23 October 2014 VAS Annual Conference 2014

23 October 2014

TSI web sites: Making the most of our web presence

Heather Burns

Who am I?

23 October 2014 VAS Annual Conference 2014

The remit

• Note best practice examples and actions

• Establish opportunities for improvement

• Review the staffing and management structures behind the web sites

• Note areas which may require further funding and investment

• Share the lessons with TSIs, reflect on the dialogue, and provide the Scottish Government with suggestions

23 October 2014 VAS Annual Conference 2014

The report

http://www.idea15webdesign.com/tsireport

Part 1: TSI survey

Part 2: Core remit

Part 3: Partnership TSIs

Part 4: Staff and board

Part 5: Accessibility

Part 6: Legal compliance

Part 7: Social media

Part 8: Responsiveness

What are you doing well?

What are you doing well?

1. Staying “on message”

2. Frequent updates

3. Services and offerings

4. Social media, where present

What needs work?

23 October 2014 VAS Annual Conference 2014

Analytics

Numbers are vanity…

23 October 2014 VAS Annual Conference 2014

Transparency

23 October 2014 VAS Annual Conference 2014

This is not transparency

“We are governed by the directors who are collectively responsible for decisions made by the board. Governance describes the structures, functions, processes and organisational traditions that have been put in place to ensure that the organisation is run in such a way that it achieves its objectives in an effective and transparent manner. Governance involves setting the strategic direction and directing the activities of senior managers. Governance isn’t management. Management is the day-to-day operation of the organisation within the context of the strategies, policies, processes and procedures that have been established by the directors. To ensure that we are able to meet all its legal and moral obligations as a Scottish Charity the board is supported by a main Board, with delegated responsibility to four sub-committees. All committees are made up of at least three members of the board and will be supported by the CEO and one other relevant member of the staff team.”

23 October 2014 VAS Annual Conference 2014

This is transparency

23 October 2014 VAS Annual Conference 2014

Being transparent on your web site

1. List your staff

2. List your Board

3. List your funders

4. Don’t hide any of that in PDFs

Web accessibility

refers to the inclusive practice of removing barriers that prevent

access to websites by people with disabilities.

When sites are correctly designed, developed and edited, all users

have equal access to information and functionality.

23 October 2014 VAS Annual Conference 2014

Four kinds of accessibility

1. Visual Disabilities

2. Cognitive Disabilities

3. Motor Disabilities

4. Hearing Disabilities

23 October 2014 VAS Annual Conference 2014

This is not accessibility

23 October 2014 VAS Annual Conference 2014

This is accessibility

Digital transformation

is about changing your web presence

by changing the way

you think about your web presence.

First, change your thinking

http://www.idea15webdesign.com/webwise-wednesdays/tip-29-change-your-web-site-by-changing-your-thinking

Image credit

First, change your thinking

http://www.idea15webdesign.com/webwise-wednesdays/tip-29-change-your-web-site-by-changing-your-thinking

Then, make two lists

http://www.idea15webdesign.com/webwise-wednesdays/tip-29-change-your-web-site-by-changing-your-thinking

Respect the web,and respect the web role

http://www.idea15webdesign.com/webwise-wednesdays/tip-31-change-your-web-site-by-showing-it-some-respect

Have a digital championon your Board

http://www.idea15webdesign.com/webwise-wednesdays/tip-32-change-your-web-site-by-overthrowing-your-office-tyrants

Discussion:what do you need to move

forward?

heather@idea15webdesign.com

http://www.idea15webdesign.com

@idea15webdesign