Advancing New Frontiers in Dementia CareWe live at a unique time in the history of dementia care, and at Alzheimer’s Family Services Center we have held fast to advancing new comprehensive services to ensure that families across the spectrum of dementia, from the earliest to advanced stages, are able to care for loved ones at home for as long as possible. Never before has there been such a surge of older adults turning 65, the age at which Alzheimer’s disease becomes increasingly prevalent. In our community of Orange County alone, seniors affected by Alzheimer’s and their care partners will double to approximately 300,000 over the next 20 years. Simultaneously, a growing proportion of our workforce will also be impacted by dementia, as 42% of employed Americans, or almost one in two, are already involved in providing eldercare, a labor of love that often interferes with productivity and financial stability.

In conjunction with these large-scale demographic shifts, scientific advances have enabled us to detect dementia in its early and even preclinical stages. When broadly adopted, new diagnostic criteria will further advance early identification and yield an expected two- to three-fold increase, overall, in the number of persons diagnosed with Alzheimer’s. To keep pace with these new realities, Alzheimer’s Family Services Center has expanded its spectrum of services and developed early-stage interventions to meet the needs of a growing population that is currently underserved by traditional dementia programs.

We have been a leader in early-stage services since 1999, when we developed our New Connections Club, a specialized track of adult day health care programming for persons with the cognitive and physical abilities to benefit from a research-based set of therapeutic activities. Continuing these efforts, in fiscal year 2009-2010 we added Pathways to our adult day health care services, an additional early-stage activity group customized to the needs of individuals with physical limitations. Our nationally recognized JumpStart program was also revamped in an effort to meet the ongoing support needs of individuals with early memory loss and their care partners. Previously offered only periodically, JumpStart is now available weekly year-round, offering support and education for as long as the memory-impaired member has the cognitive capacity to meaningfully participate in the group.

We also made a notable impact in the field of dementia care through collaborations with like-minded community

stakeholders, such as Hoag Memorial Hospital Presbyterian, by exporting our expertise and knowledge. Our four simple Memory Care Tools – teddy bears, old-time music, hand towels for folding, and squeeze balls – were adopted as a new standard of care for patients with dementia hospital-wide at Hoag. Not only did we develop the policies and procedures for use of the tools, but also provided in-person and online training to healthcare professionals on how to implement person-centered strategies, rather than rely on physical or chemical restraints, for managing difficult behaviors (e.g., anxiety, agitation, resistance to care, and wandering) while patients with dementia are hospitalized. We look forward to increasing use of Memory Care Tools in our community, as they are helping preserve the dignity and personhood of those affected by dementia.

Having developed a “one-stop-center” for dementia support, services, and education across the last 30 years, our expansion of early-stage programs is helping more families initiate long-term planning and access community services that will prepare them for the long haul of Alzheimer’s disease. Families throughout our community rely on us daily to care for one of their most beloved treasures – a cognitively impaired loved one. Toward this end, we will continue to improve our services and programming, as well as extend our reach in the community by collaborating with visionary organizations and government agencies. We will continually strive to improve the quality of dementia care in Orange County and beyond.

We recognize that the support of our community partners, donors, and volunteers has been the catalyst driving our innovative efforts. Indeed, all who have invested in our mission, either through their financial contributions, time, or talents have helped us reach new frontiers in dementia care.

Thank you for helping us make a difference, one family at a time.

CITATIONS: AD Facts & Figures, 2010; The Elder Care Study: Everyday Realities and Wishes for Change 2010

Cordula Dick-Muehlke, PhD with Board Chair Dan Foster

a n n ua l r e p o rt 2 0 0 9 - 2 0 1 0Education and OutreachAt-Risk Seniors: In FY 2009-10, AFSC continued to bring the latest information on brain-healthy living to seniors concerned about memory loss. Attendees learned how diet, exercise, mental activity, and social engagement contribute to successful aging and cognitive fitness. Programs included Strategies to Remember, Memory Fitness, and Successful Aging: A Lifelong Process.

Total Sessions Provided: 15 Total Unduplicated Attendees: 316 Total Attendees: 422

Caregivers: Taking on the challenge of caring for a loved one with dementia is a labor of love that often leaves caregivers at risk for multiple health problems. AFSC empowered caregivers with the practical skills and coping strategies to care for themselves and also meet the demands of eldercare across the course of dementia, from the early to late stages. Programs included Caregiving Essentials, Community Workshops at Hoag Memorial Hospital Presbyterian, and Open Houses, as well as the Family Education Series and other classes facilitated in collaboration with our Community Partners.

Total Sessions Provided: 30 Total Unduplicated Attendees: 893 Total Attendees: 980

Health Care Professionals: Exporting our expertise to the health care sector, AFSC provided a range of educational activities targeting physicians, nurses, and care managers at Hoag Memorial Hospital Presbyterian and in the community at large. Attendees gained critical skills in dementia diagnosis, treatment, and care. Through this effort, AFSC is advancing community- and hospital-based care of individuals with Alzheimer’s disease or another dementia.

Total Sessions Provided: 15 Total Unduplicated Attendees: 933 Total Attendees: 993

Outreach: AFSC increased community awareness of dementia-related services available at our one-stop center through a diverse range of outreach efforts.Activities included local and regional health fairs, professional outreach, and informational presentations for community-based groups.

Total Activities: 290 Total Reached: 3,438

Financials FY 2009-2010

INCOME AND SUPPORT

Grants $1,399,889Contributions 592,905Special Events 218,240Fees for Services 1,682,222Other Income 53,728Facility and Salary Contributions (In-Kind) 473,540

TOTAL REVENUE AND OTHER SUPPORT $4,420,524

EXPENSES

Program Services $3,035,360Administrative 485,002Fundraising 415,001Cost of Direct Benefit to Donors 86,375

TOTAL EXPENSES $4,021,738

NET ASSETS (End of Year) $442,522

p r o g r a m

f i n a n c i a l s

250+Alpha Zeta Beta Sorority, Zeta ProvinceBryan BeauchampJim & Judy BergmanSupervisor John M.W. MoorlachBarbara BoatmanStephen & Patricia BoneJohn & Kim BucherJuan & Natalie BurielMalcolm & Debra BuxtonCalifornia Elder Law CenterJoe & Valerie CarchioSherry CarlsonRoy Freeman & Barbara Carr-FreemanDave & Grace CashionBob & Ruthie CheneyAdam & Laura ClearyRett & Lindsay ColuccioJud CraryCreative Window DesignDenny & Jamie DodsonDuraglas, Inc.Michael & Trish DrummyGreg & Robin EndsleyFrank & Elizabeth FiorentinoSteve FrancisRandy Frymire & Laurie PayneJuli HalopoffBob & Toni HeimerlHolden PropertiesHospice Care of CaliforniaDon & Amber HouchenHumanscaleIn Home Care SolutionsJ+J InvisionGary & Anna KatsukiKimball OfficeSandra KoehnkeJill KramerBrian & Elizabeth LeeJ. Derek & Nancy LewisLions Club of Harbor MesaOmer & Lou Ellen LongMagnolia Physical TherapyRick FossJerry & Bonnie McClellanMitch McCoyPatrick & Sally McCoySandra MontgomeryStephen Beluris & Terese Mosher-BelurisJoseph & Lynne OakesDavid Ortwein & Amanda MannRichard & Sheila OrtweinDenny & Jeannie OsborneGregory Osborne & Alison HanscomElizabeth Parker, Ph.D.Lillian PattisonJeff & Tina PayneJohn & Allison PenceScott & Jeanne PerleySusan PerrellPolly’s Inc.

Providence Speech and Hearing CenterKathleen ReidLinda RevereRMC Facilities Services, Inc.Dan & Sheila RogersCarolyn RossPetra RyanDavid & Renee SacksRichard & Janed SaxDouglas & Kathe SchaafSilverado Senior Living Tustin-HaciendaScott SimsStewart & Hazel SmithSnowden DesignDr. Jim & Rhoda StanleyGene & Ann SullivanJack & Ellie SwanDiane SweetKevin & Karen TanakaTangram InteriorsChris TaylorTaylor Architecture Planning/ Interior DesignPriscilla TorresRichard & Joan WagensellerWealth Management Network Charitable FoundationMichelle YerkeRichard & Alice Zamboni

100+Don & Elizabeth AdkinsonBob & Emilie BarnesRollin & Bonnie BaughBeta Sigma PhiMarilynn BonzerThomas & Linda BorisGordon & Carol BowleyBridgford Foods CorporationLyda Rose BrownMary L. ButlerWilliam ButterworthBrad CalehuffWilliam CarlRobert & Valerie CastleDon & Elaine ChristensenDonna ClerviJaime CobbRuth ConboyMai Cong & Dinh K. LeSam & Judy CortesAdrianna Cortes-ProctorCosta Mesa Orange Coast Lions ClubDouglas & Lorraine CrawfordTravis & Alexa CulwellGeorge & Nora CunninghamDr. John & Katherine DeanDavid & Sue DoaneMary Jo DonofrioKaren DrakeGrant & Gloria DuncanDale DunnGeorge & Beverly Elias

Stephen EmeryJustin EndertonShirley FaulknerLeslie Kerek & Judy FentonKen & Louise FlemingSara FousekisFranciscan FriarsFriends of OasisFullerton GardensRichard & Barbara GallegosMegan GenoveseGoodsearchSue GordonArlene HamannJackie HarrisBarbara HartySara HillJoanne HillSusan HillgrenRobert & Janis HobbsBeverly HolcombDori HolnagelAlbert & Nouha HreishVictoria HsiungIBM Employee Services Ctr.Independence BankMr. & Mrs. Michael IrvineJames & Gwendolyn JohnsonSuzanne JohnsonNathan KelsoRobert & Karen KendallKenneth & Julie KincheloeBill & Claudia KingRay & Betsy KingKing Graphic DesignDr. Martin & Mitra KleinbartJohn & Debra KoskoffPaul & Patricia LarkinGuy LivingstonSharon LloydShirley LoKen & Erna LundDavid & Beverly MalatestaJohn & Cindy MarderDon McAllisterDenise McPheeMesa Verde United Methodist WomenBob & Mary MizerRobert MollickJudy MontgomeryWilliam MorrisDeb MorrowHarold & Rosemarie MuellerPat & Moon MullinsLinda NabulsiPat NagelJoyce Nance - RustonNational Charity League, Pacific Coast ChapterNational Parkinson Foundation, Inc., O.C. ChapterBruce & Evelyn NewmanKarl & Mildred NishimuraEllie C. NixonOakville Cross

O.C. Community FoundationEugene and Marilyn O’RourkeJim & Sharon OrtaleRichard & Jeanette ParkerRev. Bob and LaRae ParryBrian & Mary PaulRobert & Kathleen PayneDonald & Sally PeckEric Petersen & Bernadette StevensonMarcia PinaAnna PistoleLorrie RaiaDick & Susan RatliffJohn & Jacquelyn RettbergLarry & Patricia ReynoldsDennis & Marie RichmanLoren & Kirsten RindalPaul RootNeal Sharp & Sandra RoseFredric & Beth RossJ.E.T. and Kit RutterDwight & Cynthia RyanDavid & Teri SchultzTerry & Veronica ShewardJohn & Ann SilberThomas SilberSilverado Senior Living - Newport MesaJillian SimonFred & Anne SimpsonGat & Shirley SirivongBrad SmithSheryl SodenRoland & Florence SpeersStolz Family FundCJ StosSunflower Gardens LLCT. Polson Consulting, Inc.Rich & Kathryn TaitJohnny & Jenny TangBarbara TateTemple Inland FoundationHugo & Tamanique TeranDarlene TheisEve ThompsonChris & Karen TorresJames TownsendMary Ann TurnerDouglas & Christine UrbanValley View Gardens LLCDonna Van MatreLinda VasinaNicolas von dem Bussche, M.D.Tammy Vu & Linh DuongBarbara WeaverJim & Ellen WeissPeggy WellsBill & Jean WenkenDolores WilliamsThomas & Mary WolffWomans Club of H.B.WomanSageDan & Nancy WorthingtonMichele Young

p h i l a n t h r o p y o u r m i s s i o n & v i s i o n

b o a r d, s ta f f & c r e d i t s

Distinguished FriendsMary AllenMichael HaynesKaren JohnsonCindy PicquelleJanet RayRon ShenkmanMichael StephensNella Webster O’Grady

Executive ManagementCordula Dick-Muehlke, Ph.D., Executive DirectorShawnmari Kaiser, L.C.S.W., Senior Director of Programs & ServicesKaren Freeman, M.P.A., Director of OperationsElizabeth Lee, M.P.A., Director of ADHC ServicesJillian Simon, M.S.W., Director of Clinical ServicesAnita Rodriguez-Lambert, M.A., Director of Development & Communications

Annual Report CreditsProject Director

Anita Rodriguez-Lambert, M.A.Director of Development & Communications

Designer

Gillian Kirkpatrick, King Graphic Design

Board of DirectorsDan Foster, ChairFay Blix, Vice ChairThomas Casey, TreasurerDon Klein, SecretaryMichael Giampaolo, Immediate Past Chair

MembersSally AfableLin AuerJanet M. Chance, M.D.Steve FrancisJohn P. Gonzalez, C.P.A.Thomas H. JohnsonJoan LundTerry McKennaDiana E.B. MurphyDavid OhBetsy Parker, Ph.D.Gwyn Parry, M.D.Mary Lou ShattuckRon ShenkmanRev. Leah Stout

Our mission is to improve quality of life for families challenged by Alzheimer’s disease or another dementia through services tailored to meet individual needs.

Alzheimer’s Family Services Center is nationally recognized for innovation and excellence in serving families challenged by Alzheimer’s disease or another dementia.

9451 Indianapolis AvenueHuntington Beach, CA 92646714.593.9630 • AFSCenter.orgEIN 95-3463975

Affiliated with

Advancing New Frontiers in Dementia CareWe live at a unique time in the history of dementia care, and at Alzheimer’s Family Services Center we have held fast to advancing new comprehensive services to ensure that families across the spectrum of dementia, from the earliest to advanced stages, are able to care for loved ones at home for as long as possible. Never before has there been such a surge of older adults turning 65, the age at which Alzheimer’s disease becomes increasingly prevalent. In our community of Orange County alone, seniors affected by Alzheimer’s and their care partners will double to approximately 300,000 over the next 20 years. Simultaneously, a growing proportion of our workforce will also be impacted by dementia, as 42% of employed Americans, or almost one in two, are already involved in providing eldercare, a labor of love that often interferes with productivity and financial stability.

In conjunction with these large-scale demographic shifts, scientific advances have enabled us to detect dementia in its early and even preclinical stages. When broadly adopted, new diagnostic criteria will further advance early identification and yield an expected two- to three-fold increase, overall, in the number of persons diagnosed with Alzheimer’s. To keep pace with these new realities, Alzheimer’s Family Services Center has expanded its spectrum of services and developed early-stage interventions to meet the needs of a growing population that is currently underserved by traditional dementia programs.

We have been a leader in early-stage services since 1999, when we developed our New Connections Club, a specialized track of adult day health care programming for persons with the cognitive and physical abilities to benefit from a research-based set of therapeutic activities. Continuing these efforts, in fiscal year 2009-2010 we added Pathways to our adult day health care services, an additional early-stage activity group customized to the needs of individuals with physical limitations. Our nationally recognized JumpStart program was also revamped in an effort to meet the ongoing support needs of individuals with early memory loss and their care partners. Previously offered only periodically, JumpStart is now available weekly year-round, offering support and education for as long as the memory-impaired member has the cognitive capacity to meaningfully participate in the group.

We also made a notable impact in the field of dementia care through collaborations with like-minded community

stakeholders, such as Hoag Memorial Hospital Presbyterian, by exporting our expertise and knowledge. Our four simple Memory Care Tools – teddy bears, old-time music, hand towels for folding, and squeeze balls – were adopted as a new standard of care for patients with dementia hospital-wide at Hoag. Not only did we develop the policies and procedures for use of the tools, but also provided in-person and online training to healthcare professionals on how to implement person-centered strategies, rather than rely on physical or chemical restraints, for managing difficult behaviors (e.g., anxiety, agitation, resistance to care, and wandering) while patients with dementia are hospitalized. We look forward to increasing use of Memory Care Tools in our community, as they are helping preserve the dignity and personhood of those affected by dementia.

Having developed a “one-stop-center” for dementia support, services, and education across the last 30 years, our expansion of early-stage programs is helping more families initiate long-term planning and access community services that will prepare them for the long haul of Alzheimer’s disease. Families throughout our community rely on us daily to care for one of their most beloved treasures – a cognitively impaired loved one. Toward this end, we will continue to improve our services and programming, as well as extend our reach in the community by collaborating with visionary organizations and government agencies. We will continually strive to improve the quality of dementia care in Orange County and beyond.

We recognize that the support of our community partners, donors, and volunteers has been the catalyst driving our innovative efforts. Indeed, all who have invested in our mission, either through their financial contributions, time, or talents have helped us reach new frontiers in dementia care.

Thank you for helping us make a difference, one family at a time.

CITATIONS: AD Facts & Figures, 2010; The Elder Care Study: Everyday Realities and Wishes for Change 2010

Cordula Dick-Muehlke, PhD with Board Chair Dan Foster

a n n ua l r e p o rt 2 0 0 9 - 2 0 1 0Education and OutreachAt-Risk Seniors: In FY 2009-10, AFSC continued to bring the latest information on brain-healthy living to seniors concerned about memory loss. Attendees learned how diet, exercise, mental activity, and social engagement contribute to successful aging and cognitive fitness. Programs included Strategies to Remember, Memory Fitness, and Successful Aging: A Lifelong Process.

Total Sessions Provided: 15 Total Unduplicated Attendees: 316 Total Attendees: 422

Caregivers: Taking on the challenge of caring for a loved one with dementia is a labor of love that often leaves caregivers at risk for multiple health problems. AFSC empowered caregivers with the practical skills and coping strategies to care for themselves and also meet the demands of eldercare across the course of dementia, from the early to late stages. Programs included Caregiving Essentials, Community Workshops at Hoag Memorial Hospital Presbyterian, and Open Houses, as well as the Family Education Series and other classes facilitated in collaboration with our Community Partners.

Total Sessions Provided: 30 Total Unduplicated Attendees: 893 Total Attendees: 980

Health Care Professionals: Exporting our expertise to the health care sector, AFSC provided a range of educational activities targeting physicians, nurses, and care managers at Hoag Memorial Hospital Presbyterian and in the community at large. Attendees gained critical skills in dementia diagnosis, treatment, and care. Through this effort, AFSC is advancing community- and hospital-based care of individuals with Alzheimer’s disease or another dementia.

Total Sessions Provided: 15 Total Unduplicated Attendees: 933 Total Attendees: 993

Outreach: AFSC increased community awareness of dementia-related services available at our one-stop center through a diverse range of outreach efforts.Activities included local and regional health fairs, professional outreach, and informational presentations for community-based groups.

Total Activities: 290 Total Reached: 3,438

Financials FY 2009-2010

INCOME AND SUPPORT

Grants $1,399,889Contributions 592,905Special Events 218,240Fees for Services 1,682,222Other Income 53,728Facility and Salary Contributions (In-Kind) 473,540

TOTAL REVENUE AND OTHER SUPPORT $4,420,524

EXPENSES

Program Services $3,035,360Administrative 485,002Fundraising 415,001Cost of Direct Benefit to Donors 86,375

TOTAL EXPENSES $4,021,738

NET ASSETS (End of Year) $442,522

p r o g r a m

f i n a n c i a l s

250+Alpha Zeta Beta Sorority, Zeta ProvinceBryan BeauchampJim & Judy BergmanSupervisor John M.W. MoorlachBarbara BoatmanStephen & Patricia BoneJohn & Kim BucherJuan & Natalie BurielMalcolm & Debra BuxtonCalifornia Elder Law CenterJoe & Valerie CarchioSherry CarlsonRoy Freeman & Barbara Carr-FreemanDave & Grace CashionBob & Ruthie CheneyAdam & Laura ClearyRett & Lindsay ColuccioJud CraryCreative Window DesignDenny & Jamie DodsonDuraglas, Inc.Michael & Trish DrummyGreg & Robin EndsleyFrank & Elizabeth FiorentinoSteve FrancisRandy Frymire & Laurie PayneJuli HalopoffBob & Toni HeimerlHolden PropertiesHospice Care of CaliforniaDon & Amber HouchenHumanscaleIn Home Care SolutionsJ+J InvisionGary & Anna KatsukiKimball OfficeSandra KoehnkeJill KramerBrian & Elizabeth LeeJ. Derek & Nancy LewisLions Club of Harbor MesaOmer & Lou Ellen LongMagnolia Physical TherapyRick FossJerry & Bonnie McClellanMitch McCoyPatrick & Sally McCoySandra MontgomeryStephen Beluris & Terese Mosher-BelurisJoseph & Lynne OakesDavid Ortwein & Amanda MannRichard & Sheila OrtweinDenny & Jeannie OsborneGregory Osborne & Alison HanscomElizabeth Parker, Ph.D.Lillian PattisonJeff & Tina PayneJohn & Allison PenceScott & Jeanne PerleySusan PerrellPolly’s Inc.

Providence Speech and Hearing CenterKathleen ReidLinda RevereRMC Facilities Services, Inc.Dan & Sheila RogersCarolyn RossPetra RyanDavid & Renee SacksRichard & Janed SaxDouglas & Kathe SchaafSilverado Senior Living Tustin-HaciendaScott SimsStewart & Hazel SmithSnowden DesignDr. Jim & Rhoda StanleyGene & Ann SullivanJack & Ellie SwanDiane SweetKevin & Karen TanakaTangram InteriorsChris TaylorTaylor Architecture Planning/ Interior DesignPriscilla TorresRichard & Joan WagensellerWealth Management Network Charitable FoundationMichelle YerkeRichard & Alice Zamboni

100+Don & Elizabeth AdkinsonBob & Emilie BarnesRollin & Bonnie BaughBeta Sigma PhiMarilynn BonzerThomas & Linda BorisGordon & Carol BowleyBridgford Foods CorporationLyda Rose BrownMary L. ButlerWilliam ButterworthBrad CalehuffWilliam CarlRobert & Valerie CastleDon & Elaine ChristensenDonna ClerviJaime CobbRuth ConboyMai Cong & Dinh K. LeSam & Judy CortesAdrianna Cortes-ProctorCosta Mesa Orange Coast Lions ClubDouglas & Lorraine CrawfordTravis & Alexa CulwellGeorge & Nora CunninghamDr. John & Katherine DeanDavid & Sue DoaneMary Jo DonofrioKaren DrakeGrant & Gloria DuncanDale DunnGeorge & Beverly Elias

Stephen EmeryJustin EndertonShirley FaulknerLeslie Kerek & Judy FentonKen & Louise FlemingSara FousekisFranciscan FriarsFriends of OasisFullerton GardensRichard & Barbara GallegosMegan GenoveseGoodsearchSue GordonArlene HamannJackie HarrisBarbara HartySara HillJoanne HillSusan HillgrenRobert & Janis HobbsBeverly HolcombDori HolnagelAlbert & Nouha HreishVictoria HsiungIBM Employee Services Ctr.Independence BankMr. & Mrs. Michael IrvineJames & Gwendolyn JohnsonSuzanne JohnsonNathan KelsoRobert & Karen KendallKenneth & Julie KincheloeBill & Claudia KingRay & Betsy KingKing Graphic DesignDr. Martin & Mitra KleinbartJohn & Debra KoskoffPaul & Patricia LarkinGuy LivingstonSharon LloydShirley LoKen & Erna LundDavid & Beverly MalatestaJohn & Cindy MarderDon McAllisterDenise McPheeMesa Verde United Methodist WomenBob & Mary MizerRobert MollickJudy MontgomeryWilliam MorrisDeb MorrowHarold & Rosemarie MuellerPat & Moon MullinsLinda NabulsiPat NagelJoyce Nance - RustonNational Charity League, Pacific Coast ChapterNational Parkinson Foundation, Inc., O.C. ChapterBruce & Evelyn NewmanKarl & Mildred NishimuraEllie C. NixonOakville Cross

O.C. Community FoundationEugene and Marilyn O’RourkeJim & Sharon OrtaleRichard & Jeanette ParkerRev. Bob and LaRae ParryBrian & Mary PaulRobert & Kathleen PayneDonald & Sally PeckEric Petersen & Bernadette StevensonMarcia PinaAnna PistoleLorrie RaiaDick & Susan RatliffJohn & Jacquelyn RettbergLarry & Patricia ReynoldsDennis & Marie RichmanLoren & Kirsten RindalPaul RootNeal Sharp & Sandra RoseFredric & Beth RossJ.E.T. and Kit RutterDwight & Cynthia RyanDavid & Teri SchultzTerry & Veronica ShewardJohn & Ann SilberThomas SilberSilverado Senior Living - Newport MesaJillian SimonFred & Anne SimpsonGat & Shirley SirivongBrad SmithSheryl SodenRoland & Florence SpeersStolz Family FundCJ StosSunflower Gardens LLCT. Polson Consulting, Inc.Rich & Kathryn TaitJohnny & Jenny TangBarbara TateTemple Inland FoundationHugo & Tamanique TeranDarlene TheisEve ThompsonChris & Karen TorresJames TownsendMary Ann TurnerDouglas & Christine UrbanValley View Gardens LLCDonna Van MatreLinda VasinaNicolas von dem Bussche, M.D.Tammy Vu & Linh DuongBarbara WeaverJim & Ellen WeissPeggy WellsBill & Jean WenkenDolores WilliamsThomas & Mary WolffWomans Club of H.B.WomanSageDan & Nancy WorthingtonMichele Young

p h i l a n t h r o p y o u r m i s s i o n & v i s i o n

b o a r d, s ta f f & c r e d i t s

Distinguished FriendsMary AllenMichael HaynesKaren JohnsonCindy PicquelleJanet RayRon ShenkmanMichael StephensNella Webster O’Grady

Executive ManagementCordula Dick-Muehlke, Ph.D., Executive DirectorShawnmari Kaiser, L.C.S.W., Senior Director of Programs & ServicesKaren Freeman, M.P.A., Director of OperationsElizabeth Lee, M.P.A., Director of ADHC ServicesJillian Simon, M.S.W., Director of Clinical ServicesAnita Rodriguez-Lambert, M.A., Director of Development & Communications

Annual Report CreditsProject Director

Anita Rodriguez-Lambert, M.A.Director of Development & Communications

Designer

Gillian Kirkpatrick, King Graphic Design

Board of DirectorsDan Foster, ChairFay Blix, Vice ChairThomas Casey, TreasurerDon Klein, SecretaryMichael Giampaolo, Immediate Past Chair

MembersSally AfableLin AuerJanet M. Chance, M.D.Steve FrancisJohn P. Gonzalez, C.P.A.Thomas H. JohnsonJoan LundTerry McKennaDiana E.B. MurphyDavid OhBetsy Parker, Ph.D.Gwyn Parry, M.D.Mary Lou ShattuckRon ShenkmanRev. Leah Stout

Our mission is to improve quality of life for families challenged by Alzheimer’s disease or another dementia through services tailored to meet individual needs.

Alzheimer’s Family Services Center is nationally recognized for innovation and excellence in serving families challenged by Alzheimer’s disease or another dementia.

9451 Indianapolis AvenueHuntington Beach, CA 92646714.593.9630 • AFSCenter.orgEIN 95-3463975

Affiliated with

ADHC Services Benefit Participants and CaregiversProviding the highest quality of care to families facing dementia is central to AFSC’s mission. To ensure that we meet the needs of caregivers, we request feedback annually to guide us in making any necessary improvements. Caregivers are given the opportunity to rate their level of satisfaction with care received, as well as the impact of services on themselves and their loved ones. We are proud to share that caregivers continue to appreciate the high quality of care they receive as reflected in the evaluation data summarized below.

• 94% rated care as very good to excellent.

• 87% said ADHC services had made it easier to keep loved ones at home.

• 90% reported being less stressed since loved ones started attending AFSC.

• 91% rated the care management and support they received as very good to excellent.

• 81% felt AFSC had increased their understanding of their loved one’s condition.

• 82% found it easier to work since their loved ones started attending AFSC.

FY 2009-2010 Service Numbers• 227 unduplicated elders benefited from dementia-specific adult day health care services.

• 615 callers received 1,124 hours of caregiver assistance, including information and referral, ad hoc telephone and in-person counseling, and relationship- building home visits to address high risk situations.

• An additional 384 caregivers of enrolled participants received 1,589 hours of individualized care management.

• 117 unduplicated caregivers gained support from peers and a professional facilitator through 79 caregiver support group sessions.

• 893 unduplicated caregivers learned about dementia and gained skills to cope with everyday challenges through 30 educational activities.

• 316 unduplicated at-risk seniors were reached via 15 education activities, with a total attendance of 422.

• 933 unduplicated health care professionals were reached via 15 education sessions, with a total attendance of 993.

• 3,438 unduplicated individuals gained greater awareness of Alzheimer’s disease via 290 outreach activities.

Volunteers Key to SuccessVolunteers play a critical role in AFSC’s ability to achieve its mission, particularly as the agency faces the challenges posed by the current economic downturn. Volunteers serve in a variety of capacities, from providing leadership on the board of directors to hands-on support with program activities (e.g., guiding participants), outreach (e.g., staffing health fairs), and administration (e.g., answering phones, preparing mailings). Through partnerships with six local academic organizations, from UCLA to Goldenwest College, we also recruit nursing and social work student interns. In FY 2009-2010 alone, over 300 volunteers donated more than 6,474 hours of time, valued at $134,983.

Sharing the Gift of Care for 30 YearsIn 1980, a small group of visionary community leaders, committed to ending the practice of leaving confused, forgetful elders alone to pace hospital halls, founded AFSC. Our founders welcomed a handful of elders to a parish hall to enjoy days filled with meaningful, pleasurable activities. What began three decades ago in a church as an all-volunteer effort is now a state-of-the-art, dementia-specific facility where persons with Alzheimer’s disease or another dementia receive compassionate care, and families can access much-needed support and education. AFSC’s services are designed to promote the continued dignity and personhood of individuals across the course of dementia and ensure families have access to the resources they need to provide the best possible care for loved ones.

Licensed by the California Department of Public Health, AFSC was one of the first Alzheimer’s Day Care Resource Centers in California and remains the only one in Orange County. As an expert in dementia care, AFSC provides caregivers, at-risk seniors, and health care professionals with accurate information about memory loss. Deeply embedded in the community, AFSC has developed a network of partnerships to advance its mission. Notably, AFSC is affiliated with the Hoag Neurosciences Institute and engaged in joint efforts to improve hospital and post-discharge care of patients with dementia. Similarly, for the UCI Institute of Memory Impairments and Neurological Disorders and many other community partners, AFSC provides a link to critical dementia-specific services that families need. Through its community-wide efforts, AFSC is transforming dementia care from a “nothing can be done” to a proactive approach — one family at a time.

In May 2010, AFSC proudly celebrated its 30th year of service to the Orange County community.

s p e c i a l

a d h c s e r v i c e s

Gathering of Friends, Getting to Know Larry RootAFSC held its 10th annual gala, A Gathering of Friends, Getting to Know Larry Root – Island Magic, on Friday, May 14, 2010 at the Westin, South Coast Plaza. The event, which raised more than $200,000, drew approximately 380 guests who enjoyed a mystical evening filled with the sights and sounds of a tropical island as the center celebrated two amazing individuals: Distinguished Friend Ron Shenkman, Chairman of Rainbow Disposal Co., Inc., and Participant Honoree Larry Root of Newport Beach.

Ron Shenkman was recognized for his many years of service to and support of AFSC, as well as his tireless support of nonprofit agencies across Orange County. Mayor Cathy Green of Huntington Beach took a few moments to read a very special proclamation announcing May 17, 2010 as Ron Shenkman Day.

Larry Root was recognized with a 9-minute tribute video, which left guests with a new appreciation of what family love means to those facing dementia. Larry’s family and friends, of whom over 120 were present, shared their stories of Larry on camera. After the video, Larry personally addressed the audience and thanked everyone for coming that evening.

Design 2 CareAFSC raised nearly $17,000 at its 3rd annual Design 2 Care fundraising event which took place on Thursday, October 8, 2009 at the beautiful historic Santora Building in the artist village of Santa Ana.

Launched by AFSC Board member Steve Francis four years ago, the event has made its mark in the design industry. Approximately 200 guests were treated to live entertainment provided by the Orange County High School of the Arts and graciously underwritten by board members David Oh and Diana Murphy. Wine donated by Barefoot Wine & Bubbly, and food donated by Memphis Restaurant, flowed freely throughout the evening. The reception featured AFSC’s newly introduced “Traveling Art Show” which includes artwork created by center participants.

Annual Giving & Partners in Caring SocietyIn FY 2009-2010 our annual giving campaign raised over $65,000 through gifts from individual donors and grassroots fundraising efforts. During these tough times, it was the continuing support of our generous and loyal donors that enabled AFSC to serve thousands of people touched by Alzheimer’s disease or another dementia.

In gratitude for our donors’ commitment to our mission, the board of directors launched a special donor recognition program entitled the Partners in Caring Society to celebrate donors who have made an accumulated investment of $1,000 or more in AFSC during the fiscal year. Benefits of membership include invitations to special donor receptions, personal updates from board members, and special acknowledgement in all of AFSC’s donor recognition vehicles.

d e v e l o p m e n t

Special Recognition for our SupportersWe are deeply grateful for every dollar we receive — as every donation, from the smallest to largest, makes a difference. On behalf of the board of directors, staff and the caregiving families AFSC serves, we would like to extend our sincerest gratitude to the individuals, businesses, foundations, and organizations who loyally supported AFSC this fiscal year (July 2009 - June 2010). Through your donations, AFSC is able to continue providing expert services that improve quality of life for the community of people affected by dementia.

We especially want to acknowledge Hoag Memorial Hospital Presbyterian for their continuing support of our shared vision and passion for effectively meeting the needs of families affected by dementia. We so appreciate the remarkable relationship between our organizations.

PARTNERS IN CARINg SOCIETY MEMbERS40,000+Gary & Mary West FoundationHoag Memorial Hospital PresbyterianOrange County United Way

20,000+George Hoag Family FoundationOffice on AgingO.C. Transportation AuthorityUeberroth Family Foundation

10,000+Aetna Foundation, Inc.Amerisource Bergen Service Corp.City of Costa MesaDel E. Webb FoundationHoag Hospital FoundationKenneth T. & Eileen L. Norris FoundationLinden Family Foundation

7,000+City of Huntington BeachMichael & Michele HaynesPacific Life FoundationRainbow Disposal Company, Inc.

5,000+Archstone FoundationCity of Fountain ValleyHenry L. Guenther FoundationMcDaniel Family FoundationTerry McKenna & Suzanne Caffey-McKennaLarry & Kären RootRichard & Jane TaylorWalter & Ann von Gremp

3,000+Aera Energy LLCDr. Richard & Sally AfableAllergan FoundationFay Blix

Boeing Employees Community FundJake & Laurie EastonMichael Dean & Laurie HakolaTom & Karen LindenJoan LundTom & Pat McDanielRon & Judy ShenkmanJack & Jan Stephenson

2,500+Lin AuerSteve Fink & Wendy Fink-WeberRobert LucasCindy PicquelleMark & Anita LambertDrs. Rodman Shankle & Junko HaraLarry & Margie Smith

2,000+John and Linda BennerCostco Wholesale, LA RegionBruce and Nora GreenwoodThomas & Bonnie HerronIrvine Health FoundationSteve & Erin MorrisRobert & Gail SebringSts. Simon & Jude Church

1,500+Drs. Malcolm Dick & Cordula Dick-MuehlkeGregory & Rita KemptonKiwanis Foundation of H.B.Ron & Rosemarie MalmquistGeorge McCauleyDan FosterPaul, Hastings, Janofsky & WalkerWayne & Mary Lou ShattuckSt. Mark Presbyterian Church

1,000+Alzheimer’s Association of O.C.Jerrel & Janice BartoBentley Prince Street, Inc.Congresswoman Loretta SanchezJohn and Carol Curci

Curci Family FoundationDan FosterPeter & Elvia FoulkeLee GibbonsMike GrumetJerry & Maralou HarringtonBruce & Gail McManigalCarole MigliaccioMarnie PavlickSidney & Nancy PetersenAllison RootDan & Karen SelleckSoroptimist International of Huntington BeachMichael & Diane StephensStupski Family Fund

SPECIAL FRIENDS750+Sam & Susan AndersonJohn & Marcia CashionBruce Cohoe & Karen Johnson CohoeJohn & Judy CoyneDiana Murphy Family TrustEmeritus at Fairwood ManorBrion & Bonnie JeannetteDon & Donna KleinJoe & Ann ObegiOffice Furniture GroupChristine Wilkes

500+Amada Home Care, Inc.AristoCare Home Health ServicesAtria Golden CreekJohn & Rebecca BarnardBelmont Village Crown CoveSteve & Adrienne BrintonEd & Janis CarpenterTom & Suzy CaseyRobert & Terry ColuccioChad & Kate ColuccioKatherine C. CurtissLisa Fangupo

Fountain Valley Regional Hospital

Joe & Karen FrancisLeighton FrenchMichael & Christine GiampaoloPhyllis GilmoreHuntington Beach HospitalRuth Ann HysonDonald & Annabelle KillianDebbie KokenRandall & Robertta LeeLG FloorsLink, Murrel & Co.Carol LottaMadison Street PartnersRonald & Janine MarianoJim McAleerDon & Sue McGrawMcNib CorporationMeadowlark GardensTom and Mary Ann MooreBonnie Olsen, Ph.D.OM WorkspaceDonna Orgeron, CPAParker Hannifin FoundationPeter & Caroloyn Shea FoundationPeter Pepper ProductsGregory & Debra ReeseRobert Lopez Accountancy Corp.Joel B. RothmanLeland & Tiffany ScurrySouthern California Gas CompanyTom & Greda SparksJames & Rev. Leah StoutSts. Simon & Jude Men’s ClubDavid & Kathleen SullivanTarbell RealtorsJohn Silber & Karen FreemanCynthia ThackaraMike & Mimi ThompsonKenneth & Susan ThomsonKevin O’Grady & Nella Webster O’GradyWestern Transit SystemsSt. Wilfrid’s Episcopal ChurchDonal & Dareen Yonts

p h i l a n t h r o p y

ADHC Services Benefit Participants and CaregiversProviding the highest quality of care to families facing dementia is central to AFSC’s mission. To ensure that we meet the needs of caregivers, we request feedback annually to guide us in making any necessary improvements. Caregivers are given the opportunity to rate their level of satisfaction with care received, as well as the impact of services on themselves and their loved ones. We are proud to share that caregivers continue to appreciate the high quality of care they receive as reflected in the evaluation data summarized below.

• 94% rated care as very good to excellent.

• 87% said ADHC services had made it easier to keep loved ones at home.

• 90% reported being less stressed since loved ones started attending AFSC.

• 91% rated the care management and support they received as very good to excellent.

• 81% felt AFSC had increased their understanding of their loved one’s condition.

• 82% found it easier to work since their loved ones started attending AFSC.

FY 2009-2010 Service Numbers• 227 unduplicated elders benefited from dementia-specific adult day health care services.

• 615 callers received 1,124 hours of caregiver assistance, including information and referral, ad hoc telephone and in-person counseling, and relationship- building home visits to address high risk situations.

• An additional 384 caregivers of enrolled participants received 1,589 hours of individualized care management.

• 117 unduplicated caregivers gained support from peers and a professional facilitator through 79 caregiver support group sessions.

• 893 unduplicated caregivers learned about dementia and gained skills to cope with everyday challenges through 30 educational activities.

• 316 unduplicated at-risk seniors were reached via 15 education activities, with a total attendance of 422.

• 933 unduplicated health care professionals were reached via 15 education sessions, with a total attendance of 993.

• 3,438 unduplicated individuals gained greater awareness of Alzheimer’s disease via 290 outreach activities.

Volunteers Key to SuccessVolunteers play a critical role in AFSC’s ability to achieve its mission, particularly as the agency faces the challenges posed by the current economic downturn. Volunteers serve in a variety of capacities, from providing leadership on the board of directors to hands-on support with program activities (e.g., guiding participants), outreach (e.g., staffing health fairs), and administration (e.g., answering phones, preparing mailings). Through partnerships with six local academic organizations, from UCLA to Goldenwest College, we also recruit nursing and social work student interns. In FY 2009-2010 alone, over 300 volunteers donated more than 6,474 hours of time, valued at $134,983.

Sharing the Gift of Care for 30 YearsIn 1980, a small group of visionary community leaders, committed to ending the practice of leaving confused, forgetful elders alone to pace hospital halls, founded AFSC. Our founders welcomed a handful of elders to a parish hall to enjoy days filled with meaningful, pleasurable activities. What began three decades ago in a church as an all-volunteer effort is now a state-of-the-art, dementia-specific facility where persons with Alzheimer’s disease or another dementia receive compassionate care, and families can access much-needed support and education. AFSC’s services are designed to promote the continued dignity and personhood of individuals across the course of dementia and ensure families have access to the resources they need to provide the best possible care for loved ones.

Licensed by the California Department of Public Health, AFSC was one of the first Alzheimer’s Day Care Resource Centers in California and remains the only one in Orange County. As an expert in dementia care, AFSC provides caregivers, at-risk seniors, and health care professionals with accurate information about memory loss. Deeply embedded in the community, AFSC has developed a network of partnerships to advance its mission. Notably, AFSC is affiliated with the Hoag Neurosciences Institute and engaged in joint efforts to improve hospital and post-discharge care of patients with dementia. Similarly, for the UCI Institute of Memory Impairments and Neurological Disorders and many other community partners, AFSC provides a link to critical dementia-specific services that families need. Through its community-wide efforts, AFSC is transforming dementia care from a “nothing can be done” to a proactive approach — one family at a time.

In May 2010, AFSC proudly celebrated its 30th year of service to the Orange County community.

s p e c i a l

a d h c s e r v i c e s

Gathering of Friends, Getting to Know Larry RootAFSC held its 10th annual gala, A Gathering of Friends, Getting to Know Larry Root – Island Magic, on Friday, May 14, 2010 at the Westin, South Coast Plaza. The event, which raised more than $200,000, drew approximately 380 guests who enjoyed a mystical evening filled with the sights and sounds of a tropical island as the center celebrated two amazing individuals: Distinguished Friend Ron Shenkman, Chairman of Rainbow Disposal Co., Inc., and Participant Honoree Larry Root of Newport Beach.

Ron Shenkman was recognized for his many years of service to and support of AFSC, as well as his tireless support of nonprofit agencies across Orange County. Mayor Cathy Green of Huntington Beach took a few moments to read a very special proclamation announcing May 17, 2010 as Ron Shenkman Day.

Larry Root was recognized with a 9-minute tribute video, which left guests with a new appreciation of what family love means to those facing dementia. Larry’s family and friends, of whom over 120 were present, shared their stories of Larry on camera. After the video, Larry personally addressed the audience and thanked everyone for coming that evening.

Design 2 CareAFSC raised nearly $17,000 at its 3rd annual Design 2 Care fundraising event which took place on Thursday, October 8, 2009 at the beautiful historic Santora Building in the artist village of Santa Ana.

Launched by AFSC Board member Steve Francis four years ago, the event has made its mark in the design industry. Approximately 200 guests were treated to live entertainment provided by the Orange County High School of the Arts and graciously underwritten by board members David Oh and Diana Murphy. Wine donated by Barefoot Wine & Bubbly, and food donated by Memphis Restaurant, flowed freely throughout the evening. The reception featured AFSC’s newly introduced “Traveling Art Show” which includes artwork created by center participants.

Annual Giving & Partners in Caring SocietyIn FY 2009-2010 our annual giving campaign raised over $65,000 through gifts from individual donors and grassroots fundraising efforts. During these tough times, it was the continuing support of our generous and loyal donors that enabled AFSC to serve thousands of people touched by Alzheimer’s disease or another dementia.

In gratitude for our donors’ commitment to our mission, the board of directors launched a special donor recognition program entitled the Partners in Caring Society to celebrate donors who have made an accumulated investment of $1,000 or more in AFSC during the fiscal year. Benefits of membership include invitations to special donor receptions, personal updates from board members, and special acknowledgement in all of AFSC’s donor recognition vehicles.

d e v e l o p m e n t

Special Recognition for our SupportersWe are deeply grateful for every dollar we receive — as every donation, from the smallest to largest, makes a difference. On behalf of the board of directors, staff and the caregiving families AFSC serves, we would like to extend our sincerest gratitude to the individuals, businesses, foundations, and organizations who loyally supported AFSC this fiscal year (July 2009 - June 2010). Through your donations, AFSC is able to continue providing expert services that improve quality of life for the community of people affected by dementia.

We especially want to acknowledge Hoag Memorial Hospital Presbyterian for their continuing support of our shared vision and passion for effectively meeting the needs of families affected by dementia. We so appreciate the remarkable relationship between our organizations.

PARTNERS IN CARINg SOCIETY MEMbERS40,000+Gary & Mary West FoundationHoag Memorial Hospital PresbyterianOrange County United Way

20,000+George Hoag Family FoundationOffice on AgingO.C. Transportation AuthorityUeberroth Family Foundation

10,000+Aetna Foundation, Inc.Amerisource Bergen Service Corp.City of Costa MesaDel E. Webb FoundationHoag Hospital FoundationKenneth T. & Eileen L. Norris FoundationLinden Family Foundation

7,000+City of Huntington BeachMichael & Michele HaynesPacific Life FoundationRainbow Disposal Company, Inc.

5,000+Archstone FoundationCity of Fountain ValleyHenry L. Guenther FoundationMcDaniel Family FoundationTerry McKenna & Suzanne Caffey-McKennaLarry & Kären RootRichard & Jane TaylorWalter & Ann von Gremp

3,000+Aera Energy LLCDr. Richard & Sally AfableAllergan FoundationFay Blix

Boeing Employees Community FundJake & Laurie EastonMichael Dean & Laurie HakolaTom & Karen LindenJoan LundTom & Pat McDanielRon & Judy ShenkmanJack & Jan Stephenson

2,500+Lin AuerSteve Fink & Wendy Fink-WeberRobert LucasCindy PicquelleMark & Anita LambertDrs. Rodman Shankle & Junko HaraLarry & Margie Smith

2,000+John and Linda BennerCostco Wholesale, LA RegionBruce and Nora GreenwoodThomas & Bonnie HerronIrvine Health FoundationSteve & Erin MorrisRobert & Gail SebringSts. Simon & Jude Church

1,500+Drs. Malcolm Dick & Cordula Dick-MuehlkeGregory & Rita KemptonKiwanis Foundation of H.B.Ron & Rosemarie MalmquistGeorge McCauleyDan FosterPaul, Hastings, Janofsky & WalkerWayne & Mary Lou ShattuckSt. Mark Presbyterian Church

1,000+Alzheimer’s Association of O.C.Jerrel & Janice BartoBentley Prince Street, Inc.Congresswoman Loretta SanchezJohn and Carol Curci

Curci Family FoundationDan FosterPeter & Elvia FoulkeLee GibbonsMike GrumetJerry & Maralou HarringtonBruce & Gail McManigalCarole MigliaccioMarnie PavlickSidney & Nancy PetersenAllison RootDan & Karen SelleckSoroptimist International of Huntington BeachMichael & Diane StephensStupski Family Fund

SPECIAL FRIENDS750+Sam & Susan AndersonJohn & Marcia CashionBruce Cohoe & Karen Johnson CohoeJohn & Judy CoyneDiana Murphy Family TrustEmeritus at Fairwood ManorBrion & Bonnie JeannetteDon & Donna KleinJoe & Ann ObegiOffice Furniture GroupChristine Wilkes

500+Amada Home Care, Inc.AristoCare Home Health ServicesAtria Golden CreekJohn & Rebecca BarnardBelmont Village Crown CoveSteve & Adrienne BrintonEd & Janis CarpenterTom & Suzy CaseyRobert & Terry ColuccioChad & Kate ColuccioKatherine C. CurtissLisa Fangupo

Fountain Valley Regional Hospital

Joe & Karen FrancisLeighton FrenchMichael & Christine GiampaoloPhyllis GilmoreHuntington Beach HospitalRuth Ann HysonDonald & Annabelle KillianDebbie KokenRandall & Robertta LeeLG FloorsLink, Murrel & Co.Carol LottaMadison Street PartnersRonald & Janine MarianoJim McAleerDon & Sue McGrawMcNib CorporationMeadowlark GardensTom and Mary Ann MooreBonnie Olsen, Ph.D.OM WorkspaceDonna Orgeron, CPAParker Hannifin FoundationPeter & Caroloyn Shea FoundationPeter Pepper ProductsGregory & Debra ReeseRobert Lopez Accountancy Corp.Joel B. RothmanLeland & Tiffany ScurrySouthern California Gas CompanyTom & Greda SparksJames & Rev. Leah StoutSts. Simon & Jude Men’s ClubDavid & Kathleen SullivanTarbell RealtorsJohn Silber & Karen FreemanCynthia ThackaraMike & Mimi ThompsonKenneth & Susan ThomsonKevin O’Grady & Nella Webster O’GradyWestern Transit SystemsSt. Wilfrid’s Episcopal ChurchDonal & Dareen Yonts

p h i l a n t h r o p y

ADHC Services Benefit Participants and CaregiversProviding the highest quality of care to families facing dementia is central to AFSC’s mission. To ensure that we meet the needs of caregivers, we request feedback annually to guide us in making any necessary improvements. Caregivers are given the opportunity to rate their level of satisfaction with care received, as well as the impact of services on themselves and their loved ones. We are proud to share that caregivers continue to appreciate the high quality of care they receive as reflected in the evaluation data summarized below.

• 94% rated care as very good to excellent.

• 87% said ADHC services had made it easier to keep loved ones at home.

• 90% reported being less stressed since loved ones started attending AFSC.

• 91% rated the care management and support they received as very good to excellent.

• 81% felt AFSC had increased their understanding of their loved one’s condition.

• 82% found it easier to work since their loved ones started attending AFSC.

FY 2009-2010 Service Numbers• 227 unduplicated elders benefited from dementia-specific adult day health care services.

• 615 callers received 1,124 hours of caregiver assistance, including information and referral, ad hoc telephone and in-person counseling, and relationship- building home visits to address high risk situations.

• An additional 384 caregivers of enrolled participants received 1,589 hours of individualized care management.

• 117 unduplicated caregivers gained support from peers and a professional facilitator through 79 caregiver support group sessions.

• 893 unduplicated caregivers learned about dementia and gained skills to cope with everyday challenges through 30 educational activities.

• 316 unduplicated at-risk seniors were reached via 15 education activities, with a total attendance of 422.

• 933 unduplicated health care professionals were reached via 15 education sessions, with a total attendance of 993.

• 3,438 unduplicated individuals gained greater awareness of Alzheimer’s disease via 290 outreach activities.

Volunteers Key to SuccessVolunteers play a critical role in AFSC’s ability to achieve its mission, particularly as the agency faces the challenges posed by the current economic downturn. Volunteers serve in a variety of capacities, from providing leadership on the board of directors to hands-on support with program activities (e.g., guiding participants), outreach (e.g., staffing health fairs), and administration (e.g., answering phones, preparing mailings). Through partnerships with six local academic organizations, from UCLA to Goldenwest College, we also recruit nursing and social work student interns. In FY 2009-2010 alone, over 300 volunteers donated more than 6,474 hours of time, valued at $134,983.

Sharing the Gift of Care for 30 YearsIn 1980, a small group of visionary community leaders, committed to ending the practice of leaving confused, forgetful elders alone to pace hospital halls, founded AFSC. Our founders welcomed a handful of elders to a parish hall to enjoy days filled with meaningful, pleasurable activities. What began three decades ago in a church as an all-volunteer effort is now a state-of-the-art, dementia-specific facility where persons with Alzheimer’s disease or another dementia receive compassionate care, and families can access much-needed support and education. AFSC’s services are designed to promote the continued dignity and personhood of individuals across the course of dementia and ensure families have access to the resources they need to provide the best possible care for loved ones.

Licensed by the California Department of Public Health, AFSC was one of the first Alzheimer’s Day Care Resource Centers in California and remains the only one in Orange County. As an expert in dementia care, AFSC provides caregivers, at-risk seniors, and health care professionals with accurate information about memory loss. Deeply embedded in the community, AFSC has developed a network of partnerships to advance its mission. Notably, AFSC is affiliated with the Hoag Neurosciences Institute and engaged in joint efforts to improve hospital and post-discharge care of patients with dementia. Similarly, for the UCI Institute of Memory Impairments and Neurological Disorders and many other community partners, AFSC provides a link to critical dementia-specific services that families need. Through its community-wide efforts, AFSC is transforming dementia care from a “nothing can be done” to a proactive approach — one family at a time.

In May 2010, AFSC proudly celebrated its 30th year of service to the Orange County community.

s p e c i a l

a d h c s e r v i c e s

Gathering of Friends, Getting to Know Larry RootAFSC held its 10th annual gala, A Gathering of Friends, Getting to Know Larry Root – Island Magic, on Friday, May 14, 2010 at the Westin, South Coast Plaza. The event, which raised more than $200,000, drew approximately 380 guests who enjoyed a mystical evening filled with the sights and sounds of a tropical island as the center celebrated two amazing individuals: Distinguished Friend Ron Shenkman, Chairman of Rainbow Disposal Co., Inc., and Participant Honoree Larry Root of Newport Beach.

Ron Shenkman was recognized for his many years of service to and support of AFSC, as well as his tireless support of nonprofit agencies across Orange County. Mayor Cathy Green of Huntington Beach took a few moments to read a very special proclamation announcing May 17, 2010 as Ron Shenkman Day.

Larry Root was recognized with a 9-minute tribute video, which left guests with a new appreciation of what family love means to those facing dementia. Larry’s family and friends, of whom over 120 were present, shared their stories of Larry on camera. After the video, Larry personally addressed the audience and thanked everyone for coming that evening.

Design 2 CareAFSC raised nearly $17,000 at its 3rd annual Design 2 Care fundraising event which took place on Thursday, October 8, 2009 at the beautiful historic Santora Building in the artist village of Santa Ana.

Launched by AFSC Board member Steve Francis four years ago, the event has made its mark in the design industry. Approximately 200 guests were treated to live entertainment provided by the Orange County High School of the Arts and graciously underwritten by board members David Oh and Diana Murphy. Wine donated by Barefoot Wine & Bubbly, and food donated by Memphis Restaurant, flowed freely throughout the evening. The reception featured AFSC’s newly introduced “Traveling Art Show” which includes artwork created by center participants.

Annual Giving & Partners in Caring SocietyIn FY 2009-2010 our annual giving campaign raised over $65,000 through gifts from individual donors and grassroots fundraising efforts. During these tough times, it was the continuing support of our generous and loyal donors that enabled AFSC to serve thousands of people touched by Alzheimer’s disease or another dementia.

In gratitude for our donors’ commitment to our mission, the board of directors launched a special donor recognition program entitled the Partners in Caring Society to celebrate donors who have made an accumulated investment of $1,000 or more in AFSC during the fiscal year. Benefits of membership include invitations to special donor receptions, personal updates from board members, and special acknowledgement in all of AFSC’s donor recognition vehicles.

d e v e l o p m e n t

Special Recognition for our SupportersWe are deeply grateful for every dollar we receive — as every donation, from the smallest to largest, makes a difference. On behalf of the board of directors, staff and the caregiving families AFSC serves, we would like to extend our sincerest gratitude to the individuals, businesses, foundations, and organizations who loyally supported AFSC this fiscal year (July 2009 - June 2010). Through your donations, AFSC is able to continue providing expert services that improve quality of life for the community of people affected by dementia.

We especially want to acknowledge Hoag Memorial Hospital Presbyterian for their continuing support of our shared vision and passion for effectively meeting the needs of families affected by dementia. We so appreciate the remarkable relationship between our organizations.

PARTNERS IN CARINg SOCIETY MEMbERS40,000+Gary & Mary West FoundationHoag Memorial Hospital PresbyterianOrange County United Way

20,000+George Hoag Family FoundationOffice on AgingO.C. Transportation AuthorityUeberroth Family Foundation

10,000+Aetna Foundation, Inc.Amerisource Bergen Service Corp.City of Costa MesaDel E. Webb FoundationHoag Hospital FoundationKenneth T. & Eileen L. Norris FoundationLinden Family Foundation

7,000+City of Huntington BeachMichael & Michele HaynesPacific Life FoundationRainbow Disposal Company, Inc.

5,000+Archstone FoundationCity of Fountain ValleyHenry L. Guenther FoundationMcDaniel Family FoundationTerry McKenna & Suzanne Caffey-McKennaLarry & Kären RootRichard & Jane TaylorWalter & Ann von Gremp

3,000+Aera Energy LLCDr. Richard & Sally AfableAllergan FoundationFay Blix

Boeing Employees Community FundJake & Laurie EastonMichael Dean & Laurie HakolaTom & Karen LindenJoan LundTom & Pat McDanielRon & Judy ShenkmanJack & Jan Stephenson

2,500+Lin AuerSteve Fink & Wendy Fink-WeberRobert LucasCindy PicquelleMark & Anita LambertDrs. Rodman Shankle & Junko HaraLarry & Margie Smith

2,000+John and Linda BennerCostco Wholesale, LA RegionBruce and Nora GreenwoodThomas & Bonnie HerronIrvine Health FoundationSteve & Erin MorrisRobert & Gail SebringSts. Simon & Jude Church

1,500+Drs. Malcolm Dick & Cordula Dick-MuehlkeGregory & Rita KemptonKiwanis Foundation of H.B.Ron & Rosemarie MalmquistGeorge McCauleyDan FosterPaul, Hastings, Janofsky & WalkerWayne & Mary Lou ShattuckSt. Mark Presbyterian Church

1,000+Alzheimer’s Association of O.C.Jerrel & Janice BartoBentley Prince Street, Inc.Congresswoman Loretta SanchezJohn and Carol Curci

Curci Family FoundationDan FosterPeter & Elvia FoulkeLee GibbonsMike GrumetJerry & Maralou HarringtonBruce & Gail McManigalCarole MigliaccioMarnie PavlickSidney & Nancy PetersenAllison RootDan & Karen SelleckSoroptimist International of Huntington BeachMichael & Diane StephensStupski Family Fund

SPECIAL FRIENDS750+Sam & Susan AndersonJohn & Marcia CashionBruce Cohoe & Karen Johnson CohoeJohn & Judy CoyneDiana Murphy Family TrustEmeritus at Fairwood ManorBrion & Bonnie JeannetteDon & Donna KleinJoe & Ann ObegiOffice Furniture GroupChristine Wilkes

500+Amada Home Care, Inc.AristoCare Home Health ServicesAtria Golden CreekJohn & Rebecca BarnardBelmont Village Crown CoveSteve & Adrienne BrintonEd & Janis CarpenterTom & Suzy CaseyRobert & Terry ColuccioChad & Kate ColuccioKatherine C. CurtissLisa Fangupo

Fountain Valley Regional Hospital

Joe & Karen FrancisLeighton FrenchMichael & Christine GiampaoloPhyllis GilmoreHuntington Beach HospitalRuth Ann HysonDonald & Annabelle KillianDebbie KokenRandall & Robertta LeeLG FloorsLink, Murrel & Co.Carol LottaMadison Street PartnersRonald & Janine MarianoJim McAleerDon & Sue McGrawMcNib CorporationMeadowlark GardensTom and Mary Ann MooreBonnie Olsen, Ph.D.OM WorkspaceDonna Orgeron, CPAParker Hannifin FoundationPeter & Caroloyn Shea FoundationPeter Pepper ProductsGregory & Debra ReeseRobert Lopez Accountancy Corp.Joel B. RothmanLeland & Tiffany ScurrySouthern California Gas CompanyTom & Greda SparksJames & Rev. Leah StoutSts. Simon & Jude Men’s ClubDavid & Kathleen SullivanTarbell RealtorsJohn Silber & Karen FreemanCynthia ThackaraMike & Mimi ThompsonKenneth & Susan ThomsonKevin O’Grady & Nella Webster O’GradyWestern Transit SystemsSt. Wilfrid’s Episcopal ChurchDonal & Dareen Yonts

p h i l a n t h r o p y

ADHC Services Benefit Participants and CaregiversProviding the highest quality of care to families facing dementia is central to AFSC’s mission. To ensure that we meet the needs of caregivers, we request feedback annually to guide us in making any necessary improvements. Caregivers are given the opportunity to rate their level of satisfaction with care received, as well as the impact of services on themselves and their loved ones. We are proud to share that caregivers continue to appreciate the high quality of care they receive as reflected in the evaluation data summarized below.

• 94% rated care as very good to excellent.

• 87% said ADHC services had made it easier to keep loved ones at home.

• 90% reported being less stressed since loved ones started attending AFSC.

• 91% rated the care management and support they received as very good to excellent.

• 81% felt AFSC had increased their understanding of their loved one’s condition.

• 82% found it easier to work since their loved ones started attending AFSC.

FY 2009-2010 Service Numbers• 227 unduplicated elders benefited from dementia-specific adult day health care services.

• 615 callers received 1,124 hours of caregiver assistance, including information and referral, ad hoc telephone and in-person counseling, and relationship- building home visits to address high risk situations.

• An additional 384 caregivers of enrolled participants received 1,589 hours of individualized care management.

• 117 unduplicated caregivers gained support from peers and a professional facilitator through 79 caregiver support group sessions.

• 893 unduplicated caregivers learned about dementia and gained skills to cope with everyday challenges through 30 educational activities.

• 316 unduplicated at-risk seniors were reached via 15 education activities, with a total attendance of 422.

• 933 unduplicated health care professionals were reached via 15 education sessions, with a total attendance of 993.

• 3,438 unduplicated individuals gained greater awareness of Alzheimer’s disease via 290 outreach activities.

Volunteers Key to SuccessVolunteers play a critical role in AFSC’s ability to achieve its mission, particularly as the agency faces the challenges posed by the current economic downturn. Volunteers serve in a variety of capacities, from providing leadership on the board of directors to hands-on support with program activities (e.g., guiding participants), outreach (e.g., staffing health fairs), and administration (e.g., answering phones, preparing mailings). Through partnerships with six local academic organizations, from UCLA to Goldenwest College, we also recruit nursing and social work student interns. In FY 2009-2010 alone, over 300 volunteers donated more than 6,474 hours of time, valued at $134,983.

Sharing the Gift of Care for 30 YearsIn 1980, a small group of visionary community leaders, committed to ending the practice of leaving confused, forgetful elders alone to pace hospital halls, founded AFSC. Our founders welcomed a handful of elders to a parish hall to enjoy days filled with meaningful, pleasurable activities. What began three decades ago in a church as an all-volunteer effort is now a state-of-the-art, dementia-specific facility where persons with Alzheimer’s disease or another dementia receive compassionate care, and families can access much-needed support and education. AFSC’s services are designed to promote the continued dignity and personhood of individuals across the course of dementia and ensure families have access to the resources they need to provide the best possible care for loved ones.

Licensed by the California Department of Public Health, AFSC was one of the first Alzheimer’s Day Care Resource Centers in California and remains the only one in Orange County. As an expert in dementia care, AFSC provides caregivers, at-risk seniors, and health care professionals with accurate information about memory loss. Deeply embedded in the community, AFSC has developed a network of partnerships to advance its mission. Notably, AFSC is affiliated with the Hoag Neurosciences Institute and engaged in joint efforts to improve hospital and post-discharge care of patients with dementia. Similarly, for the UCI Institute of Memory Impairments and Neurological Disorders and many other community partners, AFSC provides a link to critical dementia-specific services that families need. Through its community-wide efforts, AFSC is transforming dementia care from a “nothing can be done” to a proactive approach — one family at a time.

In May 2010, AFSC proudly celebrated its 30th year of service to the Orange County community.

s p e c i a l

a d h c s e r v i c e s

Gathering of Friends, Getting to Know Larry RootAFSC held its 10th annual gala, A Gathering of Friends, Getting to Know Larry Root – Island Magic, on Friday, May 14, 2010 at the Westin, South Coast Plaza. The event, which raised more than $200,000, drew approximately 380 guests who enjoyed a mystical evening filled with the sights and sounds of a tropical island as the center celebrated two amazing individuals: Distinguished Friend Ron Shenkman, Chairman of Rainbow Disposal Co., Inc., and Participant Honoree Larry Root of Newport Beach.

Ron Shenkman was recognized for his many years of service to and support of AFSC, as well as his tireless support of nonprofit agencies across Orange County. Mayor Cathy Green of Huntington Beach took a few moments to read a very special proclamation announcing May 17, 2010 as Ron Shenkman Day.

Larry Root was recognized with a 9-minute tribute video, which left guests with a new appreciation of what family love means to those facing dementia. Larry’s family and friends, of whom over 120 were present, shared their stories of Larry on camera. After the video, Larry personally addressed the audience and thanked everyone for coming that evening.

Design 2 CareAFSC raised nearly $17,000 at its 3rd annual Design 2 Care fundraising event which took place on Thursday, October 8, 2009 at the beautiful historic Santora Building in the artist village of Santa Ana.

Launched by AFSC Board member Steve Francis four years ago, the event has made its mark in the design industry. Approximately 200 guests were treated to live entertainment provided by the Orange County High School of the Arts and graciously underwritten by board members David Oh and Diana Murphy. Wine donated by Barefoot Wine & Bubbly, and food donated by Memphis Restaurant, flowed freely throughout the evening. The reception featured AFSC’s newly introduced “Traveling Art Show” which includes artwork created by center participants.

Annual Giving & Partners in Caring SocietyIn FY 2009-2010 our annual giving campaign raised over $65,000 through gifts from individual donors and grassroots fundraising efforts. During these tough times, it was the continuing support of our generous and loyal donors that enabled AFSC to serve thousands of people touched by Alzheimer’s disease or another dementia.

In gratitude for our donors’ commitment to our mission, the board of directors launched a special donor recognition program entitled the Partners in Caring Society to celebrate donors who have made an accumulated investment of $1,000 or more in AFSC during the fiscal year. Benefits of membership include invitations to special donor receptions, personal updates from board members, and special acknowledgement in all of AFSC’s donor recognition vehicles.

d e v e l o p m e n t

Special Recognition for our SupportersWe are deeply grateful for every dollar we receive — as every donation, from the smallest to largest, makes a difference. On behalf of the board of directors, staff and the caregiving families AFSC serves, we would like to extend our sincerest gratitude to the individuals, businesses, foundations, and organizations who loyally supported AFSC this fiscal year (July 2009 - June 2010). Through your donations, AFSC is able to continue providing expert services that improve quality of life for the community of people affected by dementia.

We especially want to acknowledge Hoag Memorial Hospital Presbyterian for their continuing support of our shared vision and passion for effectively meeting the needs of families affected by dementia. We so appreciate the remarkable relationship between our organizations.

PARTNERS IN CARINg SOCIETY MEMbERS40,000+Gary & Mary West FoundationHoag Memorial Hospital PresbyterianOrange County United Way

20,000+George Hoag Family FoundationOffice on AgingO.C. Transportation AuthorityUeberroth Family Foundation

10,000+Aetna Foundation, Inc.Amerisource Bergen Service Corp.City of Costa MesaDel E. Webb FoundationHoag Hospital FoundationKenneth T. & Eileen L. Norris FoundationLinden Family Foundation

7,000+City of Huntington BeachMichael & Michele HaynesPacific Life FoundationRainbow Disposal Company, Inc.

5,000+Archstone FoundationCity of Fountain ValleyHenry L. Guenther FoundationMcDaniel Family FoundationTerry McKenna & Suzanne Caffey-McKennaLarry & Kären RootRichard & Jane TaylorWalter & Ann von Gremp

3,000+Aera Energy LLCDr. Richard & Sally AfableAllergan FoundationFay Blix

Boeing Employees Community FundJake & Laurie EastonMichael Dean & Laurie HakolaTom & Karen LindenJoan LundTom & Pat McDanielRon & Judy ShenkmanJack & Jan Stephenson

2,500+Lin AuerSteve Fink & Wendy Fink-WeberRobert LucasCindy PicquelleMark & Anita LambertDrs. Rodman Shankle & Junko HaraLarry & Margie Smith

2,000+John and Linda BennerCostco Wholesale, LA RegionBruce and Nora GreenwoodThomas & Bonnie HerronIrvine Health FoundationSteve & Erin MorrisRobert & Gail SebringSts. Simon & Jude Church

1,500+Drs. Malcolm Dick & Cordula Dick-MuehlkeGregory & Rita KemptonKiwanis Foundation of H.B.Ron & Rosemarie MalmquistGeorge McCauleyDan FosterPaul, Hastings, Janofsky & WalkerWayne & Mary Lou ShattuckSt. Mark Presbyterian Church

1,000+Alzheimer’s Association of O.C.Jerrel & Janice BartoBentley Prince Street, Inc.Congresswoman Loretta SanchezJohn and Carol Curci

Curci Family FoundationDan FosterPeter & Elvia FoulkeLee GibbonsMike GrumetJerry & Maralou HarringtonBruce & Gail McManigalCarole MigliaccioMarnie PavlickSidney & Nancy PetersenAllison RootDan & Karen SelleckSoroptimist International of Huntington BeachMichael & Diane StephensStupski Family Fund

SPECIAL FRIENDS750+Sam & Susan AndersonJohn & Marcia CashionBruce Cohoe & Karen Johnson CohoeJohn & Judy CoyneDiana Murphy Family TrustEmeritus at Fairwood ManorBrion & Bonnie JeannetteDon & Donna KleinJoe & Ann ObegiOffice Furniture GroupChristine Wilkes

500+Amada Home Care, Inc.AristoCare Home Health ServicesAtria Golden CreekJohn & Rebecca BarnardBelmont Village Crown CoveSteve & Adrienne BrintonEd & Janis CarpenterTom & Suzy CaseyRobert & Terry ColuccioChad & Kate ColuccioKatherine C. CurtissLisa Fangupo

Fountain Valley Regional Hospital

Joe & Karen FrancisLeighton FrenchMichael & Christine GiampaoloPhyllis GilmoreHuntington Beach HospitalRuth Ann HysonDonald & Annabelle KillianDebbie KokenRandall & Robertta LeeLG FloorsLink, Murrel & Co.Carol LottaMadison Street PartnersRonald & Janine MarianoJim McAleerDon & Sue McGrawMcNib CorporationMeadowlark GardensTom and Mary Ann MooreBonnie Olsen, Ph.D.OM WorkspaceDonna Orgeron, CPAParker Hannifin FoundationPeter & Caroloyn Shea FoundationPeter Pepper ProductsGregory & Debra ReeseRobert Lopez Accountancy Corp.Joel B. RothmanLeland & Tiffany ScurrySouthern California Gas CompanyTom & Greda SparksJames & Rev. Leah StoutSts. Simon & Jude Men’s ClubDavid & Kathleen SullivanTarbell RealtorsJohn Silber & Karen FreemanCynthia ThackaraMike & Mimi ThompsonKenneth & Susan ThomsonKevin O’Grady & Nella Webster O’GradyWestern Transit SystemsSt. Wilfrid’s Episcopal ChurchDonal & Dareen Yonts

p h i l a n t h r o p y

Advancing New Frontiers in Dementia CareWe live at a unique time in the history of dementia care, and at Alzheimer’s Family Services Center we have held fast to advancing new comprehensive services to ensure that families across the spectrum of dementia, from the earliest to advanced stages, are able to care for loved ones at home for as long as possible. Never before has there been such a surge of older adults turning 65, the age at which Alzheimer’s disease becomes increasingly prevalent. In our community of Orange County alone, seniors affected by Alzheimer’s and their care partners will double to approximately 300,000 over the next 20 years. Simultaneously, a growing proportion of our workforce will also be impacted by dementia, as 42% of employed Americans, or almost one in two, are already involved in providing eldercare, a labor of love that often interferes with productivity and financial stability.

In conjunction with these large-scale demographic shifts, scientific advances have enabled us to detect dementia in its early and even preclinical stages. When broadly adopted, new diagnostic criteria will further advance early identification and yield an expected two- to three-fold increase, overall, in the number of persons diagnosed with Alzheimer’s. To keep pace with these new realities, Alzheimer’s Family Services Center has expanded its spectrum of services and developed early-stage interventions to meet the needs of a growing population that is currently underserved by traditional dementia programs.

We have been a leader in early-stage services since 1999, when we developed our New Connections Club, a specialized track of adult day health care programming for persons with the cognitive and physical abilities to benefit from a research-based set of therapeutic activities. Continuing these efforts, in fiscal year 2009-2010 we added Pathways to our adult day health care services, an additional early-stage activity group customized to the needs of individuals with physical limitations. Our nationally recognized JumpStart program was also revamped in an effort to meet the ongoing support needs of individuals with early memory loss and their care partners. Previously offered only periodically, JumpStart is now available weekly year-round, offering support and education for as long as the memory-impaired member has the cognitive capacity to meaningfully participate in the group.

We also made a notable impact in the field of dementia care through collaborations with like-minded community

stakeholders, such as Hoag Memorial Hospital Presbyterian, by exporting our expertise and knowledge. Our four simple Memory Care Tools – teddy bears, old-time music, hand towels for folding, and squeeze balls – were adopted as a new standard of care for patients with dementia hospital-wide at Hoag. Not only did we develop the policies and procedures for use of the tools, but also provided in-person and online training to healthcare professionals on how to implement person-centered strategies, rather than rely on physical or chemical restraints, for managing difficult behaviors (e.g., anxiety, agitation, resistance to care, and wandering) while patients with dementia are hospitalized. We look forward to increasing use of Memory Care Tools in our community, as they are helping preserve the dignity and personhood of those affected by dementia.

Having developed a “one-stop-center” for dementia support, services, and education across the last 30 years, our expansion of early-stage programs is helping more families initiate long-term planning and access community services that will prepare them for the long haul of Alzheimer’s disease. Families throughout our community rely on us daily to care for one of their most beloved treasures – a cognitively impaired loved one. Toward this end, we will continue to improve our services and programming, as well as extend our reach in the community by collaborating with visionary organizations and government agencies. We will continually strive to improve the quality of dementia care in Orange County and beyond.

We recognize that the support of our community partners, donors, and volunteers has been the catalyst driving our innovative efforts. Indeed, all who have invested in our mission, either through their financial contributions, time, or talents have helped us reach new frontiers in dementia care.

Thank you for helping us make a difference, one family at a time.

CITATIONS: AD Facts & Figures, 2010; The Elder Care Study: Everyday Realities and Wishes for Change 2010

Cordula Dick-Muehlke, PhD with Board Chair Dan Foster

a n n ua l r e p o rt 2 0 0 9 - 2 0 1 0Education and OutreachAt-Risk Seniors: In FY 2009-10, AFSC continued to bring the latest information on brain-healthy living to seniors concerned about memory loss. Attendees learned how diet, exercise, mental activity, and social engagement contribute to successful aging and cognitive fitness. Programs included Strategies to Remember, Memory Fitness, and Successful Aging: A Lifelong Process.

Total Sessions Provided: 15 Total Unduplicated Attendees: 316 Total Attendees: 422

Caregivers: Taking on the challenge of caring for a loved one with dementia is a labor of love that often leaves caregivers at risk for multiple health problems. AFSC empowered caregivers with the practical skills and coping strategies to care for themselves and also meet the demands of eldercare across the course of dementia, from the early to late stages. Programs included Caregiving Essentials, Community Workshops at Hoag Memorial Hospital Presbyterian, and Open Houses, as well as the Family Education Series and other classes facilitated in collaboration with our Community Partners.

Total Sessions Provided: 30 Total Unduplicated Attendees: 893 Total Attendees: 980

Health Care Professionals: Exporting our expertise to the health care sector, AFSC provided a range of educational activities targeting physicians, nurses, and care managers at Hoag Memorial Hospital Presbyterian and in the community at large. Attendees gained critical skills in dementia diagnosis, treatment, and care. Through this effort, AFSC is advancing community- and hospital-based care of individuals with Alzheimer’s disease or another dementia.

Total Sessions Provided: 15 Total Unduplicated Attendees: 933 Total Attendees: 993

Outreach: AFSC increased community awareness of dementia-related services available at our one-stop center through a diverse range of outreach efforts.Activities included local and regional health fairs, professional outreach, and informational presentations for community-based groups.

Total Activities: 290 Total Reached: 3,438

Financials FY 2009-2010

INCOME AND SUPPORT

Grants $1,399,889Contributions 592,905Special Events 218,240Fees for Services 1,682,222Other Income 53,728Facility and Salary Contributions (In-Kind) 473,540

TOTAL REVENUE AND OTHER SUPPORT $4,420,524

EXPENSES

Program Services $3,035,360Administrative 485,002Fundraising 415,001Cost of Direct Benefit to Donors 86,375

TOTAL EXPENSES $4,021,738

NET ASSETS (End of Year) $442,522

p r o g r a m

f i n a n c i a l s

250+Alpha Zeta Beta Sorority, Zeta ProvinceBryan BeauchampJim & Judy BergmanSupervisor John M.W. MoorlachBarbara BoatmanStephen & Patricia BoneJohn & Kim BucherJuan & Natalie BurielMalcolm & Debra BuxtonCalifornia Elder Law CenterJoe & Valerie CarchioSherry CarlsonRoy Freeman & Barbara Carr-FreemanDave & Grace CashionBob & Ruthie CheneyAdam & Laura ClearyRett & Lindsay ColuccioJud CraryCreative Window DesignDenny & Jamie DodsonDuraglas, Inc.Michael & Trish DrummyGreg & Robin EndsleyFrank & Elizabeth FiorentinoSteve FrancisRandy Frymire & Laurie PayneJuli HalopoffBob & Toni HeimerlHolden PropertiesHospice Care of CaliforniaDon & Amber HouchenHumanscaleIn Home Care SolutionsJ+J InvisionGary & Anna KatsukiKimball OfficeSandra KoehnkeJill KramerBrian & Elizabeth LeeJ. Derek & Nancy LewisLions Club of Harbor MesaOmer & Lou Ellen LongMagnolia Physical TherapyRick FossJerry & Bonnie McClellanMitch McCoyPatrick & Sally McCoySandra MontgomeryStephen Beluris & Terese Mosher-BelurisJoseph & Lynne OakesDavid Ortwein & Amanda MannRichard & Sheila OrtweinDenny & Jeannie OsborneGregory Osborne & Alison HanscomElizabeth Parker, Ph.D.Lillian PattisonJeff & Tina PayneJohn & Allison PenceScott & Jeanne PerleySusan PerrellPolly’s Inc.

Providence Speech and Hearing CenterKathleen ReidLinda RevereRMC Facilities Services, Inc.Dan & Sheila RogersCarolyn RossPetra RyanDavid & Renee SacksRichard & Janed SaxDouglas & Kathe SchaafSilverado Senior Living Tustin-HaciendaScott SimsStewart & Hazel SmithSnowden DesignDr. Jim & Rhoda StanleyGene & Ann SullivanJack & Ellie SwanDiane SweetKevin & Karen TanakaTangram InteriorsChris TaylorTaylor Architecture Planning/ Interior DesignPriscilla TorresRichard & Joan WagensellerWealth Management Network Charitable FoundationMichelle YerkeRichard & Alice Zamboni

100+Don & Elizabeth AdkinsonBob & Emilie BarnesRollin & Bonnie BaughBeta Sigma PhiMarilynn BonzerThomas & Linda BorisGordon & Carol BowleyBridgford Foods CorporationLyda Rose BrownMary L. ButlerWilliam ButterworthBrad CalehuffWilliam CarlRobert & Valerie CastleDon & Elaine ChristensenDonna ClerviJaime CobbRuth ConboyMai Cong & Dinh K. LeSam & Judy CortesAdrianna Cortes-ProctorCosta Mesa Orange Coast Lions ClubDouglas & Lorraine CrawfordTravis & Alexa CulwellGeorge & Nora CunninghamDr. John & Katherine DeanDavid & Sue DoaneMary Jo DonofrioKaren DrakeGrant & Gloria DuncanDale DunnGeorge & Beverly Elias

Stephen EmeryJustin EndertonShirley FaulknerLeslie Kerek & Judy FentonKen & Louise FlemingSara FousekisFranciscan FriarsFriends of OasisFullerton GardensRichard & Barbara GallegosMegan GenoveseGoodsearchSue GordonArlene HamannJackie HarrisBarbara HartySara HillJoanne HillSusan HillgrenRobert & Janis HobbsBeverly HolcombDori HolnagelAlbert & Nouha HreishVictoria HsiungIBM Employee Services Ctr.Independence BankMr. & Mrs. Michael IrvineJames & Gwendolyn JohnsonSuzanne JohnsonNathan KelsoRobert & Karen KendallKenneth & Julie KincheloeBill & Claudia KingRay & Betsy KingKing Graphic DesignDr. Martin & Mitra KleinbartJohn & Debra KoskoffPaul & Patricia LarkinGuy LivingstonSharon LloydShirley LoKen & Erna LundDavid & Beverly MalatestaJohn & Cindy MarderDon McAllisterDenise McPheeMesa Verde United Methodist WomenBob & Mary MizerRobert MollickJudy MontgomeryWilliam MorrisDeb MorrowHarold & Rosemarie MuellerPat & Moon MullinsLinda NabulsiPat NagelJoyce Nance - RustonNational Charity League, Pacific Coast ChapterNational Parkinson Foundation, Inc., O.C. ChapterBruce & Evelyn NewmanKarl & Mildred NishimuraEllie C. NixonOakville Cross

O.C. Community FoundationEugene and Marilyn O’RourkeJim & Sharon OrtaleRichard & Jeanette ParkerRev. Bob and LaRae ParryBrian & Mary PaulRobert & Kathleen PayneDonald & Sally PeckEric Petersen & Bernadette StevensonMarcia PinaAnna PistoleLorrie RaiaDick & Susan RatliffJohn & Jacquelyn RettbergLarry & Patricia ReynoldsDennis & Marie RichmanLoren & Kirsten RindalPaul RootNeal Sharp & Sandra RoseFredric & Beth RossJ.E.T. and Kit RutterDwight & Cynthia RyanDavid & Teri SchultzTerry & Veronica ShewardJohn & Ann SilberThomas SilberSilverado Senior Living - Newport MesaJillian SimonFred & Anne SimpsonGat & Shirley SirivongBrad SmithSheryl SodenRoland & Florence SpeersStolz Family FundCJ StosSunflower Gardens LLCT. Polson Consulting, Inc.Rich & Kathryn TaitJohnny & Jenny TangBarbara TateTemple Inland FoundationHugo & Tamanique TeranDarlene TheisEve ThompsonChris & Karen TorresJames TownsendMary Ann TurnerDouglas & Christine UrbanValley View Gardens LLCDonna Van MatreLinda VasinaNicolas von dem Bussche, M.D.Tammy Vu & Linh DuongBarbara WeaverJim & Ellen WeissPeggy WellsBill & Jean WenkenDolores WilliamsThomas & Mary WolffWomans Club of H.B.WomanSageDan & Nancy WorthingtonMichele Young

p h i l a n t h r o p y o u r m i s s i o n & v i s i o n

b o a r d, s ta f f & c r e d i t s

Distinguished FriendsMary AllenMichael HaynesKaren JohnsonCindy PicquelleJanet RayRon ShenkmanMichael StephensNella Webster O’Grady

Executive ManagementCordula Dick-Muehlke, Ph.D., Executive DirectorShawnmari Kaiser, L.C.S.W., Senior Director of Programs & ServicesKaren Freeman, M.P.A., Director of OperationsElizabeth Lee, M.P.A., Director of ADHC ServicesJillian Simon, M.S.W., Director of Clinical ServicesAnita Rodriguez-Lambert, M.A., Director of Development & Communications

Annual Report CreditsProject Director

Anita Rodriguez-Lambert, M.A.Director of Development & Communications

Designer

Gillian Kirkpatrick, King Graphic Design

Board of DirectorsDan Foster, ChairFay Blix, Vice ChairThomas Casey, TreasurerDon Klein, SecretaryMichael Giampaolo, Immediate Past Chair

MembersSally AfableLin AuerJanet M. Chance, M.D.Steve FrancisJohn P. Gonzalez, C.P.A.Thomas H. JohnsonJoan LundTerry McKennaDiana E.B. MurphyDavid OhBetsy Parker, Ph.D.Gwyn Parry, M.D.Mary Lou ShattuckRon ShenkmanRev. Leah Stout

Our mission is to improve quality of life for families challenged by Alzheimer’s disease or another dementia through services tailored to meet individual needs.

Alzheimer’s Family Services Center is nationally recognized for innovation and excellence in serving families challenged by Alzheimer’s disease or another dementia.

9451 Indianapolis AvenueHuntington Beach, CA 92646714.593.9630 • AFSCenter.orgEIN 95-3463975

Affiliated with

Advancing New Frontiers in Dementia CareWe live at a unique time in the history of dementia care, and at Alzheimer’s Family Services Center we have held fast to advancing new comprehensive services to ensure that families across the spectrum of dementia, from the earliest to advanced stages, are able to care for loved ones at home for as long as possible. Never before has there been such a surge of older adults turning 65, the age at which Alzheimer’s disease becomes increasingly prevalent. In our community of Orange County alone, seniors affected by Alzheimer’s and their care partners will double to approximately 300,000 over the next 20 years. Simultaneously, a growing proportion of our workforce will also be impacted by dementia, as 42% of employed Americans, or almost one in two, are already involved in providing eldercare, a labor of love that often interferes with productivity and financial stability.

In conjunction with these large-scale demographic shifts, scientific advances have enabled us to detect dementia in its early and even preclinical stages. When broadly adopted, new diagnostic criteria will further advance early identification and yield an expected two- to three-fold increase, overall, in the number of persons diagnosed with Alzheimer’s. To keep pace with these new realities, Alzheimer’s Family Services Center has expanded its spectrum of services and developed early-stage interventions to meet the needs of a growing population that is currently underserved by traditional dementia programs.

We have been a leader in early-stage services since 1999, when we developed our New Connections Club, a specialized track of adult day health care programming for persons with the cognitive and physical abilities to benefit from a research-based set of therapeutic activities. Continuing these efforts, in fiscal year 2009-2010 we added Pathways to our adult day health care services, an additional early-stage activity group customized to the needs of individuals with physical limitations. Our nationally recognized JumpStart program was also revamped in an effort to meet the ongoing support needs of individuals with early memory loss and their care partners. Previously offered only periodically, JumpStart is now available weekly year-round, offering support and education for as long as the memory-impaired member has the cognitive capacity to meaningfully participate in the group.

We also made a notable impact in the field of dementia care through collaborations with like-minded community

stakeholders, such as Hoag Memorial Hospital Presbyterian, by exporting our expertise and knowledge. Our four simple Memory Care Tools – teddy bears, old-time music, hand towels for folding, and squeeze balls – were adopted as a new standard of care for patients with dementia hospital-wide at Hoag. Not only did we develop the policies and procedures for use of the tools, but also provided in-person and online training to healthcare professionals on how to implement person-centered strategies, rather than rely on physical or chemical restraints, for managing difficult behaviors (e.g., anxiety, agitation, resistance to care, and wandering) while patients with dementia are hospitalized. We look forward to increasing use of Memory Care Tools in our community, as they are helping preserve the dignity and personhood of those affected by dementia.

Having developed a “one-stop-center” for dementia support, services, and education across the last 30 years, our expansion of early-stage programs is helping more families initiate long-term planning and access community services that will prepare them for the long haul of Alzheimer’s disease. Families throughout our community rely on us daily to care for one of their most beloved treasures – a cognitively impaired loved one. Toward this end, we will continue to improve our services and programming, as well as extend our reach in the community by collaborating with visionary organizations and government agencies. We will continually strive to improve the quality of dementia care in Orange County and beyond.

We recognize that the support of our community partners, donors, and volunteers has been the catalyst driving our innovative efforts. Indeed, all who have invested in our mission, either through their financial contributions, time, or talents have helped us reach new frontiers in dementia care.

Thank you for helping us make a difference, one family at a time.

CITATIONS: AD Facts & Figures, 2010; The Elder Care Study: Everyday Realities and Wishes for Change 2010

Cordula Dick-Muehlke, PhD with Board Chair Dan Foster

a n n ua l r e p o rt 2 0 0 9 - 2 0 1 0Education and OutreachAt-Risk Seniors: In FY 2009-10, AFSC continued to bring the latest information on brain-healthy living to seniors concerned about memory loss. Attendees learned how diet, exercise, mental activity, and social engagement contribute to successful aging and cognitive fitness. Programs included Strategies to Remember, Memory Fitness, and Successful Aging: A Lifelong Process.

Total Sessions Provided: 15 Total Unduplicated Attendees: 316 Total Attendees: 422

Caregivers: Taking on the challenge of caring for a loved one with dementia is a labor of love that often leaves caregivers at risk for multiple health problems. AFSC empowered caregivers with the practical skills and coping strategies to care for themselves and also meet the demands of eldercare across the course of dementia, from the early to late stages. Programs included Caregiving Essentials, Community Workshops at Hoag Memorial Hospital Presbyterian, and Open Houses, as well as the Family Education Series and other classes facilitated in collaboration with our Community Partners.

Total Sessions Provided: 30 Total Unduplicated Attendees: 893 Total Attendees: 980

Health Care Professionals: Exporting our expertise to the health care sector, AFSC provided a range of educational activities targeting physicians, nurses, and care managers at Hoag Memorial Hospital Presbyterian and in the community at large. Attendees gained critical skills in dementia diagnosis, treatment, and care. Through this effort, AFSC is advancing community- and hospital-based care of individuals with Alzheimer’s disease or another dementia.

Total Sessions Provided: 15 Total Unduplicated Attendees: 933 Total Attendees: 993

Outreach: AFSC increased community awareness of dementia-related services available at our one-stop center through a diverse range of outreach efforts.Activities included local and regional health fairs, professional outreach, and informational presentations for community-based groups.

Total Activities: 290 Total Reached: 3,438

Financials FY 2009-2010

INCOME AND SUPPORT

Grants $1,399,889Contributions 592,905Special Events 218,240Fees for Services 1,682,222Other Income 53,728Facility and Salary Contributions (In-Kind) 473,540

TOTAL REVENUE AND OTHER SUPPORT $4,420,524

EXPENSES

Program Services $3,035,360Administrative 485,002Fundraising 415,001Cost of Direct Benefit to Donors 86,375

TOTAL EXPENSES $4,021,738

NET ASSETS (End of Year) $442,522

p r o g r a m

f i n a n c i a l s

250+Alpha Zeta Beta Sorority, Zeta ProvinceBryan BeauchampJim & Judy BergmanSupervisor John M.W. MoorlachBarbara BoatmanStephen & Patricia BoneJohn & Kim BucherJuan & Natalie BurielMalcolm & Debra BuxtonCalifornia Elder Law CenterJoe & Valerie CarchioSherry CarlsonRoy Freeman & Barbara Carr-FreemanDave & Grace CashionBob & Ruthie CheneyAdam & Laura ClearyRett & Lindsay ColuccioJud CraryCreative Window DesignDenny & Jamie DodsonDuraglas, Inc.Michael & Trish DrummyGreg & Robin EndsleyFrank & Elizabeth FiorentinoSteve FrancisRandy Frymire & Laurie PayneJuli HalopoffBob & Toni HeimerlHolden PropertiesHospice Care of CaliforniaDon & Amber HouchenHumanscaleIn Home Care SolutionsJ+J InvisionGary & Anna KatsukiKimball OfficeSandra KoehnkeJill KramerBrian & Elizabeth LeeJ. Derek & Nancy LewisLions Club of Harbor MesaOmer & Lou Ellen LongMagnolia Physical TherapyRick FossJerry & Bonnie McClellanMitch McCoyPatrick & Sally McCoySandra MontgomeryStephen Beluris & Terese Mosher-BelurisJoseph & Lynne OakesDavid Ortwein & Amanda MannRichard & Sheila OrtweinDenny & Jeannie OsborneGregory Osborne & Alison HanscomElizabeth Parker, Ph.D.Lillian PattisonJeff & Tina PayneJohn & Allison PenceScott & Jeanne PerleySusan PerrellPolly’s Inc.

Providence Speech and Hearing CenterKathleen ReidLinda RevereRMC Facilities Services, Inc.Dan & Sheila RogersCarolyn RossPetra RyanDavid & Renee SacksRichard & Janed SaxDouglas & Kathe SchaafSilverado Senior Living Tustin-HaciendaScott SimsStewart & Hazel SmithSnowden DesignDr. Jim & Rhoda StanleyGene & Ann SullivanJack & Ellie SwanDiane SweetKevin & Karen TanakaTangram InteriorsChris TaylorTaylor Architecture Planning/ Interior DesignPriscilla TorresRichard & Joan WagensellerWealth Management Network Charitable FoundationMichelle YerkeRichard & Alice Zamboni

100+Don & Elizabeth AdkinsonBob & Emilie BarnesRollin & Bonnie BaughBeta Sigma PhiMarilynn BonzerThomas & Linda BorisGordon & Carol BowleyBridgford Foods CorporationLyda Rose BrownMary L. ButlerWilliam ButterworthBrad CalehuffWilliam CarlRobert & Valerie CastleDon & Elaine ChristensenDonna ClerviJaime CobbRuth ConboyMai Cong & Dinh K. LeSam & Judy CortesAdrianna Cortes-ProctorCosta Mesa Orange Coast Lions ClubDouglas & Lorraine CrawfordTravis & Alexa CulwellGeorge & Nora CunninghamDr. John & Katherine DeanDavid & Sue DoaneMary Jo DonofrioKaren DrakeGrant & Gloria DuncanDale DunnGeorge & Beverly Elias

Stephen EmeryJustin EndertonShirley FaulknerLeslie Kerek & Judy FentonKen & Louise FlemingSara FousekisFranciscan FriarsFriends of OasisFullerton GardensRichard & Barbara GallegosMegan GenoveseGoodsearchSue GordonArlene HamannJackie HarrisBarbara HartySara HillJoanne HillSusan HillgrenRobert & Janis HobbsBeverly HolcombDori HolnagelAlbert & Nouha HreishVictoria HsiungIBM Employee Services Ctr.Independence BankMr. & Mrs. Michael IrvineJames & Gwendolyn JohnsonSuzanne JohnsonNathan KelsoRobert & Karen KendallKenneth & Julie KincheloeBill & Claudia KingRay & Betsy KingKing Graphic DesignDr. Martin & Mitra KleinbartJohn & Debra KoskoffPaul & Patricia LarkinGuy LivingstonSharon LloydShirley LoKen & Erna LundDavid & Beverly MalatestaJohn & Cindy MarderDon McAllisterDenise McPheeMesa Verde United Methodist WomenBob & Mary MizerRobert MollickJudy MontgomeryWilliam MorrisDeb MorrowHarold & Rosemarie MuellerPat & Moon MullinsLinda NabulsiPat NagelJoyce Nance - RustonNational Charity League, Pacific Coast ChapterNational Parkinson Foundation, Inc., O.C. ChapterBruce & Evelyn NewmanKarl & Mildred NishimuraEllie C. NixonOakville Cross

O.C. Community FoundationEugene and Marilyn O’RourkeJim & Sharon OrtaleRichard & Jeanette ParkerRev. Bob and LaRae ParryBrian & Mary PaulRobert & Kathleen PayneDonald & Sally PeckEric Petersen & Bernadette StevensonMarcia PinaAnna PistoleLorrie RaiaDick & Susan RatliffJohn & Jacquelyn RettbergLarry & Patricia ReynoldsDennis & Marie RichmanLoren & Kirsten RindalPaul RootNeal Sharp & Sandra RoseFredric & Beth RossJ.E.T. and Kit RutterDwight & Cynthia RyanDavid & Teri SchultzTerry & Veronica ShewardJohn & Ann SilberThomas SilberSilverado Senior Living - Newport MesaJillian SimonFred & Anne SimpsonGat & Shirley SirivongBrad SmithSheryl SodenRoland & Florence SpeersStolz Family FundCJ StosSunflower Gardens LLCT. Polson Consulting, Inc.Rich & Kathryn TaitJohnny & Jenny TangBarbara TateTemple Inland FoundationHugo & Tamanique TeranDarlene TheisEve ThompsonChris & Karen TorresJames TownsendMary Ann TurnerDouglas & Christine UrbanValley View Gardens LLCDonna Van MatreLinda VasinaNicolas von dem Bussche, M.D.Tammy Vu & Linh DuongBarbara WeaverJim & Ellen WeissPeggy WellsBill & Jean WenkenDolores WilliamsThomas & Mary WolffWomans Club of H.B.WomanSageDan & Nancy WorthingtonMichele Young

p h i l a n t h r o p y o u r m i s s i o n & v i s i o n

b o a r d, s ta f f & c r e d i t s

Distinguished FriendsMary AllenMichael HaynesKaren JohnsonCindy PicquelleJanet RayRon ShenkmanMichael StephensNella Webster O’Grady

Executive ManagementCordula Dick-Muehlke, Ph.D., Executive DirectorShawnmari Kaiser, L.C.S.W., Senior Director of Programs & ServicesKaren Freeman, M.P.A., Director of OperationsElizabeth Lee, M.P.A., Director of ADHC ServicesJillian Simon, M.S.W., Director of Clinical ServicesAnita Rodriguez-Lambert, M.A., Director of Development & Communications

Annual Report CreditsProject Director

Anita Rodriguez-Lambert, M.A.Director of Development & Communications

Designer

Gillian Kirkpatrick, King Graphic Design

Board of DirectorsDan Foster, ChairFay Blix, Vice ChairThomas Casey, TreasurerDon Klein, SecretaryMichael Giampaolo, Immediate Past Chair

MembersSally AfableLin AuerJanet M. Chance, M.D.Steve FrancisJohn P. Gonzalez, C.P.A.Thomas H. JohnsonJoan LundTerry McKennaDiana E.B. MurphyDavid OhBetsy Parker, Ph.D.Gwyn Parry, M.D.Mary Lou ShattuckRon ShenkmanRev. Leah Stout

Our mission is to improve quality of life for families challenged by Alzheimer’s disease or another dementia through services tailored to meet individual needs.

Alzheimer’s Family Services Center is nationally recognized for innovation and excellence in serving families challenged by Alzheimer’s disease or another dementia.

9451 Indianapolis AvenueHuntington Beach, CA 92646714.593.9630 • AFSCenter.orgEIN 95-3463975

Affiliated with