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Strategy of DB Schenker Rail AGas a national carrier on the global logistic market
Hans-Georg Werner
DB Schenker Rail AG
19 June 2014
Sochi
There are two basic sources of DB Schenker Rail strategy. One is the group strategy DB2020
Customer and quality
Profitable growth
Strategic directions
VisionWe are becoming the world's leading mobility and logistics companySustainable business success and social acceptance
1
2
3 4Cultural change/ employee satisfaction
Resource preservation emissions and noise reduction
Sustainability dimension
Profitable market leaderEconomic
Top employerSocial
Eco-pioneerEnvironmental
Top TopTop 11012
3
The other is our vision to go “from patchwork to network”
Past („Patchwork“)
TodayFuture („Network“)
Nationalnetworkprovider
European railway company
“under construction”
First choice for rail network solutions
in Europe
PKP
SNCF
SBBÖBB
NS
DSB
Globaliation on the Euroasian transport market causes change in transport demand
Past Future
Local activities of customers, including supply chains and distribution
Local transport needs Good adjustment to local
conditions (regulations, legal requirements)
Competition with local entities, who offer also only local solutions
No obstacle to “nationalisation” of transport conditions
Global, Eurasian activities of customers
Demand for modes of transport spanning over country borders
Trend towards a greater uniformity in the area of transport regulations, especially in the countries of the European Union
The “green” factor
Intermediate phase, the present
4
On the way to satisfying the global transport demand, cooperation on the rail corridors will be of utmost importance
London
Wroclaw
Leipzig
Shenyang
Brest
Manzhouli
Normalspurabschnitt
Breitspurabschnitt
Wackersdorf Dobra
Leipzig
Shenyang
Brest
Manzhouli
Normalspurabschnitt
Breitspurabschnitt
Wackersdorf Dobra
Usage of the “High-Speed-One” connection from the channel to London
First direct transport from Poland to UK
Transport on the whole route from Germany to Turkey from one hand
Utilisation of both own companies and third party players
Cooperation with national railways and premium logistic partners
Transport in regular train paths via the Trans-Siberian rail route to China
Handling of the containers due to different track gauges in Brest (Belarus) or Dobra (Slovakia) and Manzhouli (China)
5
Cerkezköy
Nurnberg
The success will be achieved by those, who are able to cooperate and together offer a holistic solution
1. Know-how from various countries
2. Good relations with other players on the local markets and infrastructure managers/owners
3. Ability to navigate the murky waters of legal/formal requirements
4. Contacts with local “last mile” and additional service providers (logistics companies)
5. Question of assets and their ability to fit the local conditions
Challenges
Since one operator or logistics company
cannot cover all the bases, creating alliances
and partnerships to bundle capacities on corridors is the only
way to be able to offer a holistic product the customer expects
6