partners are driven by the prospect of a

multi-store, multi-van empire.

2. Acquire an existing business and take it to the next level

Different Franchise Partners choose to cash in on their

investments at different stages of development, making

their established Poolwerx businesses available for sale.

A more advanced enterprise appeals particularly to

those who have made their mark in employed careers,

have a solid capital base, and are ready to leverage their

experience and talent to their own benefit, rather than

that of an employer. They’re seeking a tried and true

system representing a sound financial proposition with

growth potential.

FROM OUR SUCCESSFUL FRANCHISE PARTNERS:

“Poolwerx isn’t just a business, it’s a whole new world. We

left our corporate careers to become Franchise Partners

and have never looked back. The Poolwerx model allowed

us to build and grow our business being successful in both

our personal and career goals. In the last 15 years we have

developed and grown 6 retail stores and a fleet of service

vans and during this time, the Poolwerx system has grown

and been constantly refined along the way. Our future looks

bright with Poolwerx”

Michelle & Tony Graham

– Keperra, QLD

3. Acquire multiple businesses and territories

This level is for well-established businesspeople who

see opportunity in growing an already successful, fully

staffed and supported retail business, or businesses

with a fleet of mobile units in several territories. They

extend their operations further into categories such as

commercial maintenance contracts. Opportunities exist

at this level to acquire and convert existing independent

pool operators into the Poolwerx brand to further extend

their company’s footprint to business empire.

TRAINING, SUPPORT AND OPERATING SYSTEMOur state-of-the-art training facilities in Brisbane

and Dallas include a full retail store, operating pools

and spas, and a business academy. New Franchise

Partners are trained in a comprehensive residential

induction program in every aspect of operating their

new business.

The entire operating system is also available in our

online library 24 hours a day to take Franchise Partners

through every step of their business and act as a guide

and reference.

Once in their business, new Franchise Partners

are supported shoulder-to-shoulder by their local

Business Development Manager – their private coach

and support. This begins with an intensive 12-month

program called Forming Good Habits which takes

Franchise Partners through every micro step

they need to learn.

Back at the Support Centre, there is a team of close

to 40 specialists to support Franchise Partners with

all aspects of their business – marketing, purchasing,

retail, human resources, training, finance, accounting,

business planning, strategy, competitor acquisition,

information technology, leasing and legal. We have one

of the highest ratios of Support specialists to Franchise

Partners to ensure success.

And finally, our industry first Complete Business

Operating System, provides a total technology solution

that enables Franchise Partners to run their business

efficiently – including retail transactions, field and client

management, water testing software, accounting,

benchmarking and much more.

“ We migrated from Scotland to Perth and left behind our

careers in aircraft engineering and senior corporate HR. We

commenced our Poolwerx journey as a man in a van and

from here, the opportunities were endless. With the support

and stability of the Poolwerx brand, we grew our business in

several stages from a single van to a multi van business and

then into a multi retail business. As your business goals grow,

Poolwerx is with you every step of the way.”

Irene & Ian Hughes

– Hillarys, WA

“ We started out as a man in a van and quickly grew to

three vans. An opportunity arose to purchase our local

independent pool shop, increasing our brand presence

and growth! We recently opened our second retail store

and now operate five vans out of the two stores. You

cannot expect to know it all and that’s when Poolwerx

provides the solutions and support to achieve success

in your own business.”

Shann & Ged O’Sullivan

– Coffs Harbour, NSW

EXPLORE YOUR BRIGHT FUTURE TODAY

AUSTRALIA 1800 245 447 NEW ZEALAND 0800 888 031

UNITED STATES OF AMERICA 888 215 9695

Poolwerx Global Support Centre - Australia

10 Camford Street

Milton, Brisbane QLD 4064 Australia

joinourteam@poolwerx.com.au

For more information visit

poolwerx.com.au/franchising

poolwerx.co.nz/franchising

poolwerx.com/franchising

Supporters of ‘Kids Alive’Poolwerx community initiatives focus on preventing toddler drownings by encouraging early water safety awareness and swimming. We do this through our Learn to Swim Week, April Pools Day and by supporting Laurie Lawrence’s ‘Kids Alive’.

“We teamed up with Poolwerx to take our ‘Kids Alive – Do the Five’ message to thousands of adults and children across the country, targeting the area where water safety is absolutely critical – in our own backyards.

We want the simple steps people can take to reduce the risk of a tragedy or near tragedy to become part of the everyday Australian lifestyle, and Poolwerx provides the perfect platform to support us, with its wide footprint across the country.”

Laurie Lawrence Founder of Kids Alive and Australian Olympic Swimming Team Coach

TM

Franchise Finance ReadyFFR 2018