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2017212-633-0185meatpacking-district.com@MeatpackingNY
Meatpacking District 32 Gansevoort Street, 5th Floor New York, NY 10014
01.
LETT
ER FR
OM
EXEC
UTIV
E DIR
ECTO
R02
. BY
THE N
UM
BERS
03.
SUPP
LEM
ENTA
L SER
VIC
ES
04.
ART
ECH
06.
LOO
KIN
G A
HEA
D08
. SW
EAT S
ESSI
ON
S10
. O
PEN
MA
RKET
12
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13.
LEA
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Welcome to the Meatpacking District.
Brimming with a variety of businesses across technology, fashion, design, food, hospitality, arts and culture, this vibrant and nuanced area of Manhattan is an ever-evolving neighborhood. The changing face of the district has been the predominant theme of the area for a while now. The projects that you see are part of both public works and private development, and most will be completed over the next two years.
Deeply engaging and immersive consumer facing storefronts are moving in alongside traditional retail, creating an unparalleled experience for those walking through the area. By offering visitors an interactive and layered shopping experience, the district is fast becoming the most dynamic and talked about street level destination in New York City. From Samsung 837 to Kola House and Intersect by Lexus and with pop-ups like last summer’s hottest ticket “The Museum of Ice Cream,” the district continues to prove that it is the place for cutting edge experimental ventures and creative exploration.
As change swirls around us, we continue to grow by providing unique programming and activations, drawing out partnerships, collaborations, and honest discussion and bringing art to the streets. We do this while keeping the dynamic spirit of our community strong and at the forefront of everything. If you were asked to describe the Meatpacking District this past year, most might say
“under construction”or “in transition.” I would like to offer up “resilient.”
While the demands on the area have been numerous and at times overwhelming, this community continues to persevere and rises to meet challenges head on. I am confident that on the other side of the jersey barriers, mesh and fencing, our future is even brighter.
DEAR MEATPACKING DISTRICTFriends & Neighbors
Lauren B. DanzigerExecutive Director
1
BY THE NUMBERSApril 2016 – April 2017
14,763,727
45,253
ANNUAL RIDERSHIP ON THE 14TH ST A/C/E/L STOP*
AVERAGE WEEKDAY RIDERSHIP*
DISTRICT INFO
94 7,700,0001,150,0009,000,000
BLOCK FACES HIGH LINE VISITORS
250GROUND FLOOR BUSINESSES** THE WHITNEY VISITORS
1024HOTEL ROOMS CHELSEA MARKETVISITORS
2FOOD HALLS
2CULTURAL INSTITUTIONS
2 + 4COMMUNITY BOARDS
6 + 10NYPD POLICE PRECINCTS
DISTRICT SERVICES 102TRASH RECEPTACLES
30PLANTERS
212TREE PITS
44,113TOTAL GARBAGE BAGS USED
1,784GRAFFITI REMOVALS
24POWER WASHINGS
7,256DAYTIME INTERACTIONS
240,336DISTINCT #MEATPACKINGNY WIFI USERS ***
*Pro
vid
ed b
y th
e M
TA, 2
015
num
ber
**A
pp
roxi
mat
ion
***N
etw
ork
was
par
tially
dow
n fo
r 3 m
o.
2
SUPPLEMENTAL SERVICESClean. Safe. Beautiful.
For the Meatpacking District, visuals matter. We work to strike a balance between preserving the historic aesthetic of the neighborhood — aged brick, graffitied sidewalks, cobbled streets — while also making sure it is litter-free and safe at all times. Our clean team works 364 days of the year sweeping the sidewalks, changing bags in the litter cans, removing graffiti, and shoveling snow.
In addition, we run a public safety program on Thursday through Saturday from 8pm - 5am and provide landscaping of public areas and tree pits year round.
3
ARTECH: ADVENTURES IN ART + TECHNOLOGYConstruction + Vacancy
Mitigation
4
A two-month long series of workshops, installations and interactive activities focused on STEAM (Science, Technology, Engineering, Arts and Mathematics), ARTech was the BID’s first foray into vacancy mitigation, taking over an empty storefront and using it to creatively tell a story. By focusing on art and technology, and gearing the effort toward families, we took control of the district’s narrative and established a sense of accessibility by providing the program free of charge. ARTech drove foot traffic and buzz, and generated a lot of positive press.
#ARTechNY
50 articles
30 publications
25,000 RSVPs
15,000 visitors
Children's Museum of the Arts
New York Hall of Science
Jamestown LP
Deutsch
Highlights
Partners
6
LOOKING AHEADThe Very Near Future
15th Street looking west. 61 Ninth Avenue on the former site of Prince Lumber will be a 165,000 SF office building designed by Rafael Vinoly Architects. The ground floor retail will be transformed into a Starbucks roastery and coffee experience center.
Gansevoort Street looking west. Gansevoort Row is comprised of 150,000 square feet of commercial space spread over 400' of street frontage on the south side of Gansevoort Street from Greenwich to Washington Streets. Pastis will be reopening in the middle of the block with an Hermes flagship anchoring Greenwich Street.
7
14th Street looking west. A redesigned Ninth Avenue with improved pedestrian and vehicular traffic flow and permanent public spaces.
Gansevoort Street and Ninth Avenue looking north. On the right is the edge of the newly redone Gansevoort Plaza and re-cobbled Ninth Avenue. To the left is the completed 9 Ninth Avenue, which will house a flagship Restoration Hardware.
SWEAT SESSIONSCommunity Engagement
8
2016
When our annual Classes on the Cobbles moved from stone to grass, The Sweat Sessions was born. In it’s inaugural year as the home to the city’s best summer-long al fresco fitness and wellness program, Hudson River Park’s 14th Street Park welcomed over 3,500 people throughout the season. Nearly every Tuesday from May through August, top studios and renowned brands such as Lululemon, Model Fit, Bari Studio, Dance Body, Exhale and Uplift taught free 45-minute classes. Modalities included boot camp, yoga, barre, boxing technique, meditation, dance cardio and more. Post-workout, attendees “cooled down” at district newcomer Samsung 837 over healthy bites and hydrating sips from area restaurants.
2017
The 2017 season runs on Tuesdays from May 9 - August 29. For the schedule and to RSVP for a spot on the lawn, visit thesweatsessions.splashthat.com. More classes will be added regularly throughout the summer.
Hudson River Park’s 14th Street Park10th Avenue between 14th and 15th Street#thesweatsessions @meatpackingny
Sweat SessionsMay 9 — August 29
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OPEN MARKETNeighborhood Block Party + Fundraiser
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The district’s signature fundraiser and celebratory block party returned to Highline Stages on March 9, 2017. At this fourth installment, guests ate and drank from top bars and restaurants, danced to jams spun by Theophilus London and Coco & Breezy, and shopped area boutiques at sample sale prices. Four district icons served as co-chairs for this year’s event: Diane von Furstenberg, Founder and Co-Chairman of DVF, Andrew Rosen, Founder and CEO of Theory, Gary Kline, Co-Owner and CEO of Highline Stages; and Mazdack Rassi, Co-Founder and Creative Director of Milk.
Open Market raises funds for the betterment of the Meatpacking District. This year’s proceeds were earmarked for 14th Street capital improvements.
708 attendees
6800 beverages served
$500 retail value of VIP gift bag
55 participating brands
32 food + beverage booths
11 retail booths
8 items auctioned off
4 raffle prizes
Samsung 837Intersect by Lexus Highline StagesNY Magazine
Highlights
Partners
FY17 EXPENSE BUDGETJuly 2016 – June 2017
FY18 EXPENSE BUDGETJuly 2017 – June 2018
$130,000
$120,000
$500,000
$482,000
$398,000
$463,000
$854,000
$855,000
$60,000
$90,000
$200,000
$100,000
WIFI
WIFI
MARKETING + PR
NEIGHBORHOOD PLANNING
PROGRAMMING + EVENTS
MARKETING + PROGRAMMING
GENERAL + ADMINISTRATIVE
GENERAL + ADMINISTRATIVE
PUBLIC REALM
PUBLIC REALM
CAPITAL MAINTENANCE
CAPITAL MAINTENANCE
6%
6%
9%
5%
3%
4%
23%
23%
40%
40%
19%
22%
The
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Y18
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ates
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Ph
oto
gra
ph
y b
y:
Laur
en D
anzi
ger,
E
than
Cov
ey
LEADERSHIPBoard Members and Staff
BID Board of Directors
Paul Pariser* Taconic Investment Partners, Chairman
Cliff Meilman* Meilman Family Real Estate, First Vice Chair
William Floyd Google, Second Vice Chair
Jonathan Iger* Sage Realty, Treasurer
Jared Epstein* Aurora Capital, Secretary
Michael Achenbaum Gansevoort Hotel Group
Jane Carey Whitney Museum
Gonzalo Casals The High Line
Pierre Antoine Dourneau Soho House
Greg Gushee Related Companies
Jim Jasper Resident
Jeffrey Jones Little W 12th Street Realty
Gary Kline* Highline Stages/CECO
Cheryl Kupper IAAC Rep North
Luisella Meloni* DVF
Thomas Nakios Lilla P
Brad Pascarella Community Board 4
Donna Raftery Resident
Mazdack Rassi Milk Studios
Kevin Rockey The Standard, High Line
Stuart Romanoff* Romanoff Equities
Andrew Rosen* Theory
Frederica Sigel Community Board 2
Elaine Young IAAC Rep South
John Wilson Jamestown LP
Goverment Officials
Greg Bishop NYC Department of Small Business Services
Scott M. Stringer Comptroller, City of New York
Gale Brewer Manhattan Borough President
Corey Johnson Councilmember
MPIA Board of Directors
Neil Bender William Gottlieb Real Estate
Doug Eisenberg Eisenberg + Baum
Jake Elghanayan TF Cornerstone
Annie Washburn
Staff
Lauren Danziger Executive Director
Jeffrey LeFrancois Ops + Community Affairs
Amy Tse Neighborhood Engagement
Cate Roepke Marketing + Office Admin
* Denotes member of the MPIA board.
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