26 NOVEMBER – 2 DECEMBER · 4 EDNO UNIQUE CULTURAL PROGRAM • Spans the entire year, covers all cultural seasons and unites design, art, dance and architecture bringing them together

26 NOVEMBER – 2 DECEMBER

ARCHITECTURE SEEKS CULTURE

2012

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When all the arts inspire and flow into each other, when the boundaries lose their meaning, all is ONE. ONE CULTURAL PLATFORM

Sofia Design Week Sofia Dance Week Sofia Contemporary Sofia Architecture Week All the festivals are faithful to a common cause and bow to the same principles, values and mindset. All of them are EDNO* – a platform for contemporary art, culture and way of life. ONE MISSION To provide continuous development of local culture through delivering rich, innovative and high quality content, accessible to all the community. To enable cultural exchange between local and international artists, to receive vast media coverage and deliver return on investment for corporate partners. ONE GOAL To promote and encourage contemporary culture and arts of the highest standard by propagating world-class art and putting together a program of events open to all the community to experience and enjoy.

“Edno” in Bulgarian means “One”

ARCHITECTURE SEEKS CULTURE Sofia Architecture Week in support of Sofia’s application for Cultural Capital of Europe in 2019

All is ONE

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QUALITY

To continually promote and improve the quality of the

presented content

SYNERGY

To enhance and encourage the vitality of creative partnerships between local and international arts, art organizations, public organizations, and corporate

businesses

INTERNATIONAL RECOGNITION

To enable the development of Sofia as a cultural city of

international significance, in line with its application for European

Capital of Culture in 2019

DIVERSITY

To celebrate diversity apprehending sensitive issues

such as social inclusion, religious and ethnic tolerance through the means of artistic

expression and creativity

EDUCATION, LEARNING AND INSPIRATION

To foster and nourish life-long learning through access to new

ideas, trends and practices. To provoke genuine inspiration by bringing culture and art to

life and by stimulating emotion

PUBLIC AWARENESS

To increase public awareness with regards to innovative art

forms and expression


Long-term goals

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EDNO UNIQUE CULTURAL PROGRAM • Spans the entire year, covers all cultural seasons and unites design, art, dance and architecture bringing

them together as ONE common consecution of events

• Represents: modern cultural platform for innovative and world class quality content; powerful alternative channel with added value for brand promotion and new product positioning

• Locates a meeting point for multinational professionals from various industries and eager audience open to new ideas, by providing them with opportunities for establishing contacts and starting new artistic or business projects

• Compliments the educational system in Bulgaria by bringing internationally renowned speakers and by conducting various creative workshops for the curious minds of the young generations

• Focuses also on children, engages them in a variety of ways with free activities and events specially designed for their needs; teaches an attitude to the arts and a creative spirit from an early age

• Receives the largest media coverage in the Cultural Events category in Bulgaria through the years of its existence


One platform, four festivals

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The festivals of EDNO - Sofia Design Week, Sofia Dance Week, Sofia Contemporary (starting in 2012) and Sofia Architecture Week, represent a core platform in the candidature of Sofia for European Capital of Culture in 2019. This will be one of the most significant events in the contemporary cultural history of the country and a chance for Sofia to appear on the European map of culture. The subject of the European Capital of Culture will be more and more actively involved in the future media and public discussions and will develop as one of the most important topics in the country during the next few years. You have the opportunity to join in the process before everyone else and be identified with it. By taking this advantage you can be the leader, followed by the rest.

Winning project: logo system of Sofia – candidate for European Capital of Culture 2019

An international contest was held and on 10 Jun 2011 the International Jury announced its choice. More than 20 projects participated in an exhibition in open urban environment, part of Sofia Design Week Festival. The final choice was made by the general public through Internet voting.


Sofia – European Capital of Culture

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Sofia Architecture Week (SAW) is the biggest, most visited and covered by the media international event for architecture in Bulgaria. It is a platform for dialogue and exchange of ideas between people who are actively engaged with the development of urban environment.

Launched in September 2008 as a two-day conference, the event expanded into a week-long festival not only targeting the professional architect community but also open to the general public. It features a diverse and intense program of exhibitions, discussions, presentations and film screenings.

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MEDIA COVERAGE 2011 33 TV and radio features, reports and live coverage broadcasts

60 advertisement broadcasts on Bulgarian national TV (BNT 1) and over 120 on national radio stations

34 interviews and articles in print media

19 advertisement publications in popular and specialized magazines and newspapers

161 publications in websites for news and culture and 101 publications in architecture-related websites and blogs;

19 banner ads on various websites


Sofia Architecture Week

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The program in 2012 focuses on the cultural infrastructure of Sofia in the context of its European Capital of Culture application

Exhibitions produced by SAW and guest exhibitions: during the entire festival duration Professional panel of lectures: international speakers – some of the most prominent names in today’s architecture Professional workshops: hosted by Bulgarian and foreign architectural studios Professional discussions: debates over topics of the day, with the participation of experts from various fields, such as municipalities, ministries, universities, professional and guild organizations Business presentations: of projects or product portfolio in line with festival theme and content Exclusive dinners: organized for participants and partners of the festival, together with representatives from municipalities, embassies, ministries, universities, professional and guild organizations Networking cocktail (exclusively for partners and program participants) Club parties (open to wide audience) Sofia Architecture Week KIDS: workshops and school visits by leading architects and urbanists TV series SAW 2012: broadcasted on Bulgarian National Television, Channel 1


Program

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MANIFEST

We all create! Whether intuitively or on purpose we design urban everydayness. We change urban spaces by our very existence. The urge to have fun, to create, to change, to communicate or just to contemplate captivates and sways the mind. At this very moment the city transforms itself into something so much more than a décor of buildings and streets – a flexible space filled with ideas, impressions and longings. A space in which we are all artists. Bulgarian cities compete to be European Capital of Culture in 2019 and this gives ground for a critical view upon the cultural infrastructure in both Bulgaria and Europe, with a look towards the avant-garde in the field today – Asia. Halls and museums, galleries and clubs, schools and community centers, squares and parks – whether existing or potential they all need creative ideas to transform them into up-to-date and inspiring spaces. Meanwhile artists, organizations and audience seek spaces to realize their ideas. Sofia Architecture Week 2012 Meets Europe and Asia, architects, urbanists, landscape architects, artists, managers, audience, in a debate about urban spaces for culture.

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Negative spaces

Exhibition opening

Alma Mater gallery

Sofia Architecture Week in support of Sofia’s application for Cultural Capital of Europe in 2019

Architecture seeks culture >> pre-events @ National Palace of Culture

PRE-EVENTS * 23.11 Friday

22.11 Thursday

21.11 Wednesday

20.11 Tuesday

19.11 Monday

Exhibitions, Workshops, Architectural WALKS

25.11 Sunday

24.11 Saturday

Failed Architecture Workshop – exploring NDK

Science Conference Bulgarian Architects

Union

Junior Achievments

Exhibition opening

+ presentation Architects @

schools presentation

Bulgarian Solar Energy

Society Exhibition Opening

Dzero workshop

presentation

Failed Architecture, Sofia 2020,

NDK monument

contest +

discussion *preliminary

Bulgarian Architects Chambers Open DAY

+ discussion Student’s Workshop SAW jury +

awards

opening party

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Press conf Official opening

Architects Chambers

Awards Ramstad Architects

NY HighLine Project

discussion

performance

Salto Architects

performance

Mladen

Alekssiev

discussion

partners

Film: Mission Statements

Projektil Studio

performance

Nedko

Solakov

discussion

partners

Film: Sofia Spaces 1,2

/dinner

Architect music spaces

performance

Vasil

Dimitrov

discussion

partners

Film: Sofia Spaces 3,4

/dinner

Fantastic Norway

Studio Bazar Film:

Transformatori Raycho Stanev

discussion

partners

Film:

Trafacka Jan Kalab

SOFIA SEEKS CULTURE


EASA 2014 SAW @ 5

Balkan Fest Network

ASIAN BOOM Zhenning Fang

Minsuk Cho Jiakun Liu MUMBAI

ARCHITECTS Discussion

Film: URBAN EXPLORERS

Cultural Mapping

BG Cultural Infrastructure EU capitals of

culture Airan Berg

Zsolt Szokolai Rubin Beqo

Sofia’s

Integrated plan discussion:

Sofia – capital of culture 2019

Architecture seeks culture

Architectureseeks music

Architecture seeks visuals

Architecture seeks stage

opening day

OFFICIAL PROGRAM * 01-02.12

Saturday and Sunday 30.11 Friday

29.11 Thursday

28.11 Wednesday

27.11 Tuesday

26.11 Monday

pres

enta

tions

Exhibitions, Workshops, KIDS Program, Architectural WALKS

*preliminary

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PRESENTATIONS

PRESENTATIONS

Balkan Architecture Festivals Network Ivan Kucina, Belgrade International Architecture Week, BINA

Ivan Mirkovski, Skopje Architecture Week, SkAW Ledian Bregasi, Tirana Architecture Week

Sofia Architecture Week @ 5

Peter Tornyov, Plus Architecture Georgy Kutov, Vyara Zelyazkova, I/O Architects Ephgenya Hodkevich, Fordewind Architecture

Ljubo Georgiev, de+ge Valeri Giurov, Delcho Delchev, Transformatori

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PRESENTATIONS

PRESENTATIONS

OPENING DAY: New York Highline Project,

Ramstad Architects

WEEKDAYS: Salto Architects Projektil Studio

Fantastic Norway Architects Sudio BAZAR

Yanko Apostolov (BG Louver Project, NY Architect) Mladen Alexiev

Vassil Dimitrov, Classic FM Nedko Solakov Raycho Stanev

*to be confirmed

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PRESENTATIONS:

ASIAN BOOM Curator & Moderator: Zhenning Fang (China)

Moderator: Arch. Vesselina Troeva

Minsuk Cho (Korea) – Architect

Jiakun Liu (China) – Architect

MUMBAI ARCHITECTS (India) – Architectural Studio

Vo Trong Nghia (Vietnam) – Architect*

Kentaro Kurihava (Japan) – Architect*

*to be confirmed


PRESENTATIONS

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:PRESENTATIONS: :SOFIA SEEKS CULTURE:

CULTURAL MAPPING Transformatori & SAW

European Capitals of Culture х 3

Airan Berg (Israel/Austria) - Curator, artistic director of Linz 2009 European Capital of Culture Rubin Beqo, Albania – Tirana Express, promoter, DJ and performer, club manager and artistic director

Zsolt Szokolai, Hungary - Head of planning department, National Development Agency

Integrated plan for development, Sofia Prof. Vesselina Troeva & team


PRESENTATIONS

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:PRESENTATIONS: :SOFIA SEEKS CULTURE:

BULGARIAN ARCHITECTS OF CULTURAL INFRASTRUCTURE

Yanko Apostolov – “BG Louver” museum, Sofia

Zheko Tilev – Arena Hall, Sofia

Marya Velcheva (worked at Zaha Hadid, Renzo Piano) – MAXXI Museum

Ivan Kiriakov - Stara Zagora Regional History Museum


PRESENTATIONS

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DISCUSSIONS

Balkan Architecture Festivals Network

Sofia Architecture Week @ 5

CULTURAL MAPPING

European Capitals of Culture х 3

Sofia – European Capital of Culture Final discussion


DISCUSSIONS

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EXHIBITONS

Harry Seidler Modernism Exhibition Transforming Landscapes Exposition, Ramstad Architects

Failed Architecture Exhibition, Ljubo Georgiev Negative Spaces, ALOS, Alma Mater Gallery

Projektil Studio, Czech Cultural Center Think Energy Installation, Mariya Veltcheva & Gerardo Marmo*

Cultural Mapping Exhibition, Transformatori Ads and culture Infrastructure, Transformatori


EXHIBITIONS

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EXHIBITONS

European Architecture Students Assembly, EASA 75 years Bulgarian Architecture Chambers

Slaveykov sqr. Competition NDK Monument rethinked

Sofia Architecture Week @ 5 The Chamber of Architects in Bulgaria, Sustainable architecture

Integrated plan for development, Sofia Contemporary Cultural Buildings, Abitare Magazine Bulgaria


EXHIBITIONS

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WORKSHOPS

Industrial Heritage, Kremikovtsy Failed Architecture, Ljubo Georgiev : National Palace of Culture

Children’s Playground renovation, WhaTa Studio Trafograph, Transformatori

Students’ Workshop Dzero University Workshop

ARCHITECTURAL WALKS


WORKSHOPS

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KIDS Program

ARCHITECTS VISIT ELEMENTARY SCHOOL STUDENTS

Elitsa Panayotova, SKICA Studio Georgi Kytov & Vyara Zelayazkova, I/O Architects

Penka Stancheva, PS Architects Plamen Bratkov, Rositsa Bratkova, Aedes Studio

Peter Tornyov, Plus Architecture Ivaylo Petkov, 10 a.m.

Ivo Pantaleev, ADA Studio Dimitar Paskalev, Architectonika

Vesselin Tsvetanov, Velder Consult

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KIDS Program

CUPBOARD CONSTRUCTOR

Vlady Nikolov

Building spaces and environment elements out of

pre-made modules

THEATRE WORKSHOP

OTTO Theatre

Discovering theatre architecture and organization

through creating a mini-theatre production with the help of a

professional actor

STREET THEATRE COMPANY

Ivan Nikolov

Alexander Evtimov

WONDERS DIMENSION

Ri Ri Ra

Multimedia installation and exhibition

ARCHITECTURAL WORKSHOP

Magdalina Razeva

Nikolay Davidkov

Creating a coloured room – mapping and co-creating a

cultural space

NATURAL MATERIALS WORKSHOP

Maria Stankova

Martin Mikush

Building with earth and natural sources

“I STUDY AND CREATE” JOINT PROJECT

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FILMS

MISSION

STATEMENTS

Jord den Hollander

77’

Sofia Spaces, Part 1-4

Original SAW content

Ljubo Georgiev

Jord den Hollander

4x25’

Czech Architects’

Buildings in Bulgaria,

series 1-4

Czech Cultural Institute

TRAFACKA Temple of Freedom Point (graffiti artist)

75’

URBAN EXPLORERS:

Into th e darkness

Melody Gilbert

US Embassy in Bulgaria

86’

WARSHAW FRANKENSTEIN

Adrian Wolf 90’

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Оpen program (exhibitions, workshops, discussions, parties, etc.)

Visitors: 10 000+ Age: 20 – 60; male/female – 50/50

Universal audience: people with active social position and interest in the developments of their urban surroundings

Professional lectures panel Visitors: 1 000+

Age: 25 – 45; male/female – 50/50 Professional audience: architects, landscape architects, investors, engineers, entrepreneurs, journalists,

academics and students, representatives of corporate business and local authorities, media, experts from diverse professional areas


Target Audiences

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All four festivals of EDNO Bulgarian National TV and Radio (BNT & BNR), Darik radio + more to be confirmed

Print issues: Programata, Vice, Signcafe, Intro + more to be confirmed Web: programata.bg, mail.bg, dnes.bg + more to be confirmed

+

Sofia Design Week

Ads & PR in specialized

monthly editions (Abitare, Bravacasa, MD,

ProGrafica) and design blogs

+ more to be confirmed

Sofia Dance Week

PR in specialized print editions and international blogs for culture and art Adverts and PR in MAX,

Amica, L’Europeo +

more to be confirmed

Sofia Contemporary

PR in specialized print editions and international

blogs for art Adverts and PR in MAX,

Amica, L’Europeo +

more to be confirmed

Sofia Architecture

Week

Ads & PR in leading design and architecture

editions (Abitare, Bravacasa, Arhitektura)

+ more to be confirmed


Media Coverage

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partners : co-organizer :


Our Partners


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edno.bg 1000 Sofia 22, Patriarch Evtimii Blvd, fl. 1 T: + 359 2 988 1009 F: + 359 2 986 5429 E:[email protected]

Project Manager Boryana Zafirova [email protected] Advertising Reni Rizova [email protected] Production manager Emil Shukadarov [email protected]

Program Coordinator Boyka Ognyanova [email protected] Partnerships Silvena Ivanova [email protected] Financial Director Maria Largova [email protected]

International projects manager Nikoleta Popkostadinova [email protected]


Contacts

http://edno.bg/

mailto:[email protected]









Documents

26 NOVEMBER – 2 DECEMBER · 4 EDNO UNIQUE CULTURAL PROGRAM • Spans the entire year, covers all cultural seasons and unites design, art, dance and architecture bringing them together