22–25 March 2020Paris, Porte de Versailles

An event Organized by

THE 3 (VERY GOOD) REASONS TO PARTICIPATEAT THE MAJOR FRANCHISE SHOW

01 02 03

FRANCHISE EXPO PARIS: YOUR HIGH QUALITY BROKER

500 brands

35 000+ Franchise candidates

80% of visitors, appreciate the live show contact

THE SHOW, A MUST FOR YOUR DEVELOPMENT

After their own website, brands consider Franchise Expo Paris as the best way

to meet and recruit franchisees

For 68% of the exhibitors, the show allows them to meet candidates with various profiles

@

A 100% DEDICATED TEAM

Your customer service helps you preparing the show to optimise your return on investment > Contact-us

Sales team Marketing, Communication & contents team

Technical team Adminis-tration

Direction

ACCELERATEYOUR FRENCH &INTERNATIONALDEVELOPMENT

Meet qualified profiles which will become

your futur franchisees

ENHANCETHE AWERENESS OF

YOUR BRAND &REINFORCE YOUR IMAGE

Display your brand to a captive target

INTRODUCEYOUR CONCEPT & COMPETITIVE

AVANTAGESStand out from others

and put forwardyour assets

EXHIBITORS PROFILE

"The 2019 edition of Franchise Expo Paris was a great success for us with 7 candidates who signed following the show. It also allowed us to be more visible for our future international development. It's awesome. A big

thank you to the Reed Expositions team for this great edition :) "Bagel Corner

"The show: Franchise Expo, remains a unique and referential place to be where you can develop fame and potential-development for a sign or a concept. We were able to present an innovative concept-store of two franchises’ partners "Soraya and Ju'Sto", with complementary and clever seasonings. […] There is no lack of

success and there are numerous of projects both in France and abroad. Thanks to Reed Expositions teams for their availability and their help. "

Soraya and Ju'Sto

Exhibitors plan to open 6 franchises onaverage following their participation

65% of the exhibitors are very or totallysatisfied of their participation

572exhibitors

Satisfied exhibitors

500 exhibiting brands developing their network

6 local authorities

23 FFF experts

8 banks

35 media & institutional partners

Auto/Moto/Bicycles7%

Construction5%

Beauty/Health/Fitness10%

Food shops9%

Specialized outlets9%

Deco/Household goods

7%Hotels/Restaurants

19%

Real estate5%

Food retail7%

Fashion/Pers. items6%

Services17%

All sectors represented

Proportional representation of all sectors compared to the franchise market

Virtual visit

VISITORS WITH VARIOUS PROFILES

HIGH QUALIFIED AND MOTIVATED CANDIDATES

34 844 VISITORS

Corporateexecutives or

managers lookingto branch out on

their own

No professionaloccupationIndependant

retailers

65%Of new visitors

every year

52%PARIS AREA

48%PROVINCE

8%INT.

GOALS 75%Wish to shapetheir projectwithin a year

1 on 3 visitorsHave an investment capacity

higher than 75K€ (excluding loans)

Visitors visit9 stands on average

59% of the visitors spend 1 day on averageon the show

67% of the visitors are very satisfied of their visit

SATISFIED VISITORS

7%

30%47% 16%

Others

70% Become a

franchisee or wouldlike to get more

information about building its own

business

A SHOW THAT ANSWERS VISITORS REQUESTS

All sectors represented

An adapted visitors route

4 DYNAMICS DAYS

Sunday21%

28%31%

20%

MondayTuesday

Wednesday

Visitorsbreakdow by day

CONFERENCES & WORKSHOPS147 hosts and speakers7,857 auditors4 areas: Franchise workshop, Franchisor workshop, Franchise school, Entrepreneur’s Village

And visitors are both looking for new concepts to be developed in franchise (61%*) and meetings with market’s leaders (63%*).

*satisfaction rate on the criteria’s importance

92

1. I want to start mybusiness

ENTREPRENEURSVILLAGE

2. I want to start it in Franchise

CONFERENCES & WORKSHOPS

3. I amwilling to

heartestimonials

FRANCHISEE TESTIMONIALS

4. I look for a brand that

suits me

STANDS

5. I want to finance my

project

BANK VILLAGE

6. I have a concept and

want to duplicate it

FFF EXPERTS VILLAGE

7. I select all the collectedinformation

WORKSHOP« 5 questions

before leaving »

Bank VillageBusiness Lounge &

LeClub

FFF experts Village

Spanish pavilion

Hotels-RestaurantsFood shopsFood retail

Fashion and personal items

Beauty, Health & fitness

International village

Entrance

Conference area Snack bar Restaurant Cloakroom

Organizer office& Business Center

Fédération française de la

franchise

INTERNATIONAL PAVILIONS

An Italian Pavilion which introduced around 20 brands.

And the International Village with Pavilions from Malaysian, Canadian, English, American, Brazilian, Russian and Lebanese

INDIVIDUALLY

Belgium, Brazil, Canada, Czech Republic, Hong Kong, Hungary, Ireland, Italy, Germany, South

Korea, Spain, United States, Lebanon, Luxembourg, Malaysia, Monaco, Netherlands, Portugal, Russia, Switzerland, Turkey, United

Kingdom…

To conquer French, European and

international markets, brands from all over the world come at Franchise Expo Paris to recruit their

candidates.

27% International brands from 27 countries

155International concepts

International visitors breakdown by continent

Belgium Morocco Swiss Great Britain Italy

Spain Ukraine Algeria United States Senegal

FRANCHISE EXPO PARIS : THE MOST INTERNATIONAL FRANCHISE SHOW IN THE WORLD

FOREIGN CONCEPTS

INTERNATIONAL VISITORS

3,000International visitors

101 nationalities represented

of the international visitors have

a franchising or Master

franchising project

65%

FOREIGN DELEGATIONS

COMING EITHER BY

LeClub program is an exclusive VIP communityavailable to selected investors, multi unitsfranchisees, master franchisees orentrepreneurs motivated to develop afranchise or a master franchise.

3,5%

1,56%

19,47%

66,12%3,43%

5,3%

0,62%

OR

~

Anglais

A MASSIVE COMMUNICATION PLAN

RADIONational plan at prime time on leaders French

broadcasts: France Inter - France info (the morning) and RTL (the evening)

INTERNETKeywords campaign Google in

France and in Europe + acquisition campaigns

+ inbound marketing + social networks communication + display and editorial on major

general public sites

PAPER PRESSSpecial operations with “L’Equipe”, “Le Figaro”

and “Le Parisien”+

a display and advertorial campaign on more than 90 supports:

consumer, sectorial, professional and international press

DIRECT MARKETINGalmost 3 000 000

sent messages

DISPLAYon the belt highway at the Parc

des Expositions Porte de Versailles and in shop and in

front of Monoprix shops

Let's create the Franchise Expo Paris community together and tweet, like, share, comment!

#Franchise_Expo Franchise Expo Franchise Expo Paris

3 AWARDS FOR REWARDING BRANDS

LES RÉVÉLATIONS DE LA FRANCHISE

Identifies and supportspromising networks whosedistribution or services conceptsare the best performing andmost innovative on the market.

LES COUPS DE CŒUR

Distinguished franchise networks(the entity formed by thefranchisor and all franchisees) fortheir strategy and performance.

QUI SERA LE FRANCHISEUR LE PLUS AUDACIEUX ?

L’Officiel de la Franchise andTerritoires & Marketing co-organize the most audaciousfranchisor's contest to promotefranchise entrepreneurship.

+650Press

coverage

191 written

450 online

14 audio

2019 COVERAGE

Media impact

YOUR CUSTOMER SERVICE

Franchise & You, your personalized support program

A show that suits you An offer tailored to your development goals Communication products to maximize your visibility French and international qualified candidates

1

A support program A follow up for all customer requests and a maximum response time of 48 hours A preparatory meeting before the show Providing all the information needed to fully use all the available tools A support for customers on the progress in the preparation of the show and the optimization of its

participation The personalized meeting with every exhibitor at its stand during the show to ensure the smooth

running of the event

2

Exhibitor services included Insurance Daily cleaning of your stand Access to your own exhibitor space on www.franchiseparis.com to manage your participation Presence of your brand in the platform dedicated to top investors, multi & master franchisees -

French and international

3

4

BUSINESS CENTER for your needs in

sending/receiving, packing, internet

BUSINESS LOUNGE for organizing your

qualified face-to-faceIn a dedicated space

ORGANIZOR’S OFFICEfor your technical

questions

CONCIERGERIEfor all your extra-show

requests

PRESS SERVICE& Public Relations for

your medias promotion

CATERINGvarious areas for your

different types of meals

SHOW SERVICES INCLUDED IN YOUR PARTICIPATION FEE

CONTACT-US

Promotion tools included Presence of your brand in the Official Catalog Visibility online Free invitations + Free and unlimited e-invitations and invitation code Exhibition posters to communicate in your network Providing a personalized logo and an animated banner for your communication

BASIC space Recreate the look & feel on your brand and the concept of your shops!

MANDATORY - min. 9m²

STAND OFFERS

Floor marking only (bare uncarpeted space)

TO MAKE YOUR SETTING-UP EASIER, WE PROPOSE YOU 3 SETTING UP OFFER:

ESSENTIEL + A presence with standard elements to participate A space to customize according to your goalsMin. 9 m²

1

SERVICES AND FURNITURES INCLUDED IN THE OFFERAdaptable storeroom depending on the surface: 1 sqm as of 12 sqm, 2 sqm as of 25 sqm, 3 sqm as of 36 sqm

Low consumption directional spotlights Tradename flag recto-verso (name and stand number) Choice between 3 carpet colors Choice between 3 partition colors (brushed cotton)

EASY A “turnkey” formula to focus on your core business A space at your image to introduce your brand A dedicated contact in the technical department

THE + OF THE PACKAGE

min. 9m² - max. 50m²

2

SERVICES AND FURNITURES INCLUDED IN THE OFFERChoice between 4 partition colorsChoice between 3 carpet colorsCustomizable high tradename 1mx1m, recto-verso 1 visual (advertising canvas of 3m L x 2,5m H, according to the creation of your choice) T radename flag recto-verso (name and stand number)1 table + 3 chairs1 reception counter + 1 stool1 display stand1 litter binFournitures and storeroom depending on the chosen area

IDENTITYmin. 12m²

3

SERVICES AND FURNITURES INCLUDED IN THE OFFERPersonalized backlit printed canvasTradename on a suspended ring with a diameter of 2,5 m and height of 50 cm Choice between 3 carpet colors1 table + 3 chairs1 reception counter + 1 stool1 display stand1 litter binCoffee machine (including: 150 capsules) + cups, sugar and stirrers Water fountain + 2 barrelsFournitures and storeroom depending on the chosen area

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THE + OF THE PACKAGE

THE + OF THE PACKAGE

A “turnkey” formula to focus on your core business A space at your image to introduce your brand A dedicated contact in the technical department

www.franchiseparis.com