25 Lessons Jack Welch Ten3 Mini Course

8/14/2019 25 Lessons Jack Welch Ten3 Mini Course

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Creating the worlds most competitiveenterprise

2005 Vadim Kotelnikov, Founder, Ten3 Business e-Coach, www.1000ventures.com. October 2005

25 Lesso nsfrom Jack We lch

Lessons from the legendary former CEO of GE,whose management innovations have made him the most

influential CEO of his era

Ten3 Business e-Coach the worlds leading source ofinspiration, innovation, and unlimited growth!
http://www.1000ventures.com/vk.htmlhttp://www.1000ventures.com/vk.htmlhttp://www.1000ventures.com/http://www.1000ventures.com/http://www.1000ventures.com/vk.htmlhttp://www.1000ventures.com/vk.html


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Lead More, Manage Less

Build a Winning Organization

GE Success Story: Flash Points

25 Lessons from Jack Welch

Harness Your People for Competitive Advantage

Build a Market-Leading Company

25 Lessons from Jack WelchCreating the worlds most competitive enterprise



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anagem en y ea ers p: ucc essSt oryJack Welch

GE MarketCapitalization

US$13 billion

US$500 billion

2000

Jack Welchsteps down

as CEO of GE

1981

Jack Welchappointed

as CEO of GE

1. Develop a vision for the

business2. Change the culture to

achieve the vision

3. Flatten the organization

4. Eliminate bureaucracy

5. Empower individuals

6. Raise quality and

efficiency

7. Eliminate boundaries

Welchs Seven-PointProgram for Managementby Leadership

More information at 1000ventures.com: Jack Welch a Corporate Change Leader
http://www.1000ventures.com/business_guide/crosscuttings/cs_leadership_welch.htmlhttp://www.ge.com/oac/appliance.htmhttp://www.1000ventures.com/business_guide/crosscuttings/cs_leadership_welch.html


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ac e c orpora e a ngeLead erWelch s Tr ademark Me ssa ges Business is simple.

Don't make business overly complicated.

Face reality, then act decisively. Don't be afraid of change.

Change before you have to.

Fight bureaucracy.

Use the brains of your workers.

Discover who has the best ideas, and put those ideasinto practice.

1000ventures.com


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e a ng rga n z a onaTransf orm at ionCre atin g an E xt raord in ary Or ganiza t ion

Redesigning the role of the leader in the neweconomy: creating followers throughcommunicating a vision, and establishingopen, caring relations with every employee

Creating an open, collaborative workplacewhere everyone's opinion is welcome

Empowering senior executives to run far-flungbusinesses in entrepreneurial fashion

Liberating the workforce; making everybody aparticipant through improving verticalcommunication and employee empowerment

Leading Changethrough the GE's Organization

Welchs prescription

for winning in business

1. Speed

2. Simplicity

3. Self-confidence

More information at 1000ventures.com: Jack Welch a Corporate Change Leader
http://www.1000ventures.com/business_guide/crosscuttings/cs_leadership_welch.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/cs_leadership_welch.html


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GE Leadership AssessmentSurvey(LES): Characteristics

2. Vision

3. Customer / Quality Focus

4. Integrity

5. Accountability / Commitment

6. Communication / Influence

7. Shared Ownership

8. Team Builder / Empowerment

9. Knowledge / Expertise / Intellect

10. Initiative / Speed

11. Global Mind-setMore information at 1000ventures.com: GEs Leadership Assessment Survey (LES)

Four Essential Tasks2. Recognize the importance of

leadership to your businesssuccess

3. Have in place a specificprocess for developingleadership talent

4. Define leadership attributesbehaviorally, for the benefit offuture leaders

5. Use the leadershipcompetencies stipulated inthe Leadership EffectivenessSurvey (LES) to integrate anumber of managementpractices with the purpose ofbuilding quality of leadership.

Le adership De velop ment at GEA S trategic D uty of A l l S enior Leaders
http://www.1000ventures.com/business_guide/crosscuttings/tests_leadership_ef_byge.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/tests_leadership_ef_byge.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/tests_leadership_ef_byge.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/tests_leadership_ef_byge.html


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Sha red Corp orat e V al uesGE V alues G uideGE Leaders... Always with Unyielding Integrity:

Have a Passion for Excellence and Hate Bureaucracy

Are Open to Ideas from Anywhere... and Committed to Work-Out

Live Quality... and Drive Cost and Speed for Competitive Advantage

Have the Self-Confidence to Involve Everyone and Behave in aBoundaryless Fashion

Create a Clear, Simple, Reality-Based Vision... and Communicate Itto All Constituencies

Have Enormous Energy and the Ability to Energize Others Stretch... Set Aggressive Goals... Reward Progress... Yet

Understand Accountability and Commitment

See Change as Opportunity... Not Threat

Have Global Brains... and Build Diverse and Global TeamsMore information at 1000ventures.com: Shared Values
http://www.1000ventures.com/business_guide/crosscuttings/shared_values.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/shared_values.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/shared_values.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/shared_values.html


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ExecutionThey are action-oriented, and

are focused on getting results

EdgeThey have a competitive edge

and a will to win

EnergizeThey energize teams, and

don't intimidate them

EnergyThey have tremendous

personal energy

Le ssons fro m Jack Welc hTh e 4 E s of L ead er sh ip

1000ventures.com


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Going for the leap Radical innovation

Diversification

Venture investing Acquisitions

Shining the incremental

Lean organization

GE Work-Out

Quality Management: Six Sigma

GE G rowth Str ateg iesShun the incremental and go for the leap

- Jack Welch

More information at 1000ventures.com: Sustainable Growth Strategies
http://www.1000ventures.com/business_guide/sustainable_growth.htmlhttp://www.1000ventures.com/business_guide/sustainable_growth.htmlhttp://www.1000ventures.com/business_guide/sustainable_growth.htmlhttp://www.1000ventures.com/business_guide/sustainable_growth.html


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St rate gy Form ulat ionGE M ul t ifa cto r Bu sine ss P or tf oli o Ma trix

1000ventures.com

Invest /

Grow

Invest /

Grow

Invest /Grow

Selective

Investment

Harvest /Divest

Harvest /Divest

Harvest /Divest

LOW MEDIUM HIGH

Industry Attractiveness

MEDIUM

LOW

HIGH

Busin

essPosition

Source: GE & McKinsey & Co.

SelectiveInvestment

SelectiveInvestment

Companies win when their managers make a clear and meaningfuldistinction between top- and bottom-performing businesses and people,when they cultivate the strong and cull the weak. Jack Welch


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Quality M an agem ent: S ix S igmaCa se in Po int : Impa ct of S ix Si gma I mp lem ent at ionat GE

11%14%

17%

13%

Revenue

increased

Profits

increased

Earning per

share increased

Operating

margins

increased

Results achieved over the first two years (1996-1998)

More information at 1000ventures.com: Six Sigma

"We want to change the competitive landscape by being not just betterthan our competitors, but by taking quality to a whole new level.

Jack Welch
http://www.1000ventures.com/business_guide/mgmt_quality_six_sigma.htmlhttp://www.1000ventures.com/business_guide/mgmt_quality_six_sigma.htmlhttp://www.1000ventures.com/business_guide/mgmt_quality_six_sigma.html


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Six Sigm a Im plem en tation at G EMakin g t he S ix S igma Proce ss WorkFour MAIC Steps Measure

Analyze

Improve Control

Five Corporate Measures2. Customer Satisfaction

3. Cost of Poor Quality

4. Supplier Quality

5. Internal Performance

6. Design for Manufacturability

Everyday Six Sigma

Plant managers can use Six Sigma to reduce waste, improveproduct consistency, solve equipment problems or create capacity.

Human resources managers can use it to reduce the cycle time for

hiring employees.

Regional sales managers can use it to improve forecast reliability,

pricing strategies or pricing variation.1000ventures.com


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or - uCre atin g th e Sp irit of a St ar t-U p Firm in a La rg eEnterprise

1000ventures.com

Key Benefits of the Work-Out

Reduces bureaucracy

Empowers people

Continuously reinvents ever-more-effective ways of doingbusiness

At GE, Work-Out "Town Meetings" gave the corporation access to anunlimited resource of imagination and energy of its talented employees.

With Work-Out as part of its DNA, GE hasbecome one of the most innovative,

profitable, and admired companies on earth.

Work-Outs Four Major Goals

2. Build trust

3. Empower employees

4. Eliminate unnecessary work

5. Create a new paradigm


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GE Work-O utSe ven Ste ps to Im plemen t W or k- Out

1000ventures.com

1. Chose the issues to be discussed.

2. Select the appropriate cross-functional team to tackle the problem.

3. Chose a "champion" who will see any Work-Out recommendationthrough to implementation.

4. Let the team meet for three days, drawing up recommendations toimprove your company's processes.

5. Meet with managers, who make decisions on the spot about eachrecommendation.

6. Hold more meetings as required to pursue the implementation of therecommendations.

7. Keep the process going, with these and other issues andrecommendations.


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No of Ventures Invested

0

300

600

1995 2000 2005

Nature of Venture Investments

(2002)

15%

85%

Strategic ValueInvestments

Investments inAreas Unrelatedto GE

Established in 1995, General Electric (GE) Equity, a business unit within GE

Capital, invests around $1.5 billion annually in external ventures

GE Equity invests an average of $3 million to $5 million in each ofcompanies, and it gets somewhere between 5 and 11% of each venture

85% of investment are strategic value investments that help GE businessesgrow and are done jointly with one of them

GE Ve ntu re S tra teg iesCorporate Investing in External Ventures

More information at 1000ventures.com: Corporate Venture Investing
http://www.1000ventures.com/business_guide/corporate_vinvesting_external.htmlhttp://www.1000ventures.com/business_guide/corporate_vinvesting_external.htmlhttp://www.1000ventures.com/business_guide/corporate_vinvesting_external.htmlhttp://www.1000ventures.com/business_guide/corporate_vinvesting_external.html


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Corporate Venture Investing: GE EquitySucce ss Fa ct ors

1000ventures.com

Qualities of Top ManagersCritical to Success

they are visionary leadersaiming at building a world-class, global, private equity

organization

each of them is aremarkable hybrid ofcorporate executive and

venture capitalist they practice and lead a

highly disciplined approachto project selection andportfolio management

Highly Disciplined BusinessManagement System(BMS)

rigorous examinationprocedure

systematic investmentapproach based on decisionand probability theories

the most onerous due-diligence checklist in theworld of corporate ventureinvesting

portfolio management system


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Managem ent by Lea dership25 L esso ns f ro m Jac k W elch

1000ventures.com

LEAD MORE, MANAGE LESS

1. Lead2. Manage less3. Articulate your vision4. Simplify5. Get less formal

BUILD A WINNING ORGANIZATION

1. Get rid of bureaucracy2. Eliminate boundaries3. Put values first4. Cultivate leaders

5. Create learning culture

HARNESS YOUR PEOPLE

1. Involve everybody2. Make everybody a team player3. Stretch4. Instill confidence

5. Have fun

BUILD THE MARKET-LEADING COMPANY

1. Live speed2. Behave like a small company

1. Energize others2. Face reality3. See change as an opportunity4. Get good ideas from everywhere5. Follow up

1. Be number 1 or number 22. Live quality3. Constantly focus on innovation


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Le ad Mo re , Mana ge Le ss: Le sson 1Lead

Managers muddle leaders inspire."What we are looking for are leaders atevery level who can energize, excite andinspire rather than enervate, depress,

and control."

Create a vision and then ignite your organization to make thisvision a reality

Focus on strategic issues Don't micromanage

Involve everyone and welcome great ideas from everywhere

Lead by example

More information at 1000ventures.com: Effective Leadership
http://www.1000ventures.com/business_guide/crosscuttings/leadership_main.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/leadership_main.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/leadership_main.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/leadership_main.html


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Le ad Mo re , Mana ge Le ss: Le sson 3Articulate Your Vision

"Leaders inspire people with clear visions of howthings can be done better." The best leader do notprovide a step-by-step instruction manual for workers.The best leaders are those who come up with new

idea, and articulate a vision that inspires others to act.

Create and project a clear vision

Articulate a few clear stretch goals for your company

Make sure you have the very best people to carryyour vision out.

More information at 1000ventures.com: Vision, Mission, Goals
http://www.1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.html


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Le ad Mo re , Mana ge Le ss: Le sson 4Simplify

1000ventures.com

Keeping things simple is one of the keys to business.Have the courage to be simple. Simplicity is practically anart form, with many definitions. "Simple messages travelfaster, simpler designs reach the market faster and theelimination of clutter allows faster decision making."

Don't make business harder than it is

Think simply to create a clear vision

Make your messages simple Build self-confidence

Simplify your workplace and communications

Make meeting simpler


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Le ad Mo re , Mana ge Le ss: Le sson 5Get Less Formal

1000ventures.com

"You must realize now how important it is tomaintain the kind of corporate informalitythat encourages a training class tocomfortably challenge the boss's pet ideas."

Take the "Boss Element" our of your company

Keep formality and rigidity out of the office

Hold more informal meetings Find simple ways to loosen things up

Brainstorm with bosses and colleagues frequently

Organize a once-in-a-while informal get together


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Le ad Mo re , Mana ge Le ss: Le sson 6Energize Others

1000ventures.com

Genuine leadership comes from the quality ofyour vision and your ability to spark others toextraordinary performance. Getting employeesexcited about their work is the key to being agreat business leader. "We now know whereproductivity - real and limitless productivity -

comes from. It comes from challenged,empowered, excited, rewarded teams of people."

Live action all day

Allow employees more freedom

Give employees more responsibility

Never lead by intimidation

Let people know how their efforts are helping your organization

Send handwritten thank-you notes


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Le ad Mo re , Mana ge Le ss: Le sson 7Face Reality

1000ventures.com

Face reality, then act decisively. Most mistakes thatleaders make arise from not being willing to face realityand then acting on it. Facing reality often means sayingand doing things that are not popular, but only bycoming to grips with reality would things get better.

Accept the truth

Own up the reality, don't bury your head in the sand

See things as they are, not as you wish them to be Look at things with a fresh eye every day

Look at your situation as an outsider

Play scenarios


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Le ad Mo re , Mana ge Le ss: Le sson 8See Change as an Opportunity

Change is a big part of the reality in business."Willingness to change is a strength, even if itmeans plunging part of the company into totalconfusion for a while... Keeping an eye out forchange is both exhilarating and fun."

It's nonsense to fear change

Adapt your management style

Spark other to deal with change Deal with change in a proactive manner

Defy tradition

Think short-term and long-term change

Reinvent your business constantly

More information at 1000ventures.com: Change Management
http://www.1000ventures.com/business_guide/crosscuttings/change_management.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/change_management.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/change_management.html


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Le ad Mo re , M ana ge Le ss: Le sson 9Get Good Ideas from Everywhere

1000ventures.com

New ideas are the lifeblood of business. "Theoperative assumption today is that someone,somewhere, has a better idea; and the operativecompulsion is to find out who has that better

idea, learn it, and put it into action - fast."

Ideas can be from any source

Cross-pollinate Develop a pervasive and insatiable thirst for good ideas

Study competitors

Plagiarize it's legitimate


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Le ad Mo re , M ana ge Le ss: Le sson 1 0Follow Up

1000ventures.com

Follow up on everything. Follow-up is onekey measure of success for a business.

Your follow-up business strategy will pavethe way for your success.

Demonstrate relentless consistency in everything

When you call a meeting, see if its goals are achieved

Harp on a few key themes and repeat them over and over

Expand your communication to reach a critical mass

Be consistent consistently!

25 L f J k W l h


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Bu il d a Winn ing O rga nizat ion : Lesson 13Put Values First

1000ventures.com

Play up the "soft stuff" the company's values andculture. Don't focus too much on the numbers."Numbers aren't the vision; numbers are theproducts." Focus more on the softer values ofbuilding a team, sharing ideas, exciting others.

Don't focus too much on numbers

Let values rule

Live values

Emphasize your company's values and culture

Part your company with those who don't live the valuesof your company


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Bu il d a Winn ing O rga nizat ion : Lesson 14Cultivate Leaders

1000ventures.com

Building a leader pipeline is essential to the healthof your company and it therefore is a strategic dutyof the senior leader. Cultivate leaders who have thefour E's of leadership: Energy, Energize, Edge, andExecution; leader who share values of your

company and deliver on commitments.

Build self-confidence

Look for team players Look for coaches

Help them build their cross-functional expertise

Measure performance of the leader pipeline


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Bu il d a Winn ing O rga nizat ion : Lesson 15Create a Learning Culture

1000ventures.com

Turn your company into a learning organization tospark free flow of communication and exchange ofideas. "The desire, and the ability, of an organizationto continuously learn from any source, anywhere and to rapidly convert this learning into action isits ultimate competitive advantage."

Don't think that you or your company have all the answers

Make intellect rule

Make learning a top priority Create an operating system that drives knowledge and learning

throughout the company

Make important information easily available to everybody

Create a culture where ideas are translated into action and results

25 L f J k W l h


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Lesson 16 Involve Everyone

1000ventures.com

Business is all about capturing intellect fromevery person. The way to engenderenthusiasm it to allow employees far morefreedom and far more responsibility.

Start with yourself

Encourage people to take initiative

Establish a meritocracyin your company

Use the brains of every worker

Create an atmosphere where workers feel free to speak out


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Lesson 17 Make Everybody a Team Player

1000ventures.com

Every leader has both a task to complete and a team to lead. Leadersmust not only produce their personal best. The leader must work asthe team member who gets the top results from the whole team.Managers should learn to become team players. Middle managershave to be team members and coaches. Take steps against those

managers who wouldn't learn to become team players.

Set up a shared and worthwhile goal

Behave positively

Help junior executives become future great leaders

Build diverse cross-functional teams

Facilitate cross-pollination of ideas

Part your company with those who won't play as part of a team


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Lesson 18 Stretch!

1000ventures.com

Stretch your business strategy

Stretch yourself

Ask managers and employees to reach for their dreams

Reward business leaders even for falling short of a stretched goal

Don't abuse stretch make sure that you do the right stuff

Keep stretching

Stretch is a goal or challenge that is significantlybeyond the organization's current performancelevel. Stretch targets energize. "We have found thatby reaching for what appears to be the impossible,we often actually do the impossible; and even when

we don't quite make it, we inevitably wind up doingmuch better than we would have done."


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Lesson 19 Instill Confidence

1000ventures.com

Create a truly confident workforce. Confidence is a vitalingredient of any learning organization. The prescription forwinning is speed, simplicity, and self-confidence. Self-confidentpeople are open to good ideas regardless of their source and arewilling to share them. "Just as surely as speed flows from

simplicity, simplicity is grounded in self-confidence."

Encourage employees to look well ahead

Turn people loose

Simplify the workplace

Provide training and coaching

Let people know that you value their ideas

Give people independence and resources

Encourage people to take big swings


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Lesson 20 Make Business Fun

1000ventures.com

Fun must be a big element in your businessstrategy. No one should have a job they don'tenjoy. If you don't wake up energized andexcited about tackling a new set of challenges,then you might be in the wrong job.

Never allow your company to take itself too seriously

Take swings, have fun

Find job that challenges you

Remove anything that makes people less excitedabout going to work

Celebrate success



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Bu i ld th e M ark et -L ead ing Co mpa ny : Lesson 21Be Number 1 or Number 2

1000ventures.com

"When you're number four or five in a market, whennumber one sneezes, you get pneumonia. When you'renumber one, you control your destiny. The numberfours keep merging; they have difficult times. That's notthe same if you're number four, and that's your only

businesses. Then you have to find strategic ways to getstronger. But GE had a lot of number ones."

Evolve a game plan, a business strategy "number one, number two

Send shivers throughout your organization Exact the highest standards and make sure that everyone in your

company meets those standards

Look for the quantum leap

Get rid of fat


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Bu i ld th e M ark et -L ead ing Co mpa ny : Lesson 22Live Quality

1000ventures.com

"We want to change the competitive landscape by beingnot just better than our competitors, but by taking quality toa whole new level. We want to make our quality so special,so valuable to our customers, so important to their successthat our products become the only real value choice."

Take great pride in your work

Make quality your way of life

Quality is your job

Make quality the job of every employee

Seek out quality training

Involve customers

Exchange best practices


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Bu i ld th e M ark et -L ead ing Co mpa ny : Lesson 23Constantly Focus on Innovation

"You have just got to constantly focus on innovation. Andmore competitors. You've got to constantly produce morefor less through intellectual capital. Shun the incremental,and look for the quantum leap." Now the fundamentalshave got to be more education. More information

knowledge, faster speeds, more technology across theboard.

Invest in continuous education and training

Shun the incremental and go for the leap

Search for the best ideas

Practice systems thinking and holistic approaches

Invest in information technology and information management

Spend an hour per week learning what competitors are doing

More information at 1000ventures.com: Innovation
http://www.1000ventures.com/business_guide/innovation.htmlhttp://www.1000ventures.com/business_guide/innovation.htmlhttp://www.1000ventures.com/business_guide/innovation.html


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Bu i ld th e M ark et -L ead ing Co mpa ny : Lesson 24Live Speed

"If you're not fast you can't win... Speed is everything. It is theindispensable ingredient of competitiveness." Speed, simplicity andself-confidence are closely intertwined. By simplifying the organizationand instilling confidence, you create the foundation for an organizationthat incorporates speed into the fabric of the company.

Cultivate the culture of speed

Eliminate layers

Remove all roadblocks

Don't "sit" on decisions Create an open organization

Communicate faster

Make speed a habit

Pounce every dayMore information at 1000ventures.com: Fast Company
http://www.1000ventures.com/business_guide/crosscuttings/change_speedmoving.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/change_speedmoving.htmlhttp://www.1000ventures.com/business_guide/crosscuttings/change_speedmoving.html


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Bu i ld th e M ark et -L ead ing Co mpa ny : Lesson 25Behave Like a Small Company

1000ventures.com

Small companies have huge competitive advantages. They "areuncluttered, simple, informal. They thrive on passion and ridiculebureaucracy. Small companies grow on good ideas regardlessof their source. They need everyone, involve everyone, andreward or remove people based on their contribution to winning.

Small companies dream big dreams and set the bar high increments and fractions don't interest them."

Get lean

Get agile Start thinking like a small company

Infuse a small company soul into your organization

Communicate like a small company

Stay close to your customers



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GE Success Story: Flash Points 25 Lessons from Jack Welch

Harness Your People for Competitive Advantage Build a Market-Leading Company



THANK YOU!THANK YOU!



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25 Lessons Jack Welch Ten3 Mini Course