Selling Your Brand

2 minutes to funding

Pop quiz – can you write your mission, vision and values verbatim in the space below?

3 statistics – try having 3 statistics memorized that reflect different aspects of your mission to use as conversation starters

1. number of people you have served

2. fascinating aspect of your program

3. how it relates to EU accession

Your 2 minute story

Opening 1-2 sentences set scene (who, where, what was the weather like?)

Body of story (What happened that reflects the impact of your mission?)

Can you Imagine? Perspective shift (put listener in the scene)

Close