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TransAsia Airways lets customers buy airplane tickets via Facebook
October 25, 2012 by Guest Contributor
TransAsia Airways has introduced a “Book My Flight” tab on their Facebook page,
allowing travelers to make their airline ticket purchase using PayPal without even leaving Facebook.
This is the first Singapore example of social media sales in the travel industry.
Social media has influenced many industries, changing the consumer’s travel decision-making
through deals and photos shared by their social network. According to consulting firm, EyeForTravel,
the 2012 report ‘Social Media & Mobile Travel’ says that with 7 in 10 travel brands professed that
Client : PayPal Country : Singapore
Publication : SG Entrepreneurs
Date : 25 October 2012
Topic : TransAsia Airways lets customers buy airplane tickets via Facebook
URL : http://sgentrepreneurs.com/2012/10/25/transasia-airways-lets-customers-buy-
airplane-tickets-via-facebook/
Visitorship : 37,726 (site-wide)
social media has improved their engagement with customers, as well as generated direct bookings
from social media sites.
People who have purchased tickets via the airline’s Facebook Page are students, couples, young
working adults and new families. They prefer travelling on their own itineraries, range from 25 – 34
years of age, and consist of a high ratio of females. They belong to the fastest growing segment of
the travel market, making up 50% of the purchases.
It’s no coincidence that these customers are the same ones who grew up with social media as a part
of their daily lives, choosing to research destinations and interests online — via Facebook, blogs and
online guides.
A majority of these IT-savvy customers are already PayPal users, hence the integration of TransAsia’s
booking engine with PayPal’s payment services has streamlined and simplified the purchasing
process for customers, which is a critical for user-experience.
Currently, only a handful of airlines have adopted a Facebook ticket-purchase feature — Delta
Airlines, Swiss Airlines, Air New Zealand, Easyjet and Lufthansa.
Launched in May 2012, the ‘Book My Flight’ tab on TransAsia Airways’ Facebook page has seen over
200 return flights sold through Facebook in the first three months.
TransAsia Airways is a full-service airline established since 1951, and offers daily flights from
Singapore to Taipei, and was recently honoured by Global View Magazine with “The Best
International Airline Service Award 2011.”
About the author
Sharon Yar is a self-confessed Coca-Cola addict, paper model maker, aspiring karaoke superstar –
and also Creative Entrepreneur at Peepshow Creative. With close to 16 years of experience in
consumer advertising, her portfolio of clients includes Singapore Airlines, Volkswagen, Sony, Nike,
Levi’s, Tiger Beer, Chivas Regal, Raffles Hotels and Four Seasons. She has developed campaigns
across a wide range of channels, including Corporate Identity, Web Design, Digital, Social Media and
App Development. Want to know more? Email Sharon at yar (at) peepshowcreative.com or connect
with her on LinkedIn.