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Two way communication and itsrole in advertisements

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Communication

Communication - the evoking of a shared or commonmeaning in another person

Interpersonal Communication - communicationbetween two or more people in an organization

Communicator - the person originating the message

Receiver - the person receiving a message

Perceptual Screen - a window through which weinteract with people that influences the quality,accuracy, and clarity of the communication

http://www.toastmasters.org/

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Communication

Data - uninterpreted and unanalyzed facts

Information - data that have been interpreted,analyzed, & and have meaning to some user

Richness - the ability of a medium or channel

to elicit or evoke meaning in the receiver

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Communication

Message - the thoughts and feelings that the

communicator is attempting to elicit in the

receiver

Feedback Loop - the pathway that

completes two-way communication

Language - the words, their pronunciation,

and the methods of combining them used

& understood by a group of people

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Why is Communication

Important? Everything a manager does

involves communication.

Effective communication skills

can lead to problems for the

manager.

Communication of content

Supportive communication

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One-way vs. Two-wayCommunications

One-WayCommunication - a

person sends a messageto another person and noquestions, feedback, orinteraction follow

Good for givingsimple directions Fast but often lessaccurate than 2-way

communication

Two-WayCommunication - the

communicator & receiverinteract Good for problemsolving

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Basic Interpersonal

Communication Model

Event

XMessage Context Affect

Perceptual screens

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Perceptual screens

Communicator Receiver

Influence message quality, accuracy, clarity

Include age, gender, values, beliefs, culture,

experiences, needs

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What Is the Interpersonal

Communication Process?

Communication

Sequential Steps Encoded

Transmitted

Decoding

Noise

Feedback

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The Communication Process Model

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Nonverbal Communication

Nonverbal Communication - all elements of communication

that do not involve words

Four basic types

Proxemics - an individuals perception & use of space

Kinesics - study of body movements, including posture

Facial & Eye Behavior - movements that add cues for the

receiver Paralanguage - variations in speech, such as pitch,

loudness, tempo, tone, duration, laughing, & crying

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What Are the Barriers

To Communication?

Frames of Reference

Semantics Value Judgments

Selective Listening

Filtering

Distrust

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QUERRY

PLZ