2215 Update Report

7/23/2019 2215 Update Report

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REAL ESTATE: NOTCONSTRUCTING SOCIAL MEDIAPRESENECE?

By

Anubandh Srivastava

Ravi T!a Durbha


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A"#n$%&d'(nt

) ar d*&y indbtd t$ EchoVMe and T.A. Pai management Institute

+$r *r$vidin' this 'rat $**$rtunity t$ %$r# $n th *r$!"t, )hatvr %hav &arnt durin' th "&ass r$$( sssi$ns in th institut hav bn

a**&id, S$( $+ th %$r# % hav d$n had its r&van" t$ th (ar#tin'

"$n"*ts -*&aind in th (ar#tin' "&asss. and %$u&d b us+u& in th

+utur as %&&, Ths t%$ ($nths hav bn vry nri"hin' and % ar sur

% %$u&d us th( t$ -*and $ur h$ri/$ns in th +utur,

) a&s$ %$u&d &i# t$ than# Ms. Amrutha Kuber. 'rat+u& S$"ia& Mdia

Ta( &ad. Mr. Sorav Jain. Thin#r0in0Chi+. E"h$1ME +$r 'ivin' us th

$**$rtunity t$ %$r# in this *r$!"t, Thir "$nstant intra"ti$n %ith us havbn n$thin' sh$rt $+ *hn$(na&, Thy hav ta#n ti( $ut +$r( hir busy

s"hdu& t$ h&* us 2'ur $ut th nuan"s $+ di'ita& (ar#tin' and h&*in'

us $ut i+ % n"$untrd a *r$b&(,

) ar a&s$ t$ $ur "$&&a'us Ms. Ruchika Jain. Ms. Payal at!ani. $ur

"$0intrns Mr, Navn L. Mr, Shrira( N. Ms A*arna Rathi. Ms, Aish%arya 3ain

+$r thir h&* and in*uts,

) ar a&s$ 'rat+u& t$ Pr$+, Ra'unath Rudran. Pr$+, Sridhar T&dvara and th

MIP ta( +$r thir "$ntinu h&* and su**$rt in $rdr t$ (a# this intrnshi*

a (($rab& and nri"hin' -*rin",

Last but "rtain&y n$t th &ast. % ar trna&&y 'rat+u& t$ $ur *arnts.

+rinds and +a(i&y +$r thir "$nstant n"$ura'(nt and su**$rt in $rdr t$

*ursu $ur '$a&s,

Than# y$u

Anubandh Sriastava

Ravi T!a Durbha


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METHODOLOGY

Doctors were asked to fill the survey and answer the questions that enquire about their activeness

on social media. It was a type of exploratory research that aimed at how doctors use social media

and how they realize its presence in their day-to-day activities.

INTRODUCTION

With the advent of technology the world has come a long way for us. !ne of the ma"or

precursors of this change has been the internet. #t the turn of the millennium when some people

were thinking $that%s it& we cannot go further' world wide web is the coolest thing we can

achieve$ the internet was undergoing a ma"or change. (he search engines were getting

overhauled with the introduction of new ways of communication and names like !rkut and

)y*pace were becoming common.

+ut time tide and software coders wait for none. #nd soon the developers came up with ideas to

further enrich our social media experience in the form of ,acebook outube inkedIn and

(witter. /oogle0 Instagram and 1interest have further added spice to the potpourri and social

media has become an essential part of our personal and professional life and our daily endeavors.

When so much has changed around us and we are using social media for every and anything in

our life we thought why not sneak in to the life of doctors 2with their permission of course3 and

see how they use social media for their daily activities.

#s a part of our research methodology we conducted a survey with a sample size of 456 doctors

and studied about their awareness and usage of social media for their personal and professionalinteractions. We categorized these doctors on the basis of age gender years of experience type

of work they are in blogging habits and their experience so far with the social networking

channels.

# ma"or finding during the pro"ect was that out of the total responses 4667 of people were

aware about social media websites. !ut of which 897 had their accounts on social media which

is very encouraging.

9:7 of survey takers were females. We found that 8;7 of females used social media to connect

with family and friends while


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group to which she or he belongs the gender the number of years of experience the type of

work they do and if they are aware about the social media or not.

Figure 1: Age group of Doctors

Figure 2: Gender distribution of Doctors

Figure 3: Experience levels of Doctors


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Figure 4: The wor t!pe of Doctors

!are"ess a#out so$ial %e&ia:(his is perhaps the most surprising data that we got. 4667 yes&

4667 of people were aware about social media. ?ven though >7 did not have account but they

had heard about ,acebook (witter inkedIn etc.

Figure ": #oci$l %edi$ $w$reness levels

Meeti"' the ri'ht ki"&

During our survey we mainly tried to approach people who were online had email ids etc. #s a

result we found almost everyone who was aware of the social media. (here were very few

people who did not have an account on any of the social networking websites.

*o as per the data 8:7 of people had accounts on at least one of the social media websites.(here were only =7 people who even though aware did not have an account.


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Figure &: The us$ge of soci$l %edi$ ch$nnels

We divided the survey into two parts. (he ,irst part that dealt with doctors who are present on

social media is as follows@

(art I: Do$tors !ho use so$ial %e&ia

Why should we use social mediaA What purpose does it solveA *ocial media has more often been

perceived as a %"ust-for-fun% interface. +ut the smarty pants of the hyperspace found new and I

would say the apt ways for using the virtual podium. (hey used it for personal branding they

used it for promoting their brands and business ideas they used it to differentiate themselves or

their products from the rest and they used it to generate thought leadership in their respective

areas of interest. Bow the question arises how doctors use social mediaA !n the basis of oursurvey we found the following percentages.


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Figure ': (s$ge p$tterns of soci$l %edi$

It is also always important to quantify the parameters. We thus attempted to find out how much

time do doctors spend for the reasons mentioned above. We learnt that around 567 of doctors

present on social media used it for a duration of half an hour to an hour. While the doctors in the

second category i.e. 4 to 9 hours were 997 which is pretty decent. Cad the media been used

more for professional purposes more number of doctors would have belonged to the 9 hours

category.

Figure ): Ti%e spent b! doctors on soci$l %edi$


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We further improvised on the last question to understand how much social media as an aid has

helped them. It was encouraging to see that


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Figure 11: Twitter us$ge p$tterns of doctors

Figure 12: ,ined-n us$ge p$tterns of doctors

Figure 13: Google plus us$ge p$tterns of doctors


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Figure 14: .outube us$ge p$tterns of doctors

Figure 1": #lidesh$re us$ge p$tterns of doctors

#mongst all the platforms this tool has >:7 of day-to-day users. (he strongest one in social

media which has redefined the way we communicated in our circle. It%s Whats #pp&


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Figure 1&: /h$ts$pp us$ge p$tterns of doctors

!ne of the most important questions on this survey is how many doctors interact with their

patients on social media. (his question is probably the epicenter of this research as it defines the

scope of social media for the people in the medical profession. (he data shows how a ma"or

chunk of doctors don%t interact with their patients online.

Figure 1': 0o%%unic$tion with p$tients

Co"te"t o" so$ial %e&ia:

Internet has often been criticized for being an open platform where any amateur can upload

misleading content about something and claim to be the pundit of that field. If a person is not

aware about this dubious characteristic of the cyberspace he could very easily become a victim

to it- we called it the cybernoise. Cowever there are ways with which we can improve the


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content quality make the data more authentic and guide people in the right direction towards the

correct information.

#s a part of our study we tried to count the number of doctors who came across patients that

read some misguiding material about healthcare on the internet or who were misguided about

their own health condition due to some flawed content present online. (he stats are interesting.

Figure 1): resence of %isguiding posts

Figure 1*: $tients co%ing $cross %isguiding content

Co"te"t i%prove%e"t:

*lo's:#t first it was called %weblog% but after it gained popularity some people rephrased it as

%we blog%. +logging is one of the most important tools of the digital world. +logs don%t have an


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expiry date. (hey stay there on the search engine and educate people even if they were written a

long time ago. We therefore included questions about blogging in our survey and we have the

following results@-

456

756

"octors !ho blog

8s

N$

Figure 2+: logging p$tterns of doctors

Figure 21: Freuenc! of blogging b! doctors

O"li"e +oru%s:(his is another way to participate in the online activities' you become a member

of the online forum related to your interest and take part in the discussions there or enlighten thenon-professionals on several issues. (hese forums increase the credibility of the internet as the

information floated or issues discussed here are by experts. )ore active participation by doctors

here means more quality content online.


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796

46

Member o# club$#orum

8s

N$

Figure 22: e%bership in $ he$lth club

(atie"ts i"tera$ti"' !ith the o"li"e $o"te"t a"& its i%pa$t: ooks like the patients have

become smarter these days and more cautious about their health. 8:7 doctors had come across

patients who did a background check about their health problem before coming to them. (his

could also be an indicator of how fruitful a doctor%s presence on online forums could turn out to

be for the lay persons present there.

Figure 23: Aw$reness levels of p$tients

When we asked doctors about what was the impact of this check there were mixed responses.


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Figure 24: 5utco%e of b$cground checs

Use of ,hats pp for $o%%u"i$atio" !ith patie"ts @ #bove we have mentioned that >:7 of

doctors used Whats #pp frequently on a day-to-day basis. !n reply to how many doctors use it to

communicate with patients we only found 957 of them practicing so which infers that =57 use

Whats #pp only for their personal purposes like connecting with family friends etc.

Figure 2": /h$ts$pp co%%unic$tion p$tterns

,hat &o$tors uploa& o" so$ial %e&ia: With cyberspace we have 2or should have3 a symbiotic

relationship. We consult the internet for %n% number of things and those things ultimately come

from us. Doctors are undoubtedly one of the most important resource to enrich the content

present here. (he enrichment could be in the form of tips home remedies current updates about


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drugs summary of important health conventions that happen across the world or it could be

their research work that they have worked upon in the past. We therefore attempted to find out

what are the things that doctors update most on the digital medium. We noted that nearly :67 of

doctors use social media for their personal reasons only and don%t post any medical information

as such.

Figure 2&: T!pes of upd$tes b! doctors

Figure 2': resence of rese$rch wor on soci$l %edi$

The Cli%a)- !hat &o$tors thi"k a#out so$ial %e&ia.s role i" our life: #n overwhelming 8;7

of doctors believe that social media is a great tool to communicate with friends and colleagues.


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Bow this is very uplifting. Cowever a large population also feel that their patients are getting

addicted to it.

Figure 2): Doctor6s perception of p$tient6s soci$l %edi$ $ctivites

Figure 2*: Doctor6s perception of soci$l %edi$ $ddiction

(art II: ,hy &o$tors &o".t use so$ial %e&ia/

We wanted to know why some doctors stay away from social media. We found that around 867

of them believe that social media is not at all a waste of time. (he question is why are they then

not riding on the superhighwayA


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Figure 3+: Doctors who feel soci$l %edi$ $s $ w$ste of ti%e

Reaso"s0

Not e&u$ate& to use so$ial %e&ia:(wo-third of the doctors who don%t use social media are

actually not educated enough to use it.

Figure 31: Aw$reness levels of p$tients to use soci$l %edi$

1o$ial%e&ia "ot i%porta"t ri'ht "o!: *ome doctors feel that they don%t need social media

at present. (here is however a 56-56 division amongst the two sides- those who consider it%s

importance and those who don%t.


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Figure 32: erception of doctors on how i%port$nt $ tool is soci$l %edi$

They e"$ou"tere& people !ho !ere %is'ui&e& #y so$ial %e&ia a#out their health

$o"&itio": (his was another most striking feature of this survey.

Figure 33: rev$lence of f$lse content

(atie"ts ru""i"' #a$k'rou"& $he$ks of their pro#le%s o" the !e#2 #efore $o"sulti"':

)a"ority of doctors met patients who did a background check of their problem on the internet

before consulting them. *ome of the doctors felt that such a background check misguided the

patients and increased the stress.


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Figure 34: re7consulting b$cground checs

Figure 3": 5utco%es of the b$cground checs

+uture prospe$ts of so$ial %e&ia

>47 doctors said that they will use social media in future. #ll of them believed that it is

changing the behavior of youths and its addictive. (his shows that all of them consider that social

media is an influential tool and can make a strong impact on the people especially youngsters if

used wisely.


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Figure 3&: Future prospects of soci$l %edi$

Figure 3': eh$vior$l ch$nge due to soci$l %edi$ in the future

Figure 3): 0h$nces of soci$l %edi$ beco%ing $n $ddiction

Ma3or i"fere"$es:

(hese are some of the ma"or inferences that we have drawn by analyzing the survey data-


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4. 1o$ial %e&ia helpe& a lot-prese"$e o" so$ial %e&ia: We observed that most of the

people who said that social media has helped them a lot were a day-to-day user of

,acebook (witter outube and Whats #pp. #wareness about inkedIn was

comparatively less as compared to the other four channels. #lso most of them were a

part of some online forum or club. Baturally 4667 of them endorsed social media as a

great tool to communicate and keep in touch with your friends and colleagues.

Figure 3*: resence of doctors on soci$l %edi$

;. !ut of all the social media channels mentioned in the survey ,acebook is most popular

among people with 87 of day-to-day users.


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#nd finally Whats #pp which is a mobile app and stands out of the league of all the

other website has an enormous user base of >87 people who use it on a frequent basis.

Figure 4+: Activit! of doctors $cross soci$l %edi$

I"&i$atio"s:

The 'e"&er $o%pariso": ,emale doctors used social media more for their personal purposes

than their male counterparts. (hough on an average they spent less time on it- the difference inthe average time between males and females was more than 45 minutes. Cowever they were

more active in updating academic content and "oining online forums.

1o$ial Me&ia use: Ghannels which were most actively used by doctors were ,acebook and

Whats #pp followed by outube (witter and inkedIn. (he usage of ,acebook and Whats #pp

was almost double to that of (witter. We recommend that doctors should become more active on

inkedIn. inkedIn one of the most professional channels on the cyberspace is highly used in

other countries for sharing professional work talent acquisition H recruitment and building a

strong professional network.

(urpose of 1o$ial Me&ia: (he main purpose which social media serves for the doctors could be

divided into two parts interaction with patients and interaction among doctors. +oth these

parameters have global significance.

Do$tor-patie"t i"tera$tio":When people across the globe look for a place to get medical

treatment they research on the web to find out the medical facilities. best suitable for their needs.

(hey will only be aware of medical facilities in India once there is sufficient and validated

content on the internet. inkedIn can perform as an important tool in this regards. It is a very


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strong interface to develop thought leadership and have professional interactions and debates.

When patients from abroad will surf the net inkedIn would become one of the strongest

channels to illustrate the current medical scenario in India.

$a&e%i$ i"tera$tio":Bot only connecting with patients but social media play an important

role in developing thought leadership and becoming the host to medical debates and discussion

amongst the doctors professors and people of high academics.

1o$ial Me&ia 4 %islea&i"' $o"te"t: 8:7 of the doctors said that they found patients who did

background check of their problems before consulting them. #nd nearly two-third of the total

doctors met patients who were misguided by the information given on the net about healthcare

and about their own health issues. *till =67 of doctors don%t share their research work or their

successful cases online. (here are only ;87 doctors who use inkedIn frequently. (hings are

even worse for *lideshare where only 57 of doctors use it on a daily basis. *lideshare is one of

those websites that have the potential to change the way people are educated in India. It can be

extremely helpful in sharing information in the form of videos 1owerpoint presentations and

1dfs. It can make available the most innovate pedagogies used around the world to commonman%s desk.

% E&E'(TIVES(MMAR)

E"h$1ME. a di'ita& (ar#tin' srvi"s "$(*any s*"ia&i/s in th 2&d $+

Di'ita& (ar#tin', It s*"ia&&y has un(at"hd -*rtis in th 2&d $+ s$"ia&

(dia (ar#tin',

Ra& stat has a&%ays bn an ni'(a, Th industry %hi"h r;uirs

"$nstant intra"ti$n %ith "&ints is n$t a"tiv $n s$"ia& (dia, Th (ain

$b!"tiv $+ this *r$!"t %as t$ ana&y/ th a"tivity and *rsn" $+ ra&

stat "$(*anis in th s$"ia& (dia *&at+$r(s,

In $rdr t$ a"hiv $ur tar'ts. th +$&&$%in' *r$"dur %as +$&&$%d,

, Listin' $ut th Ra& stat *&ayrs $+ India and arran'in' th( $n th

basis $+ thir (ar#t "a*ita&i/ati$n,


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Pintrst

8$uTub

>, Ana&y/in' thir s$"ia& (dia a"tivity basd $n vari$us *ara(tr su"h

as rs*$nss. *$sts. t%ts. vi%s. +$&&$%rs t",5, A "$(*arativ ana&ysis %as d$n and ra& stat "$(*anis %r

ran#d $n th basis $+ thir a"tivity,

* MET+,",-,)

Th ra& stat "$(*anis %r 2rst ana&y/d $n thir %bsit a"tivity,

And thn thy %r ana&y/d $n th basis $+ thir s$"ia& (dia a"tivity,

Th +$&&$%in' *&at+$r(s %r ana&y/d,

T%ittr

=a"b$$#

Lin#dIn

Insta'ra(

Pintrst

8$uTub

B&$'


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=irst. &ts ana&yss th *rsn" $+ Ra& stat "$(*anis $n vari$us s$"ia&

(dia nt%$r#s, AS disusd ab$v. @ *ara(trs %r d2nd and th

"$(*anis a"tivitis %r (asurd,

Figure 41: Activ$tes of re$l est$te co%p$nies in soci$l %edi$

As th s$"ia& (dia "hann&s ar d2nd. a"h $+ th +$&&$%in' is $bsrvd

/acebook=a"b$$# is $n $+ th ($st %ids*rad $+ th s$"ia& (dia *&at+$r(s,

)ith ,49 bi&&i$n usrs. =a"b$$# is th *r+"t *&at+$r( t$ a**r$a"hany *r$s*"tiv "ust$(r, Thr+$r. it is -*"td that ($st $+ th

"$(*anis %$u&d hav =a"b$$# a""$unts. and indd thy hav, )ith

@56 $+ th "$(*anis havin' a =a"b$$# *rsn". it is "&ar that th

"$(*anis a"#n$%&d' th i(*$rtan" $+ =a"b$$# in thir

*r$($ti$na& "a(*ai'ns,


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@56


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S OB A Ta ta $ us in' Ra h !a D v &$ * r s Id a & G r$ u* i r a na nda n i

*12311

%534*6

%44%16

71558 32465

#acebook likes

Figure 43: Top " co%p$nies r$ned $ccording to F$ceboo lies

9umber o# 0osts 0er !eekNu(br $+ *$sts *r %# indi"at th a"tivnss $+ a"h

"$(*any $n =a"b$$#, avin' an a"tiv *rsn" %$u&d rsu&t in

($r "$nvrsi$n $+ "ust$(rs, A&s$ a ;ui"# rs*$ns t$ any

"$(*&aints %$u&d in"ras th '$$d%i&& $+ th "$(*any a($n'

th *$*&, r t$$ % s a drasti" dirn" bt%n th

"$(*anis %ith s$( *r+$r(in' -"*ti$na&&y and s$(

*r+$r(in' bad&y, r Sobha rou0and S0a:e stand $ut %ith

> *$sts *r %# %ith th avra' bin' 1.3 *$sts *r %#,


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Figure 44: Top " co%p$nies r$ned $ccording to F$ceboo posts per wee

'am0aigns an; 'ontests

C$ndu"tin' "a(*ai'ns and "$ntst %$u&d h&* rtain th intrst

$+ th "$nsu(rs and a&s$ in"ras th brand *rsn" $+ th

"$(*any, $%vr. $n&y a +% "$(*anis ar *rsnt&y

"$ndu"tin' "$ntsts, In +a"t. $n&y 46 $+ th t$* 7 "$(*anis

"$ndu"t "a(*ai'ns and "$ntsts,

Figure 4": 0$%p$igns conducted b! co%p$nies


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Re0lies to 0osts an; comments

R*&yin' t$ *$sts and "$((nts $n th %a&& is an i(*$rtant *art

$+ intra"tin' %ith th "ust$(rs, $%vr. this as*"t s(d

t$ b n'&"td by th "$(*anis as $n&y 5


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Figure 4': Top " co%p$nies r$ned $ccording to F$ceboo p$ge reviews

Page visits

Pa' visits $+ a *arti"u&ar "$(*anys =a"b$$# *a', It

dtr(ins th *$*u&arity $+ th *a' and in turn. th *$*u&arity

$+ th "$(*any its&+, r. Kolte=0atil "$nstru"t$rs &ad th


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,0enness o# the /acebook !all

avin' th =a"b$$# %a&& $*n %$u&d b a '$$d %ay t$ $btain

+dba"# ab$ut th *r$du"ts and srvi"s $+ a *arti"u&ar

"$(*any, Ab$ut 14< "$(*anis hav thir =a"b$$# "&$sd, It

(ans "ust$(rs ar n$t ab& t$ *$st su''sti$ns $n a

"$(*anys =a"b$$# %a&&,

Figure "+: 5penness of F$ceboo w$ll

Th ana&ysis sh$%s that thr is a &$t $+ r$$( +$r th ra& stat "$(*anis

t$ i(*r$v thir *rsn" in th =a"b$$# s"n,

T!itterTh *rsn" $+ th "$(*anis $n t%ittr %as a&s$ ana&y/d $n th

*ara(trs $+ nu(br $+ t%ts. ty*s $+ t%ts. nu(br $+ +$&&$%rs.

nu(br $+ +av$rits. avra' t%ts *r %# and %hthr thy usd

hashta's F in thir t%ts,


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Figure "1: 0o%p$nies us$ge p$tterns of Twitter

As % "an s. 53


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Th ty*s $+ t%ts that a "$(*any t%ts t$ its +$&&$%rs

dtr(ins th &v& $+ a"tivity that a "$(*any 'nrats, Thr

ar t%$ ty*s $+ t%ts, %. eneric t!eets and *. S0eci>c

t!eets. Gnri" t%ts ar addrssd t$ th 'nra& *ub&i" but

s*"i2" t%ts ar addrss t$ an individua&, S*"i2" t%ts h&*

bui&d intrst and i(*r$v th tra", Un+$rtunat&y a&& th"$(*anis $n&y d$ 'nri" t%ts,

Figure "3: T!pe of tweets

9umber o# #ollo!ersThis is an i(*$rtant (tri" usd t$ (asur th *$*u&arity $+ a

*arti"u&ar "$(*any $n T%ittr, Lar'r th nu(br th +$&&$%rs.

th 'ratr its $utra"h $n t%ittr and hn" its *$*u&arity, r.

TATA housing -imite; &ads th %ay %ith %1*44 +$&&$%rs, Th

avra' $+ this *ara(tr bin' %14%.


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Figure "4: Top " co%p$nies r$ned $ccording to Twitter followers

9umber o# #avorites

P$*& +av$rin' a *a' 'nra&&y (ans that thyr intrstd

in th *r$du"ts and srvi"s a "$(*any $rs, Th hi'hr th

nu(br $+ +av$rits. th ($r &i#&y a "$(*any %i&& 't a

"ust$(r, r TATA housing -imite;&ads th %ay %ith 2%*

+av$rits, )ith th avra' bin' 15 +$&&$%rs +$r th *ara(tr,

Figure "": Top " co%p$nies r$ned $ccording to Twitter f$vorites

Average t!eets 0er !eek


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This is an i(*$rtant *ara(tr as this dtr(ins th a"tivnss

$+ a "$(*any $n t%ittr, Many "$(*anis attribut thir su""ss

t$ bin' a"tiv $n s$"ia& (dia, In this *ara(tr. A'E rou0

hads th &ist %ith %3.27 t!eets 0er !eek.Th avra' $+ this

*ara(tr is 1.3 t!eets 0er !eek.

Figure "&: Top " co%p$nies r$ned $ccording to Twitter tweets per wee

+ashtag ?@ t!eets

ashta' t%ts ar th t%ts in %hi"h a hashta' is *&a"d in

+r$nt $+ a %$rd, This is d$n t$ (a# th t%t asi&y sar"hab&,

ashta's a"t as "$ntnt a''r'at$rs and this %$u&d (a# itasir +$r si(i&ar "$ntnt t$ b sar"hd and this in turn. %$u&d

&ad t$ an in"ras in th visibi&ity and intra"ti$n, M$st $+ th

"$(*anis ra&i/ th *$tntia& $+ hashta' and hav startd

usin' th( $n thir *$sts,


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Figure "': (s$ge of h$sht$g

-inke;In

Lin#dIn is $n $+ th *r(ir *r$+ssi$na& nt%$r#in' *&at+$r(s +$r

businss *$*&, M$st "$(*anis ra&i/ this and hn" hav an a"tiv

*rsn" $n Lin#dIn, 58< $+ th "$(*anis hav a Lin#dIn *r$2&,

Figure "): 0o%p$nies h$ving ,ined-n pro9le

Sin" Lin#dIn is und$ubtd&y a vry *$*u&ar s$"ia& (dia *&at+$r(

a($n'st th (ain *ara(trs $+ Lin#dIn %r ana&y/d &i# th

nu(br $+ +$&&$%rs. th *rsn" $+ "$(*any and "$vr *i"s,

/ollo!ers


39/115

Nu(br $+ +$&&$%rs indi"at th *$*u&arity $+ a *arti"u&ar

Lin#dIn *r$2& . th hi'hr th nu(br. th bttr "han"

thr is t$ s"$r a da&, In th Lin#dIn nu(brs. -o;ha rou0

stands ta&& %ith 1%738 +$&&$%rs. %ith th avra' bin' 3354.

Figure "*: Top " co%p$nies r$ned $ccording to ,ined-n followers

Presence o# a com0any 0age

avin' a "$(*any *a' stab&ishs th "rdibi&ity $+ a *arti"u&ar

*r$2& and this h&*s in "$nn"tin' %ith *$*&, This a&s$ (a#s

Figure &+: resence of $ co%p$n! p$ge

Presence o# a cover 0icture


40/115

C$vr *i"tur t$$. h&*s in stab&ishin' th idntity $+ a brand

a($n'st th usrs, n" th *rsn" $+ it is i(*$rtant t$$,

Figure &1: resence of $ co%p$n! cover picture

oogle B

G$$'& *&us is $n $+ th undrusd s$"ia& (dia *&at+$r(s s*"ia&&y

in th Indian "$nt-t, As % "an s. $vr 76< $+ th "$(*anis d$

n$t us G$$'& *&us. %hi"h is an ara t$ %$r# $n,

Figure &2: 0o%p$nies presence in Google plus


41/115

In s*it $+ this. it sti&& r(ains an i(*$rtant *art $+ a "$(*anys di'ita&

(dia *rsn", S$ $n ana&ysis $+ th i(*$rtant *ara(trs $+ G$$'&

*&us. % hav th +$&&$%in', Th nu(br $+ vi%s. +$&&$%rs and th

usa' $+ hashta's,

Vie!s on oogle 0lusTh nu(br $+ vi%s is th ti(s th "$(*anys *a' %as

visitd, In this r'ard. Sobha ;evelo0ers ta#s th t$* s*$t

%ith 38%283 *a' vi%s, Th avra' *a' vi% is 626**.

Figure &3: Top " co%p$nies r$ned $ccording to Google lus p$ge views

/ollo!ers

=$&&$%rs ar th *$*& %h$ visit th *a' $+tn and subs"rib

+$r u*dats $n th *a', avin' a hi'hr nu(br $+ +$&&$%rs

i(*&y that th "$(*any is r&ativ&y *$*u&ar and assurd $+ ;ui"#

rs*$nss, In this as*"t. TATA housing limite; stan;s >rst

!ith 348 +$&&$%rs and th avra' $+ this *ara(tr is %2%.


42/115

Figure &4: Top " co%p$nies r$ned $ccording to Google lus followers

(sage o# +ashtags ?@Usa' $+ hashta's r(ains an int'ra& *art $+ th s$"ia& (dia

s"n, As hashta's a"t as "$ntnt a''r'at$rs. havin' th in

*&a" %$u&d nsur a bttr visibi&ity $+ th brand, $%vr. n$t

(any s( t$ ra&i/ this and $n&y 13< $+ th "$(*anis

a"tua&&y us hashta's in G$$'& P&us,

Figure &": (s$ge of h$sht$gs on Google plus

Pinterest

Pintrst is a r&ativ&y n% *&at+$r( %ith a uni;u t%ist, It "an b usd

t$ ta' it(s and i(a's $+ intrst and thn b usd in th *rs$na&


43/115

%a&&, This h&*s *$*& and businsss *&a" and dis*&ay thir

intrsts, It is a 'rat %ay +$r businsss t$ "$nn"t %ith th

"ust$(rs $+ thir "h$i", Th +$&&$%in' i(*$rtant *ara(trs %r

ana&y/dH ma0sC #ollo!ers an; 0ins.

Ma0sMa*s is a &$"ati$n +atur that t&&s th usr &$"ati$n $+ th

*arti"u&ar *&a". Ra& stat "$(*anis "an us th( t$ dis*&ay

th &$"ati$n $+ thir n% and u*"$(in' *r$!"ts +$r asir

a""ss, $%vr. this s(s t$ b s&d$( usd as a sta''rin'

%44< d$ n$t us (a*s,

Figure &&: resence of interest %$ps

9umber o# 0ins

Nu(br $+ *ins dtr(in th a"tivity $+ a *arti"u&ar "$(*any $n

Pintrst, C$(*anis 'nra&&y *in thir *r$*rtis t$ nsur

($r usr intra"ti$n, In this as*"t. o;reD Pro0erties %ith

%858 *ins &ad th %ay, Th avra' nu(br $+ *ins ar %%6.7,


44/115

Figure &': Top " co%p$nies r$ned $ccording to interest pins

9umber o# #ollo!ers

N$ $+ +$&&$%rs dtr(in th *$*u&arity $+ a *arti"u&ar *r$2&,

M$r +$&&$%rs 'nra&&y (ans ($r *$*& ar intrstd in

buyin' th *r$*rty and h&*s intra"t %ith th( bitr, r.

MMR rou0 &ads th %ay %ith 517 +$&&$%rs,Th avra' is %%6.

Figure &): Top " co%p$nies r$ned $ccording to interest followers


45/115

This is an ana&ysis $+ th s$"ia& (dia s"n $+ th ra& stat "$(*anis, N$

ana&y/in' th t$*0 "$(*anis in th ra& stat s"n. % hav th

+$&&$%in' $bsrvati$ns, ) hav ana&y/d a"h "$(*any $n th basis $+

thir $n&in a"tivity %hi"h is basd $n thir s$"ia& (dia a"tivity,

%. S,+A"EVE-,PERSB&$% ar s$( $+ th hi'h&i'htin' +aturs $+ thir %bsit, Thir%bsit "$nsists $+ (any i(*$rtant +aturs that S$bha $rs


46/115

=a"b$$#: On thir "$vr *i". S$bha Dv&$*rs

has (ar#d thir !$urny $n s$"ia& (dia usin' in+$

'ra*hi"s and ti(&in, Thy a&s$ *$st ;u$ts by

inuntia& *rs$na&itis $n t$*i"s r&atd t$ &i+sty&

and &ivin',


47/115

An$thr intrstin' *art $+ thir "a(*ai'n is that

thy idnti+y dirnt sas$ns thr$u'h thir *$sts.

in $rdr t$ &ur "ust$(rs,

Thy hav a&s$ bn vry ni(b& in undrstandin'

th i(*$rtan" $+ hashta's and hav usd th(

"int&y $n thir =a"b$$# *a',

T%ittr: )ith a r(ar#ab& 2'ur $+ > t%ts *r

%# $n an avra'. S$bha is at th t$*. sharin'

th s*a" %ith MMR Gr$u*, On T%ittr t$$. thy ar

vry '$$d %ith hashta's, Thir hashta's ar ithr

basd $n th &$"ati$n $+ thir *r$!"t ',

Ban'a&$rF $r th #ind $+ ats thy ar (a#in' ',

vi&&asF $r thir "$(*any na(. S$bha, Thir

hashta's ar $+tn a""$(*anid by intrstin'

*i"turs. %hi"h ithr *$rtray thir u&tra($drn

"$nstru"ti$n $r thir str$n' +$$t*rints in th ra&

stat s"t$r,


48/115

Lin#dIn: Thy hav a vry str$n' *rsn" $n

Lin#dIn %ith J.9. 5.


49/115

5> vi%s. a+tr anu Rddy Ra&ty. %h$ ar

d$(inatin' th &ist %ith ($r than 5 &a#h vi%s,

Pintrst: Thir start $n this *&at+$r( is vry

($dst, Th b$ards thy hav "ratd ar basd$n thir dirnt *r$!"ts a"r$ss th "$untry,

H


50/115


51/115

=a"b$$#: Thir a**r$a"h $n =a"b$$# is ithr t$

si(*&y u*dat *i"s $+ thir ubr sty&ish h$uss. $r

"&ub th$s *i"s %ith s$( stunnin' &ands"a*,

Thy hav a&s$ *ut a**s and tsti($nia&s in th+$r( $+ vid$s $n thir *a',

T%ittr: )ith an ast$nishin' 4,


52/115

G$$'&K: Thy hav a d"nt *a' %ith $vr 45 +$&&$%rs, Thy hav usd th

sa( hashta's that thy hav usd $n T%ittr.

a&$n' %ith th sa( *i"s that thy hav u*datd

$n =a"b$$#,

Pintrst: Thir b$ards ar tit&d basd $n thir

dirnt *r$!"ts and aunts th &u-uri$us &ivin' $+

thir a*art(nts,

Rah!a Dv&$*rs: Thir %bsit has th +$&&$%in'

+aturs0


53/115


54/115


55/115

=a"b$$#: Thir strat'y $n =B %as t$ u*dat thir

subs"ribrs %ith th r"nt n%s r&atd t$ thir*r$!"ts, Thy a&s$ trid t$ t$u"h th ($ti$na&

sid $+ *$*&. by *uttin' r&i'i$us "$ntnt $r

ha**nin' *i"s +r$( day t$ day a"tivitis,


56/115


57/115


58/115

T%ittr: r a&s$. thir ($st r"nt t%t %as a

n%s it(. a vid$ sh$%in' thir +$undr Mr,

Navn Rah!a tain' t$ !$urna&ists, Thy hav

trid t$ dirntiat thir T%ittr a""$unt %ith that$+ =a"b$$# by (ain&y *$stin' vid$s $n thir

*r$2&, Ths vid$s ar ithr ab$ut "urrnt n%s

+ds r&atd t$ th( $r ab$ut thir vari$us

*r$!"ts,

Lin#dIn: Rah!a Dv&$*rs. sur*risin'&y. d$snt

hav a "$(*any *a' hr,

G$$'&K: Thy hav a %a# G$$'&K *rsn"

%ith !ust +$&&$%rs and 9,5 vi%s, A&& th

*$sts ar in th +$r( $+ vid$s, On an avra'.

thr is $n *$st in a s*an $+ > t$ 5 days,

Pintrst: A&th$u'h. thy d$ hav a Pintrst

a""$unt. it d$snt ra&&y add t$ thir s$"ia& (dia

*rsn". as thr ar $n&y > *ins. > +$&&$%rs and b$ards,

A" Gr$u*:


59/115


60/115

=a"b$$#: A" Gr$u* has a str$n' =a"b$$#

*rsn" %ith >,5 &i#s and >,7 $ut $+ 5 stars

basd $n


61/115


62/115

Thy hav a&s$ usd hashta's. %hi"h ar (ain&y

"$(($n %$rds &i# M$nday. a(a/in'bui&din'.

'y(. a(nitis. %$r&d t",

Thy hav a&s$ *ut ara (a* $n thir *a', This is

an$thr sy(b$& $+ a str$n'. "ar+u&&y dsi'nd =B

*a',


63/115

T%ittr: Thir *rsn" $n T%ittr is '$$d, Thyhav ($r than , t%ts and ar$und


64/115

dai&y &i+, This is a vry "int %ay t$ us

hashta's,

Pintrst: Thir *rsn" hr is vry str$n' %ith

5K *ins a"r$ss 7 b$ardsH th b$ards ar na(d$n thir *r$!"t na(s, Thy "an. h$%vr.

i(*r$v $n thir nu(br $+ +$&&$%rs, Thy

"urrnt&y hav $n02+th $+ th nu(br $+ *$*&

that thy ar +$&&$%in',

A" Gr$u* has int&&i'nt&y *&a"d th *i"s $+D*i#a Padu#$n as thir brand a(bassad$r. du

t$ %hi"h. thir s$"ia& (dia a""$unts d2nit&y

&$$# distin"t +r$( $thr dv&$*rs a""$unts,

$&t0Pati&:


65/115


66/115

=a"b$$#: Thy hav a vry str$n' =B *a' %ith

44 &i#s. $vr%h&(in'


67/115

Thy hav a&s$ usd th t$$& bit&y t$ sh$rtn thURL


68/115

A +% $+ thir *$sts a&s$ hav hashta's. "hiy $n

na(s $+ dirnt *&a"s. %hr thir *r$!"ts ar

undr "$nstru"ti$n,

T%ittr: Thir *rsn" hr is d"nt. th$u'h thy

"an i(*r$v $n a&($st a&& th +r$nts. vi/, n$, $+

t%ts. +$&&$%rs. avra' nu(br $+ t%ts t",

Us $+ hashta's is ($r *r$(innt hr, S$( $+th +r;unt&y usd ta's ar 3ai*ur. Rai*ur. and

3aba&*ur t", Thy hav a&s$ shard th &in# t$ thir

=B *a' %ith vry *$st,

Lin#dIn: Thir *r$2& *i" is vry "at"hy. %hi"h

*$rtrays thir


69/115

G$$'&K: G$$'& a""$unt is in a s$0s$ "$nditi$n,

Thr is d2nit&y a &$t t$ i(*r$v, P$sts ar-a"t&y %hat thy hav *ut $n =B, ashta's ar a

(i- $+ *&a"s na(s and 'nra& %$rds,

5 Aa;har rou0

Th ($(nt y$u visit th sit. y$u ar 'rtd

%ith an ani(atd "$vr *a', Th "at'$ris ararran'd a""$rdin' t$ th sty& $+ th bui&din' y$u

%$u&d %ant, Th %bsit a&s$ has butt$ns &in#in'

t$ thir =a"b$$# *a'. "$nta"t nu(brs and a

"$nta"t us butt$n. *r$vidin' an asy a""ss t$

"$nta"t th(,

Th butt$ns *rsnt $n th %b*a'


70/115

C$nta"t butt$ns $n th %bsit

En;uiry +$r( $n th %bsit

Th *r$!"ts ar a&s$ &aid $ut in "at'$ris +$r asy

navi'ati$n,

F$ceboo: =a"b$$# *a' $+ Aadhar 'r$u* is $n $+

its hi'h&i'hts, It has '$t a ha&thy +$&&$%in' in=a"b$$#, Aadhar Gr$u* *$sts r'u&ar&y $n

=a"b$$#, 1ari$us u*dats ab$ut its u*"$(in'

*r$!"ts and +un +a"ts ab$ut th "$nstru"ti$n sits

in India (a# it a '$$d *a', M$st $+ th arti"&s

ar &in#d t$ th $ri'ina& %bsit, Thy hav a&s$

"ratd an a**&i"ati$n *$rta& +$r "ust$(rs t$

"h$$s +r$(,


71/115

A**&i"ati$ns $n =a"b$$#

A&s$. th *$sts ab$ut thir *r$!"ts ar y0

"at"hin' and asy t$ undrstand %ith a &$t $+

in+$r(ati$n. hn" thy *r$($t "$nsu(r

intra"ti$n,


72/115

A *$st *r$vidin' in+$r(ati$n ab$ut th u*"$(in'

*r$!"ts

Aadhar Gr$u* %ishin' thir "ust$(rs

A sni**t $+ =a"b$$# ds"ribin' th vnts


73/115

An$thr vnt *r$($ti$n

This rsu&ts in a '$$d =a"b$$# a"tivity +r$( th

"$(*any nttin' it 44. &i#s,

Twitter: A si(i&ar strat'y %hi"h thy +$&&$%d +$r

=a"b$$# is +$&&$%d hr as %&&, R'u&ar *$sts

ab$ut u*"$(in' *r$!"ts ad$rn th t%ittr *r$2&,


74/115

T%ts ab$ut u*"$(in' *r$!"ts

An$thr t%t ab$ut thir *r$!"t


75/115

A t%t %ishin' *$*&

A n%s sni**t ab$ut "$nstru"ti$n s"t$r

A&& ths (asurs h&* Aadhar 'r$u* 't JJ

Documents

2215 Update Report