3G – 3rd Generation Wireless Technology

By Salma Malik

The world is Mobilising…

Worldwide mobile penetration increased from 50.3 percent at end-2007 to 56.6 percent at end-2008, and this growth trend is expected to continue in the coming years. The worldwide mobile penetration level is expected to cross 62 percent by end-2009 and near 80 percent by end-2013.

What is 3G?

1987 1993 2003

1G•Analog•Voice only

2G•Digital•Voice•Data: 14.4kbps

3G•Digital•Voice•Data: 384kbps•Anytime, anywhere connectivity•IP based

3G is mobile broadband equivalent to cable/ASDL in fixed internet environment

What mobile content used to look like in 2G…TextSMSEmail 2 dimensional

1 What’s Hot!2 Ringtones3 Chat & Dating4 Astrology5 Entertainment 6 News7 Games8 Weather

Feature rich content services Always-on connectivity just like broadband cable

or ADSL

Multi-media services with streaming audio and video.

Email with full-fledged attachments such as PowerPoint files.

Instant messaging with video/audio clips.

Fast downloads of large files such as faxes and PowerPoint files.

Music on your mobile

Music is important mobile content category

Mobiles can’t compete with iPods etc (memory, battery life, sound quality)

True mobility – immediate & direct access to downloadable music, with no cables or PC

Extending TV to mobiles Not simply rebroadcast of TV or

website

Enhanced existing service for mobile environment

Multi-faceted – 24x7 access to multiple live streams, video, image & text content, voting, messaging

User interaction on multiple levels

Fully integrated in browser – one click access

Taking games to the next level 3G Technology has taken the

gaming to the next level

Real time multiplayer gaming is possible in 3G system

Innovative new services are being added by developer daily

Finding love on your mobile Match.com is one of the largest online

dating service with the speed and convenience of 3G to deliver a true mobile dating experience.

Customers can register their own profile, upload a Photo or Video directly from device.

Browse/search over 500,000 match.com member profiles

Receive alerts when contacted by other members.

News on the go? Many business/news applications now available which use new

smart phones & 3G network capabilities