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222
Traffic Safety Improvement Programme
EU funded mechanism to improve road safety including 6 areas of measure
Organisational Development
Accident Information System
Vehicle Inspection
Primary Road Network
Traffic Operations
Road Safety Education and Campaigning
333
Road Safety Education and Campaignig Project
Disseminate information on factors causing traffic accidents.
Create an understanding for measures to reduce
traffic accidents
Capacity Building
Contributing to the improvement of road and traffic safety in the northern part of Cyprus by increasing awareness and
understanding of the factors leading to accidents
Specific Objectives
Overall Objective
444
Results of Analysis
High accident/vehicle ratio
Factors negatively affecting road safetyPoor driver trainingLack of intensive traffic inspectionsBad road infrastructureLack of proper traffic signalisationLack of mass transportation systemsLack of first-aid training
555
Analysis Results
Main driver faultsExcess speed
Driving impaired by alcohol
Disrespect of right of way
Driver distraction
Disuse of seat belts
Psychological factors (Perception that risk of getting caught is low or mis-behaviour affected by others around, etc.)
666
Analysis Results
Risk Groups
777
Social properties contributing to the solution
Civil society organisations widespread and a high number of media channels.
Sensitive towards social issues and common habit in getting organised around these issues.A small, highly interactive and educated community: En educated society valuing judgements of others and public opinion.
888
İşbirliği Ortamı
Environm
ent
Environm
ent
Target Group Representatives and CSOs
DG Police
Chambers of Industry And Commerce
Public OrganisationsUniversities and Academicians
Sub-Committee on Education, Research And Awareness
Traffic and TransportationServices Commission
Media Sector
999
Recognised Leaders
Recognised Leaders
Engaging stakeholders
Engaging stakeholders
Publicity Strategy and Programme
Publicity Strategy and Programme Local OwnershipLocal OwnershipCapacity BuildingCapacity BuildingPublicity ActionsPublicity Actions
To mention EU’s role and governmental engagement at recognised leaders’ level.
To attract and retain the attention of all stakeholders
To analyse the priorities, segment target groups, define publicity strategy, develop publicity materials, event concepts and dissemination plans.
To implement the publicity action plan coveringelectronic communication, printed materials and events.
To promote ownership and cooperation between the stakeholders
To develop internal capacity of the stakeholders to implement similar publicity campaigns
STRATEGIC FRAMEWORK
Identification MappingPlanning/
ProductionActivating Capacitating Tracking
ü Field surveys in the beginning and at the end of the project,ü Number of stakeholders visited,ü Number of direct e-mail clients,ü Number of web-site visitors,ü Number of printed materials,
ü Number of audio visual materials,ü Number of trainings and number of people trained,ü Number of participants for the events,ü Media monitoring reports.
ü Printed Publicationsü Web-Siteü Bulletinsü Radio / TV Spotsü Social Media
ü Articlesü Network of Stakeholdersü Capacity Enhancement Trainingsü Publicity Campaign Guidelines
ü Campaign Mottoü Events ü Direct Mailingü Service Networks
Pillars of Success
Purpose Statement
Multi-yearObjectives
Measures
101010
Achievements
Campaign plan and strategy with the stakeholders
Training Needs Analysis
InformationNeeds Analysis
Campaign Materials
BROCHURES FLIERBUMPER STICKER
TV FİLMSRADIO SPOTS
INSERTS BULLETINS
PRESS MEETINGS/RELEASES
www.trafikveyolguvenligi.info
FacebookYoutubeTwitterFlickr
•Media Reporters,•Young Drivers,•Driving School Teachers,•Professional Drivers,•Regulation and Enforcement,•Traffic Police,•Elementary School Students
Training Content
Capacity Building
POSTERS
CONFERANS
111111
Brochures
20,000 brochures prepared on 10 different subjects (2000 prints of each).
In addition, 22000 pieces of all brochures as an insert to Kıbrıs, YeniDüzen and Havadis newspapers.
Electronic copies were sent to university students in cooperation with the universities and to the members in cooperation with the chambers.
In total 42,000 printed brochures
121212
Fliers
Residential area
Amount
Iskele 2500
Morphou 3100
Kyrenia 6200
Famagusta 6250
Nicosia 8500
25,000 pieces.
131313
Posters
7 different posters with 200 copies of each hang on the public buildings, universities, driving schools, media companies.
141414
Bumper Sticker
25,000 stickers were prepared and distributed in cooperation with the CSOs, universities, municipalities and other public organisations.
151515
Bültenler
7 different bulletins were prepared and distributed to more than 770 personal e-mails.
161616
www.trafikveyolguvenligi.info
171717
TV Films
6 TV movies and 4 radio spots on driver distraction, seat belt and child restraint, use of helmet while motorcycling, professional drivers and alcohol themes.
Broadcasting was started on 25th of May for 2 months at prime time - daily 80 broadcasts on 5 local channels (BRTHaber and BRT Aile, Genc TV, Kıbrıs TV and SIM TV).
Broadcasting of 4 radio spots started in parallel to the TV movies in Bayrak FM, First FM, Kıbrıs FM and SIM FM - 68 broadcasts per day.
181818
Social Media
191919
Newspaper Articles / TV Programs
Press Meeting, Releases and campaign materials resulted in
47 Articles in local press,
9 TV programs on local TV channels.
202020
Trainings
Media Reporters – Effective journalism for road safety,18-24 age group young drivers – Safe Driving Techniques,Driving School Teachers – Training of the trainer,Professional Drivers – Road Safety Training,Units in charge of Regulaton and Enforcement - Road Safety Workshop,Traffic Police - Effective Traffic InspectionsElementary School Students – Traffic Training
212121
Training Organisations
Workshop with media reporters Organised on 10 March 2011 in Merit Nicosia. Safe Driving Techniques for young drivers Organised twice on 20 and 21 April in Nicosia with a practical and theoretical content. Driving School Teachers Organised as a 1.5 days training on 27-28 April 2011 in the Turkish Cypriot Chamber of Industry. Professional Drivers Training Organised on 29 April in the Turkish Cypriot Chamber of Industry. Workshop with the units in charge of regulation and enforcement Organised on 3 May in Merit Nicosia.Training for the traffic inspection units of DG Police With support of the DG Security of Turkey organised on 31 May in the Turkish Cypriot Chamber of Industry. Training for kids – prepared as a digital media containing practical information, games and puzzles. 15,000 CD were prepared for dsitribution to all elementary schools in cooperation with the stakeholders.
In total 130 individuals
+ all elementary school students
222222
Capacity Building
Capacity Building workshop organised on 9 November 2010 in Nicosia Merit Hotel.
To mobilise effective cooperation for the road safety education and campaigning
3 focus group studies,
Road Safety Campaign Guidelines.
Public Organisations
Universities Municipalities DG Police City Planning
232323
ArkamızdaNe
Bırakıyoruz?
ArkamızdaNe
Bırakıyoruz?
ArkamızdaNe
Bırakıyoruz?
ArkamızdaNe
Bırakıyoruz?
ArkamızdaNe
Bırakıyoruz?
Cooperative environment
for the stake-
holders
“ I PROMISE to obey
traffic rules” motto
recognised by the
community
Promise of the
community leaders for a solution in road safety
Sustainable training
capacity with training
programmes and trained
trainers
A sustainable campaign for
the Sub-Committee
and the other stakeholders
What are we leaving
behind?
242424
Everything is available from the Website
www.trafikveyolguvenligi.info
All the training programmes,
Campaign Materials,
Press Pack
252525
Impact Assessment
Self Reporting Technique – Comparison of before and after campaign surveys:•an increase in the number of people who are aware of the road safety campaigns by 74%, •two thirds of the society is informed about the EU funded Road Safety Education and Campaigning project and can recall the motto of the campaign “I PROMISE to obey the traffic rules!”
262626
Come on to Promise….
We promised to obey traffic rules, let’s keep our promise.
Let’s invite others to promise.
Let’s Not drive when impaired by alcohol,
Drive at a speed convenient for the road conditions,
Respect others right of way,
Be aware of the risks we take,
Not talk on the phone while driving.
DRIVE ON SAFE ROADS. DRIVE ON SAFE ROADS.
272727
Thanks to everybody for their cooperative approach…